Information Technology in Tourism: Effective Strategies for Communication with Consumers

2020 ◽  
Vol 11 (2) ◽  
pp. 322
Author(s):  
Alexander Sergeevich TROSHIN ◽  
Antonina Pavlovna SOKOLOVA ◽  
Evgeniya Olegovna ERMOLAEVA ◽  
Ramazan Magomedovich MAGOMEDOV ◽  
Tatyana Leonidovna FOMICHEVA
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Tourism Industry ◽  
Communication Model ◽  
Specific System ◽  
Electronic Communications ◽  
Effective Strategies ◽  
Information Interaction ◽  
Communication Interaction ◽  
Modern Information

The study presents an analysis of studies on various aspects of the use of information technology in tourism. Based on an expert survey, the main directions of the development and implementation of information technologies in the field of tourism, as well as information interaction of tourism market entities using modern information technologies, are identified. A communication model is created for using modern information technologies in the tourism industry, operating in a specific system of communication interaction. The main trends in the field of electronic communications of the tourism industry are presented and recommendations for improving the effectiveness of communication strategies are developed.

scholarly journals Features of application of information technologies in modern tourism

2019 ◽  
Vol 28 (3) ◽  
pp. 591-599 ◽  
Author(s):  
V. V. Yavorska ◽  
I. V. Hevko ◽  
V. A. Sych ◽  
O. I. Potapchuk ◽  
K. V. Kolomiyets
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Relevant Information ◽  
Tourism Industry ◽  
Technology System ◽  
Modern Information Technology ◽  
Transport Services ◽  
Modern Information ◽  
The Creation ◽  
Tourism Enterprises

The article deals with the structure of the modern information technology system used in the tourism industry. It is emphasized that the use of information technology in each separate segment of the tourism industry, such as hotels, ticket reservations, the creation of specialized tourist products, is interlinked with all others. The purpose of the article is to reveal the peculiarities of the using of modern information technologies in the tourism industry. It was established that the introduction of information technology in the tourism industry took place in four stages, from the creation of data, through the direct development of   information technologies , the development of strategic information systems and the integration of individual IT components      in a network of different levels, from local to global. It is revealed that the majority of tourist enterprises use both standard and special software in their activity. For tourism enterprises to carry out marketing activities successfully, the information market offers technologies aimed at the process of automating the accumulation of survey results, planning and developing a marketing strategy. One of the most important elements in the tourism industry is computer reservation systems, which eventually integrated into global booking systems. These systems provide not only transport services, but also hotel accommodation, cruise trips, location information, bus, rail and air connections, exchange rates, weather reports, etc., allowing one to reserve all major components of the tour. Tour operators use several classic approaches to building a reservation system. The features of the market of tourist services, the specific characteristics of the services themselves and the peculiarities of their perception by consumers determine the specifics of marketing in this area. The use of information technologies, in particular the Internet, enables businesspeople and marketers to explore new market opportunities for their travel services, to highlight and explore various market segments (geographic, demographic, professional, organizational, behavioural, etc.). Tracking relevant information can be used to predict the future development of consumer demand and identify new trends in the behaviour of existing and potential customers. The use of geoinformation systems opens up broad prospects for engineering justification and design of new tourist routes and recreational areas, the publication of thematic tourist maps and the creation of web atlases, etc. Thus, thanks to information technologies, a single tourist information space is created that allows all players in the tourist market to quickly receive real information.

scholarly journals Blind Users’ Reading using Information Technology in the Current Context

2011 ◽  
pp. 63-66
Author(s):  
Aigul R. Amineva
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Disabled Persons ◽  
Blind Users ◽  
Technical Base ◽  
Current Context ◽  
Modern Information ◽  
Special Library

The main methods of promoting of Sight-disabled persons’ reading on an example of the Bashkir Republican Special Library for the Blind during the last years are considered. The article discloses the advantages of modern information technologies’ using. Specificity of acquisition and improvement of material and technical base are reflected.

Competitive Force/Marketing Mix (CF/MM) Framework

2001 ◽  
pp. 218-236
Author(s):  
Brian J. Reithel ◽  
Chi Hwang ◽  
Katherine Boswell
Keyword(s):  
Information Technology ◽  
Information Systems ◽  
Information Technologies ◽  
Business Environment ◽  
Systems Development ◽  
Marketing Mix ◽  
Strategic Impact ◽  
Modern Information ◽  
Year 2000 ◽  
Competitive Forces

