scholarly journals Features of application of information technologies in modern tourism

2019 ◽  
Vol 28 (3) ◽  
pp. 591-599 ◽  
Author(s):  
V. V. Yavorska ◽  
I. V. Hevko ◽  
V. A. Sych ◽  
O. I. Potapchuk ◽  
K. V. Kolomiyets
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Relevant Information ◽  
Tourism Industry ◽  
Technology System ◽  
Modern Information Technology ◽  
Transport Services ◽  
Modern Information ◽  
The Creation ◽  
Tourism Enterprises

The article deals with the structure of the modern information technology system used in the tourism industry. It is emphasized that the use of information technology in each separate segment of the tourism industry, such as hotels, ticket reservations, the creation of specialized tourist products, is interlinked with all others. The purpose of the article is to reveal the peculiarities of the using of modern information technologies in the tourism industry. It was established that the introduction of information technology in the tourism industry took place in four stages, from the creation of data, through the direct development of   information technologies , the development of strategic information systems and the integration of individual IT components      in a network of different levels, from local to global. It is revealed that the majority of tourist enterprises use both standard and special software in their activity. For tourism enterprises to carry out marketing activities successfully, the information market offers technologies aimed at the process of automating the accumulation of survey results, planning and developing a marketing strategy. One of the most important elements in the tourism industry is computer reservation systems, which eventually integrated into global booking systems. These systems provide not only transport services, but also hotel accommodation, cruise trips, location information, bus, rail and air connections, exchange rates, weather reports, etc., allowing one to reserve all major components of the tour. Tour operators use several classic approaches to building a reservation system. The features of the market of tourist services, the specific characteristics of the services themselves and the peculiarities of their perception by consumers determine the specifics of marketing in this area. The use of information technologies, in particular the Internet, enables businesspeople and marketers to explore new market opportunities for their travel services, to highlight and explore various market segments (geographic, demographic, professional, organizational, behavioural, etc.). Tracking relevant information can be used to predict the future development of consumer demand and identify new trends in the behaviour of existing and potential customers. The use of geoinformation systems opens up broad prospects for engineering justification and design of new tourist routes and recreational areas, the publication of thematic tourist maps and the creation of web atlases, etc. Thus, thanks to information technologies, a single tourist information space is created that allows all players in the tourist market to quickly receive real information.

scholarly journals Modern trends and prospects for the introduction of information technologies in the Ukrainian tourism industry

2020 ◽  
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Mobile Apps ◽  
Tourism Industry ◽  
Enterprise Management ◽  
Difficult Situation ◽  
Modern Information Technology ◽  
The World ◽  
Tourism Enterprises ◽  
The Impact

Information technology greatly simplifies the process of forming a tourist product using computer networks, international reservation systems, electronic databases of tourism regulations, automated systems of settlement payments and etc. The impact of information technology on tourism is carried out by the following ways: increasing the efficiency of enterprise management, improving the quality of customer services, creating and implementing new services. The subject of the research is the introduction of information technology in the Ukrainian tourism industry. The purpose of the article is to identify trends and outline the definite prospects of using modern information technology in the tourism industry. The following research methods are used in the article: analysis and synthesis to closer define the essence of information technology; observation and theoretical generalizations to reveal the characteristics of introduction of information technology in the activity of enterprises in the tourism industry; statistical method to analyze the current condition of information technology in the tourism industry; graphical and tabular techniques to determine the relationship between indicators, their illustrations and the presentation of research results. The results we have obtained are following. The most popular websites in Ukraine in the categories “Accommodation and Hotels”, “Air Travel” “Ground Transportation” and “Tourist Attractions” are booking.com, flyuia.com, blablacar.com, and getyourgiede.com. Compared to the world experience, the percentage of paid search in Ukraine is higher, it means that some companies do not have a well-developed brand. The rating in mobile apps for all companies is above 4, it is a good mark. Due to the pandemic, tourism is now in a difficult situation, it has also affected the statistics of all indicators on web resources, but the experts pay attention to the historical sustainability of tourism and its ability to cope with crises. From the comparative characteristics of web pages in four categories in Ukraine and in the world, we can conclude that in our country the brands of these companies are not enough developed, the popularity among tourists is lower, and the percentage of search traffic is also lower. To increase the website traffic and the level of awareness of tourism businesses, tourism enterprises should use social networks to provide up-to-date information to tourists and to maintain customer contact, as well as send promotions and discounts.

