scholarly journals The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society

2007 ◽  
Vol 26 (2) ◽  
pp. 243-250 ◽  
Author(s):  
Gregory T. Gundlach
Keyword(s):  
Special Section ◽  
Marketing And Society ◽  
Definition Of

In 2004, the American Marketing Association announced a new definition of marketing. This special section examines the implications of this definition for (1) scholarship—in particular, scholarship that addresses “marketing and society”—and (2) the role and responsibility of marketing in society.

scholarly journals Social Dialects in Modern French Language

2020 ◽  
Author(s):  
Galina Bernetska
Keyword(s):  
Mass Media ◽  
Special Section ◽  
Practical Interest ◽  
Spoken Language ◽  
Point Of View ◽  
French Language ◽  
Semantic Features ◽  
Literary Language ◽  
Vertical Division ◽  
Definition Of

The article is a study of phonetic-morphological and semantic-stylistic features of argotic vocabulary in contemporary French language. The work is devoted to questions of structural-semantic and phonetic-morphological peculiarities of the argotic vocabulary in printed mass media. The conducted research has shown that the argotic vocabulary can be considered as a special lexical subsystem of spoken language, which is characterized by a steady tendency to penetrate into higher linguistic levels due to its phonetic-morphological and semantic features. The systematization of phonetic and semantic processes in the argotic dictionary is carried out. We have noticed that argot from a linguistic point of view is an expressive lexical subsystem of spoken language, which is characterized by a large expressive potential and rapid changes in vocabulary and penetrates into higher levels of the French language. From the point of view of modern linguistics, the French language can be viewed in vertical and horizontal sections. Horizontal division is caused by the existence of the dialectal partition of the French language. The vertical division is explained by the existence of social groups that use one or another sociolect. Analyzing the evolution of the definition of argot, we can assume that in its development argot passed the long way from the language taboo to the special lexical subsystem of the literary-spoken language. We have noticed that it is important to distinguish argot and spoken language. In spite of the both scientific and practical interest in the spoken language problem and the emergence of numerous studies that led to the creation of colloquialism as a special section of linguistics, a number of aspects of spoken language (approaches to its identification, differentiation of spoken language and related phenomena) remain insufficiently highlighted. The spoken language (vernacular), according to modern linguistic assertions, occupies an intermediate position between the spoken-literary language, dialects and sociolects. We have noticed that the democratization of the norms of the literary language led to the emergence of a literary-colloquial form of spoken language. Such a combination of literary and spoken language is caused by the nature of social development. Key words: argot; slang; French language; dialect; argotheistic vocabulary; non-normative variant elements; semantics; phonetics; morphology; mass media.

The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator

2007 ◽  
Vol 26 (2) ◽  
pp. 251-260 ◽  
Author(s):  
Debra Jones Ringold ◽  
Barton Weitz
Keyword(s):  
Conceptual Domain ◽  
Leading Indicator ◽  
Marketing And Society ◽  
Definition Of

Rather than constraining scholars whose focus is marketing and society, the 2004 American Marketing Association (AMA) definition of marketing has provoked warranted criticisms of the informal and sporadic AMA definition-making process and has served as a catalyst for vigorous discourse on the proper conceptual domain and impact of marketing. Thus, the 2004 AMA definition of marketing has stimulated an important, healthy debate and has motivated reform of the AMA definition-making process.

scholarly journals Archaeology in Czechoslovakia: trends and approaches

Antiquity ◽  
1991 ◽  
Vol 65 (247) ◽  
pp. 306-307 ◽  
Author(s):  
Natalie Venclová
Keyword(s):  
Eastern Europe ◽  
Special Section ◽  
The West ◽  
Archaeological Material ◽  
Current State ◽  
Geographical Position ◽  
English Speaking ◽  
State Of Research ◽  
Definition Of ◽  
Selection Of

Whatever the journalist’s definition of eastern Europe might be (cf. S. Milisauskas in ANTIQUITY 64: 283], let us state, as introduction to this Special Section, that Czechoslovakia (FIGURE 1) is a country in Central, not Eastern, Europe. It is somewhat controversial to speak about its ‘return to Europe’, as some politicians would have it, as it has been there all the time. After the period of limited contacts of Czechoslovak archaeologists with their colleagues ‘in the West’ it is felt that now, in the changed (post-November-1989) situation, information on the current state of research, and especially on the approaches applied recently to the study of Czech and Slovak archaeological material (and perhaps on Czechoslovakia's geographical position as well?) may be of use for an interested English-speaking reader. The following – rather random – selection of articles is the result.

