scholarly journals Analysis of lifestyle, innovation products, and marketing mix of product purchase decision hen’s instant omelette (case study in pt eco Nature multiindo)

2017 ◽  
Vol 8 (2) ◽  
pp. 519
Author(s):  
Muhammad Harun Al Rasyid ◽  
Lilik Noor Yuliati ◽  
Agus Maulana
Keyword(s):  
Food Processing ◽  
Product Innovation ◽  
Production Capacity ◽  
Marketing Mix ◽  
Market Potential ◽  
Purchase Decision ◽  
Managerial Implication ◽  
Purchasing Decision ◽  
A Company

PT Eco Nature Multiindo is a company which operating in the service and food processing. Hen's Instant Omelette is one form of innovative product that exist in Indonesia. In Indonesia, there is no competitor of Hen's product so Hen's became the first of instant egg in market. Response of consumer to this product is quite good, it is can be seen from the sale of products that have been sold to 6.000 bottles for 8 months. But it is still far from the company target ,which is targeting 7.500 bottles per month in accordance with market potential and company's production capacity 300 bottles a day. The purpose of this study are (1) to analyze the life style of Hen's Instant Omelette consumer (2) to analyze the influence of lifestyle, product innovation, and marketing mix of Hen's Instant Omelette product towards purchasing decision (3) to formulate managerial implication for the company. The results of the factor analysis indicates that the user segments of Hen's Instant Omelette consists of three segments: modern, clasic, and trendy. Analysis results of SEM indicates the variable that influence purchasing decision is Product Innovation which consists of Relative Advantages, Compatibility, Complexity, Divisibility, Communicability.

scholarly journals Proposed Policy Preventive Maintenance Machine Moriseiki NH 4000 DCG Method Of Reliability Center Maintenance (RCM) And Risk Based Maintenance (RBM) Case Study PT. Pudak Scientific

2018 ◽  
Vol 2 (01) ◽  
Author(s):  
Fachri Husaini
Keyword(s):  
Production Capacity ◽  
Cost Of Care ◽  
Maintenance Policy ◽  
Performance Loss ◽  
Acceptance Set ◽  
Maintenance Activities ◽  
And Performance ◽  
The Cost ◽  
A Company

PT Pudak Scientific is a company engaged in the manufacture of aircraft parts industry. Meeting the precise and timely demand of aerospace parts from customers becomes a major corporate responsibility. However, Loss Revenue often occurs due to engine breakdown. So that cause because the production target is not achieved, the product reject, and the delay of delivery. One of the machines that often experience breakdown is Mori seiki NH4000 DCG. Mori seiki NH4000 DCG is the finishing machine for Blank fork End product. The demand for this part is quite large, making it a tough task for the Mori Seiki NH4000 DCG machine. But because the breakdown of the machine is high enough to cause production targets every month are often not met. In addition, Maintenance activities that have not noticed the characteristics of engine damage, as well as the distribution of historical data of the machine causing less effective and efficient actions resulted in substantial Maintenance costs. Based on the results of risk analysis of Mori Seiki NH4000 DCG engine damage, in terms of performance loss system caused by a large enough that is 3.773% of machine production capacity per year. This figure exceeds the risk acceptance criteria by the company that is 2%. Therefore it is necessary to find the appropriate Maintenance policy for the Mori Seiki NH4000 DCG machine. The approach is to use Reliability Centeres Maintenance and Risk Based Maintenance. Based on the above two approaches obtained the appropriate interval time so that the Maintenance activities more effective and can improve the efficiency of treatment by reducing the cost of care previously Rp167.506.286, - per year, to Rp 96.147.061, - per year. With the policy is expected to reduce engine breakdown and performance loss caused. So the number of risks that arise for the future are within the criteria of acceptance set by the company.

scholarly journals Organic food sourcing, processing and distribution: a case of satisfying a growing market

2016 ◽  
Vol 10 (1) ◽  
pp. 5-10
Author(s):  
Bruce L. Ahrendsen ◽  
Peter Bielik ◽  
Elena Horská
Keyword(s):  
Food Processing ◽  
Slovak Republic ◽  
Life Sciences ◽  
Organic Food ◽  
National University ◽  
Management Students ◽  
Swot Analyses ◽  
A Company ◽  
Product Specification

A case study of an organic food company in the Slovak Republic involved in producing and sourcing inputs, food processing and distribution is presented. The case is based on a June 2014 “live” case study prepared for students in International MBA in Agribusiness programs at the Slovak University of Agriculture in Nitra, Warsaw University of Life Sciences and the National University of Life and Environmental Sciences of Ukraine, Kiev. The company was established in 2001 with the objective to bring organic food to health conscious consumers. The company grows organic spelt grain, wheat, rye, buckwheat, herbs and apples on its 156 ha and 400 ha of owned and rented farmland. The company further processes these crops into more than 40 finished products. Students are presented with company information and summaries of a company visit and discussions with management. Students perform PEST and SWOT analyses, identify a shortage of owned and leased land as a problem the company must address, conduct research and analysis, and recommend product specification contracts as a solution to the problem.

