scholarly journals Digital Da'wah Communications for The Prosperous Justice Party During The Covid-19 Pandemic

2021 ◽  
Vol 15 (1) ◽  
pp. 169-200
Author(s):  
Khoiruddin Muchtar ◽  
Marlida Maulidawati
Keyword(s):  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Connotative Meaning ◽  
Video Images

This study aims to identify da'wah messages on the TikTok @pksejahtera account during the Covid-19 pandemic related to denotative, connotative, and mythical meanings in da'wah content on the TikTok @pksejahtera account limited to tausyiah content from da'i to mad'u with the hashtag #tausyiah , #habib, #Islam, #pkspelayanrakyat, #remembrance, #PKS, #Bertualangrasa, #tausyiahislam, #minitausyiah, #tausyiahhabibsalim, #ramadhan2021, and #syekhalijaber. This study uses a semiotic analysis method with a qualitative approach. The results showed that denotative Meaning could be observed from the choice of words and the arrangement of sentences in the text; connotative Meaning can be observed from the video images displayed in each scene. In contrast, the Meaning of myth can be found in the da'wah content on the TikTok @pksejahtera account by observing the preacher when delivering tausyiah.Penelitian ini bertujuan untuk mengidentifikasi pesan dakwah pada akun TikTok @pksejahtera selama pandemi Covid-19 terkait dengan makna denotatif, konotatif, dan mitos dalam Konten dakwah pada akun TikTok @pksejahtera dibatasi pada konten tausyiah dari da’i kepada mad’u dengan tagar #tausyiah, #habib, #Islam, #pkspelayanrakyat, #zikir, #PKS, #Bertualangrasa, #tausyiahislam, #minitausyiah, #tausyiahhabibsalim, #ramadhan2021, dan #syekhalijaber. Penelitian ini menggunakan metode analisis semiotika dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa, makna denotatif dapat diamati dari pemilihan kata dan penyusunan kalimat dalam teks, makna konotatif dapat diamati dari gambar video yang ditampilkan dalam tiap adegan, sedangkan makna mitos dapat ditemukan dalam konten dakwah pada akun TikTok @pksejahtera dengan mengamati da’i saat menyampaikan tausyiah.

scholarly journals KAJIAN SEMIOTIK KULTURAL PERIBAHASA (SESENGGAQ) SASAK

2017 ◽  
Vol 14 (1) ◽  
pp. 13
Author(s):  
Dian Aprilia Diniarti
Keyword(s):  
Noun Phrase ◽  
Qualitative Approach ◽  
Semiotic Analysis ◽  
Connotative Meaning

This study investigates the form and meaning of Sasak proverbs.  This study used qualitative approach, relying on semiotic analysis from Roland. Subjects of the study were 7 people of East Lombok at the age of 40 years.  Data were collected through observation and interview. The study revealed that proverbs in Sasak language have their forms and meaning.  Nine kinds of form were identified in this study and the meaning indicated denotative and connotative meaning.  The forms were constructed in terms of:  syntax, noun phrase, verbal phrase, and adjectival phrase. In addition, meaning of the proverb covered sign.

scholarly journals Makna Kesinambungan Kampanye Green Beauty oleh Kosmetik Garnier

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 209
Author(s):  
Neldy Maria Lesilolo ◽  
Rustono Farady Marta ◽  
Rewindinar Rewindinar
Keyword(s):  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
The Public ◽  
Ferdinand De Saussure ◽  
Environmental Friendly ◽  
Responsible Attitude ◽  
The Subject ◽  
The One ◽  
Real Action

