scholarly journals ANALYSIS OF MARKETING PERFORMANCE OF THE PRODUCT PROGRAM OF INDEPENDENCE DEVELOPMENT IN CLASS IIA WOMEN'S PRIVATE VOCATIONAL SCHOOL, BANDUNG

2019 ◽  
Vol 2 (2) ◽  
pp. 89-97
Author(s):  
Lauditta Indahdewi ◽  
Sri Sulistijaningsih
Keyword(s):  
Environmental Factors ◽  
Marketing Strategy ◽  
Product Innovation ◽  
Qualitative Approach ◽  
Skills Development ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
The Right ◽  
Development Analysis ◽  
Descriptive Method

The program of skill development and job training and production are one of the developing self-reliance that is carried out at the Lembaga Pemasyarakatan. This activity not only aims to develop the potential, talents and interest that the prisoners have, it also becomes a source of income for the prisoner during their criminal period. Prisoners who carry out this program are entitled to get premi as wages from the sale of the product. Therefore the higher the sales value, the more income will be obtained. In increasing sales, it is also necessary to do the right marketing strategy in order to increase consumer interest in providing products. Marketing performance is determined by environmental factors, product innovation, and marketing strategy creativity. This research focuses on looking at the implementation of skills development, analysis of environmental factors and the level of marketing performance in the Lapas Perempuan Kelas IIA Bandung. Data analysis techniques were carried out by descriptive method with a qualitative approach. The conclusion of this study is that there are still many constraints on environmental factors in Lapas Perempuan Class IIA Bandung that making other factors, namely product innovation, marketing strategy creativity and marketing performance hampered.

scholarly journals STRATEGI ADAPTASI PEMASARAN KERAJINAN TENUN ULOS PADA PASAR TRADISIONAL, MODERN DAN ON LINE DI TAPANULI UTARA (Studi di Kota Tarutung)

2020 ◽  
Vol 5 (1) ◽  
pp. 23
Author(s):  
Harisan Boni Firmando
Keyword(s):  
Marketing Strategy ◽  
Product Innovation ◽  
Market Competition ◽  
Qualitative Approach ◽  
Advanced Age ◽  
Approach Method ◽  
On Line ◽  
Descriptive Method

The writing of journal entitled “Strategy of Marketing Adaptation for Ulos (woven cloth) at Tradisional, Modern and On Line Market in North Tapanuli (Study in Tarutung City)” was begin on the increasing of the number of Ulos merchant at traditional, modern and on line market in North Tapanuli. Merchant the advanced age had change the competition map by build a new marketing strategy. By the entering of the new competitors in the business encourage the entrepreneurs or merchant to have optimal thinking to achieve goal namely to seek and maintain the existence of the customer who has an important rule in the survive of market circulation. The approach method applied in this research is descriptive method by qualitative approach. The data was collected by observation and interview. The analysis unit and information in this research is the merchant and customer of ulos at Tarutung City. The data is interpreted by using the field record. The results of research indicates that the higher of market competition in the area, either in Tarutung or out of Tarutung encourage the merchant of ulos assure the customer through creativity or product innovation.

scholarly journals The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur

2021 ◽  
Vol 4 (1) ◽  
pp. 528-540
Author(s):  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi ◽  
Jasmani Jasmani
Keyword(s):  
Hypothesis Testing ◽  
Product Innovation ◽  
Small And Medium Enterprises ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Innovation Activities ◽  
Medium Enterprises ◽  
Micro Enterprises

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).

scholarly journals Analisis Keserasian Belanja Daerah Kabupaten Garut

2018 ◽  
Vol 10 (2) ◽  
pp. 87-95
Author(s):  
Abdal Abdal ◽  
Herabudin Herabudin ◽  
Siti Saodah
Keyword(s):  
Data Analysis ◽  
Qualitative Approach ◽  
Fiscal Year ◽  
Capital Expenditures ◽  
Analysis Model ◽  
Analysis Techniques ◽  
Three Stages ◽  
Operating Expenditures ◽  
Descriptive Method ◽  
Year 2013

The problem in this study relates to the level of compatibility of operating expenditures, capital expenditures as well as direct and indirect expenditure in the Budget Realization Report (LRA) Garut district fiscal year 2013-2017. The aim of this study was to determine the level of compatibility of operating expenditures, capital expenditures, as well as direct and indirect expenditure on Budget Realization Report (BRR) Garut regency Fiscal Year 2013-2017. The method used in this research is descriptive method with qualitative approach. Data collection techniques in this study is the observation, documentation, interviews and triangulation. Data analysis techniques in this study is an analysis model of Miles and Huberman which consists of three stages: 1) Reduction of data, 2) data, and 3) conclusion / verification. The result is the expenditures to Garut regency 2013-2017 fiscal year quite well.

