INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

2014 ◽  
Author(s):  
Huifen Cai ◽  
◽  
Len Tiu Wright ◽  
Keyword(s):  
Marketing Strategy ◽  
Product Innovation ◽  
Firm Capabilities

PENGARUH ORIENTASI PEMASARAN SYARI’AH DAN INOVASI PRODUK TERHADAP STRATEGI PEMASARAN PADA KSP KOPWAN AISYIYAH SYARI’AH KARANGANYAR

2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Dewi Pujiani ◽  
Juni Trisnowati
Keyword(s):  
Marketing Strategy ◽  
Research Methods ◽  
Financial Institutions ◽  
Product Innovation ◽  
Quantitative Research ◽  
Regression Coefficient ◽  
Quantitative Research Methods ◽  
Marketing Orientation ◽  
The Many

The problem in this study is the many financial institutions that still use the flower or RIBA system. The purpose of this research is to encourage the management of financial institutions to implement sharia systems and avoid the RIBA system. This method of research uses quantitative research methods. Results of calculation of regression coefficient obtained thitung results from the marketing orientation variable of 4.287 and obtained the variable thitung results from the product innovation variable of2,235. Be The number of respondents in this study as much as 60. Based on result data manner SPSS data version 22.0 Fhitung price as big as 29,718. Because the value of Fcount 29.718 > Ftabel 2.77, it can be concluded that the hypothesis is acceptable. Therefore the marketing orientation (X1) and product innovation (X2) simultaneously affect the marketing strategy (Y).

scholarly journals ANALYSIS OF MARKETING PERFORMANCE OF THE PRODUCT PROGRAM OF INDEPENDENCE DEVELOPMENT IN CLASS IIA WOMEN'S PRIVATE VOCATIONAL SCHOOL, BANDUNG

2019 ◽  
Vol 2 (2) ◽  
pp. 89-97
Author(s):  
Lauditta Indahdewi ◽  
Sri Sulistijaningsih
Keyword(s):  
Environmental Factors ◽  
Marketing Strategy ◽  
Product Innovation ◽  
Qualitative Approach ◽  
Skills Development ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
The Right ◽  
Development Analysis ◽  
Descriptive Method

The program of skill development and job training and production are one of the developing self-reliance that is carried out at the Lembaga Pemasyarakatan. This activity not only aims to develop the potential, talents and interest that the prisoners have, it also becomes a source of income for the prisoner during their criminal period. Prisoners who carry out this program are entitled to get premi as wages from the sale of the product. Therefore the higher the sales value, the more income will be obtained. In increasing sales, it is also necessary to do the right marketing strategy in order to increase consumer interest in providing products. Marketing performance is determined by environmental factors, product innovation, and marketing strategy creativity. This research focuses on looking at the implementation of skills development, analysis of environmental factors and the level of marketing performance in the Lapas Perempuan Kelas IIA Bandung. Data analysis techniques were carried out by descriptive method with a qualitative approach. The conclusion of this study is that there are still many constraints on environmental factors in Lapas Perempuan Class IIA Bandung that making other factors, namely product innovation, marketing strategy creativity and marketing performance hampered.

scholarly journals MENINGKATKAN KINERJA PEMASARAN UMKM MELALUI PERAN LINGKUNGAN, INOVASI PRODUK DAN KREATIFITAS STRATEGI PEMASARAN

2017 ◽  
Vol 15 (3) ◽  
pp. 332
Author(s):  
Gendut Sukarno
Keyword(s):  
Marketing Strategy ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Marketing Strategies ◽  
Significant Positive Effect ◽  
Small And Medium Enterprise ◽  
Analysis Technique ◽  
Medium Enterprise ◽  
Positive Effect

The role of the ability to adapt with the environment, superior creativity marketing strategy and product innovation are necessary in order to maximize the achievement of performance marketing.This research aims to study the concept of the Environmental Role, Creative Marketing Strategies, Product Innovation of Small and Medium Enterprise Performance Marketing (UKM) in managing its business, is expected to help the Department of Cooperatives and Micro Small and Medium Enterprise in Sidoarjo district adopted a policy about empowering UMKM. The sample in this study are UKM's producer of bag and suitcase in Kendensari, Tanggulangin-Sidoarjo as many as 100 people. The analysis technique used is the Structural Equation Model (SEM). Results found that  the environment has no significant effect on product innovation but the environment has a significant positive effect on creative marketing strategies, while creative marketing strategy has no significant  effect on the performance of marketing and product innovation has a significant positive effect on marketing performance.