The Garnier green beauty campaign conveys a message to the public through advertising media. The message is conveyed to the public regarding environmental activities that have a sustainable meaning. The green beauty campaign through advertising media shows Garnier's environmental friendly actions. Cause consumer behavior that turns into a form of responsible attitude. The purpose of this study was to determine the meaning of the sustainability of the green beauty campaign through Garnier's cosmetic advertising media. Researchers used a qualitative approach with Ferdinand de Saussure's semiotic analysis method which was signifier and signified. Methods of data collection with the method of documentation. The object of research was through the green beauty campaign advertisement and the subject of Garnier. The one-minute green beauty campaign ad is divided into seven scenes. The results of this study found the meaning of sustainability, by taking real action to become green beauty. Being green beauty is explained through verbal and non-verbal signs. Marked by each scene of the Garnier green beauty campaign advertisement, the meaning of sustainability is found. The real action starts from the production process to processing Garnier cosmetic waste.Kampanye Garnier green beauty menyampaikan pesan kepada masyarakat melalui media iklan. Pesan yang disampaikan kepada khalayak mengenai kegiatan peduli lingkungan yang memiliki makna berkesinambungan. Kampanye green beauty melalui media iklan menunjukan aksi nyata Garnier yang ramah lingkungan. Menyebabkan perilaku konsumen yang berubah menjadi wujud sikap yang bertanggung jawab. Tujuan penelitian ini untuk mengetahui makna kesinambungan dari kampanye green beauty melalui media iklan kosmetik Garnier. Peneliti menggunakan pendekatan kualitatif dengan metode analisis semiotika Ferdinand de Saussure secara signifier dan signified. Metode pengumpulan data dengan metode dokumentasi. Objek penelitian melalui iklan kampanye green beauty dan subjek Garnier. Iklan kampanye green beauty yang berdurasi satu menit dibagi menjadi tujuh scene. Hasil Penelitian ini menemukan makna kesinambungan, dengan melakukan aksi nyata menjadi green beauty. Menjadi green beauty dijelaskan melalui tanda secara verbal dan non verbal. Ditandai melalui setiap scene iklan kampanye Garnier green beauty memiliki makna kesinambungan yang ditemukan. Aksi nyata dimulai dari proses produksi sampai pengolahan limbah kosmetik Garnier.

scholarly journals The Meaning of Gojek Advertising in the Pandemic Era Using Charless Sander Pierce Semiotics Analysis

2021 ◽  
Vol 3 (1) ◽  
pp. 324-335
Author(s):  
Afny Rachma Safitri ◽  
Alvina Tara Afifa ◽  
Achmad Chusaini Nasichul Amin ◽  
Nur Romdlon Maslahul Adi
Keyword(s):  
Competitive Strategy ◽  
Research Method ◽  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
The Public ◽  
Social Messages ◽  
Safe Community ◽  
Descriptive Qualitative

The business competition faced by companies today is getting tighter, so it requires company management to be attentive in determining its competitive strategy. Advertising is tot only to promote a product, but also included a lot of social messages in it. Advertisements often use symbols or signs in describing their products. The messages in advertisements are in the form of text and visuals. This study aims to analyze the Sign, Object, Interpretant as well as the message and meaning in the Gojek advertisement version of “Pesan dari Rumah Buat Kita yang di Jalan”. The research method uses a descriptive qualitative approach; this study uses the semiotic analysis method of the Charles Sander Pierce model. The results of the study show that the Gojek advertisement version of "Pesan dari Rumah Buat Kita yang di Jalan" invites the public to become people who continue to comply with health and savety protocols during the Covid-19 Pandemic. This advertisement is also a branding for Gojek as a safe community travel partner and always adheres to the health protocol recommendations during the Covid-19 pandemic.

scholarly journals REPRESENTASI DAKWAH MAGIS (ANALISIS SEMIOTIKA DALAM YOUTUBE KANG UJANG BUSTHOMI CIREBON)

MEDIAKITA ◽  
2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Lukman Al Farisi, Zidni Ilman Nafia, Moh Muslimin
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Religious Symbols ◽  
Religious Rituals ◽  
The Media ◽  
Use Of Social Media

This study aims to describe the representation of the magical da'wah of Kang Ujang Busthomi Cirebon associated with the use of social media Youtube. The diversity of media used by da'i has also become a concern for researchers to re-examine the value of the effectiveness of the media as a medium of preaching. This study uses a qualitative approach using the semiotic analysis method of Roland Barthes. This method is used to read various signs and signs marking the magical da'wah of Ustad Ujang Busthomi which contains messages that are conveyed to viewers and subscribers. The results show that the representation of magical da'wah in various symbols refers to the battle of religious symbols and symbols of polytheism. This is shown through display symbols such as the use of magical objects, irrational and non-physical magical readings that are collaborated with religious rituals as seen in Islamic teachings.Keywords: Representation, Da'wah, Magis, Youtube. 

