scholarly journals Analysis of the Variables that Affect Bookstore Customer Satisfaction

2015 ◽  
Vol 3 (2) ◽  
pp. 27-36
Author(s):  
Elis Ratna Wulan ◽  
Uus Ahmad Husaeni
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Consumer Satisfaction ◽  
Corporate Image ◽  
Primary Data ◽  
Product Price ◽  
Rival Firms ◽  
A Company ◽  
Positive Effect

Competition, which becomes more widespread, complex, and intense, drives companies to must be able to see the various opportunities that exist and to identify strategies for creating customer satisfaction. As an example of a company must be able to produce products with good quality, reasonable price, facilities, and companies are able to create a positive image in the eyes of consumers. This strategy is quite important in facing the competitive level of competition with rival firms. This research is aimed to analysis simultaneously or partially positive effect of the facilities, prices and corporate image on customer satisfaction, as well as analyzing the most dominant variable in effecting bookstore customer satisfaction.  Data used in this research are primary data from Tmbookstore customer in Cianjur city, West Java Indonesia, which were collected from respondents using valid and reliable questionnaire. A total of 100 respondents were selected from Tmbookstore visitors by accidental sampling. Data were analyzed using multiple regression analysis. Results of the research indicate that product, price, location, and simultaneously affect to bookstore consumer satisfaction. Partially, only two of the three variables that affect bookstore consumer satisfaction namely price and company image. Image of the company is the most a dominant impact on bookstore customer satisfaction.

scholarly journals PENGARUH VARIASI MENU DAN CITA RASA, PERSEPSI HARGA, KEBERSIHAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN DUTA MINANG JL. BRIGJEN KATAMSO

2019 ◽  
Vol 1 (1) ◽  
pp. 151
Author(s):  
Felinda Astuti ◽  
Henny Welsa ◽  
Ignatius Soni Kurniawan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Significance Level ◽  
Price Perception ◽  
Independent Variables ◽  
Positive Effect ◽  
Good Hygiene

This research was conducted to examine the effect of menu variations and tastes, perceptions of price, cleanliness on customer satisfaction at Duta Minang Restaurant Jln. Brig. Gen. Katamso. This study uses the dependent variable namely menu variation and taste, price perception, cleanliness and independent variables, namely customer satisfaction. The sampling technique used is Simple Accidential Sampling. Simple Accidential Technique Sampling, which is known as opportunity sample or free sampling, was chosen because of comfortable accessibility and proximity to the researcher. Samples are only taken at consumers of Duta Minang Restaurant Jln. Brigadier General Katamso totaling 100 people. The procedure for collecting data uses questionnaires that are distributed to be filled by Duta Minang consumers. Data processing uses multiple regression analysis with SPSS 16.0 tools. Based on data analysis and the results of hypothesis testing in this study it can be concluded that menu variations and tastes have a positive effect on consumer satisfaction with a significance level of 0,000. Price perception has a positive effect on customer satisfaction with a significance level of 0,000. Cleanliness has a positive effect on consumer satisfaction with a significance level of 0.016. This gives the implication that companies with good hygiene can increase customer satisfaction. And simultaneously the variable variations in menu and taste, price perception, and cleanliness positively influence consumer satisfaction with the value of F obtained at 207,528 and an error rate of 5%, the ability of the regression equation in this study, to explain the magnitude of variation that occurs in the dependent variable of 86 , 2% while 13.8% is explained by variables that the researcher cannot explain.

scholarly journals Customer Satisfaction of Vietnam Airline Domestic Services

2021 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Domestic Service ◽  
Flight Crew ◽  
Cronbach's Alpha ◽  
Proportional Effect

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach’s alpha, EFA and multiple regression analysis. Results show that Vietnam Airline Domestic service quality can be measured by the following six determinants in order of decreasing importance: (1) boarding/deplaning/baggage; (2) check in; (3) in-flight services; (4) reservation; (5) aircraft; and (6) flight crew. All of them are directly proportional effect to customer satisfaction. The paper also offers some suggestions to improve the service quality thereby enhancing the customer satisfaction.

scholarly journals Pengaruh Harga, Kepercayaan dan Citra Perusahaan Terhadap Loyalitas Pelanggan Perusahaan Otobus Kurnia (PO. Kurnia) Rute Padang-Medan