scholarly journals THE TECHNOLOGY OF SEMI-AUTOMATIC META-MARKUP PROGRAM AND THE PRINCIPLES OF AUTOMATING THE MORPHOLOGICAL MARKUP OF THE KAZAKH LANGUAGE NATIONAL CORPUS TEXTS

2020 ◽  
Vol 74 (4) ◽  
pp. 291-299
Author(s):  
К. Pirmanova ◽  
◽  
B. Karbozova ◽  
D. Tokmyrzhayev ◽  
◽  
...  
Keyword(s):  
Corpus Linguistics ◽  
Large Scale ◽  
Special Section ◽  
Scientific Journals ◽  
Text Corpora ◽  
The World ◽  
Language Data ◽  
Definition Of ◽  
Empirical Approaches ◽  
National Corpus

When studying the Kazakh language, it is necessary to pay great attention to the field of corpus linguistics and study its theoretical and practical aspects of the world level. Special editions of scientific journals also publish articles on General and specific issues related to the creation and operation of text corpora around the world. However, it is known that Kazakh linguistics requires special study of many issues related to corpus linguistics. It includes: the definition of corpus linguistics and its main concepts, the place of corpus linguistics in the structure of linguistics, methods, etc. Theoretical and practical aspects of the above-mentioned corpus linguistics should also be taken into account when creating a database of texts in the Kazakh language based on a computer corpus. If corpus linguistics is formed as a special section of Kazakh linguistics, it will allow many specialists in the Kazakh language to use large-scale experimental materials, find the necessary language data and make appropriate changes. All this contributes to a new look at the empirical approaches to the reliability of research in the Kazakh language and the introduction of the most important language materials in the field of science.

scholarly journals Between Secularity and Post-Secularity: Critical Appraisal of Charles Taylor's Account

2019 ◽  
Vol 79 (2) ◽  
pp. 411-423 ◽  
Author(s):  
Bojan Žalec
Keyword(s):  
Final Section ◽  
Critical Appraisal ◽  
Special Section ◽  
Global Scale ◽  
The Past ◽  
The Usa ◽  
The Subject ◽  
Secular Age ◽  
Definition Of ◽  
Narrative Account

The article deals with Charles Taylor's account of the secular age. In the first part, the main constituents of Taylor's narrative account are presented: the central concepts, distinctions, definition of the subject, the aims etc. The author pays special attention to the notions of secularity, secular age, religion, and transcendence. In the second part, Taylor's genealogy of the secular age is outlined and comparatively placed in the context of other main relative forms of genealogical account. Because our age is an age of authenticity, a special section is devoted to it. The final section presents some reproaches to Taylor and evaluates their strength and the value of Taylor's contribution. Besides, some speculative »forecasts« about secularity and post-secularity in Europe, the USA, and at the global scale are presented (by reference to Taylor's account). The author concludes that despite some (serious and cogent) reproaches and second thoughts about Taylor's account, it is doubtless one of the major achievements in the area that manifests features of a paradigmatic work. It helps us a lot to understand the condition of religion not only in the past and today, but also gives us directions and guidelines, conceptual and methodological tools, and ideas to more clearly discern the forms and condition of religion in the future.

Tourism Microentrepreneurship: State of the Art and Research Agenda

2021 ◽  
Vol 25 (4) ◽  
pp. 279-292
Author(s):  
Birendra Kc ◽  
Chantell Lapan ◽  
Bruno Ferreira ◽  
Duarte B. Morais
Keyword(s):  
Information Technologies ◽  
State Of The Art ◽  
Special Section ◽  
Tourism Industry ◽  
Future Research ◽  
Business Ecosystem ◽  
New Information ◽  
Tourism Sector ◽  
Definition Of ◽  
Practical Recommendations

Microentrepreneurship has always been an important driving force of the tourism industry. However, until recently, this sector was mostly invisible and understudied. Microentrepreneurs are now becoming influential stakeholders due to new information technologies that make their offerings easily accessible to a broader clientele and render their economic activity more transparent and taxable. There is a growing consensus that tourism microentrepreneurs can make destinations more competitive and equitable. Accordingly, there has been a surge of scholarship on tourism microentrepreneurship to inform strategies and policies to fuel microentrepreneurial development and its integration with the formal tourism sector. The purpose of this conceptual article is threefold: first, to discuss the definition of tourism microentrepreneurship and commonly used theoretical conceptualizations, as well as the evolution of research on tourism microentrepreneurship; second, to identify research gaps in the existing literature and propose avenues for future research; third, to serve as an introduction to a Special Section on Tourism Microentrepreneurship. In addition, we offer a set of practical recommendations for destination managers and supporting organizations to develop and nurture networks of microentrepreneurs, and to identify suitable and rewarding microentrepreneurial opportunities in the tourism business ecosystem.