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals Understanding Perceived Risk: A Case Study of Green Electronic Consumer Products

2017 ◽  
Vol 13 (01) ◽  
Author(s):  
Vivek Kumar Pathak ◽  
Anchal Pathak
Keyword(s):  
Perceived Risk ◽  
Consumer Products ◽  
Purchase Decision ◽  
Electronic Products ◽  
Five Dimensions ◽  
A Company

Perceived risk is defined as consumers’ perception of the uncertainty and adverse consequences of engaging in a purchase activity. Since the risk is in consumers’ mind, it is perceived and not necessarily real. In this research, we have tried to understand the risk as perceived by consumers while purchasing green electronic products. By uncovering the five dimensions of risks (Financial, Functional, Physical, Psycho-social, and Time Risk) that may be holding consumers back to purchase green electronic products, this research does give some indication on how a company engaged in selling green electronic consumer products (GECPs) should pay special attention in minimizing the consumers’ level of uncertainty regarding the outcome of a purchase decision. The results of this research can be used by manufacturers and marketers of GECPs to negate common sales objections of consumers and to apply appropriate strategies to minimize and manage perceived risk.

scholarly journals Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 75
Author(s):  
Dini Anindya Julianti ◽  
Ahmad Junaidi
Keyword(s):  
Word Of Mouth ◽  
Conversion Coefficient ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
A Company ◽  
Simple Regression ◽  
Formulation Of Problems

In a business competition that is more competitive. Of course a company must have a promotion which is effective for the company. And then, for an effective promotion you need to consider a product. So, one of the effective marketing is a promotion which is called "Word of Mouth". This effective promotion (Word of Mouth) is very important for increasing the purchase of a product or service from a company. Therefore the study of the titled "The Effect of Word of Mouth on the Purchasing Decision of Baso Aci Akang Citra Raya Tangerang" has the formulation of problems does the communication of Word of Mouth have an effect on the Purchasing Decision of Baso Aci Akang?. And the purpose of this study was to study the effect of "the Word of Mouth" on the Aci Akang Baso Purchase Decision. The main theories used in this research are word of mouth and purchasing decisions. The research method used is the ex flanative survey method involving associative with the technique of taking the questionnaire into an instrument with as many as 100 correspondents. After the questionnaire is distributed, an analysis of validity, reliability, normality, conversion coefficient, coefficient of determination, simple regression, and hypothesis testing or t test. And the results of this research revealed the fact of word of mouth on the purchasing decision of Baso Aci Akang Citra Raya outlet, Tangerang. Then, it showed that "word of mouth" has a strong effect on purchasing decisions. Dalam persaingan bisnis yang lebih kompetitif. Tentu saja sebuah perusahaan harus memikirkan sebuah promosi yang efektif untuk perusahaannya. Untuk sebuah promosi yang efektif tentu saja perlu sebuah keyakinan terhadap suatu produk. Salah satu pemasaran yang efektif adalah sebuah promosi mulut ke mulut atau Word of Mouth. Promosi yang efektif ini sangat penting dalam peningkatan pembelian produk atau jasa dari sebuah perusahaan. Penelitian dengan berjudul “Pengaruh Word of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang memiliki rumusan masalah apakah terdapat pengaruh Komunikasi Word of Mouth terhadap Keputusan Pembelian Baso Aci Akang. Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh Word of Mouth Akan terhadap Keputusan Pembelian Baso Aci Akang. Teori utama yang digunakan dalam penelitian ini adalah word of mouth dan keputusan pembelian. Metode penelitian yang digunakan yaitu metode survei eksplanasi yang bersifat assosiatif dengan Teknik pengambilan kuesioner menjadi instrumen dengan responden sebanyak 100 koresponden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa pengaruh word of mouth terhadap keputusan pembelian Baso Aci Akang outlet Citra Raya, Tangerang. menunjukan sebuah pengaruh word of mouth terhadap keputusan pembelian kuat.

