scholarly journals Pengaruh Persepsi Bauran Pemasaran Terhadap Kepuasan Pelanggan Di Percetakan Tiara Limboto Kabupaten Gorontalo

2018 ◽  
Vol 1 (1) ◽  
pp. 74
Author(s):  
Elfis Mus Abdul

ELFIS MUS ABDUL, 2018. marketing hotchpotch perception influence towards customer satisfaction at Printing Office Tiara Limboto regency.This watchfulness aims to detect influence presepsi marketing hotchpotch towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo. Data that used in this watchfulness primary data that baseds on from admission filling kuisioner. Watchfulness population number 50 customers by using incedental method. Technics analysis that used to answer watchfulness problem and test hypothesis doubled regression analysis constructively software statistical package social science (spss) that is used to analyze data. Before do hypothesis test, done validity testing and reliabilitas instrument that continued pegujian regression analysis rules.This watchfulness finding (1) Found positive influence and significant Product towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (2) Found positive influence and significant Price towards customer satisfaction at printing office Tiara Limboto regency Gorontalo, (3) Found positive influence and significant Place towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (4) Found positive influence and significant Promotion towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo.Testing simultaneously attribute that product, price, place and promotion positive influential and significant towards customer satisfaction at printing office Tiara Limboto regency Gorontalo. Influential dominant variable towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo is Place.

2015 ◽  
Vol 3 (2) ◽  
pp. 27-36
Author(s):  
Elis Ratna Wulan ◽  
Uus Ahmad Husaeni

Competition, which becomes more widespread, complex, and intense, drives companies to must be able to see the various opportunities that exist and to identify strategies for creating customer satisfaction. As an example of a company must be able to produce products with good quality, reasonable price, facilities, and companies are able to create a positive image in the eyes of consumers. This strategy is quite important in facing the competitive level of competition with rival firms. This research is aimed to analysis simultaneously or partially positive effect of the facilities, prices and corporate image on customer satisfaction, as well as analyzing the most dominant variable in effecting bookstore customer satisfaction.  Data used in this research are primary data from Tmbookstore customer in Cianjur city, West Java Indonesia, which were collected from respondents using valid and reliable questionnaire. A total of 100 respondents were selected from Tmbookstore visitors by accidental sampling. Data were analyzed using multiple regression analysis. Results of the research indicate that product, price, location, and simultaneously affect to bookstore consumer satisfaction. Partially, only two of the three variables that affect bookstore consumer satisfaction namely price and company image. Image of the company is the most a dominant impact on bookstore customer satisfaction.


2018 ◽  
Vol 17 (2) ◽  
pp. 127
Author(s):  
Budi Hartono Kusuma ◽  
Lina Lina

The aim of this study is to provide empirical evidence of the positive influence of employee satisfaction on employee performance. Employee commitment as intervening variable also wants to be proven through this research. The data used is primary data. Data were obtained through questionnaires distributed to respondents. The respondents were chosen by using purposive sampling method based on certain criteria. The criteria set are as follows: full-time lecturer or homebase lecturer at private universities in West Jakarta area. Hypothesis test uses regression analysis and path analysis. The results showed that employee satisfaction has a positive influence on employee performance. Employee commitment as intervening variable can not be proven through this research. Keywords: Employee Commitment; Employee Performance; Employee Satisfaction.


Author(s):  
Tarsisius Kana

The Influence of Location and Facilities Against Satisfaction of Container Unloading Service User at PT Pelabuhan Indonesia IV (Persero) Merauke Branch.This study aims to determine how much influence the location and facilities to the satisfaction of service users. Locations have indicators: access, visibility, traffic and facilities have indicators: organizational characteristics and objectives, land availability and space and space requirements, flexibility, aesthetic factors, communities and the environment, construction and operation costs while service user satisfaction has indicators: customer satisfaction , dimensions of customer satisfaction, confirmation of expectations, repurchase interest, willingness to recommend, customer dissatisfaction.The method used in this research is quantitative method by using the technique of processing descriptive data, data collecting technique with interviews, questionnaires and literature study. Sampling technique used incidental sampling. The measurement using likert scale and processed using SPSS version 23 program to calculate the validity and reliability test, calculate hypothesis test that is t test, f test and coefficient of determination. The result of research shows that location and facility variables together have a positive influence on service user satisfaction at PT Pelabuhan Indonesia IV (Persero) Merauke Branch. This can be proven from the result of F count 39.984> 3.11 with significance level 0.000 ≤ 0.05, then Ho is rejected Ha accepted. Itcan be concluded there is a positive and significant relationship between location and facility to the satisfaction of service users of loading and unloading of containers at PT Pelabuhan Indonesia IV (Persero) Merauke Branch.The result of research shows that location and facility variables together have a positive influence on service user satisfaction at PT Pelabuhan Indonesia IV (Persero) Merauke Branch. This can be proven from the result of F count 39.984> 3.11 with significance level 0.000 ≤ 0.05, then Ho is rejected Ha accepted. It can be concluded there is a positive and significant relationship between location and facility to the satisfaction of service users of loading and unloading of containers at PT Pelabuhan Indonesia IV (Persero) Merauke Branch.


2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.