scholarly journals The use of modern information technology to enhance the perception of figurative elements involved techniques and tactics in sports games

2014 ◽  
pp. 46-52
Author(s):  
Ж. Л. Козіна ◽  
О. Пугунец
Keyword(s):  
Information Technology ◽  
Visual Aids ◽  
Printing Technology ◽  
Modern Information Technology ◽  
Dynamic Circuits ◽  
Modern Information ◽  
The Creation

In the article the basic directions of modern information technology to provide visibility through the creation and application not only static, but also dynamic circuits. We describe the use of modern means of computer printing technology to create visual aids, and - the method of creation of animated charts.

Study of the Modern Information Technology and its Application in Intelligent Tourism

2012 ◽  
Vol 241-244 ◽  
pp. 1694-1699
Author(s):  
Hong Wei Yin
Keyword(s):  
Information Technology ◽  
Technology Development ◽  
Basic Structure ◽  
Tourism Industry ◽  
Information Industry ◽  
Modern Information Technology ◽  
Modern Information ◽  
Information Technology Development

Intelligent tourism is a new field of the research for Chinese tourism industry. Seeing from the appearance to the essence, we can find it is the integration between the tourism and the information industry on the basis of making full use of the modern information technology development. This paper will describe the modern information technology and its application in tourism industry by analyzing the connotation of the intelligent tourism as well as discuss the basic structure and system of it. Besides this, the author will also put forward corresponding constructive advice and measures in the light of the reality of China’s national conditions.

Precision Marketing and Modern Information Technology

2014 ◽  
Vol 687-691 ◽  
pp. 4683-4686
Author(s):  
Feng Lan Luo ◽  
Sun Li
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Rapid Development ◽  
Modern Information Technology ◽  
Modern Information

With the rapid development of e-commerce, more and more companies have to carry out precise marketing in order to win in the competition. This article introduces information technologies involved in precision marketing.

Information Security Awareness in Tourism Enterprises

2020 ◽  
pp. 251-267
Author(s):  
Kamil Yağcı ◽  
Süreyya Akçay ◽  
Mahmut Efendi ◽  
Hande Mutlu Öztürk
Keyword(s):  
Information Technology ◽  
Information Security ◽  
Technology Use ◽  
Information Technologies ◽  
Service Industry ◽  
Large Data ◽  
Tourism Industry ◽  
Information Technology Use ◽  
Tourism Enterprises ◽  
Corporate Information

With the increase in information technology use, problems related to the security of these technologies have become significant. Businesses are required to acquire information, use information technologies, and rely on the information they collected to continue their presence. The requirement of information technology use and related security problems cannot be ignored by both individuals and businesses. One of the industries with large data pools is the tourism industry. Thus, the protection of personal or corporate information is a process that should be managed especially for businesses. In order for this management process to be successful, it is necessary for the corporations to have security policies that are supported by the senior management, possible to implement and understand, and accepted at all corporate levels. Thus, the present study aimed to explain the significance of information security, especially the security of the information in the tourism industry, which is as an important part of the service industry.