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 232
Author(s):  
Fera Mardiana ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Analytical Method ◽  
Sampling Technique ◽  
Corporate Image ◽  
Primary Data ◽  
Service Users ◽  
Trust Company

This study aims to determine the effect of price, trust and corporate image on customer loyalty of the Kurnia otobus (PO. Kurnia) company in the Padang-Medan route. This type of research is causative. The population in this study were all PO service users (passengers). Kurnia Padang-Medan route. Samples were taken using the Slovin formula with 100 respondents and selected by purposive sampling technique. The type of data used in this study is primary data obtained through distributing questionnaires to Kurnia bus passengers with predetermined criteria. The analytical method used is multiple regression analysis using SPSS version 20. The results of this study indicate that: (1) price, trust, company image have a positive and significant effect on customer loyalty (2) price has a positive and significant effect on customer loyalty (3) trust positive and significant effect on customer loyalty (4) company image positive and significant effect on customer loyalty.Keywords: price, trust, corporate image, customer loyalty

scholarly journals Pengaruh Gaya Hidup Dan Motivasi Belajar Terhadap Prestasi Belajar Mata Pelajaran Pendidikan Kewarganegaraan

2019 ◽  
Vol 9 (1) ◽  
pp. 17
Author(s):  
Mimi Fianora
Keyword(s):  
Regression Analysis ◽  
Student Learning ◽  
Multiple Regression Analysis ◽  
Civic Education ◽  
Learning Motivation ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Learning Achievement ◽  
Education Achievement ◽  
Positive Effect

This study aims to analyze empirically the influence of lifestyle and learning motivation on Civic Education achievement of SMAN 1 Kec. Salimpaung Kabupaten Tanah Datar students. This type of research is causative research. The population in this study were all students of SMAN 1 Kec. Salimpaung Kabupaten Tanah Datar. The sample was chosen randomly as many as 23 students in class XII. The data used in the study are primary data derived from randomly distributed questionnaires. This study uses multiple regression analysis with SPSS 21 software. The results of the study indicate that lifestyle variables (X1) have a significant positive effect on student learning achievement (Y). Learning motivation variable (X2) has no significant effect on student learning achievement.

scholarly journals Pengaruh Persepsi Bauran Pemasaran Terhadap Kepuasan Pelanggan Di Percetakan Tiara Limboto Kabupaten Gorontalo

2018 ◽  
Vol 1 (1) ◽  
pp. 74
Author(s):  
Elfis Mus Abdul
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Social Science ◽  
Hypothesis Test ◽  
Positive Influence ◽  
Primary Data ◽  
Product Price ◽  
Population Number ◽  
Validity Testing ◽  
Analyze Data

ELFIS MUS ABDUL, 2018. marketing hotchpotch perception influence towards customer satisfaction at Printing Office Tiara Limboto regency.This watchfulness aims to detect influence presepsi marketing hotchpotch towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo. Data that used in this watchfulness primary data that baseds on from admission filling kuisioner. Watchfulness population number 50 customers by using incedental method. Technics analysis that used to answer watchfulness problem and test hypothesis doubled regression analysis constructively software statistical package social science (spss) that is used to analyze data. Before do hypothesis test, done validity testing and reliabilitas instrument that continued pegujian regression analysis rules.This watchfulness finding (1) Found positive influence and significant Product towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (2) Found positive influence and significant Price towards customer satisfaction at printing office Tiara Limboto regency Gorontalo, (3) Found positive influence and significant Place towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (4) Found positive influence and significant Promotion towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo.Testing simultaneously attribute that product, price, place and promotion positive influential and significant towards customer satisfaction at printing office Tiara Limboto regency Gorontalo. Influential dominant variable towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo is Place.

