scholarly journals KAJIAN SEMIOTIK KULTURAL PERIBAHASA (SESENGGAQ) SASAK

2017 ◽  
Vol 14 (1) ◽  
pp. 13
Author(s):  
Dian Aprilia Diniarti
Keyword(s):  
Noun Phrase ◽  
Qualitative Approach ◽  
Semiotic Analysis ◽  
Connotative Meaning

This study investigates the form and meaning of Sasak proverbs.  This study used qualitative approach, relying on semiotic analysis from Roland. Subjects of the study were 7 people of East Lombok at the age of 40 years.  Data were collected through observation and interview. The study revealed that proverbs in Sasak language have their forms and meaning.  Nine kinds of form were identified in this study and the meaning indicated denotative and connotative meaning.  The forms were constructed in terms of:  syntax, noun phrase, verbal phrase, and adjectival phrase. In addition, meaning of the proverb covered sign.

scholarly journals Digital Da'wah Communications for The Prosperous Justice Party During The Covid-19 Pandemic

2021 ◽  
Vol 15 (1) ◽  
pp. 169-200
Author(s):  
Khoiruddin Muchtar ◽  
Marlida Maulidawati
Keyword(s):  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Connotative Meaning ◽  
Video Images

This study aims to identify da'wah messages on the TikTok @pksejahtera account during the Covid-19 pandemic related to denotative, connotative, and mythical meanings in da'wah content on the TikTok @pksejahtera account limited to tausyiah content from da'i to mad'u with the hashtag #tausyiah , #habib, #Islam, #pkspelayanrakyat, #remembrance, #PKS, #Bertualangrasa, #tausyiahislam, #minitausyiah, #tausyiahhabibsalim, #ramadhan2021, and #syekhalijaber. This study uses a semiotic analysis method with a qualitative approach. The results showed that denotative Meaning could be observed from the choice of words and the arrangement of sentences in the text; connotative Meaning can be observed from the video images displayed in each scene. In contrast, the Meaning of myth can be found in the da'wah content on the TikTok @pksejahtera account by observing the preacher when delivering tausyiah.Penelitian ini bertujuan untuk mengidentifikasi pesan dakwah pada akun TikTok @pksejahtera selama pandemi Covid-19 terkait dengan makna denotatif, konotatif, dan mitos dalam Konten dakwah pada akun TikTok @pksejahtera dibatasi pada konten tausyiah dari da’i kepada mad’u dengan tagar #tausyiah, #habib, #Islam, #pkspelayanrakyat, #zikir, #PKS, #Bertualangrasa, #tausyiahislam, #minitausyiah, #tausyiahhabibsalim, #ramadhan2021, dan #syekhalijaber. Penelitian ini menggunakan metode analisis semiotika dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa, makna denotatif dapat diamati dari pemilihan kata dan penyusunan kalimat dalam teks, makna konotatif dapat diamati dari gambar video yang ditampilkan dalam tiap adegan, sedangkan makna mitos dapat ditemukan dalam konten dakwah pada akun TikTok @pksejahtera dengan mengamati da’i saat menyampaikan tausyiah.

scholarly journals VERBAL AND NON-VERBAL SIGNS IN FACIAL WASH ADVERTISEMENTS: A SEMIOTIC ANALYSIS

2021 ◽  
Vol 4 (2) ◽  
pp. 24
Author(s):  
Ria Andriani ◽  
Desak Putu Eka Pratiwi ◽  
I Dewa Ayu Devi Maharani Santika
Keyword(s):  
Qualitative Approach ◽  
The Internet ◽  
Semiotic Analysis ◽  
Public Attention ◽  
Connotative Meaning ◽  
Natural Extracts ◽  
Data Source ◽  
Descriptive Qualitative