Information systems researchers continue to grapple with the development of frameworks to aid managers in the identification of opportunities for the strategic use of information technology. Many of the current frameworks have been proposed to guide the systems development process, but few have successfully dealt with the underlying business issues that drive the need to develop an information system in the first place. Because the difficulties that a particular business must cope with arise from the distinctive characteristics of the firm, its product and the particular niche in which the firm operates, this chapter presents a two-dimensional Competitive Force/Marketing Mix (CF/MM) framework that can be used to recognize opportunities for strategic information systems within the firm’s niche. The CF/MM framework is based on a combination of Porter’s view of strategy as a response to the unique mix of the five competitive forces faced by a firm, and the firm’s marketing strategy. By using the CF/MM framework, managers and researchers can identify opportunities to use emerging information technologies as part of front-line competitive strategy. After presentation of the CF/MM framework, the chapter presents a summary of the results of a CF/MM-based analysis of 150 articles related to the competitive use of information technology that have been published in both the popular press and scholarly press. Organizations that are successful in creatively focusing the use of the expanding array of modern information technologies on their particular business niche will increase their ability to survive in the dynamic business environment of the year 2000 and beyond. The CF/MM framework can also be used by IS managers to orchestrate the mix of applications held by a firm in order to maximize the strategic impact of IT investments.

Study of the Modern Information Technology and its Application in Intelligent Tourism

2012 ◽  
Vol 241-244 ◽  
pp. 1694-1699
Author(s):  
Hong Wei Yin
Keyword(s):  
Information Technology ◽  
Technology Development ◽  
Basic Structure ◽  
Tourism Industry ◽  
Information Industry ◽  
Modern Information Technology ◽  
Modern Information ◽  
Information Technology Development

Intelligent tourism is a new field of the research for Chinese tourism industry. Seeing from the appearance to the essence, we can find it is the integration between the tourism and the information industry on the basis of making full use of the modern information technology development. This paper will describe the modern information technology and its application in tourism industry by analyzing the connotation of the intelligent tourism as well as discuss the basic structure and system of it. Besides this, the author will also put forward corresponding constructive advice and measures in the light of the reality of China’s national conditions.

Precision Marketing and Modern Information Technology

2014 ◽  
Vol 687-691 ◽  
pp. 4683-4686
Author(s):  
Feng Lan Luo ◽  
Sun Li
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Rapid Development ◽  
Modern Information Technology ◽  
Modern Information

With the rapid development of e-commerce, more and more companies have to carry out precise marketing in order to win in the competition. This article introduces information technologies involved in precision marketing.

scholarly journals DEVELOPMENT OF MUNICIPAL LENDING SYSTEM BASED ON THE USE OF MODERN INFORMATION TECHNOLOGIES

2018 ◽  
pp. 113-118
Author(s):  
Olena Mykolaivna Parubets ◽  
Olena Volodymyrivna Boyko ◽  
Dmytro Oleksandrovych Sugonyako
Keyword(s):  
Local Government ◽  
Local Governments ◽  
Information Technologies ◽  
Local Economy ◽  
Modern Information Technology ◽  
Information Interaction ◽  
Modern Information ◽  
Methodological Aspects ◽  
Cloud Technologies ◽  
Infor Mation

Urgency of the research. In the conditions of a short-age of local financial resources, financing of infrastructure projects is impossible without the development of the system of municipal lending. Target setting. An important condition for the devel-opment of the municipal lending system is the introduction of modern information technology in the process of interaction between local governments with potential lenders and investors. Actual scientific researches and issues analysis. Theoretical and methodological aspects of the development of municipal lending, the market for municipal borrowing are considered in the scientific works of domestic and foreign scholars, in particular D. Bergstresser, O. P. Kyrylenko, А. V. Petrykiv, J. Reck, I. Z. Storonianska. Uninvestigated parts of general matters defining. However, in the context of e-government development, the low level of application of modern information technologies in the municipal lending market requires further research. The research objective. The purpose of the paper is to substantiate the need for the use of modern information technologies by local authorities and local governments in the system of municipal lending. The statement of basic materials. The article reveals the problems and necessity of introducing modern infor-mation technologies into the system of municipal lending. The use of local government and local government cloud technologies, systems of Internet-trading, creation of centers of information and financial technologies for expanding the boundaries of information interaction between all the participants of municipal lending is proposed. Conclusions. As a result of the introduction of infor-mation technologies into the system of municipal lending, the amount of funds will be increased to solve the financial problems of the development of the local economy.

scholarly journals APPLICATION OF INNOVATION INFORMATION TECHNOLOGIES IN ORGANIZATION OF STUDENT PRACTICE

2018 ◽  
pp. 173-178
Author(s):  
O. Manzij ◽  
S. Andreychuk ◽  
A. Senyk
Keyword(s):  
Information Technology ◽  
Information System ◽  
Information Technologies ◽  
Educational Process ◽  
Information Support ◽  
Practical Training ◽  
Web Based ◽  
Modern Information ◽  
Student Practice ◽  
And Control