scholarly journals Semiotic Analysis of Sampoerna a Mild Image Creation

K ta Kita ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 382-390
Author(s):  
Regina Siddharta
Keyword(s):  
Content Analysis ◽  
Key Words ◽  
Qualitative Content Analysis ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Connotative Meaning ◽  
Content Analysis Method ◽  
Semiotic Resources ◽  
Image Creation

This thesis mainly deals with the process of signification in order to find out what images are being built, how those images are represented, and what messages delivered in Sampoerna A Mild billboard advertisements through the use of semiotic resources. The focus of the writers’ analysis is the advertisements themselves, as the writer uses the process of signification that involves denotation, connotation, and myth. Those theories help the writers in analyzing the meaning of the advertisement first, and then figure out how meaning is created by the advertisement. Meaning in this research is an integrated form consisting the meaning from three level of signification process: denotative level, connotative level, and myth. This research uses qualitative content analysis method to describe the meaning of qualitative materials in a systematic way. At the end, those denotative meaning and connotative meaning build an image and create myth which naturalizes the image itself. Key Words: billboard advertisements, sampoerna a mild, semiotics, process of signification, connotation, denotation

scholarly journals Semiotic analysis of the poetry "Morgenlied" by Martin Opitz

2021 ◽  
Vol 7 (3) ◽  
pp. 430
Author(s):  
Prilimercy E. Kojongian
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Moral Values ◽  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Sign System ◽  
Content Analysis Method ◽  
Data Collection Technique

A This study aims to examine the sign system in the form of icons, indexes, and symbols and to interpret the meanings and messages as well as moral-religious values contained in the poem "Morgenlied" by Martin Opitz. The method used is a content analysis method with a qualitative approach based on semiotic analysis. This method serves to examine the poem "Morgenlied" by Martin Opitz, especially on the sign system in the form of icons, indexes, and symbols as well as religious moral values contained in the poem. While the data collection technique is a literature study. Based on the semiotic analysis, this poem contains a religious element in the form of a prayer of thanksgiving to God for His mercy and glory.

scholarly journals VERBAL AND NON-VERBAL SIGNS IN FACIAL WASH ADVERTISEMENTS: A SEMIOTIC ANALYSIS

2021 ◽  
Vol 4 (2) ◽  
pp. 24
Author(s):  
Ria Andriani ◽  
Desak Putu Eka Pratiwi ◽  
I Dewa Ayu Devi Maharani Santika
Keyword(s):  
Qualitative Approach ◽  
The Internet ◽  
Semiotic Analysis ◽  
Public Attention ◽  
Connotative Meaning ◽  
Natural Extracts ◽  
Data Source ◽  
Descriptive Qualitative

This study involves the discovery of verbal and non-verbal signs, which also describe the meaning of verbal and non-verbal signs found in the facial wash commercial advertisements. The data were taken from three printed facial wash advertisements. The data source has been taken from the internet. This study used the semiotic hypothesis provided by Saussure (1983: 65) to find out the verbal and non-verbal signs and the theoretical meaning provided by Barthes (1977) to find out the meaning of verbal and non-verbal signs in the facial wash ads. The analysis used a descriptive qualitative approach to analyze the results. As a result, the three facial wash ads show verbal and nonverbal signs that enable the company to market its product. In the verbal signs of the advertising, most of them contain denotative meaning and non-verbal signs which is in part, contain connotative meaning in certain advertisements. Two advertisements used a female as a model; one advertisement used a male as a model. This means that advertisers seek to gain public attention through the use of pretty females, popular figures and natural extracts or ingredients.

Analisis SWOT (Strength, Weakness, Opportunities, Threats) Melalui Inkuiri Terbimbing Pada Materi Kegiatan Ekonomi Mahasiswa Pendidikan Guru Sekolah Dasar

2019 ◽  
Vol 1 (2) ◽  
pp. 141
Author(s):  
Iis Yeni Sugiarti
Keyword(s):  
Swot Analysis ◽  
Descriptive Analysis ◽  
Qualitative Approach ◽  
Guided Inquiry ◽  
Analysis Method ◽  
Economic Activities ◽  
External Analysis ◽  
High Level ◽  
Center Area ◽  
Trade Competition

