Precision Marketing and Modern Information Technology

2014 ◽  
Vol 687-691 ◽  
pp. 4683-4686
Author(s):  
Feng Lan Luo ◽  
Sun Li
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Rapid Development ◽  
Modern Information Technology ◽  
Modern Information

With the rapid development of e-commerce, more and more companies have to carry out precise marketing in order to win in the competition. This article introduces information technologies involved in precision marketing.

The Research on Visual Simulation Technology Applied in College English Teaching

2014 ◽  
Vol 989-994 ◽  
pp. 5049-5052
Author(s):  
Ming Zhao ◽  
Wang Zhang
Keyword(s):  
Information Technology ◽  
Rapid Development ◽  
Visual Simulation ◽  
Simulation Technology ◽  
College English ◽  
English Teaching ◽  
Modern Information Technology ◽  
Training Courses ◽  
Modern Information ◽  
English Training

With the rapid development of modern information technology, visual simulation technology is widely used popularized in the construction of college English. Therefore, this paper tries to have a further research on visual simulation technology into college English. Results show that the visual simulation is very important to improve students’ recognition, understanding of tourism English training courses.

scholarly journals IMPROVEMENT OF ANTHROPOGENIC ENVIRONMENTAL LOADS ASSESSMENT METHODS USING MODERN INFORMATION TECHNOLOGIES

2019 ◽  
pp. 28-32
Author(s):  
Bakunova Oksana Mikhailovna ◽  
Abraztsova Volha Mikalaeuna ◽  
Bakunov Alexander Mikhailovich ◽  
Burkin Anton Vladimirovich
Keyword(s):  
Information Technology ◽  
Data Analysis ◽  
Human Development ◽  
Information Technologies ◽  
Rapid Development ◽  
High Quality ◽  
Environmental Loads ◽  
Modern Information ◽  
Commercial Organizations ◽  
High Technologies

The innovative path of human development is characterized by the active use of information technology in any field. This is due to the rapid development of high technologies and, accordingly, with the advent of new data analysis tools. One of the rapidly developing areas of application of information technology, to which there is great interest in society, the state, commercial organizations, is high-quality forecasting.

The Way to Reasonably Introduce Information Technology into PE Classes

2014 ◽  
Vol 926-930 ◽  
pp. 4689-4692
Author(s):  
Yue Jun Zhou
Keyword(s):  
Information Technology ◽  
Physical Education ◽  
Social Development ◽  
Social Life ◽  
Rapid Development ◽  
Educational Quality ◽  
Social Production ◽  
Modern Information Technology ◽  
The Social ◽  
Modern Information

Along with the rapid development of society and technology, modern information technology has been applied to almost every aspect of social production and social life. Moreover, applying modern information technology to education and binding modern information technology to education sufficiently can be a very effective method to improve the current situation of education, to raise the educational quality and to strengthen the development of information technology. Introducing information technology into PE(physical education) classes is not only a significant presentation of the reform for teaching forms in PE but also the satisfaction for the demands the social development making on education. This paper gives a brief analysis of how to introduce reasonable information technology into PE classes.

Research on the application of information technology of Big Data in Chinese digital library

2019 ◽  
Vol 40 (8/9) ◽  
pp. 518-531 ◽  
Author(s):  
Shuqing Li ◽  
Zhiyuan Hao ◽  
Li Ding ◽  
Xia Xu
Keyword(s):  
Information Technology ◽  
Big Data ◽  
Digital Library ◽  
Digital Libraries ◽  
Information Technologies ◽  
New Technologies ◽  
Content Type ◽  
Technology Application ◽  
Modern Information Technology ◽  
Modern Information