This study involves the discovery of verbal and non-verbal signs, which also describe the meaning of verbal and non-verbal signs found in the facial wash commercial advertisements. The data were taken from three printed facial wash advertisements. The data source has been taken from the internet. This study used the semiotic hypothesis provided by Saussure (1983: 65) to find out the verbal and non-verbal signs and the theoretical meaning provided by Barthes (1977) to find out the meaning of verbal and non-verbal signs in the facial wash ads. The analysis used a descriptive qualitative approach to analyze the results. As a result, the three facial wash ads show verbal and nonverbal signs that enable the company to market its product. In the verbal signs of the advertising, most of them contain denotative meaning and non-verbal signs which is in part, contain connotative meaning in certain advertisements. Two advertisements used a female as a model; one advertisement used a male as a model. This means that advertisers seek to gain public attention through the use of pretty females, popular figures and natural extracts or ingredients.

scholarly journals Pesan-Pesan Dakwah dalam Film 3 Idiots

2016 ◽  
Vol 10 (2) ◽  
pp. 290-304
Author(s):  
Ropingi El Ishaq
Keyword(s):  
Education System ◽  
Social Criticism ◽  
Qualitative Approach ◽  
Social Value ◽  
Semiotic Analysis ◽  
Ferdinand De Saussure ◽  
The Social

The 3 Idiots is a movie of India. This movie has launched at 2009th and as a favorite movies in Bollywood. The 3 Idiots get appreciate of international movies. It’s movies adopt from best seller of novel by Chetan Bhagat, “Five Point Someone”. The 3 Idiots bring the social criticism about social and cultural, like about social value. By that argue, this study aims to explore the sign and message of Islamic value in the movies. Qualitative approach used in this study. Specially, semiotic analysis of Ferdinand De Saussure use in this study. Both point of Ferdinand De Saussure semiotic are; signifier and Signified, Langue and Parole, so Syntagmatic and Associative. For message analysis of da’wa will be doing to explore an message of da’wa in the movies. It’s movies share an five message of da’wa; first, theologies as such represented how to motivate about awareness to God. Second, about the education, as such the criticism for education system. Thirt, the solidarity. In solidarity does explore how to help to brother or friends. Fourd, a harmony of religiousity. Five, amar ma’ruf nahi munkar or the motivated to do the possitive value and then be counter to negative value. The messages did constructed as beautifully. Signifier and signified or symbol had used to represent of meaning. The langue and parole has constructed with syntagmatic and association for to present the grand message, as such ‘idiots attitude’. All signs constructed systematically and beautifully. So, the audience can to get the meaning.

scholarly journals Representasi Pendidikan Seks dalam Film Dua Garis Biru (Analisis Semiotika Roland Barthes)

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 155
Author(s):  
Eartha Beatricia Gunawan ◽  
Ahmad Junaidi
Keyword(s):  
Data Collection ◽  
Sex Education ◽  
Research Method ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Role Of Parents ◽  
Descriptive Qualitative

This study aims to describe the representation of sex education in the film Dua Garis Biru by director Gina S. Noer. This study uses a descriptive qualitative approach. The research method uses Roland Barthes's semiotic analysis with two-way significance and the meaning of denotation, connotation, and myth. The subjects of this study are Dara and Bima, the object of this study is a sign of sex education represented in scenes, dialogues, and characters in films. Methods of data collection by observation, literature study, interviews, and documentation. The film Dua Garis Biru tells the story of how Dara and Bima, two teenagers, must be responsible for the consequences that they did not think of before due to free sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this study indicate that there is a picture of sex education in the film Two Blue Lines. It was concluded that the side or form of sex education is displayed in scenes, dialogues, or characters that insert the importance of knowing sex education and knowing the consequences of every action related to sex. Penelitian ini bertujuan untuk menggambarkan representasi pendidikan seks  dalam Film Dua Garis Biru karya sutradara Gina S. Noer. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Metode penelitian menggunakan Analisis Semiotika Roland Barthes dengan signifikan dua arah dan pemaknaan denotasi, konotasi, dan mitos. Subjek penelitian ini adalah Dara dan Bima, objek penelitian ini adalah tanda pendidikan seks yang direpresentasikan dalam adegan, dialog, dan karakter dalam film. Metode pengumpulan data dengan observasi, studi pustaka, wawancara, dan dokumentasi. Film Dua Garis Biru bercerita tentang bagaimana Dara dan Bima, dua remaja harus bertanggung jawab atas konsekuensi yang tidak mereka pikirkan sebelumnya karena melakukan seks pranikah. Film ini juga menggambarkan pentingnya peran orang tua dalam mengkomunikasikan informasi tentang seks kepada anak. Hasil dari penelitian ini menunjukkan bahwa terdapat gambaran tentang pendidikan seks dalam film. Sisi atau bentuk pendidikan seks ditampilkan dalam cuplikan adegan, dialog, atau karakter tokoh yang menyisipkan pentingnya mengenal pendidikan seks dan mengetahui konsekuensi dari setiap perbuatan yang berhubungan dengan seks.

