THE IMPACT OF POSTS ON INTEREST IN A DEPARTMENT OF CONSTRUCTION MANAGEMENT FACEBOOK PAGE

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
John Smallwood
Keyword(s):  
Social Media ◽  
Construction Management ◽  
Research Method ◽  
Management Education ◽  
Anecdotal Evidence ◽  
Facebook Pages ◽  
The Impact

Universities, and units within, use social media to communicate with their respective publics, for varying reasons, namely to promote interest in a page and the related 'owner', to promote events and opportunities, to 'educate', and create awareness. Experience and anecdotal evidence indicate that visitors to Facebook pages find certain posts more interesting than others, which reality administrators of Facebook pages must contend with. The purpose of the study reported on is to determine the impact of a series of posts to determine, which attract the most interest. The research method can best be described as experimental in that posts pertaining to different subjects were undertaken periodically. Posts were constrained to construction, tertiary construction management education, and related issues such as conferences. The salient findings include that graduation publicity in the form of photos, predominates, followed by project related photos, and events in the form of conferences, presentations, and summits in terms of interest. Based upon the findings it can be concluded that certain posts are of greater interest than others. It is recommended that Facebook page statistics be regularly reviewed to determine the impact and relevance of posts. Facebook page administrators must evolve a 'cocktail' of posts to optimize the impact of their pages, which includes promoting interest in a page and the related 'owner'.

scholarly journals Linked(In)g Sport Management Education with the Sport Industry: A Preliminary Study

2021 ◽  
Vol 13 (4) ◽  
pp. 2275
Author(s):  
Samuel López-Carril ◽  
Miguel Villamón ◽  
María Huertas González-Serrano
Keyword(s):  
Social Media ◽  
Sport Management ◽  
Management Education ◽  
Educational Innovation ◽  
Two Dimensions ◽  
Management Tools ◽  
Sport Industry ◽  
Post Test ◽  
Management Students ◽  
The Impact

Social media are one of the most valuable management tools used by sport managers in the fulfilment of their daily tasks. However, the studies that share and analyse the impact of educational experiences that incorporate social media into sport management education for professional purposes are scarce to date. Thus, this study presents an educational innovation piloted in a sport management course where LinkedIn—the social media most associated with the professional sphere—is introduced through an experiential learning methodology, as a driver of students’ career development and as a tool to keep up to date and interact with the sport industry. To assess the learning outcomes, a new scale was developed and tested. A total of 90 Spanish undergraduate sport management students (M = 22.71; SD = 3.84) participated in the study, partaking in a pre-test and a post-test. Regarding the results linked to the testing of the scale, the statistical analysis reflects the scale’s two-dimensional nature, explaining 68.78% of the variance, presenting good psychometric properties (α = 0.95). On the other hand, significant increases in all the scale items between the two measures were obtained, with large effects size in the two dimensions (Cohen’s d ≥ 0.80). Therefore, it is concluded that LinkedIn can help to develop the professional profile of sport management students, Linked(In)g what is taught in the classroom with what the sport industry demands.

scholarly journals Disclosure of Communication in the Facebook and Impact Social Media on Worship Activities in Dakwah Faculty Students and Science of Communication Media of North Sumatera State University (UINSU)

2020 ◽  
Vol 3 (3) ◽  
pp. 2142-2148
Author(s):  
Moh. Hatta ◽  
Swardi Lubis Lubis ◽  
Marlina Marlina
Keyword(s):  
Social Media ◽  
Research Method ◽  
Descriptive Analysis ◽  
Communication Media ◽  
State University ◽  
Analysis Method ◽  
The Impact

This study aims to reveal the extent of openness of communication carried out among students of the Da'wah Faculty and UINSU communication and its impact on worship activities carried out by these students. Observations and interviews are techniques used to collect data in this study. Triangulation analysis method is also used to analyze the data obtained from respondents, descriptive analysis research method applied in this study. From 30 respondents taken with a percentage of 20 female respondents and 10 male respondents it was found that social media activities through Facebook had a special attraction and increased their confidence in communication. The impact felt by the respondents was more to the shift in the discipline of worship that they did when cool communicating with their virtual friends, recitations of the Koran that are usually done before prayer time arrives multiplied by the fun they are chatting, status updates or just looking at their Facebook wall.

scholarly journals Imported feminism: problematizing the Westernized image of the feminist in Arab social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramy Magdy ◽  
Maries Mikhael ◽  
Yassmine G. Hussein
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Time ◽  
Arab Women ◽  
Content Type ◽  
Second Wave Feminism ◽  
Women Experiences ◽  
Facebook Pages ◽  
The Impact ◽  
Second Wave