Purpose Through the case analysis of China’s digital library, the purpose of this paper is to make readers understand the development status, achievements and problems of China’s digital library. At the same time, it also enables readers to understand the common application forms of these modern information technologies in digital libraries, so as to provide a reference basis for the application of new technologies in other countries’ digital libraries. Design/methodology/approach On the basis of literature review, the authors have analyzed a conspicuous collection of related papers in order to make a comprehensive summary and elaboration on the present situation of modern information technology application in Chinese digital libraries. Findings This paper defines and analyses the concepts, contents and relationships of the three most important modern Big Data information technologies, and then completes the analysis of the current situation of the application of information technology in Chinese digital libraries. The block chain can achieve more accurate information collection, more secure information storage and more effective information dissemination. Artificial intelligence can improve the existing digital library service level in three aspects: resource construction, information organization and information service. Internet plus will help transform the traditional digital library business mode in order to adapt to the change of user-centered service. Originality/value This is among the first structured attempts of comprehensively and generally summarizing the application of modern information technology in Chinese digital libraries. It also contains an original exploration of the relationship between the main kinds of modern information technology. Based on this, a relatively complete application scenario and possible vision of modern information technology in digital library can be built.

scholarly journals Strategies for Improving Government Governance Ability in Information Age

2021 ◽  
Vol 257 ◽  
pp. 02078
Author(s):  
Jia Wei
Keyword(s):  
Information Technology ◽  
Local Government ◽  
Social Development ◽  
Information Technologies ◽  
Information Age ◽  
Improvement Strategy ◽  
Governance Capacity ◽  
Modern Information Technology ◽  
Modern Information ◽  
Government Governance

With the continuous development of various modern information technologies, Chinese economic and social development has entered a brand new stage. The local government governance capabilities must be continuously improved to adapt to the new requirements of the new stage, which requires the active application of modern information technology to promote the construction of government governance capabilities. Based on this, this article discusses the improvement strategy of government governance in the information age. Combining the current shortcomings in the construction of government governance capacity in some regions, this paper discusses relevant suggestions on how to improve government governance capacity based on informatization methods from various aspects, hoping to provide reference for related work in the future.

scholarly journals OPTIMIZATION OF TRANSPORT PROCESSES WITH THE USE OF INFORMATION TECHNOLOGIES

2018 ◽  
pp. 15-17
Author(s):  
Georgiy Prokudin ◽  
Olexiy Chupaylenko ◽  
Olexiy Prokudin ◽  
Olexiy Dudnik ◽  
Yuriy Pylypenko
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Transport Processes ◽  
Modern Information Technology ◽  
Transport Industry ◽  
Modern Information ◽  
The Moment ◽  
Microsoft Office

One of the urgent tasks of the transport industry at the moment is the task of optimizing the transport of goods in international transportation. The process of solving the salesman-task problem is automated by modern information technology means, in particular the Delphi Software and the function "Search Solution" in the Microsoft Office Excel table processor.

scholarly journals Features of application of information technologies in modern tourism

2019 ◽  
Vol 28 (3) ◽  
pp. 591-599 ◽  
Author(s):  
V. V. Yavorska ◽  
I. V. Hevko ◽  
V. A. Sych ◽  
O. I. Potapchuk ◽  
K. V. Kolomiyets
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Relevant Information ◽  
Tourism Industry ◽  
Technology System ◽  
Modern Information Technology ◽  
Transport Services ◽  
Modern Information ◽  
The Creation ◽  
Tourism Enterprises

The article deals with the structure of the modern information technology system used in the tourism industry. It is emphasized that the use of information technology in each separate segment of the tourism industry, such as hotels, ticket reservations, the creation of specialized tourist products, is interlinked with all others. The purpose of the article is to reveal the peculiarities of the using of modern information technologies in the tourism industry. It was established that the introduction of information technology in the tourism industry took place in four stages, from the creation of data, through the direct development of   information technologies , the development of strategic information systems and the integration of individual IT components      in a network of different levels, from local to global. It is revealed that the majority of tourist enterprises use both standard and special software in their activity. For tourism enterprises to carry out marketing activities successfully, the information market offers technologies aimed at the process of automating the accumulation of survey results, planning and developing a marketing strategy. One of the most important elements in the tourism industry is computer reservation systems, which eventually integrated into global booking systems. These systems provide not only transport services, but also hotel accommodation, cruise trips, location information, bus, rail and air connections, exchange rates, weather reports, etc., allowing one to reserve all major components of the tour. Tour operators use several classic approaches to building a reservation system. The features of the market of tourist services, the specific characteristics of the services themselves and the peculiarities of their perception by consumers determine the specifics of marketing in this area. The use of information technologies, in particular the Internet, enables businesspeople and marketers to explore new market opportunities for their travel services, to highlight and explore various market segments (geographic, demographic, professional, organizational, behavioural, etc.). Tracking relevant information can be used to predict the future development of consumer demand and identify new trends in the behaviour of existing and potential customers. The use of geoinformation systems opens up broad prospects for engineering justification and design of new tourist routes and recreational areas, the publication of thematic tourist maps and the creation of web atlases, etc. Thus, thanks to information technologies, a single tourist information space is created that allows all players in the tourist market to quickly receive real information.

