scholarly journals MOTIF UPLOAD STORY DI MEDIA SOSIAL WHATSAPP: Studi Etnografi Virtual Upload Story Mahasiswa IAIN Jember

2019 ◽  
Vol 13 (1) ◽  
pp. 137
Author(s):  
Abd. Mukit ◽  
Miftahus Sa'diyah
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Approach ◽  
Virtual Ethnography ◽  
Islamic Religion

Berbicara tentang media sosial sudah lama mejadi media yang digandrungi oleh khalayak ramai mulai dari kalangan tua, muda, hingga anak-anak. Kegandrungan terhadap media sosial yang bersifat maya tersebut menjadikan banyak orang berlomba-lomba menciptakan aplikasi atau media baru yang dapat memicu kegemaran masyrakat. Salah satunya adalah media sosial WhatsApp, yakni sebuah aplikasi media sosial yang didirikan dan diciptakan pada tahun 2009 dan saat ini pada tahun 2018 lebih dari 1,5 miliar pengguna aktif WhatsApp dalam hitungan perbulan. Selang perkembangannya yang semakin membeludak WhatsApp menambahi fitur-fitur baru sehingga dapat memikat para penggunanya untuk tetap setia menggunakan aplikasi tersebut. Salah satu fitur yang ditawarkan WhatsApp belakangan ini adalah tersedianya fitur story. Penelitian ini bertujuan untuk mengetahui motif aploud story di media sosial WhatsApp pada mahasiswa institut agama islam negeri jember. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi etnografi virtual. Hasil penelitian menunjukkan ada beberapa motif mahasiswa mengaploud story di WahtsApp salah satunya adalah sebagai Motif ingin tahu, menghibur, dan media ekpresi.Kata Kunci: Media Sosial, Whatsapp, Motif.Social media has long been a media that love by the crowd ranging from the old, young, to the children. Affection of social media that is virtual makes many people competing to create applications or new media that can trigger community penchant. One of them is WhatsApp, which is a social media application that was founded and created in 2009 and currently in 2018 more than 1.5 billion active users WhatsApp in a matter of months. The progressive of growing adds new features to lure users to stay faithful with the app. One feature offered WhatsApp lately is the availability of feature stories. This research aims to find out the motive of aploud story in WhatsApp social media at the student of Islamic religion institute of jember country. This study uses a qualitative approach with a type of virtual ethnography study. The results that showed are some student motives to upload their story in WahtsApp. one of them is as motive curious, entertaining, and just for media expression.Keywords: Social Media, WhatsApp, Motive.

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

scholarly journals BUDAYA KOMUNIKASI PADA PENGGUNA MEDIA SOSIAL FACEBOOK DI ERA NEW MEDIA

2021 ◽  
Vol 2 (2) ◽  
pp. 82-96
Author(s):  
Siti Ani Munasaroh
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Interactions ◽  
Social Relations ◽  
Digital Natives ◽  
Research Approach ◽  
Virtual Ethnography ◽  
Creative Generation ◽  
Use Of Social Media ◽  
Communication Culture

Abstract Social media is the main choice in establishing social interactions in cyberspace in this new media era. The Facebook application as one of the contemporary social media is widely used by Digital natives. As a creative generation in using technology, Digital natives use Facebook as a medium of communication today. Facebook users who are increasing and used continuously have formed a habit that eventually becomes a culture of communication. This research is a qualitative research with a constructivist paradigm that uses a virtual ethnographic research approach. Virtual ethnography is an approach that aims to observe behavior patterns, patterns of life and social relations in virtual life in cyberspace. This study is to determine the communication culture of Digital natives on the use of social media Facebook. And to find out the communication culture formed from the use of Facebook by Digital natives. Keywords: Culture, Communication, New Media, Facebook, Digital natives. Abstrak Media sosial menjadi pilihan utama dalam menjalin interaksi sosial di dunia maya pada era media baru ini. Aplikasi facebook sebagai salah satu media sosial kekinian banyak digunakan oleh Digital natives. Sebagai generasi kreatif dalam menggunakan teknologi, Digital natives memanfaatkan facebook sebagai media komunikasi saat ini. Pengguna facebook yang semakin meningkat dan digunakan secara terus menerus telah membentuk sebuah kebiasaan yang pada akhirnya menjadi budaya dalam berkomunikasi. Penelitian ini merupakan penelitian kualitatif dengan paradigma konstruktivis yang menggunakan pendekatan penelitian etnografi virtual. Etnografi virtual merupakan pendekatan yang bertujuan untuk mengamati pola-pola perilaku, pola kehidupan dan relasi sosial dalam kehidupan virtual di dunia maya (cyber) Penelitian ini hendak mengkaji tentang, perubahan dan budaya komunikasi Digital natives pada penggunaan facebook di era media baru, sedangkan Tujuan dari penelitian ini adalah Untuk mengetahui budaya komunikasi Digital natives pada penggunaan media sosial facebook. Dan untuk mengetahui budaya komunikasi yang terbentuk dari penggunaan facebook oleh Digital natives. Kata Kunci : Budaya, Komunikasi, Media Baru, Facebook, Digital natives.