Case Study for Replacing the DAM 6X40 Lathe with Doosan LYNX 220 Lathe for Processing the Part "Body of Spark Plug"

2016 ◽  
Vol 859 ◽  
pp. 163-169
Author(s):  
Călin Ciprian Otel ◽  
Razvan Păcurar ◽  
Daniel Filip ◽  
Monica Steopan ◽  
Paul Frîncu
Keyword(s):  
New Technology ◽  
Production Capacity ◽  
Time Rate ◽  
Spark Plug ◽  
Cnc Lathe ◽  
Fixed Assets ◽  
Enterprise Level ◽  
A Company ◽  
Made In

This paper aims to provide the economic calculations that were made in order to make a comparison between the old technology used by a company, multi-spindle lathe DAM 6X40 and new technology that should be acquired, CNC lathe Doosan LYNX 220 for processing the part entitled "body of spark plug". The investment in the new technology is urgently needed given the age of the existing technology but the company wants to know in advance what are the costs and how long it would be able to recover the investment. In this regard were calculated the time rate for the operation, economy with direct wages, production capacity, amortization of the fixed assets, cost of the part at the enterprise-level and the return period of additional investment.

scholarly journals The Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study of Bandung State Polytechnic Students)

2020 ◽  
Vol 18 (2) ◽  
pp. 11
Author(s):  
Henny Noviany
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Product Diversification ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Verification Method ◽  
Analysis Technique

This study aims to determine and analyze the Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study in Bandung State Polytechnic Students). The research method used in this research is a descriptive analysis and verification method with a population of 100 students by using accidental sampling technique by providing a link to fill out the questionnaire via Google Drive. The data analysis technique used is the Correlation Analysis Technique to determine the degree of closeness of the relationship between variables. The results showed that the direct effect of Product Diversification was 3.97. The indirect effect of the Purchasing Decision is 4.13. The test results are known to the constant value (a) of 2.537 and partially Product Diversification variable influences the Purchasing Decision variable. It was concluded that the effect of Product Diversification on Purchasing Decisions showed a positive regression coefficient of 0.468.

scholarly journals THE EFFECT OF SUBJECTIVE NORMS AND ATTITUDES TOWARDS PURCHASING DECISIONS THROUGH CONSUMER INTEREST IN CONSUMABLE HALAL PRODUCT (Consumer Case Study in The City of Makassar)

2020 ◽  
Vol 3 (2) ◽  
pp. 33-44
Author(s):  
Awal Zulqadri Arief ◽  
Abdul Rahman Kadir ◽  
Nuraeni Kadir
Keyword(s):  
Path Analysis ◽  
Subjective Norms ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Tools ◽  
Consumer Interest ◽  
Purchasing Decision ◽  
The City

The purposes of this study are to measure (1) the effect of Subjective norms to purchase decision, (2) the effect of Attitudes to purchase decision, (3) the effect of Consumer Interest in the relation between Subjective Norms and Attitude toward Purchasing Decision. The population in this research are Muslims who lived in Makassar city with 156 samples as respondents. Path Analysis used as statistical tools to test the hypothesis. The result shows that subjective norms and attitudes significantly affect purchasing decisions and also through consumer interest significantly affects purchasing decisions in the consumable halal product.

scholarly journals THE INFLUENCE OF LIFESTYLE, MOTIVATION, PERCEPTION AND ATTITUDE TOWARD THE PURCHASE DECISION OF ECO FRIENDLY ENVIRONMENT STRAW (CASE STUDY ON THE MANAGEMENT STUDENTS OF HASANUDDIN UNIVERSITY)

2020 ◽  
Vol 3 (2) ◽  
pp. 93-104
Author(s):  
Rahmawati Resky Amaliah ◽  
Jusni Jusni ◽  
Abdul Razak Munir
Keyword(s):  
Path Analysis ◽  
Environmentally Friendly ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Postgraduate Students ◽  
Purchasing Decision ◽  
Management Students

This research aims to determine the effect of lifestyle, motivation, perception, and attitude on the decision to purchase environmentally friendly straw products among the postgraduate students of management at the faculty of Economic and Business, Hasanuddin University. The samples as the object of this study consisted of 150 students. The data are analyzed using path analysis with the help of SPSS 25.use in this research is path analysis with the help of SPSS 25. The results of the research indicate that the lifestyle, motivation, perception, and attitude variables positively affect the purchasing decision mediated by purchasing interest, but there are only three variables that do not significantly have an effect on purchasing decisions, i.e. motivation and attitude as well as perception on purchasing interest.

scholarly journals PRODUCT QUALITY AND PROMOTION RELATION ANALYSIS ON PURCHASING DECISION AT PT. SEJAHTERA BUANA TRADA (CASE STUDY OF SUZUKI ERTIGA)

2018 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Imam Yunianto
Keyword(s):  
Product Quality ◽  
Significant Relationship ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Relation Analysis

This research was conducted at Car Dealer PT. Sejahtera Buana Trada Puri Indah branch with case study Suzuki Ertiga which at the time of research is selling well. In this study, researchers wanted to test whether there is a significant relationship between Product Quality with Purchase Decision. Is there also a significant relationship between Promotion on Purchase Decision. As well as a significant relationship between Product Quality and Promotion together with Purchase Decision.  

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