Abstrak. Desa Trusmi merupakan sentra batik sekaligus kuliner di Kabupaten Cirebon. Banyaknya pemegang usaha di bidang produksi batik mengakibatkan persaingan dagang diwilayah tersebut. Penelitian ini bertujuan untuk menganalisis SWOT (Strength, Weakness, Opportunities, Threats)  di salah satu usaha batik milik H. Edi Baredi atau sering dikenal dengan EB Batik Tradisional melalui inkuri terbimbing. Analisis meliputi profil usaha, aspek produksi, aspek tenaga kerja, aspek pemasaran dan aspek keuangan. Jenis penelitian ini menggunakan pendekatan kualitatif dengan metode deskripstif analisis. Berdasarkan analisis internal dan eksternal analisis SWOT, strategi yang  dilakukan oleh EB Batik Tradisional yaitu menghindari kehilangan penjualan dan profit yang disebabkan banyaknya persaingan dagang di kawasan sentra batik Trusmi dengan munculnya inovasi baru. Penguatan karakter pada produksi batiknya dapat mengatasi pesaingan dagang dan menambah daya tarik pembeli. Kata Kunci: SWOT, Inkuiri Terbimbing, dan Kegiatan Ekonomi Abstract. Trusmi village is a center of batik as well as culinary in Cirebon Regency. A large number of business holders in the field of batik production has resulted in trade competition in the region. This study aims to analyze SWOT (Strength, Weakness, Opportunities, Threats) in one of the batik business owned by H. Edi Baredi or often known as EB Traditional Batik through guided injury. The analysis includes the business profile, production aspects, labor aspects, marketing aspects, and financial aspects. This type of research uses a qualitative approach with descriptive analysis method. Based on internal and external analysis of the SWOT analysis, the strategy carried out by EB Traditional Batik is to avoid losing sales and profits due to the high level of trade competition in the Trusmi batik center area with the emergence of innovations. Strengthening the character of batik production can overcome trade competition and increase the attractiveness of buyers. Keywords: SWOT, Guided Inquiry, and Economic Activities

Kesalahan Penggunaan Bahasa Perancis dalam Tulisan Mahasiswa Program Studi Sastra Perancis Unpad

Metahumaniora ◽  
2017 ◽  
Vol 7 (3) ◽  
pp. 368
Author(s):  
Gilang Januarsyah
Keyword(s):  
General Public ◽  
Qualitative Approach ◽  
French Language ◽  
Analysis Method ◽  
Writing Skill ◽  
Language Writing ◽  
The Difference ◽  
Observation Method ◽  
Bahasa Indonesia

ABSTRAKUntuk menghasilkan sebuah karangan berbahasa Perancis yang dapat dipahamioleh khalayak umum, mahasiswa harus menguasai kemampuan berbahasa Perancis ragamtulis yang baik dan benar sesuai dengan kaidah yang berlaku. Penelitian ini bertujuanuntuk menjelaskan kesalahan sintaksis yang dilakukan oleh mahasiswa Program StudiSastra Perancis Universitas Padjadjaran. Data yang digunakan dalam penelitian ini diambildari sepuluh karangan mahasiwa yang duduk di semester lima dan tujuh dan dianalisisdengan menggunakan metode simak dan metode analisis padan referensial translasionaldengan pendekatan kualitatif. Hasil dari penelitian ini menunjukkan bahwa kesalahantertinggi yang dilakukan mahasiswa adalah kesalahan dalam penggunaan passé composédan imparfait sebesar 50%, kemudian diikuti oleh kesalahan dalam penggunaan pronomrelatif simple et composé ‘pronomina penghubung bebas dan turunan’ sebesar 30%, danterakhir kesalahan dalam penggunaan pronom COD et COI ‘pronomina COD dan COI’ sebesar20%. Faktor yang menyebabkan terjadinya kesalahan tersebut adalah faktor linguistikyang disebabkan oleh perbedaan kaidah tatabahasa bahasa Indonesia dan Perancis.Selain itu terdapat pula faktor sosiolinguistik yang disebabkan oleh jarangnya mahasiswamembiasakan diri mereka untuk mengaplikasikan bahasa Perancis di luar kelas.Kata kunci: kesalahan, sintaksis, bahasa Perancis, tulis, pengajaranABST RACTTo produce a French-language essay that can be understood by the general public,the students should master the ability of French language in good and true writing skill inaccordance with the applicable rules. The aim of this research is to explain the syntactic errorsmade by students of French literature’s program at University Padjadjaran. The sources ofdata are taken from the ten student essays who sit in the fifth and seventh semesters, and themethods used in this research are Observation Method ‘Metode Simak’ and the analyticalreference translational analysis method with a qualitative approach. The results of thisresearch indicate that the highest errors that students make are the use of passé composéand imparfait as much as fifty percent, followed by errors in the use of pronom relatifsimple et composé ‘the free and derivative pronouns’ thirty percent, and the last error is inthe use of pronom CO D et CO I ‘‘The COD and COI pronouns’ twenty percent. The factors thatcause those errors are a linguistic caused by the difference rules of Indonesian and Frenchgrammar. In addition there are also sociolinguistic factors caused by the rarity of studentsfamiliarize themselves to apply the French language outside the classroom.Keywords: Error, syntax, French language, writing, teaching