scholarly journals METAPHORICAL EXPRESSION IN MANADO MALAY

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Kristian Rumengan ◽  
Deane J. Wowor ◽  
Tirza Kumayas
Keyword(s):  
Qualitative Research ◽  
Figurative Language ◽  
Weather Conditions ◽  
Qualitative Approach ◽  
Connotative Meaning ◽  
Descriptive Research ◽  
Rainy Weather ◽  
The Subject ◽  
Metaphorical Expression ◽  
Data Collections

The purpose of this study is to identify the metaphorical expression in Manado Malay and also to describe the meaning of those metaphors. Metaphor is a kind of figurative language which uses connotative meaning through the comparison without using the word “like” or “as”. Most of metaphorical expression comes from a human behavior. The subject consisted of speakers of Manado Malay particularly the researcher himself and those who lives in Wuwuk village. The writer used descriptive research. Qualitative research is the suitable method to analyze the metaphorical expression. The writer used qualitative approach to find the actual data about metaphorical expression, the data collections are in the form of words, pictures, rather than numbers. The result shows that there are 53 metaphorical expressions in Manado Malay commonly used in everyday speech. It can be indicate by through, human's behavior, human's characteristics, and feelings, such as “Putar bale” which means someone who is lie and “Bobou seho” which means someone who has drunk. Some other metaphor is used to describe a circumstance such as, “ujang kopi” which mean zenithal rain or refer to the hot rainy weather conditions. It is expected that many other researches could be conducted especially the problem which concerned with metaphorical expression. Studying language and it’s relation with metaphorical expression leave many question to answer. That is why, by conducting this research, other researchers can get some information about metaphorical expression in Manado Malay. Keywords: Metaphorical Expression; Manado Malay; Figurative Language

scholarly journals Mengkaji Film The Curious Case of Benjamin Button dengan Semiotika

2019 ◽  
Vol 1 (1) ◽  
pp. 35-42
Author(s):  
Dian Rinjani
Keyword(s):  
Facial Expressions ◽  
Body Language ◽  
Qualitative Approach ◽  
Semiotic Analysis ◽  
Body Movements ◽  
Descriptive Data ◽  
Moving Images ◽  
Production Part

ABSTRAK Film merupakan salah satu bidang yang relevan bagi analisis semiotika. Analisis semiotik pada film berlangsung pada teks yang merupakan struktur dari produksi tanda. Bagian struktur penandaan dalam film biasanya terdapat dalam unsur tanda paling kecil, dalam film disebut scen. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif. Pendekatan ini dianggap sesuai, dengan prosedur yang dilakukan peneliti,, menghasilkan data deskriptif berupa kata kata yang dihasilkan dari mengamati tanda tanda berupa visual, gambar bergerak, bahasa tubuh dan audio/suara yang terdapat dalam film The Curious Of Benjamin Button. Ruang lingkup penelitian ini adalah beberapa potongan adegan yang mewakili film The Curious Of Benjamin Button. Bisa ditarik kesimpulan bahwa di dalam sebuah film seperti  The Curious Of Benjamin Button penonton bisa membaca tanda yang diberikan oleh pemeran pemeran film The Curious Of Benjamin Button. Melalui tanda-tanda seperti suara, gerakan tubuh, raut muka,, tampilan tokoh-tokoh dan lainnya yang ada di dalam film, penonton dapat menyimpulan isi sebuah film dari tanda tanda yang diberikan oleh sutradara selama film berlangsung. Oleh karena itu dalam membuat film seperti pengambilan gambar dan semua unsur-unsur yang ada didalam sebuah film tidak bisa dibuat dengan sembarangan. Apabila pembuatan film dibuat sembarangan cerita atau maksud dari sutradara tidak akan tersampaikan dengan baik.  Kata kunci:  Film, Semiotika, Proxemics, Visual, Tanda. ABSTRACT Film is one of the relevant fields for semiotic analysis. The semiotic analysis of the film takes place in the text which is the structure of the sign production. Part of the marking structure in a film is usually contained in the smallest sign element, in a film called a scen. This research was conducted using a qualitative approach. This approach is considered appropriate, with the procedure carried out by the researcher, producing descriptive data in the form of words produced from observing signs in the form of visual, moving images, body language and audio / sound contained in the film The Curious Of Benjamin Button. The scope of this research are several scenes that represent the film The Curious Of Benjamin Button. It can be concluded that in a film like The Curious Of Benjamin Button, the audience can read the sign given by the cast of the film The Curious Of Benjamin Button. Through signs such as sound, body movements, facial expressions, the appearance of characters and others in the film, the audience can conclude the contents of a film from the signs given by the director during the film. Therefore, in making films such as taking pictures and all the elements in a film cannot be made carelessly. If the filmmaking is made carelessly the story or the director's intentions will not be conveyed properly.  Keywords: Films, Semiotics, Proxemics, Visuals, Signs

