scholarly journals Marketing strategy design based on information technology in batik small and medium-sized enterprises in Indonesia

2021 ◽  
Vol 6 (13 (114)) ◽  
pp. 39-48
Author(s):  
Suhartini Suhartini ◽  
Nina Aini Mahbubah ◽  
Mochammad Basjir

During the pandemic, the Indonesian authorities are committed to limiting the social and economic mobility of the community. One of the activities carried out is online purchases. With changes in people's behavior towards meeting online needs, small and medium-sized enterprises will be able to use information technology in making online marketing of products sold to consumers. The object of this research is batik small and medium-sized enterprises in Indonesia. At this time, many batik small and medium-sized enterprises have used online marketing, but it has not been said to be optimal. It can be shown that there are still many batik small and medium-sized enterprises that have experienced a fifthly percent decline in sales during the pandemic. Therefore, batik small and medium-sized enterprises must be able to increase sales capacity through online marketing to increase profitability. The purpose of the study is to identify both internal and external factors in order to instigate a better strategy to improve the firm’s market. This research uses qualitative and quantitative methods. The method used is to integrate the Strength Weakness Opportunities Threats and Analytic Hierarchy Process methods to increase profitability. These results are in the context of the Strengths Opportunity strategy, which includes analyzing the potential of digital marketing and developing innovative business models, that batik small and medium-sized enterprises must expand the market by maximizing online marketing and increasing quality and creativity in creating product content online. This research found that a prominent strategy for developing the batik business is the strength and opportunity strategy that takes advantage of strengths and opportunities in order to increase competitiveness.

2021 ◽  
Vol 20 (6) ◽  
pp. 1496-1516
Author(s):  
Tisha Joseph Holmes ◽  
John Mathias ◽  
Tyler McCreary ◽  
James Brian Elsner

On March 3, 2019, an EF4 tornado devastated the rural Alabama communities of Beauregard and Smith Station, killing 23 people and causing direct injuries to another 97. This storm was unusually devastating, with twice the predicted casualty rate based on the tornado’s power, the impacted population, and impacted housing stock. In this paper, we apply qualitative methods from anthropology, geography, and planning to better understand the social context of this unusually devastating tornado. Recognizing that there are multiple formulations of the problem of disasters, we aim to highlight how interdisciplinary qualitative research can deepen our understanding of tornado disasters. Combining policy analysis, political economic critique, and ethnographic description, we seek to showcase how qualitative research enables us to interrogate and reimagine the problem of disasters. Rather than simply juxtaposing qualitative and quantitative methods, we emphasize how the heterogeneity of qualitative research methods can strengthen interdisciplinary research projects by generating dialogue about the multiple contexts relevant to understanding a social problem. While problem definition remains a central challenge to establishing a dialogue between anthropology and social work, here, we intend to extend this discussion to larger interdisciplinary collaborations. Situating the issue of problem formation within a broader ecology of qualitative inquiry, we highlight how dialogue about problem definition can, itself, produce meaningful insights into how we understand disasters.


2021 ◽  
Vol 237 ◽  
pp. 04029
Author(s):  
Xiaolei Zheng ◽  
Yong Yin ◽  
Tao Yang

The double development of urbanization and motorization has made the traffic demand of our country grow rapidly and diversified. the improvement of urban traffic has become an important condition for the sustainable development of the city. Based on the analytic hierarchy process (AHP), this paper establishes the evaluation index system of urban traffic improvement by comparing the importance of indexing by experts. It is found that improvement of road network, optimization of public traffic and improvement of intersection are the most important in urban traffic improvement. the intersection of the most important level of service. By using qualitative and quantitative methods, the Likert scale was used to classify the results and the four-quadrant method was used to analyze the urban traffic improvement evaluation index system.


2019 ◽  
Vol 131 ◽  
pp. 01051
Author(s):  
Jun Ye

Taking Xining City as the research area, the index system of coordinated development of urbanization and ecological environment in Xining City is constructed by combining qualitative and quantitative methods. The index and comprehensive index scores are obtained by using analytic hierarchy process and weighted summation method, and the coordination degree between urbanization and ecological environment in Xining City whose evolution trend is evaluated and analyzed is quantified by combining the coordination degree model. The results show that the urbanization level of Xining has been on the rise in the past 10 years from 2008 to 2017, and after the urbanization level of Xining has been improved, the eco-environmental quality index, although which has a characteristics of fluctuation, has been also on the rise as a whole. From the analysis of coordination degree, the coordination degree showed a downward trend year by year from 2008 to 2012, in which the coordination value in 2010, 2011 and 2012 were below 0.4, showing a moderate imbalance state; from 2013 to 2017, the coordination degree showed a rising trend year by year, and showed a relatively stable state.


2000 ◽  
Vol 39 (1) ◽  
pp. 99-113 ◽  
Author(s):  
Jaan Valsiner

The opposition between “quantitative” and “qualitative” perspectives in contemporary social science is an organizational limitation that directs discussions of the topic away from the main issue - the adequacy of any kind of data in respect to the phenomena they represent. This is particularly complicated if the phenomena are known to include inherent dynamics, are modifiable by the research encounter, or develop towards new states of existence. It is often assumed that qualitative and quantitative methods are mutually exclusive alternatives within a methodological process that is itself unified. The article shows that quantitative methods are derivates of a qualitative process of investigation, which itself can lead to the construction of inadequate data. The issue of the representativeness of the data - qualitative or quantitative - remains the central unresolved question for the methodology of the social sciences. Errors in representation can be diminished by correction of methods through direct (experiential) access to the phenomena, guided by the researcher's educated intuition.