scholarly journals THE ROLE OF INFORMATION TECHNOLOGY IN THE IMPLEMENTATION OF LEAN CONCEPT

2019 ◽  
pp. 349 ◽  
Author(s):  
Milica Pavlović ◽  
Marija Radosavljević ◽  
Radenko Milojević
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Theoretical Aspect ◽  
Successful Implementation ◽  
Lean Management ◽  
Lean Principles ◽  
Erp System ◽  
Modern Information Technology ◽  
Modern Information ◽  
The Republic

Achieving and strengthening competitive advantage represents the key factor for survival and success of the modern businesses. It is a fact that successful implementation of Lean management leads to increased productivity and competence. However, in order to maintain profitability and business stability, it is necessary to support Lean concept, which can be provided, above all, by the application of modern information technology. In that sense, by applying the ERP system, it is possible to adapt basic Lean principles to the requirements of a modern environment characterized by constant change of demand and needs of the consumers/users. The main goal of the research is to examine the existing level of application of modern information technologies, as well as the level of attention paid to the integration of Lean concept and software solutions in enterprises in the Republic of Serbia. Theoretical aspect of the research is related to finding appropriate grounds for concluding on the basis of the existing literature. In this paper, research gaps and proposed further research directions have been identified. By applying the appropriate statistical tools (descriptive statistics, cluster analysis, correlation analysis) it was finally concluded that the enterprises which have substantially implemented the practice and principles of lean management are at the same time those who implement IT in their business, i.e. the information systems which support the implementation of lean practice.

Modern Information Technology on Higher Education Reform and the Countermeasures Analysis

2014 ◽  
Vol 1023 ◽  
pp. 225-228
Author(s):  
Ling Zhou
Keyword(s):  
Higher Education ◽  
Information Technology ◽  
Education Reform ◽  
Rapid Development ◽  
High Technology ◽  
Higher Education Reform ◽  
Modern Distance Education ◽  
Modern Information Technology ◽  
Modern Information ◽  
The Impact

The development of modern information technology to accelerate the rapid development of high technology, the rapid development of high technology and promote the differentiation and integration of university disciplines. By describing the main contents of modern information technology, and analyzes the impact of modern information technology on Teaching Reform of higher education and university teachers from the use of multimedia technology to improve the level and increase the ability of teachers to use modern distance education university and college teachers to improve the teaching of measures to address three aspects of information literacy universities.

scholarly journals Analysis Of The Application Of Information Technologies In The Educational Process

2021 ◽  
Vol 03 (01) ◽  
pp. 560-563
Author(s):  
Muyassar Ahmedova ◽  
◽  
Dilobar Axatqulova ◽  
Osiyo Haqberdieva ◽  
Nodira Tursunova ◽  
...  
Keyword(s):  
Information Technology ◽  
Search Engine ◽  
Information Technologies ◽  
Educational Process ◽  
The Internet ◽  
Modern Information Technology ◽  
Turn On ◽  
Modern Information ◽  
Types Of Information

Modern information technology is a technique thanks to which the life of many people has become much easier and easier. Probably one of the most popular types of information technology is the Internet, which is in crazy demand. Many people believe that a person who has once become acquainted with the Internet will not be able to get rid of its addiction. And this is actually the case. You can find a lot of useful information on the Internet without spending a lot of time on it. After all, before it was necessary to go to the library, look for a book, which was not always there. And today it is enough to turn on a computer or laptop connected to the Internet and ask the search engine the question you are interested in. Also, the undoubted advantage of the Internet, as a modern information technology, is that it allows you to freely communicate with people who are also on the Internet. It is very convenient, since it does not require a lot of time and money.

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