scholarly journals Strategi Majelis Ulama Indonesia dalam Upaya Penerbitan Sertidikat Halal

2018 ◽  
Vol 3 (4) ◽  
pp. 251-270
Author(s):  
Nency Ravica Lia Erlyta ◽  
Ahmad Sarbini ◽  
Herman Herman
Keyword(s):  
Evaluation System ◽  
Qualitative Approach ◽  
Internal Environment ◽  
The West ◽  
West Java ◽  
Care Community ◽  
The Times ◽  
The Right ◽  
Support Activity ◽  
Descriptive Method

Penelitian ini bertujuan untuk mengetahui bagaimana strategi Majelis Ulama Indonesia Jawa Barat dalam upaya penerbitan sertifikat halal yang di dalamnya meliputi formulasi atau perencanaan strategi, implementasi atau pelaksanaan strategi dan evaluasi strategi. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Adapun pengumpulan data yang digunakan pada penelitian ini adalah teknik observasi, studi dokumentasi dan wawancara.  Hasil penelitian mengungkapkan bahwa strategi Majelis Ulama Indonesia Jawa Barat yang diterapkan harus mendukung kebijakan dan tujuan lembaga yang diformulasikan dengan mengembangkan misi, menganalisis kelemahan dan kekuatan lingkungan internal, menganalisis ancaman dan peluang yang ada di lingkungan eksternal, kemudian menentukan alternatif strategi dan memilih strategi yang tepat. Pelaksanaan stratgei yang terkoordinir yaitu diawali dengan mengembangkan strategi yang sesuai dengan budaya lembaga, melaksanakan program kegiatan diantaranya adalah melakukan sertifikat halal gratis, gelar halal expo, olimpiade halal, layanan konsultasi sertifkat halal, dan halal care comunity. Sistem manajemen sertifikat halal yang tersususn secara rapi. LPPOM MUI Jawa Barat memanfaatkan sistem informasi untuk mendukung program kegiatan. Evaluasi strategi yang membangun yang sesuai dengan tuntutan dan perubahan zaman. Sistem evaluasi yang diterapkan diantaranya yaitu melakukan rapat auditor, rapat pimpinan, rapat istimewa, rapat koordinasi khusus, mengoreksi tindakan dan menganalisis hambatan. This study aims to find out how the strategy of the West Java Indonesian Ulema Council is in the effort to issue a halal certificate which includes the formulation of strategies, implementation of strategies and evaluation of strategies. The method used in this research is descriptive method with a qualitative approach. The data collection used is observation, documentation study and interview techniques. The results of the study revealed that the strategy of the applied West Java Indonesian Ulema Council must support the policies and objectives of the institution formulated by developing missions, analyzing the strengths and weaknesses of the internal environment, analyzing the opportunities and threats of the external environment, then determining alternative strategies and choosing the right strategy. The coordinated implementation of the strategy is initiated by developing strategies that are in accordance with the culture of the institution, carrying out program activities including free halal certificates, halal expo titles, halal olympiad, halal certificate certification services, and halal care community. The halal certificate management system that is prepared neatly. West Java LPPOM MUI uses information systems to support activity programs. Evaluate building strategies that are in accordance with the demands and changes of the times. The evaluation system applied includes conducting auditor meetings, leadership meetings, special meetings, special coordination meetings, correcting actions and analyzing obstacles.

scholarly journals COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY

2021 ◽  
Vol 19 (2) ◽  
pp. 413-423
Author(s):  
Raiza Nora Dahana ◽  
◽  
Nur Khusniyah Indrawati ◽  
Mugiono Mugiono ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Product Innovation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Small And Medium Industry ◽  
Positive Effect

This study aims to analyze the effect of product innovation, entrepreneurial orientation, and competitive advantage on marketing performance; test the effect of product innovation and entrepreneurial orientation towards marketing performance through competitive advantage as a mediation variable. The sample in this study was 69 owners of small and medium industries bakery in Ponorogo Residence who had made innovations on their products. The sampling technique in this study uses total sampling. Data analysis techniques used the approach Partial Least Squares (PLS). The results found that product innovation has a direct positive effect on marketing performance, entrepreneurial orientation has a direct positive effect on marketing performance, product innovation has a direct positive effect on competitive advantage, entrepreneurial orientation has a direct positive effect on competitive advantage, competitive advantage has a direct positive effect on marketing performance, product innovation has a positive effect on marketing performance through competitive advantage, and entrepreneurial orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals Manajemen Tenaga Pendidik SDIT Mutiara Cendekia Lubuklinggau