Information Technology in Tourism: Effective Strategies for Communication with Consumers

2020 ◽  
Vol 11 (2) ◽  
pp. 322
Author(s):  
Alexander Sergeevich TROSHIN ◽  
Antonina Pavlovna SOKOLOVA ◽  
Evgeniya Olegovna ERMOLAEVA ◽  
Ramazan Magomedovich MAGOMEDOV ◽  
Tatyana Leonidovna FOMICHEVA
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Tourism Industry ◽  
Communication Model ◽  
Specific System ◽  
Electronic Communications ◽  
Effective Strategies ◽  
Information Interaction ◽  
Communication Interaction ◽  
Modern Information

The study presents an analysis of studies on various aspects of the use of information technology in tourism. Based on an expert survey, the main directions of the development and implementation of information technologies in the field of tourism, as well as information interaction of tourism market entities using modern information technologies, are identified. A communication model is created for using modern information technologies in the tourism industry, operating in a specific system of communication interaction. The main trends in the field of electronic communications of the tourism industry are presented and recommendations for improving the effectiveness of communication strategies are developed.

Research on the application of information technology of Big Data in Chinese digital library

2019 ◽  
Vol 40 (8/9) ◽  
pp. 518-531 ◽  
Author(s):  
Shuqing Li ◽  
Zhiyuan Hao ◽  
Li Ding ◽  
Xia Xu
Keyword(s):  
Information Technology ◽  
Big Data ◽  
Digital Library ◽  
Digital Libraries ◽  
Information Technologies ◽  
New Technologies ◽  
Content Type ◽  
Technology Application ◽  
Modern Information Technology ◽  
Modern Information

Purpose Through the case analysis of China’s digital library, the purpose of this paper is to make readers understand the development status, achievements and problems of China’s digital library. At the same time, it also enables readers to understand the common application forms of these modern information technologies in digital libraries, so as to provide a reference basis for the application of new technologies in other countries’ digital libraries. Design/methodology/approach On the basis of literature review, the authors have analyzed a conspicuous collection of related papers in order to make a comprehensive summary and elaboration on the present situation of modern information technology application in Chinese digital libraries. Findings This paper defines and analyses the concepts, contents and relationships of the three most important modern Big Data information technologies, and then completes the analysis of the current situation of the application of information technology in Chinese digital libraries. The block chain can achieve more accurate information collection, more secure information storage and more effective information dissemination. Artificial intelligence can improve the existing digital library service level in three aspects: resource construction, information organization and information service. Internet plus will help transform the traditional digital library business mode in order to adapt to the change of user-centered service. Originality/value This is among the first structured attempts of comprehensively and generally summarizing the application of modern information technology in Chinese digital libraries. It also contains an original exploration of the relationship between the main kinds of modern information technology. Based on this, a relatively complete application scenario and possible vision of modern information technology in digital library can be built.

scholarly journals Strategies for Improving Government Governance Ability in Information Age

2021 ◽  
Vol 257 ◽  
pp. 02078
Author(s):  
Jia Wei
Keyword(s):  
Information Technology ◽  
Local Government ◽  
Social Development ◽  
Information Technologies ◽  
Information Age ◽  
Improvement Strategy ◽  
Governance Capacity ◽  
Modern Information Technology ◽  
Modern Information ◽  
Government Governance

With the continuous development of various modern information technologies, Chinese economic and social development has entered a brand new stage. The local government governance capabilities must be continuously improved to adapt to the new requirements of the new stage, which requires the active application of modern information technology to promote the construction of government governance capabilities. Based on this, this article discusses the improvement strategy of government governance in the information age. Combining the current shortcomings in the construction of government governance capacity in some regions, this paper discusses relevant suggestions on how to improve government governance capacity based on informatization methods from various aspects, hoping to provide reference for related work in the future.

scholarly journals OPTIMIZATION OF TRANSPORT PROCESSES WITH THE USE OF INFORMATION TECHNOLOGIES

2018 ◽  
pp. 15-17
Author(s):  
Georgiy Prokudin ◽  
Olexiy Chupaylenko ◽  
Olexiy Prokudin ◽  
Olexiy Dudnik ◽  
Yuriy Pylypenko
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Transport Processes ◽  
Modern Information Technology ◽  
Transport Industry ◽  
Modern Information ◽  
The Moment ◽  
Microsoft Office