INTRODUCTION

2008 ◽  
Vol 19 (1) ◽  
pp. 83-85
Author(s):  
Geoffrey G. McCafferty ◽  
William R. Fowler
Keyword(s):  
Special Section ◽  
Indirect Evidence ◽  
Textile Production ◽  
Disciplinary Boundaries ◽  
Archaeological Data ◽  
Female Deities ◽  
Seminal Article ◽  
And Gender ◽  
Definition Of ◽  
Theoretical Foundations

If we accept Good's (2001:211) definition of a textile as a “web of interlaced threads produced on a loom,” we may say that textiles have a long and storied existence in ancient Mesoamerica. In this Special Section we present four new studies on Mesoamerican textile production. All four papers are based primarily on archaeological data and analyses, but, because of the nature of the material, they cross disciplinary boundaries. At the risk of indulging in a rather hackneyed metaphor, we might envision the archaeological elements of each study as the warp embellished with a weft of ethnohistoric, ethnographic, art historical, iconographic, and epigraphic data and interpretations. In this Introduction we range across the boundaries touching first on the archaeological evidence for the antiquity of weaving and textiles in Mesoamerica, the nature of textiles as a commodity, and the theoretical foundations from political economy that influenced anthropology in the 1980s and generated a seminal article on cotton in the Aztec economy. Then we reference recent research dealing with cloth as costume that signifies ethnic and gender identity, and ideological associations with female deities. Finally, we return to the archaeology and the difficulties of preservation of textiles in Mesoamerica, setting the stage for comments on individual papers since they depend on the indirect evidence of spindle whorls and weaving implements.

The role of strategic philanthropy in marketing strategy

2002 ◽  
Vol 36 (5/6) ◽  
pp. 689-705 ◽  
Author(s):  
Debbie Thorne McAlister ◽  
Linda Ferrell
Keyword(s):  
Organizational Performance ◽  
Corporate Citizenship ◽  
First Century ◽  
Future Research ◽  
Societal Issues ◽  
Stakeholder Interests ◽  
Strategic Philanthropy ◽  
Marketing And Society ◽  
Definition Of

Outlines the concept of strategic philanthropy, assesses its development and evolution, gives examples of the stakeholder focus, discusses marketing issues and addresses elements to consider in implementation. Organizations have long realized the benefits of benevolent philanthropy in supporting community, employees and the interests of investors. It has only been in recent years that organizations have formalized and integrated the philanthropic decisions with corporate citizenship and other key strategic organizational performance‐related decisions. Organizations in the twenty‐first century are increasingly concerned about managing societal issues in marketing to benefit key stakeholder interests. A new definition of strategic philanthropy is developed and contrasted with other initiatives that link marketing and society. Finally, suggestions for future research are provided.

scholarly journals Fixed Point Theory in Fuzzy Normed Linear Spaces: A General View

2021 ◽  
Vol 16 (6) ◽  
Author(s):  
Simona Dzitac ◽  
Horea Oros ◽  
Dan Deac ◽  
Sorin Nădăban
Keyword(s):  
Fixed Point ◽  
Metric Spaces ◽  
Fixed Point Theory ◽  
Special Section ◽  
Point Theory ◽  
General View ◽  
Linear Spaces ◽  
Normed Linear Spaces ◽  
Definition Of ◽  
Fuzzy Fixed Point

In this paper we have presented, firstly, an evolution of the concept of fuzzy normed linear spaces, different definitions, approaches as well as generalizations. A special section is dedicated to fuzzy Banach spaces. In the case of fuzzy normed linear spaces, researchers have been working, until now, with a definition of completeness inspired by M. Grabiec’s work in the context of fuzzy metric spaces. We propose another definition and we prove that it is much more adequate, inspired by the work of A.George and P. Veeramani. Finally, some important results in fuzzy fixed point theory were highlighted.

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