scholarly journals Young Farmers and Digitalization: From Price Taker to Price Maker

2019 ◽  
Author(s):  
Kadhung Prayoga ◽  
Subejo . ◽  
Alia Bihrajihant Raya
Keyword(s):  
Social Media ◽  
New Media ◽  
Agricultural Sector ◽  
Product Information ◽  
Qualitative Approach ◽  
Agricultural Products ◽  
Data Collection Technique ◽  
Use Of Social Media ◽  
Almost All ◽  
Depth Interviews

Information technology has developed rapidly, particularly in the area of social media. Almost all groups in society now use social media in their day to day activities, and one group that has been greatly impacted is young farmers. Before this era, farmers had difficulty accessing information. This study aims to find out what benefits are obtained and obstacles encountered by the use of social media in farming activities by the young farmers. This paper is descriptive explorative by using a qualitative approach. The data collection technique itself uses in-depth interviews, observations, literature studies, and documentation. The research location was in Bulukerto Village, Bumiaji Sub-District, Batu City which was carried out from November to December, 2017. The informants were chosen because they already used new media to support their farming activities. The result is the use of social media in the agricultural sector is widely used by young farmers in order to increase revenue and to seek information. Even so, there are still a number of problems faced by young farmers when utilizing social media, namely those interested in buying and selling online for agricultural products are not as high as other products and about the trust. The advice that can be given is farmers must post photos of products on Instagram with good pictures and caption. They also can tag others to reshare and spread the product information.

scholarly journals The Concept of “New Media” Among News Producers

2021 ◽  
Author(s):  
Shlash Alzyoud
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Qualitative Approach ◽  
Traditional Media ◽  
Social Media Networks ◽  
News Industry ◽  
Pros And Cons ◽  
The Relationship

The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry and the extent of their dependence on these networks in producing news. It also explores the opinions of journalists on the pros and cons of these networks through the lens of relationship between these networks and professional journalism. The study uses the qualitative approach by conducting interviews with a number of professional Jordanian journalists. The most prominent results that the study revealed are that journalists view social networks as an important and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to the professional journalism. The results also show that there is a firm belief among journalists that social networks cannot be considered a substitute for traditional media.

scholarly journals Participatory Culture in Indonesian Communities: A Study of #Gerakbersama Campaign

Humaniora ◽  
2018 ◽  
Vol 9 (1) ◽  
pp. 33
Author(s):  
Mia Angeline ◽  
Yuanita Safitri
Keyword(s):  
Social Media ◽  
New Media ◽  
Violence Against Women ◽  
Qualitative Approach ◽  
Participatory Culture ◽  
Study Methods ◽  
The Public ◽  
Case Study Methods

The research aimed to provide an overview on how digital conversation and participatory culture processes take place in Indonesian communities in #GerakBersama campaign. This research used a qualitative approach with case study methods. The results show that digital conversations in the #GerakBersama campaign are mostly triggered by content shared by the initiators. However, most accounts who share the content or hashtags in social media are organizations. In short, the digital conversation of this campaign is still a one-way conversation from the initiators to the public. In #GerakBersama campaign, the process of forming participatory culture begins with the existence of a society that has the same concern and a feeling of disgust about violence against women. The existence of this similarity is also reinforced by the characteristics of new media which allows users to share and create participatory culture.

scholarly journals Penggunaan Media Sosial Instagram Haloa Cafe sebagai Komunikasi Pemasaran Online

2020 ◽  
Vol 10 (2) ◽  
pp. 177-190
Author(s):  
Nurul Rizky ◽  
Sri Dewi Setiawati
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Rapid Development ◽  
Qualitative Approach ◽  
Media Theory ◽  
Technological Advances ◽  
Marketing Tool ◽  
Fierce Competition

The rapid development of business today has resulted in increasingly fierce competition. Not only how a business provides products and services but how the products and services that have been produced can be accepted, known, by consumers. Marketing communications today can be done anywhere and anytime due to technological advances such as social media. In this study the researcher aimed to find out how the Haloa Cafe's marketing strategy through social media Instagram, in this study using the new media theory. The method used is a case study with a qualitative approach. The result of this research is that Haloa Cafe chooses social media Instagram as the main marketing tool in social media. This is attributed to the increasing number of Instagram social media users and in accordance with the marketing target of Haloa Café.

scholarly journals Generasi Muda, Agama Islam, dan Media Baru (Studi Kualitatif Perilaku Keagamaan di Shift Gerakan Pemuda Hijrah, Kota Bandung)