2019 ◽  
Vol 3 (2) ◽  
pp. 155-168
Author(s):  
Sitti Mispa

The purpose of the research were : 1) to analyze the influence mix marketing consisted product, price, promotion and location toward the satisfaction of customer at PT. Belian Cahya Utama in Makassar and 2) identify the most dominant variable in influencing toward the satisfaction of customer at PT. Belian cahya Utama in Makassar. The populations of the research were 117 customers of Housing Permata Indah Regency and Griya Bandara Permai in Makassar. Total sample were 90 customers. The research used primary data and secondary data. Method of analysis data used descriptive statistic analysis and multiple linear regressions using SPSS program. The result of the research showed that the variable product, price, promotion, and location gave the positive influence significantly toward the satisfaction of the customers at PT. Belian Cahya Utama in Makassar. Further, in partially, the research showed that the variable product, price, and location had the positive influence in satisfaction of customer while the variable of promotion did not. Moreover, the variable of product was the most dominant influence in satisfaction of customers. 


Author(s):  
Noldy Imanuel Hama Ratu ◽  
Maria Mediatrix Ratna Sari ◽  
I G. A. M. Asri Dwija Putri

The adoption of public accountability is a way to account for success or failure in order to achieve the organization's mission is the background of this research. The purpose of this study to determine the influence of leadership style and organizational culture on the performance of the compilers LAKIP moderated by spiritual intelligence. The sample used in this research is nonprobability sampling with census technique. Respondents of this study amounted to 80 people. Primary data used in this study is poured through a statement in the form of questionnaires. Hypothesis test used moderation regression analysis. Hypothesis testing results prove the performance of LAKIP compilers influenced by leadership style and organizational culture. The influence of organizational culture on the performance of government accountability performance reporting reporter can be moderated by spiritual intelligence, while the influence of leadership style on performance of accountability report reporter of government agency performance can not be moderated by spiritual intelligence.


2019 ◽  
Author(s):  
Rossje V Suryaputri ◽  
Ahmad Farikhin

This study aims to analyze Sharia Maqashid, Competitive Advantage, Entrepreneurial Networking,andshariacomplianceontheperformanceofKS212(KoperasiSyariah212). Case study on the 212mart. The hypothesis test is using multiple linear regression analysis with Maqashid Sharia, Competitive Advantage, Entrepreneurial Networking, and sharia compliance as independent variables, and cooperative performance as the dependent variable. The data used in this study are primary data with purposive sampling techniques collected through interviews and questionnaires in May 2018. The 112 respondents in this study consist, KS212 manager, 212 community administrators and managers of 212mart in Bekasi City, Bekasi Regency, and Bogor Regency. The results showed that all independent variables simultaneously had a positive and significant effect on the dependent variable, although partially maqashid sharia, entrepreneurial networking, and sharia compliance did not significantly influence cooperative performance.


2019 ◽  
Vol 4 (2) ◽  
pp. 125-134
Author(s):  
Pitriyani, Pitriyani

Customer Loyalty is customer commitment toward a registered, services or suppliers(Company), based on a very positive attitude and reflected in the re-purchase consistent.Customer Loyalty can be affected by many factors including the quality of service and price.The object of this research is the Permata Land Rantauprapat Hotel. The purpose of thisresearch is to analyze the influence of service quality and price of customer loyalty in the HotelPrecious Land Rantauprapat . The population in this research is the consumers who stay inHotel Permata Land Rantauprapat . The sample in this research is 98 respondents. The typeof data is the primary. Data collection method using questionnaires. The analysis techniquesused is multiple regression. The results of multiple regression analysis between the quality ofservice to the customer loyalty get the positive results of 0.035 hkd and from the results of thehypothesis test using test - t shows the results of a significant number of 10.532 and sig. 0,003<a = 0.05. The results of multiple regression analysis between the price of consumersatisfaction obtain positive results of 0,734 and from the results of the hypothesis test using test– t shows the results of a significant number of 11.583 and sig. 0,000 <a = 0.05. This can beconcluded that the quality of service and prices have positive and significant impact oncustomer loyalty


2016 ◽  
Vol 6 (7) ◽  
pp. 37
Author(s):  
Silvana Kardinar Wijayanti ◽  
Barry Ramsay

<p>This study will investigate the factors that influence take-up rates within the Malaysian Life Insurance industry to discover potential opportunities and limitations. For comparative purposes, the study is modelled on <a title="Power J.D. (2013) 2013 Japan Life Insurance Contract Customer Satisfaction (Pre-Purchase and Post-Purchase) Study, Retrieved from: http://www.jdpower.com/ [Accessed 24 April 2016]." href="file:///C:/Users/HP/Dropbox/Issues_IJBSR/Issues_IJBSR/IJBSR_July_2016/4_IJBSR_975-06072016_Upload.docx#Power">Power (2013)</a> who examined four factors affecting customer satisfaction in life insurance in Japan (product, price, customer services and procedures and documentation). This study is exploratory in nature using both secondary research and primary data from questionnaires. The main finding was “Product offerings” being the most significant variation, both an opportunity and limitation, due to the relative maturity, experience and changing trends within the insurance market of Japan, conversely growth, infancy and different dynamics in Malaysia.</p>


2019 ◽  
Vol 4 (3) ◽  
pp. 371-380
Author(s):  
Riza Meilani ◽  
Triyono Arief Wahyudi

This research aims to know the influence of perceived quality and promotion on customer satisfaction and its impact on customer loyalty. This research used secondary data and primary data. The researcher employed the quantitative research methodology. The data was analyzed by using SPSS 21 for 250 respondents who had purchased and had consumed products doughnut xyz. The result of hypothesis test show, there were a significant and positive effect of perceived quality and promotion on customer satisfaction and also there were a significant and positive effect of customer satisfaction on customer loyalty. Keywords: perceived quality, promotion, customer satisfaction, customer loyalty


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