One of the urgent tasks of the transport industry at the moment is the task of optimizing the transport of goods in international transportation. The process of solving the salesman-task problem is automated by modern information technology means, in particular the Delphi Software and the function "Search Solution" in the Microsoft Office Excel table processor.

scholarly journals Using GIS technologies for the avalance path as a tourist atraction object

2021 ◽  
Vol 42 (II) ◽  
pp. 76-83
Author(s):  
R. RUDYI ◽  
◽  
Iu KYSELOV ◽  
Ia. KOROBEINIKOVA ◽  
V. KYRYLIUK ◽  
...  
Keyword(s):  
Information Technology ◽  
Information Systems ◽  
Technology Use ◽  
Information Technologies ◽  
Experimental Studies ◽  
Geographic Information ◽  
Tourism Industry ◽  
Gis Technologies ◽  
Geographic Information Technologies ◽  
The Creation

The purpose of research. The current state of the tourism industry is characterized by growing demand for tourism services by using GIS technologies and increasing attraction for tourism. Specialists in this field are increasingly using geographic information technology to solve various problems of tourism. This article represents studies and possibilities of comprehensive information technology use in the field of tourism, such as, using of the avalanche pass for a tourist attraction. The information obtained from GIS technologies may have been used not only for travel agencies, but also to be useful for forestry workers but also (because it is an avalanche), should be taken by correspondent rescue services in the winter. Therefore, these studies currently remain relevant for scientific and practical issues. The goal of the work. Show how GIS technology performs the functions of spatial analysis and specific user tasks, such as, data processing, mapping, visualization of tourist routes and areas, etc. Thus, the most common usage of geographic information technologies for the formation of databases and filling mapping atributes about the tourist object and infrastructure of the tourist destination. Improving the informativeness is achieved by visualizing the various characteristics of the object, that is showing the avalanche area, avalanche path and power, which led to the destruction of the forest, and futher on. Method. A tourist route passing through the village of Chernyk, Nadvirna district, Ivano-Frankivsk region, north of Mount Polensky (Polenskaya) was used for this study. The research in this article is based on the use of the extremely destructive snow avalanche that came down from Polensky Mountain in the Ukrainian Carpathians on March 24, 2006 and led to destruction in a large part of the forest in the Gorgany Nature Reserve. Geoinformation modeling methods were used on the territory of the avalanche slope from Polensky Mountain. Results. A digital terrain model of the study area was created. Geotourism route was developed within Gorgan, also some additional studies were performed related to detailed mapping and surface modeling in terms of route safety. Experimental studies were performed based on materials (DEM) provided by the Research Institute, Geodesy and Cartography , also the SURFAR software package was used. On its way, the avalanche destroys not only a large amount of forest (lumber), but also young trees. By cutting and capturing the soil and forest, the avalanche carries all this material (vegetation, top soil, rocks, debris)to the foot of the mountain and changing the terrain as well. According to our estimates, the forest losses caused by this avalanche were as follows: about 2,500 trees were destroyed, or 1,575 cubic meters of lamber. Different models were created for Mount Polenska, which are shown in the relevant figures. The obtained visual images that will be interesting for tourists and enhance the attractiveness of the object. Scientific novelty and practical value. The performed researches doesn’t have only descriptive nature, but also can be applied for the rescue service to protect of tourists on the route. The development of modern transport information systems and the creation of tourist maps and guides are another goals of this research. The creation and accurate mapping of tourist routes with the use of digital electronic maps is especially important, as the existing cartographic material is very inaccurate and the information is outdated. The use of geographic information technologies in tourism will also expand to solve specific engineering problems related to tourism. In addition, the images shown can serve as a warning of possible dangers. Conclusions. Thus, the use of geological objects in the tourism industry is promising, specially for mountainous and upland areas, which are very attractive for tourism. Because the formation of geotourism routes on the basis of correspondent and trusted geological data, and also involves a detailed study of geolocations, the route of the group, taking into account the safety aspects of travel. These tasks are efficiently implemented with the help of geographic information systems and technologies.

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