Purpose This paper aims to analyze the discourse of Arab feminism social media pages as a form of real-time new media. This is to be conducted culturally to understand the Westernized character these pages tend to propagate and the politico-cultural significations of such a propagation. Design/methodology/approach Using visual and content analysis the paper analyzes both the written and visual contents of two popular Arab feminist Facebook pages, “Thory” and “Feminist doodles” to explore its culture relevance/Westernization via the categories of “re-employing the binary second wave feminism, the historical relevance and the Westernized tone of both pages. Findings The pages showed a tendency toward second wave, Westernized, anti-orient feminism. Such importation of feminism made the pages’ message not only a bit irrelevant but also conceptually violent to a large extent. Starting from alien contexts, the two pages dislocate the Arab women experiences of their situation for the sake of comprehending and adapting to heavily Westernized images. Originality/value The paper contributes to the ongoing debate over the gender issue in the Arab context after 2011, what it originally offers is discussing the cultural relevance of popular feminist Facebook pages claiming to represent the everyday struggles of the Arab women. In addition, it shows the impact of real-time media on identity formulation.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA ON STUDENT MORAL PERFORMANCE

2021 ◽  
Vol 6 (42) ◽  
pp. 74-82
Author(s):  
Mohd Fadhil Aziz ◽  
Mardzelah Makhsin
Keyword(s):  
Social Media ◽  
Research Method ◽  
Media Use ◽  
Female Students ◽  
Educational Institutions ◽  
Social Media Use ◽  
Advantages And Disadvantages ◽  
Library Research ◽  
Moral Performance ◽  
The Impact

The impact of social media use on behavior among Students of Higher Education institutions nowadays needs to be given serious attention. Many teenagers are influenced by the views shared on social media and cause the emergence of negative behavior problems at home or in educational institutions. The existence of these problems among teenagers is definitely a factor or cause that needs to be identified. Therefore, this study was conducted to identify the level of frequency of social media use and its relationship with the appearance of behavior among community college students in terms of socializing, communication, dressing, and entertainment. Social media and its impact on adolescents is a very broad issue and needs to be studied in depth all the time as its development and rapidity are always happening. The research only focused on three types of social media like Facebook, Youtube, and Instagram. This study was conducted qualitatively using the library research method by making research on books and journals. The findings that have been identified show that there are many advantages and disadvantages of social media for adolescents, especially in the aspects studied. This study is very important because it can make students aware that social media can influence negative morals and help all educators at all levels improve their teaching system by emphasizing the relevant elements to avoid negative social problems among male and female students.

Managing the Engagement of Sustainable Tourism in Natural Protected Areas Through Social Media

2018 ◽  
pp. 201-218
Author(s):  
Federico Galán-Valdivieso ◽  
Juana Alonso-Cañadas ◽  
Laura Saraite-Sariene ◽  
Carmen Caba-Pérez
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Protected Areas ◽  
Sustainable Tourism ◽  
Customer Engagement ◽  
Natural Protected Areas ◽  
Rural Economies ◽  
Protected Natural Areas ◽  
Facebook Pages ◽  
The Impact

Tourism in protected natural areas is one of the main economic drivers of rural economies in Europe, and Spain is the European country with the highest number of protected areas awarded as sustainable destinations by the European Charter for Sustainable Tourism in Protected Areas. The involvement of both local businesses and tourists is vital to the effective management of sustainable tourism, and social media is increasingly becoming a relevant tool to this task. Taking these considerations into account, this chapter has two goals: first is to examine the online activities performed by tourists in Facebook pages of local tourist businesses, aiming to enhance customer engagement with sustainable tourism; second is to perform a comparative analysis on the impact and degree of engagement achieved of firms from different Spanish regions. Findings will contribute significantly to our understanding of the influence of social media in fostering citizen engagement with sustainable tourism.

scholarly journals How young people describe the impact of living with and beyond a cancer diagnosis: feasibility of using social media as a research method

2016 ◽  
Vol 25 (11) ◽  
pp. 1317-1323 ◽  
Author(s):  
F. Gibson ◽  
S. Hibbins ◽  
T. Grew ◽  
S. Morgan ◽  
S. Pearce ◽  
...  
Keyword(s):  
Social Media ◽  
Young People ◽  
Cancer Diagnosis ◽  
Research Method ◽  
The Impact

scholarly journals Dampak Munculnya Akun Anonim untuk Mengekspresikan Diri

2019 ◽  
Author(s):  
Evi Intan Puspitasari
Keyword(s):  
Social Media ◽  
Research Method ◽  
Positive Impact ◽  
Daily Life ◽  
The Other ◽  
The Public ◽  
The Social ◽  
Twitter Account ◽  
Negative Impacts ◽  
The Impact

Abstract. Nowadays the community considers social media as one of the most important things in daily life. For the social media community is a form of self-editing exporters, for example, many anonymous accounts that violate ethics in their use in social media such as accounts to spread hoaxes, build hatred, and are provocative, but on the other hand anonymous accounts have a positive impact if used wisely. The purpose of this study is to determine the impact of anonymous accounts for the public from the positive and negative sides of using anonymous accounts. The research method used is descriptive qualitative analysis of anonymous accounts on social media and through interviews from several sources with an analysis of positive and negative impacts. The results showed that an anonymous Twitter account can be a medium to pour out your heart through writing. Twitter can be an entertainment for users through uploading posts, photos and videos.