scholarly journals The Influence of Product Innovation, Marketing Strategy, and Entrepreneurship Orientation on Sharia Hotel Marketing Performance in the Covid-19 Pandemic Period with Competitive Advantage as an Intervening Variable

2021 ◽  
Vol 2 (9) ◽  
pp. 605-619
Author(s):  
Bolot Wiji Prasetiyo ◽  
Imanda Firmantyas Putri Pertiwi
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Analytical Method ◽  
Entrepreneurial Orientation ◽  
Product Innovation ◽  
Quantitative Research ◽  
Primary Data ◽  
Analysis Method ◽  
Marketing Performance ◽  
Hotel Marketing

This study aims to determine the effect of product innovation, marketing strategy, entrepreneurial orientation on the marketing performance of sharia hotels during the Covid-19 pandemic with competitive advantage as an intervening variable. This research is a type of quantitative research and the data used are primary data. The population in this study were employees of Hotel Arini Syariah Solo, Hotel Anuggrah Syariah Boyolali, and Oemah Djari Hotel Syariah Salatiga. The sample in this study amounted to 30 respondents, namely employees who work in the marketing division and employees related to Islamic hotel marketing. The analytical method used is the Path Analysis method with the help of the SPSS-21 program tool. The results of this study are product innovation, marketing strategy, entrepreneurial orientation, and competitive advantage have no effect on the marketing performance of sharia hotels during the Covid-19 pandemic. Marketing strategy has a positive and significant impact on the competitive advantage of sharia hotels. Product innovation and entrepreneurial orientation have no effect on competitive advantage. Competitive advantage cannot mediate the influence of product innovation, marketing strategy, and entrepreneurial orientation on marketing performance

scholarly journals STRATEGI ADAPTASI PEMASARAN KERAJINAN TENUN ULOS PADA PASAR TRADISIONAL, MODERN DAN ON LINE DI TAPANULI UTARA (Studi di Kota Tarutung)

2020 ◽  
Vol 5 (1) ◽  
pp. 23
Author(s):  
Harisan Boni Firmando
Keyword(s):  
Marketing Strategy ◽  
Product Innovation ◽  
Market Competition ◽  
Qualitative Approach ◽  
Advanced Age ◽  
Approach Method ◽  
On Line ◽  
Descriptive Method

The writing of journal entitled “Strategy of Marketing Adaptation for Ulos (woven cloth) at Tradisional, Modern and On Line Market in North Tapanuli (Study in Tarutung City)” was begin on the increasing of the number of Ulos merchant at traditional, modern and on line market in North Tapanuli. Merchant the advanced age had change the competition map by build a new marketing strategy. By the entering of the new competitors in the business encourage the entrepreneurs or merchant to have optimal thinking to achieve goal namely to seek and maintain the existence of the customer who has an important rule in the survive of market circulation. The approach method applied in this research is descriptive method by qualitative approach. The data was collected by observation and interview. The analysis unit and information in this research is the merchant and customer of ulos at Tarutung City. The data is interpreted by using the field record. The results of research indicates that the higher of market competition in the area, either in Tarutung or out of Tarutung encourage the merchant of ulos assure the customer through creativity or product innovation.

Micromax Informatics Ltd: Marketing strategy for emerging markets

2015 ◽  
Vol 5 (5) ◽  
pp. 1-22 ◽  
Author(s):  
Soma Arora
Keyword(s):  
Emerging Markets ◽  
Marketing Strategy ◽  
Product Innovation ◽  
Brand Management ◽  
New Technology ◽  
Cost Effective ◽  
Organization Design ◽  
Success Factor ◽  
Content Type ◽  
The Way

Subject area Marketing strategy, strategic innovation. Study level/applicability Strategic brand management or marketing strategy courses at MBA level. Case overview It seemed likely that a company with the highest number of product variants would consider product innovation to be its key source of sustenance in a crowded marketplace. Especially so, when the local and global competition was hotting up to a new launch every week. In the case of Micromax, a mobile handset maker from India tried to drive home the point that sustainability in emerging markets did not lie in inventing a new technology like Apple or Nokia or Sony did, albeit accompanied with a premium price tag. For the emerging markets, it was important to optimize the offering for the consumers. Strategic optimization could result from bridging the gaps in performance, infrastructure and organization design, which came naturally to this marketing-savvy mobile maker. Any company could make a cost-effective phone, but few could position, brand and sell it the way Micromax did. Shubhodip Pal, Head of Marketing at Micromax Informatics Pvt Ltd, India, pondered the marketing strategy which could pave the way into maintaining the company's national leadership position while creating a roadmap for its global foray. For Micromax, marketing strategy innovation, and not product innovation, would fulfil the goal of long-term growth in India and overseas markets. Expected learning outcomes The students studying this case are expected to learn: marketing strategy in emerging markets such as India, marketing strategy as the critical success factor for upcoming Indian companies rather than product innovation and doing business in emerging markets. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals WED Empowerment For Productive Age Orphanage Through Making Training Empek-Empek