scholarly journals THE REPRESENTATION OF BRUNEI’S SHARIA LAW IN NEW STRAIT TIMES AND BANGKOK POST

2020 ◽  
Vol 15 (2) ◽  
pp. 139-148
Author(s):  
Luluk Kholidatul Oktavia ◽  
Sahiruddin Sahiruddin ◽  
Ismatul Khasanah
Keyword(s):  
Critical Discourse Analysis ◽  
Noun Phrase ◽  
Analytical Framework ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Sharia Law ◽  
Positive Representation ◽  
The Media ◽  
Text Context ◽  
Negative Representation

The purpose of this study is to discover positive-self and negative-other representations of Brunei’s Sharia Law on LGBT through the lexical choices used by the New Strait Times and Bangkok Post also reveals the ideology from both of the media. This study uses a qualitative approach with critical discourse analysis as the research design. Following Van Dijk’s analytical framework, the words were selected and classified into word class, type of meaning (lexical or contextual), and category (positive or negative).  Ideology from both media is obtained from the cognition analysis of the journalist's expression based on the co-text, context, and social context (social condition). The result showed that both media used lexical choices that indicate positive representation of LGBT by stating LGBT as victims, while negative representation on Brunei’s Government, Muslim, and Sharia law as a persecutor. There were four methods in indicating the positive representation of LGBT; noun/noun phrase representation, detailed information on a noun, verb indicating accusation, and verb indicating discrimination; also there were three methods used to indicate negative representation of Brunei’s Government, Muslim, and Sharia law; noun/ noun phrase representation, verb indicating negative actions, and verb indicating provocations.

scholarly journals Makna Kesinambungan Kampanye Green Beauty oleh Kosmetik Garnier

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 209
Author(s):  
Neldy Maria Lesilolo ◽  
Rustono Farady Marta ◽  
Rewindinar Rewindinar
Keyword(s):  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
The Public ◽  
Ferdinand De Saussure ◽  
Environmental Friendly ◽  
Responsible Attitude ◽  
The Subject ◽  
The One ◽  
Real Action