scholarly journals Analisis Perilaku Keagamaan Masyarakat Bogor di Era Pandemi

2021 ◽  
Vol 1 (1) ◽  
pp. 16-35
Author(s):  
Dedi Junaedi ◽  
Faisal Salistia ◽  
Moh. Romli ◽  
M Rizal Arsyad
Keyword(s):  
Social Media ◽  
Analytical Method ◽  
Research Method ◽  
Transition Period ◽  
Academic Community ◽  
Religious Behavior ◽  
The People ◽  
The Impact ◽  
At Home ◽  
Descriptive Qualitative

The Covid-19 pandemic has made many changes, including multidimensional and multisectoral aspects. This study aims to analyze the impact of the pandemic on the religiosity (religious behavior) of the community. Especially the Laa Roiba National IAI academic community, Bogor. Descriptive-qualitative analytical method was used as a research method with a sample of the academic community of IAI National Laa Roiba Bogor. The pandemic that lasted more than 18 months had a real impact on the religious behavior of the people of Bogor Regency. Before the pandemic, most people used to pray in congregation at the nearest mosque/musholla. During the pandemic, most people choose to pray at home or alone. Entering the transition period, some began to congregate to the mosque/musholla, and when PPKM was implemented, some of them returned to their homes. Meanwhile, for Friday prayers and holidays, some are still looking for a mosque/mushola. Breaking together, friendship and recitation tend to decrease, except online via Zoom and Google Meet or social media such as WAG and Facebook. In the midst of limitations, the infaq tradition tends to persist and some have even increased. Likewise, feelings of religiosity and levels of personal piety are acknowledged to have increased after the pandemic.

scholarly journals STRATEGY BUMDESA (VILLAGE-OWNED ENTERPRISE) IN THE TOURISM DEVELOPMENT VILLAGE OF TAMAN PINGGIR GAWAN (TPG), PILANGGEDE VILLAGE, BALEN DISTRICT, BOJONEGORO REGENCY

2021 ◽  
Vol 19 (1) ◽  
pp. 183-194
Author(s):  
Ayu Anggita Sari ◽  
Lukman Arif
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Human Resources ◽  
Research Method ◽  
Field Data ◽  
Field Data Collection ◽  
Flood Disasters ◽  
Tourist Village ◽  
The Impact

Pilanggede Village is one of the villages that has a village economic institution called BUMDesa Pilanggede Gemilang. Which BUMDesa has succeeded in building a tourist village destination. The development of this tourist village is named the Taman Pinggir Gawan Tourism Village (TPG) which presents a characteristic of the panoramic beauty of the Bengawan Solo River. However, behind the panoramic beauty, the Bengawa Solo River is a river that is prone to flood disasters when the rainy season arrives. So that BUMDesa Pilanggede makes efforts to minimize the impact of disasters and also to maintain the existence of tourist villages. This research aims to examine how the BUMDesa strategy is in the development of the TPG tourism village, Pilanggede Village, Balen District, Bojonegoro Regency. The research method used is descriptive qualitative by describing the facts that occur in the field. Data collection techniques using observation, interviews, documentation, and triangulation. The results showed that in the process of developing a tourist village, several programs had been designed. The program includes establishing the image of tourism with the addition of new vehicles and also improving facilities and infrastructure, improving the quality of human resources through training, carrying out activities to maintain environmental hygiene, and also promoting through social media.

Bilingual brand communities? Strategies for targeting Hispanics on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dino A. Villegas ◽  
Alejandra Marin Marin
Keyword(s):  
Social Media ◽  
Cultural Identity ◽  
Customer Engagement ◽  
Content Type ◽  
Online Spaces ◽  
The Usa ◽  
Social Media Platforms ◽  
Four Levels ◽  
Facebook Pages ◽  
The Impact

Purpose This paper aims to explore different strategies used by brands to target the Hispanic market via social media from the lens of the Spanish language in a multicultural country like the USA. Design/methodology/approach This study uses a netnographic approach by drawing information from a study of the Facebook pages of 11 brands belonging to different industries. Findings Companies engage in four levels of cultural identity adaptation using different strategies based on ethnicity: language adaptation, identity elements, identity matching and Latino persona. The study also shows that merely translating Facebook pages do not generate high levels of communitarian interaction. Practical implications This study examines different strategies used by brands in the USA to target the Hispanic audience on social media to provide insights for brand managers to develop online engagement. Originality/value With the increase in cultural diversity in different countries and the rise of social media platforms, brand researchers need to better understand how cultural identity permeates marketing strategies in online spaces. Social media platforms such as Facebook offer flexible environments where strategies beyond product- and brand-related aspects can be used. This study extends the literature by showing the heterogeneity of cultural identity-based strategies used by companies to ensure customer engagement and brand loyalty and the impact of such strategies on users.

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