Gaya Bahasa dalam Pepatah Adat Masyarakat Petalangan Riau

2019 ◽  
Vol 10 (2) ◽  
pp. 285
Author(s):  
Yeni Maulina ◽  
Khairul Azmi
Keyword(s):  
Cultural Heritage ◽  
Descriptive Analysis ◽  
Qualitative Approach ◽  
Community Life ◽  
Sentence Structure ◽  
Analysis Method ◽  
Philosophy Of Life ◽  
The People ◽  
Data Source ◽  
Language Styles

Pengkalan Kuras, Langgam, Kuala Kampar, and Bunut Subdistrict, Pelalawan Regency. Petalangan tribe has various cultures in the traditions of life. A good introduction to cultural heritage by the next generation can strengthen the nation's tradition in responding to the increasingly severe challenges of the future in this era of globalization. Cultural heritage in the form of moral-spiritual inheritance, one of which is obtained and known through the tradition of belief in the traditional proverb that exists in the community. The traditional adage in the Petalangan community, among others, explains the perspective on community life. This study aims to describe the style of language in the customary proverb that is related to the perspective of life in society. This research uses a qualitative approach with descriptive analysis method. The data source used was the book entitled Pepatah Adat, Istilah, dan Kosa kata Masyarakat Petalangan Kabupaten Pelalawan, Riau. There are 16 traditional proverbs used as data in this study, which then obtained 3 language styles based on sentence structure and 2 language styles based on meaning. By knowing and learning the style of language in this traditional proverb, the philosophy of life and aesthetic tastes of the people of Riau can be understood. Petalangan merupakan salah satu puak asli di Provinsi Riau yang bermukim di Kecamatan Pengkalan Kuras, Langgam, Kuala Kampar, dan Bunut, Kabupaten Pelalawan. Suku Petalangan ini memiliki beraneka kebudayaan dalam kehidupan. Pengenalan yang baik terhadap warisan kebudayaan oleh generasi penerus dapat memperteguh tradisi bangsa dalam menjawab tantangan masa depan yang semakin berat dalam era globalisasi ini. Warisan kebudayaan yang berupa warisan moral-spiritual, satu di antaranya didapatkan dan diketahui keyakinan terhadap pepatah adat yang ada pada masyarakat. Pepatah adat dalam masyarakat Petalangan antara lain menjelaskan cara pandang mengenai hidup bermasyarakat. Penelitian ini bertujuan mendeskripsikan gaya bahasa di dalam pepatah adat yang berhubungan dengan cara pandang dalam hidup bermasyarakat. Penelitian ini menggunakanpendekatan kualitatif dengan metode analisis deskriptif. Sumber data yang digunakan adalah buku Pepatah Adat, Istilah, dan Kosa kata Masyarakat Petalangan Kabupaten Pelalawan, Riau. Terdapat 16 pepatah adat yang dijadikan data dalam penelitian ini, yang kemudian diperoleh 3 gaya bahasa berdasarkan struktur kalimat dan 2 gaya bahasa berdasarkan makna. Dengan mengetahui dan mempelajari gaya bahasa dalam pepatah adat ini dapat dipahami filsafat hidup dan cita rasa estetika masyarakat Riau.

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