2020 ◽  
Vol 20 (1) ◽  
pp. 46-63
Author(s):  
Muhammad Sufyan Abdurrahman
Keyword(s):  
Social Media ◽  
New Media ◽  
Urban Youth ◽  
Qualitative Approach ◽  
Descriptive Data ◽  
Research Context ◽  
The Future ◽  
Symbolic Interactions ◽  
Falling In Love

ABSTRACTThis study analyzes the motives & meanings, and symbolic interactions of the Hijrah Youth Shift movement in Bandung. The study used a study-oriented perspective of proselytizing psychology to explore the trend of hijrah and da'wah movements among urban youth. This study used a qualitative approach to obtain descriptive data about the research context. The results showed that the Hijrah motive occurred because; encouragement from past events; encouragement from friends; Encouragement affects others; and Drive for the future. While the meaning of hijrah for members; trying to improve, making life more careful; and creating new thoughts about religion and making fun of falling in love with Islam. Interaction driven by; First, the presence of the meaning of the language so that words do not go to waste. Second, invite the surrounding community to post complimentary messages on social media; Third, keep looking the same because you emigrate does not have to be seen from your physical appearance.Keywords: Hijrah Movement; new media; Shift Pemuda Hijrah.ABSTRAKPenelitian ini bertujuan menganalisis motif & makna, dan interaksi simbolik gerakan Shift Pemuda Hijrah di Kota Bandung. Penelitian menggunakan sudut pandang psikologi dakwah yang berorientasi pada kajian untuk menggali trend hijrah dan gerakan dakwah di kalangan anak muda perkotaan. Penelitian menggunakan pendekatan kualitatif untuk mendapatkan data deskriptif mengenai konteks penelitian. Hasil penelitian menunjukkan bahwa Motif hijrah terjadi karena; dorongan dari peristiwa di masa lalu;  dorongan dari teman; Dorongan mempengaruhi orang lain; dan Dorongan untuk masa depan. Sedangkan makna hijrah bagi anggota; berusaha memperbaiki diri; berusaha membuat hidup lebih berhati hati; dan berusaha membuat pemikiran baru mengenai agama dan membuat kesenangan karena merasakan jatuh cinta dengan agama Islam. Interaksi didorong oleh; Pertama, hadirnya makna bahasa agar tidak banyak perkataan mubazir. Kedua,  mengajak lingkungan sekitar untuk mengunggah pesan positif di media sosial; Ketiga, tetap berpenampilan sama karena berhijrah tidak harus terlihat dari penampilan fisik.

scholarly journals MARKETING AND ADVERTISING STRATEGY IN ACHIEVING THE TOP OF MIND (SAMSUNG BRAND CASE STUDY)

2020 ◽  
Vol 13 (2) ◽  
pp. 290
Author(s):  
Andhita Vidya Putri ◽  
Eriyanto .
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Action Effect ◽  
Advertising Strategy

Technological progress and competition between companies in the globalization era is increasing. New media plays an increasingly important role in advertising and marketing. In addition, the companies’ survival depends on the presence of audiences/consumers. Therefore, determining how to utilize this new media/technology and determining how effective and efficient digital advertising and marketing strategies so that advertising has an appeal to the audience and the products offered are acceptable to the audience and right on target, and in accordance with the specified target is important and interesting to study. To obtain a framework of important concepts and the best strategy of effective marketing and advertising, the author utilizes the literature review method with qualitative approach. In doing advertising and marketing, it is important to pay attention to the objectives, audience, and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage, and also endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and see how best to engage and empower the audience / consumers to get what they want. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies and the best media which can succeed advertising and marketing, attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind.

Social Media Literacy For Housewives In Kanoman Maguwoharjo Village, Sleman, Yogyakarta

2020 ◽  
Author(s):  
Dewi Novianti ◽  
Siti Fatonah
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Data Collection ◽  
Focus Group Discussion ◽  
Media Literacy ◽  
Participant Observation ◽  
Group Discussion ◽  
Qualitative Approach ◽  
Research Subjects

Social media is a necessity for everyone in communicating and exchanging information. Social media users do not know the boundaries of age, generation, gender, ethnicity, and religion. However, what is interesting is the user among housewives. This study took the research subjects of housewives. Housewives are chosen as research subjects because they are pillars or pillars in a household. If the pillar is strong, then the household will also be healthy. Thus, if we want to build a resilient and robust generation, we will start from the housewives. A healthy household starts from strong mothers too. This study aims to find out the insights of the housewives of Kanoman village regarding the content on smartphones and social media and provide knowledge of social media literacy to housewives. This study used a qualitative approach with data collection techniques using participant observation, interviews, focus group discussion (FGD), and documentation. The results of the study showed that previously housewives had not experienced social media literacy. Then the researchers took steps to be able to achieve the desired literacy results. Researchers took several steps to make them become social media literates. They become able to use social media, understand social media, and even produce messages through social media.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

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