ANALISIS BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN PRODUK PANGAN ORGANIK

2019 ◽  
Vol 4 (2) ◽  
pp. 295-306
Author(s):  
Farida Farida
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Organic Food ◽  
Food Products ◽  
Marketing Mix ◽  
Primary Data ◽  
Repurchase Intention ◽  
Product Price ◽  
Place Promotion ◽  
Organic Food Marketing

This study was aimed to analyze the effect of marketing mix consist of product, price, place, promotion, and service on consumer satisfaction and repurchase intention of organic food products. Fifty-four respondent were selected by convenience sampling method to collect information from the respondent by filled the sheet questionnaires to obtain primary data. The data were analyzed by using multiple regression method. The result of the study showed that the marketing mix was influenced significantly on customer satisfaction by 99,7percent and 80,4 percent was affected by repurchase intention. Product was a variable of marketing mix had more important to influence customer satisfaction and repurchase intention for organic food products. Marketing mix product, price, place, promotion, and service partially have a significant effect on consumer satisfaction. Product, price, and service significantly affected on repurchase intention, whereas place and promotion was no significant effect. Key words: organic food, marketing mix, consumer satisfaction, repurchase intention

scholarly journals Brand Image, Kualitas Pelayanan Dan Kepuasan Konsumen Di Dalam Pengaruhnya Terhadap Minat Ulang Penggunaan Aplikasi Dana

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Lilik Indrawati ◽  
Marcell Mathias Pattinama
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Brand Image ◽  
Catholic University

The purpose of this study was to determine the effect of brand image, service quality and customer satisfaction on re-interest in using the Dana application. The population in this study were students of Darma Cendika Catholic University, Widya Mandala Catholic University Surabaya and St. Vincetius Paolo University (RKZ). The sample is 75 respondents, with the consideration that this number can represent the research sample. This research method is quantitative with multiple regression analysis, the data entered is processed with SPSS version 20. The results of this study indicate that brand image and service quality do not affect re-interest using  Dana application for students in Surabaya, and consumer satisfaction has a significant effect on re-interest in using the Dana application to students in Surabaya.

scholarly journals The Influence of Quality of Distribution and Sales Promotion to Customer Satisfaction in PT Arasindo

2020 ◽  
Vol 1 (2) ◽  
pp. 120
Author(s):  
Yusuf Suwandi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sales Promotion ◽  
Primary Data ◽  
Sales Promotions

This study addressed PT Arasindo, a furniture and furniture accessories distributor. It aimed at understanding customers’ perception on quality of distribution, sales promotion, and customer satisfaction in PT Arasindo. In particular it was to find out whether the quality of distribution, sales promotions influences customer satisfaction in PT Arasindo. This study used primary data gathered using questionnaire and analyzed using multiple regression analysis. The results show there is influence of the quality of distribution on customer satisfaction.

scholarly journals FAKTOR-FAKTOR PERSEPSI WAJIB PAJAK TERHADAP ETIKA PENGGELAPAN PAJAK

2018 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Wanda Surahman ◽  
Ulinnuha Yudiansa Putra
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Tax Evasion ◽  
Subjective Norm ◽  
Primary Data ◽  
Love Of Money ◽  
Positive Effect

This study examines the effect of taxation understanding, subjective norm, love of money and religiousity on taxpayers’ perception on tax evasion ethics. Primary data were obtained through direct survey using questionnaires.  Using multiple regression analysis, four hypotheses were tested. The results show that only two hypotheses are supported revealing that taxation understanding and religiousity have positive effect on taxpayers’ perception on tax evasion ethics. 

scholarly journals PENGARUH BYSTANDER EFFECT, WHISTLEBLOWING, DAN PERILAKU ETIS TERHADAP FINANCIAL STATEMENT FRAUD

Paradigma ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 24-31
Author(s):  
Maharani ◽  
Hadi Mahmudah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Ethical Behavior ◽  
Quantitative Method ◽  
Bystander Effect ◽  
Financial Statement ◽  
Primary Data ◽  
Financial Statement Fraud ◽  
Negative Effect ◽  
Positive Effect

In an organization or company, fraud is usually discovered by people within the organization. The existence of evidence of fraud, whether strong or weak, sometimes does not make people who know the fraud report to the authorities. The purpose of this study was to determine the effect of the bystander effect, whistleblowing, and ethical behavior on financial statement fraud. The method used is a quantitative method. The population in this study were all Bekasi District Civil Servants who served in the financial division of each agency. This study uses primary data from a questionnaire. The data were analyzed using multiple regression analysis. The results of this study indicate that the bystander effect has a positive effect on Financial Statement Fraud, while the whistleblowing variable and eris behavior have a negative effect on Financial Statement Fraud.

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