Introduction: The information society generates new forms of organization of the educational process, including the process of passing student practice. Organization and passing of practice requires both practitioners and students to take certain actions that can be accelerated and optimized with the usage of modern information and computer technologies. Recently,the considerable attention has been given to  the issue of organizing the process of student practice by both Ukrainian and foreign scholars. However, the very use of information technology in the organization of student practice data from scientists was not considered. The authors of the article focused on the study of the Internet technologies usage in the organization and practice of students of higher education institutions. The article proposes a new approach to improving the quality of information support for the organization and conducting of student practice. Purpose: Research of the problem with organizing the students' practical training in the system of professional training students at educational levels "Bachelor" and "Master"; Demonstration of the functional capabilities of the created web-based information system "Practice" as an example of the application of modern technologies for information support, analysis and optimization of organizational decision making while undergoing internship in a higher educational institution. Methods: The method of parsing analysis and the method of social modeling for analyzing problem issues in the organization of the  student's practice process and the creation of an appropriate IT project has been applied. Results: A variant of innovative solution and optimization of information provision of the process of organizing various types of student practice with the use of modern information technologies is offered - web-oriented information system. The functionality of the created web-based information system "Practice" has been prepared, tested and described. Web-IP Practice is developed as a web application, the server part of which is implemented on the basis of the AMP software package, which includes: Apache, MySQL, PHP. The components of this complex are distributed with free licenses, thus, the Web IP Practice can function without the usage of expensive software. The modular structure of the system makes it possible to set up access, registration and authentication and manage user data, manage events and generate reporting documents for organization and practice. The proposed web-IP Practice provides opportunities for the following tasks: - informing students about organization and passing of practice; - preparation of documentation package on organization and passing of practice; - management and control of the process of passing the practice; - formation of reporting materials. Conclusion: Application of information technology in the organization of student practice is effective and provides the ability of  automatically formation and control the database, manage and control the process of organizing practices using web technologies. Monitoring the practice of remote access provides cost savings and time optimization. Elaboration of all worksheets (journal of practice) in electronic form and by sharing allows to supervise and effectively organize the close cooperation of the leader and the student during the practice.

scholarly journals IMPROVEMENT OF ANTHROPOGENIC ENVIRONMENTAL LOADS ASSESSMENT METHODS USING MODERN INFORMATION TECHNOLOGIES

2019 ◽  
pp. 28-32
Author(s):  
Bakunova Oksana Mikhailovna ◽  
Abraztsova Volha Mikalaeuna ◽  
Bakunov Alexander Mikhailovich ◽  
Burkin Anton Vladimirovich
Keyword(s):  
Information Technology ◽  
Data Analysis ◽  
Human Development ◽  
Information Technologies ◽  
Rapid Development ◽  
High Quality ◽  
Environmental Loads ◽  
Modern Information ◽  
Commercial Organizations ◽  
High Technologies

The innovative path of human development is characterized by the active use of information technology in any field. This is due to the rapid development of high technologies and, accordingly, with the advent of new data analysis tools. One of the rapidly developing areas of application of information technology, to which there is great interest in society, the state, commercial organizations, is high-quality forecasting.

MODERN INFORMATION TECHNOLOGIES IN SMALL BUISNESS

2020 ◽  
Vol 1 (9) ◽  
pp. 81-87
Author(s):  
R. V. KAMANINA ◽  
◽  
A. I. NIMETS ◽  
Keyword(s):  
Information Technology ◽  
Small Business ◽  
Competitive Advantage ◽  
Information Technologies ◽  
Information Resources ◽  
Information Technology Management ◽  
Successful Operation ◽  
Business World ◽  
Incoming Information ◽  
Modern Information

Modern trends in the progress of society put small business in a framework when there is a need to grow rapidly and comply with new standards of the business world. The existence of a small business depends on how thoroughly, efficiently and up-to-date it is possible to track the incoming information about the markets and goods with which the business works. The authors argue that providing business with information resources is one of the most important aspects for the successful operation of trade enterprises and increasing their efficiency. For this, this article analyzes the main information systems in trade and the benefits of digitalization. It is information technology that can provide a strategic competitive advantage. In conclusion, the authors make specific proposals for information technology management in small business.

Information Security Awareness in Tourism Enterprises

2020 ◽  
pp. 251-267
Author(s):  
Kamil Yağcı ◽  
Süreyya Akçay ◽  
Mahmut Efendi ◽  
Hande Mutlu Öztürk
Keyword(s):  
Information Technology ◽  
Information Security ◽  
Technology Use ◽  
Information Technologies ◽  
Service Industry ◽  
Large Data ◽  
Tourism Industry ◽  
Information Technology Use ◽  
Tourism Enterprises ◽  
Corporate Information

With the increase in information technology use, problems related to the security of these technologies have become significant. Businesses are required to acquire information, use information technologies, and rely on the information they collected to continue their presence. The requirement of information technology use and related security problems cannot be ignored by both individuals and businesses. One of the industries with large data pools is the tourism industry. Thus, the protection of personal or corporate information is a process that should be managed especially for businesses. In order for this management process to be successful, it is necessary for the corporations to have security policies that are supported by the senior management, possible to implement and understand, and accepted at all corporate levels. Thus, the present study aimed to explain the significance of information security, especially the security of the information in the tourism industry, which is as an important part of the service industry.

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