2018 ◽  
Vol 1 (1) ◽  
pp. 38-47
Author(s):  
M Rusni Eka Putra ◽  
Ahmad Gawdy Prananosa ◽  
Marianita Marianita
Keyword(s):  
Quality Improvement ◽  
Reading Ability ◽  
School Principal ◽  
Qualitative Approach ◽  
Ability Test ◽  
Analysis Techniques ◽  
Learning Journals ◽  
Job Application ◽  
Qualitative Descriptive ◽  
Descriptive Method

This study aims to know the planning, implementation, control and evaluation of educators in SDIT Mutiara Cendekia Lubuklinggau. This research uses qualitative approach with qualitative descriptive method. The subjects consisted of principals, teachers and staff boards, guardians of SDIT Mutiara Cendekia Lubuklinggau. Data collection consists of observation, interview and documentation. Data analysis techniques include editing, categories, display of data and interpretation. The conclusion of this research is 1), the planning of SDIT educator Mutiara Cendekia Lubuklinggau run well that is recruiting educator by selecting administration of job application file and reading ability test of alQuran as well as micro teaching test, 2) implementing educator through guidance from foundations twice a month, 2013 curriculum training and teacher quality improvement seminars, 3) principals control educators by going to the study room during the learning process, checking the attendance of educators through finger print, and learning journals in the classroom, 4 ) the principal uses a questionnaire, then distributed to the students so that the inputs of the educators in carrying out their duties can be known and carried out by the school principal guidance. Keywords: Management, Educators

scholarly journals KAJIAN STRUKTURAL SASTRA LISAN PEPACCUR MASYARAKAT LAMPUNG PEPADUN DALAM PROSESI PENGAMBILAN GELAR ADAT

2018 ◽  
Vol 16 (2) ◽  
pp. 59-67
Author(s):  
Dewi Ratna Ningsih dan Windo Dicky Irawan
Keyword(s):  
Text Analysis ◽  
Figurative Language ◽  
Study Data ◽  
Research Data ◽  
Qualitative Approach ◽  
Sound Pattern ◽  
Analysis Techniques ◽  
Ethnographic Studies ◽  
Class 1 ◽  
Descriptive Method

Pepaccur is a type of Lampung poetry which contains advice or message in the customary degree ceremony. In this research, data was collected from several regions belonging to the Lampung Abung community, such as Kotabumi Ilir, Blambangan Pagar, Surakarta, Bumi Agung, and Mulang Maya. The problem that will be examined in this study is about the structure contained in Pepaccur. The purpose and benefits of this study are (1) to determine the Pepaccur structure in the Pepadun community in the procession of taking traditional titles; (2) to revitalize Pepaccur Lampung Pepadun people. Descriptive method through qualitative approach is the method used in this study. Data collection techniques used in this study are (1) observation, (2) recording, and (3) interview. Data analysis techniques are carried out by identifying the Pepaccur structure. Based on ethnographic studies that are used as a foothold in this study the Pepaccur structure consists of a framework, diction, sound, tone, and class. (1) Pepaccur framework. Of the 6 Pepaccur text samples, there is only one Pepaccur text that does not have an opening stanza, ie in Pepaccur II text. In addition, the Pepaccur II text is also a text in the form of stories to bind Lampung women. (2) Pepaccur's diction. Based on the results of the analysis, the diction used by people who are Pepaccur is a diction related to marriage. (3) Pepaccur sounds. the sound found in Pepaccur text analysis is a sound pattern abc / abc, ab / ab, aa / aa, a / a. (4) Pepaccur tones. The tone in Pepaccur's text is advising. (5) figurative language. The figurative language found in the Pepaccur text includes; allegory, metaphor, and simile.

scholarly journals Frasa Eksosentrik dalam Novel Kembang Kembang Petingan Karya Holisoh M.E

LOKABASA ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 50-60
Author(s):  
Leni Maryanika ◽  
Yayat Sudaryat
Keyword(s):  
Data Analysis ◽  
Elemental Analysis ◽  
Qualitative Approach ◽  
The Novel ◽  
Literature Study ◽  
Analysis Techniques ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Data Source ◽  
Descriptive Method