The Garnier green beauty campaign conveys a message to the public through advertising media. The message is conveyed to the public regarding environmental activities that have a sustainable meaning. The green beauty campaign through advertising media shows Garnier's environmental friendly actions. Cause consumer behavior that turns into a form of responsible attitude. The purpose of this study was to determine the meaning of the sustainability of the green beauty campaign through Garnier's cosmetic advertising media. Researchers used a qualitative approach with Ferdinand de Saussure's semiotic analysis method which was signifier and signified. Methods of data collection with the method of documentation. The object of research was through the green beauty campaign advertisement and the subject of Garnier. The one-minute green beauty campaign ad is divided into seven scenes. The results of this study found the meaning of sustainability, by taking real action to become green beauty. Being green beauty is explained through verbal and non-verbal signs. Marked by each scene of the Garnier green beauty campaign advertisement, the meaning of sustainability is found. The real action starts from the production process to processing Garnier cosmetic waste.Kampanye Garnier green beauty menyampaikan pesan kepada masyarakat melalui media iklan. Pesan yang disampaikan kepada khalayak mengenai kegiatan peduli lingkungan yang memiliki makna berkesinambungan. Kampanye green beauty melalui media iklan menunjukan aksi nyata Garnier yang ramah lingkungan. Menyebabkan perilaku konsumen yang berubah menjadi wujud sikap yang bertanggung jawab. Tujuan penelitian ini untuk mengetahui makna kesinambungan dari kampanye green beauty melalui media iklan kosmetik Garnier. Peneliti menggunakan pendekatan kualitatif dengan metode analisis semiotika Ferdinand de Saussure secara signifier dan signified. Metode pengumpulan data dengan metode dokumentasi. Objek penelitian melalui iklan kampanye green beauty dan subjek Garnier. Iklan kampanye green beauty yang berdurasi satu menit dibagi menjadi tujuh scene. Hasil Penelitian ini menemukan makna kesinambungan, dengan melakukan aksi nyata menjadi green beauty. Menjadi green beauty dijelaskan melalui tanda secara verbal dan non verbal. Ditandai melalui setiap scene iklan kampanye Garnier green beauty memiliki makna kesinambungan yang ditemukan. Aksi nyata dimulai dari proses produksi sampai pengolahan limbah kosmetik Garnier.

scholarly journals The Meaning of Gojek Advertising in the Pandemic Era Using Charless Sander Pierce Semiotics Analysis

2021 ◽  
Vol 3 (1) ◽  
pp. 324-335
Author(s):  
Afny Rachma Safitri ◽  
Alvina Tara Afifa ◽  
Achmad Chusaini Nasichul Amin ◽  
Nur Romdlon Maslahul Adi
Keyword(s):  
Competitive Strategy ◽  
Research Method ◽  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
The Public ◽  
Social Messages ◽  
Safe Community ◽  
Descriptive Qualitative

The business competition faced by companies today is getting tighter, so it requires company management to be attentive in determining its competitive strategy. Advertising is tot only to promote a product, but also included a lot of social messages in it. Advertisements often use symbols or signs in describing their products. The messages in advertisements are in the form of text and visuals. This study aims to analyze the Sign, Object, Interpretant as well as the message and meaning in the Gojek advertisement version of “Pesan dari Rumah Buat Kita yang di Jalan”. The research method uses a descriptive qualitative approach; this study uses the semiotic analysis method of the Charles Sander Pierce model. The results of the study show that the Gojek advertisement version of "Pesan dari Rumah Buat Kita yang di Jalan" invites the public to become people who continue to comply with health and savety protocols during the Covid-19 Pandemic. This advertisement is also a branding for Gojek as a safe community travel partner and always adheres to the health protocol recommendations during the Covid-19 pandemic.

scholarly journals REPRESENTASI DAKWAH MAGIS (ANALISIS SEMIOTIKA DALAM YOUTUBE KANG UJANG BUSTHOMI CIREBON)

MEDIAKITA ◽  
2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Lukman Al Farisi, Zidni Ilman Nafia, Moh Muslimin
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Religious Symbols ◽  
Religious Rituals ◽  
The Media ◽  
Use Of Social Media

This study aims to describe the representation of the magical da'wah of Kang Ujang Busthomi Cirebon associated with the use of social media Youtube. The diversity of media used by da'i has also become a concern for researchers to re-examine the value of the effectiveness of the media as a medium of preaching. This study uses a qualitative approach using the semiotic analysis method of Roland Barthes. This method is used to read various signs and signs marking the magical da'wah of Ustad Ujang Busthomi which contains messages that are conveyed to viewers and subscribers. The results show that the representation of magical da'wah in various symbols refers to the battle of religious symbols and symbols of polytheism. This is shown through display symbols such as the use of magical objects, irrational and non-physical magical readings that are collaborated with religious rituals as seen in Islamic teachings.Keywords: Representation, Da'wah, Magis, Youtube. 

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