2020 ◽  
Vol 1 (2) ◽  
pp. 62-68
Author(s):  
Raden Hasan ◽  
Novfitri Landong Namora Sihombing Novfitri Sihombing
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Product Innovation ◽  
Educational Activities ◽  
Direct Training ◽  
Conscious Effort ◽  
Service Activities ◽  
Educational Entrepreneurship ◽  
Product Marketing

The purpose of this community service is to provide knowledge to the orphanage the importance of entrepreneurship, anything that can use as a business, how to make a product that will be manufacture and sold, as well as provide training and product marketing strategy generated. Educational entrepreneurship is a conscious effort to change a person's behavior. Educational activities are designed, organized, monitored, and evaluated to be able to achieve the goals set. Therefore, the implementation of education should give priority to dialogue and not as an object in this research conducted on orphans and orphans orphanage is located at Jl. Pajajaran Raya RT 003/005, Village Bencongan Beautiful, Housing III Karawaci. The method used in community service activities is to perform direct training and practice, in this training are given activities that include, presentation materials and practices make empek-empek culinary products presented by direct instructor skilled in the art. The implications of this community service activities are the need for product innovation and should think creatively to obtain products that are creative and innovative while remaining affordable and enjoyable.

scholarly journals ANALISIS KINERJA PEMASARAN PADA INDUSTRI OLAHAN MAKANAN DI KABUPATEN KOLAKA

2021 ◽  
Vol 11 (2) ◽  
pp. 186
Author(s):  
Hasbiadi Hasbiadi ◽  
Puryantoro Puryantoro ◽  
La Mpia ◽  
Juniaty Arruan Bulawan
Keyword(s):  
Marketing Strategy ◽  
Food Processing ◽  
Product Innovation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Individual Characteristics ◽  
Food Processing Industry ◽  
Processing Industry ◽  
Analytical Technique ◽  
Marketing Performance

The food processing industry is currently growing rapidly in Kolaka Regency, marketing focuses on local travelers and tourists. The marketing pattern has been carried out online, but during the Covid-19 Pandemic it caused decrease the purchasing power and travelers. To maintain sales turnover, the industry must know the factors that affect marketing performance. Research purposes are to analyze the effect of product innovation on the marketing performance and to analyze the effect of marketing strategy creativity on the marketing performance of the food processing industry in Kolaka Regency. The research design is a survey research. The sampling technique is the census or saturated sampling technique where the research sample is all members of the population (51 Industries). The analytical technique used is multiple linear regression analysis and t test. The research results are product innovation variables have a positive and significant effect on the marketing performance with variable indicators including product expansion, product imitation, and new products. The marketing strategy creativity variable has a positive and significant effect on the marketing performance with variable indicators including individual characteristics, creative processes, and work environment

scholarly journals Marketing Strategy for Culinary MSMEs in Magelang City During the Covid-19 Pandemic

2021 ◽  
Vol 4 (3) ◽  
pp. 357
Author(s):  
Nining Yulia Putri ◽  
Ivo Novitaningtyas
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Product Innovation ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Primary Data ◽  
Observation Data ◽  
Improve Product Quality ◽  
Business Condition

The Covid-19 pandemic had an impact on MSMEs sectors in Magelang City, one of them is culinary sector. The purpose of this study was to identify and describe the business condition of culinary MSMEs in Magelang City during the Covid-19 Pandemic, and also propose marketing strategy based on a SWOT analysis and marketing mix. This study used descriptive qualitative approach. Primary data were obtained from 30 samples of culinary MSMEs through interview and observation. Data were analyzed based on statistic descriptive to describe the business condition and SWOT to propose the marketing strategy. The results recommend culinary MSMEs in Magelang city to improve product quality and product innovation, provide discounted prices, promote products through social media, and provide venues that comply with health protocol standards. By implementing this marketing strategy, it is hoped that culinary MSMEs in Magelang city business will survive and can develop during the Covid-19 pandemic.

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