The research aims to analyze and describe exocentric phrase that include the form, stucture, and semantics (the relation between grammatical elements) that contained in the novel Kembang Kembang Petingan by Holisoh M.E. In this study used descriptive method with a qualitative approach. Technique used in collecting data is a literature study. The data analysis technique used in this study is direct elemental analysis techniques. The data source used in this study is Novel Kembang Kembang Petingan by Holisoh M.E. The results of this research have 1133 phrase with 1658 frekuesi and describe three things, (1) exocentric phrase divided into two types of phrase, direktif phrase and relative phrase, (2) stucture of exocentric phrase have four general stucture and eleven substucture, and (3) semantics (the  relation between grammatical elements) have twelve relation gramatical of direktif phrase and two relation gramatical of relative phrase in the Kembang novel Kembang Petingan by Holisoh ME. Based on research can be concluded phrase exocentric in Kembang Kembang Petingan novel by Holisoh M.E can be examined in aspects form, stucture, and relation grammatical elements. AbstrakPenelitian ini bertujuan untuk menganalisis dan mendeskripsikan frasa eksosentrik yang meliputi bentuk, struktur, dan semantik (hubungan antarunsur gramatikal) yang terdapat dalam novel Kembang Kembang Petingan karya Holisoh M.E. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif, teknik yang digunakan dalam mengumpulkan data adalah tehnik studi pustaka, dan teknik analisis yang digunakan yaitu teknik analisis unsur langsung. Sumber data yang digunakan adalah novel Kembang Kembang Petingan karya Holisoh M.E. Hasil dari penelitian ini yaitu terdapat 1133 frasa eksosentrik dengan frekuensi 1658 kali, lalu mendeskripsikan tiga hal yaitu (1) bentuk frasa eksosentik yang terdiri atas data 2 jenis frasa yaitu frasa direktif dan relatif, (2) struktur frasa eksosentrik yang memiliki 4 pola utama dan 11 subpola, dan (3) semantik (hubungan makna antarunsur gramatikal) yang terdiri atas 12 hubungan makna antarunsur gramatikal frasa direktif dan 2 hubungan makna antarunsur gramatikal frasa relatif. Berdasarkan hasil penelitian dapat disimpulkan bahwa frasa eksosentrik mempunyai bentuk, struktur, dan hubungan gramatikal antarunsurnya yang berkaitan dengan kajian struktur dan semantik.

scholarly journals PELAKSANAAN PEMBELAJARAN IBADAH WUDHU DI TAMAN KANAK-KANAK ISLAM TERPADU DAR EL-IMAN 2 KOTA PADANG

2020 ◽  
Vol 7 (1) ◽  
pp. 26
Author(s):  
Desi Revita ◽  
Sri Hartati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Everyday Life ◽  
Simulation Method ◽  
Qualitative Approach ◽  
Simulation Methods ◽  
Analysis Techniques ◽  
Practice Method ◽  
Descriptive Method ◽  
As If

This study aims to describe the implementation of learning ablution using a qualitative approach, descriptive method. Reseacrh informants are teachers. Data collection techniques are observation, interviews, and documentation. Data analysis techniques with data triangulation techniques. The results of the implementation of learning ablution in the Integrated Islamic Kindergarten Dar El-Iman 2 Padang City were carried out well. The activities of implementing ablution leraning are carried out using simulation methods and exercises. The simulation method shows the teacher who directly teaches the implementation of ablution to children, the steps from beginning to end using hand mevements then the child follows. The teacher signals to the child as if in front of him there is water when in fact it is not, this is done to make it easier for the child to remember the steps of performing ablution. In the practice method of performing ablution worship every week, so that children can understand and apply it in everyday life and children can do the implementation of ritual ablution as taught by the Prophet Muhammad. The implementation of ablution learning has been effective. Keyword : Implementation of worship learning, worship ablution.

scholarly journals Analisis SWOT Pada Pemasaran Batik Benang Bintik Lestari Indah Palangka Raya

2020 ◽  
Vol 8 (1) ◽  
pp. 71
Author(s):  
Rinto Alexandro ◽  
Windy Utami Putri ◽  
Yanti Nurmawati
Keyword(s):  
Positive Response ◽  
Qualitative Approach ◽  
Growth Strategy ◽  
Market Penetration ◽  
Strategic Location ◽  
The Status ◽  
The Right ◽  
Distribution Cost ◽  
Descriptive Method ◽  
Research Show

This research uses a qualitative approach with a descriptive method, which is the research in question to gather information about the status of existing symptoms, namely the status of a symptom as it is at the time of research. The research aims to determine the right strengths, weaknesses, opportunities, threats and strategies to apply to Lestari Indah. The results of this research show that the strength owned by Lestari Indah yarn Batik is always maintain quality products and high quality but with an affordable price, Batik motifs and colors are varied and with a sprightly understand the wishes of consumers to the product. The strategic location also becomes the strength of Lestari Indah. The weakness in sustainable freckle yarn Batik is the limited number of employees, the risk of decreasing revenue and high distribution cost rates. Batik Freckles Lestari Indah has the opportunity of increasing community income, the ability to capture market share, the presence of corporate cooperation with consumers, positive response of consumers to the existence of the company. The threat to the beautiful sustainable yarn spots Batik is the large number of competitors and high risk of business. A precise strategy that can be used Lestari Indah is an aggressive growth strategy with market penetration.

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