2020 ◽  
Vol 17 (1) ◽  
pp. 20
Author(s):  
Wida Oktavia Suciyani ◽  
Husna Candranurani Oktavia

ABSTRACTOne of the parks that became a priority in the Cimahi City Park facilities and utilities development program is Kartini Park. Besides an ecological function, Kartini Park has a social function to accommodate the activities of various creative communities in the City of Cimahi. The problem arises that the park does not have a specific theme to support the community, that make Kartini park hasn’t had a special attractiveness for the society or the creative community in the neighborhood.  The purpose of this research is to evaluate the social function of Kartini Park that measured based on the three-dimensional measurement of social integration in public space : structural, interactive and subjective. The study used qualitative and quantitative methods with data collection through field observations, interviews, documentation and distribution of questionnaires to the park user community by using accidental sampling. The results based on structural dimensions in the form of accessibility indicate the location of Kartini park located in a strategic area, the types of activities carried out in the park have adjusted to zoning and have involved community participation in the interactive dimension. The subjective dimension shows the highest level of community satisfaction is the safety indicator and the lowest satisfaction level is the completeness indicator of the facility.Keywords: urban garden, social function, creative communityABSTRAKSalah satu taman yang menjadi prioritas pada program pengembangan fasilitas dan utilitas taman Kota Cimahi adalah taman Kartini. Selain memiliki fungsi ekologis, Taman Kartini memiliki fungsi sosial untuk mewadahi aktivtas dari berbagai komunitaskreatif yang ada di Kota Cimahi. Permasalahan yang timbul menunjukkan bahwa taman tersebut belum memiliki tema yang spesifik untuk mewadahi komunitas, sehingga taman Kartini belum memiliki daya tarik khusus bagi masyarakat maupun komunitas kreatif di lingkungan sekitar. Tujuan penelitian adalah untuk mengevaluasi fungsi sosial taman Kartini Kota Cimahi yang diukur berdasarkan tiga dimensi pengukuran integrasi sosial dalam kajian ruang publik meliputi: struktural, interaktif dan subjektif. Penelitian menggunakan metode kualitatif dan kuantitatif dengan teknik pengambilan data melalui observasi lapangan, wawancara, dokumentasi dan penyebaran kuesioner pada komunitas pengguna taman dengan menggunakan accidental sampling. Hasil evaluasi berdasarkan dimensi struktural berupa aksesibilitas menunjukkan lokasi taman Kartini berada pada kawasan strategis, jenis aktivitas yang dilakukan di taman telah menyesuaikan dengan zonasi dan telah melibatkan partisipasi masyarakat pada dimensi interaktif. Dimensi subjektif menunjukkan tingkat kepuasan komunita syang tertinggi adalah indikator keamanan dan tingkat kepuasan terendah pada indikator kelengkapan fasilitas.Kata Kunci: Taman Kota, Fungsi Sosial, Komunitas Kreatif


Author(s):  
Felix Vu ◽  
Melanie Rahic ◽  
Koteshwar Chirumalla

The purpose of the study is to explore an economically viable second life applications for electric vehicles (EV) batteries. There is a common consensus in the automotive industry that the reuse of retired EV batteries—often referred as a second life of a battery—can provide greater economic and sustainability benefits. Although literature acknowledged potential business opportunities with batteries’ second life, there are still a lot of uncertainties, making success difficult to realize. In particular, identification of a profitable second life application with a right business model in the battery value chain has become a key success factor. Therefore, a case study, with a mixed research approach, considering both qualitative and quantitative methods, has been conducted in a company that is one of the leading manufacturers in the heavy-duty industrial vehicle industry, which currently is developing their electric vehicle machines with a li-ion battery pack. The study generated and analyzed several different second life concepts to find the most economically viable second life applications. The analysis concluded three second life business concepts in the initial phase. In the later phases, individual business model canvases and different reverse logistics processes were created, mapped, compared, and validated through quantitative analysis. The analysis show that out of three concepts remanufacturing application proved to be the most applicable one for the case company, within a range of 15 years’ time. The paper contributes to the theory of circular business models in the context of EV batteries.


Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 212
Author(s):  
Yunia Safitri ◽  
Abel Tasman

The aims of this study is to find out : (1) what the character of problematic debtorts of PT. Bank Tabungan Negara (Persero), Tbk Padang Branch Office, (2) what the factors that cause bad credit of PT. Bank Tabungan Negara (Persero), Tbk Padang Branch Office, (3) how credit rsik management of housing loans at PT. Bank Tabungan Negara (Persero), Tbk Padang Branch Office. This type of research is a qualitative descriptive study. This study using by purposive sampling, while the source and some information through in-depth interviews or in-depth interviews and direct observations to the object of the researcher. Secondary data that supports this research are obtained from documents available at the research site. To test the validity of the data used source triangulation. The results showed that the debtor's character could be seen from the 5C analysis. The factors that cause non-performing loans are internal and external factors. Even though there is a problematic debtor character that causes bad credit on KPR, in this case BTN Padang Branch Office has been good at minimizing this, there is a good flow of risk management analysis. In order to identify risks and implement the checklist, you will be able to review the risks of applying qualitative and quantitative methods. This measurement is not only carried out for customers but also for developers who want to work with BTN. Keywords : Risk management, non-performing loans, mortgage loans


2020 ◽  
Vol 3 (1) ◽  
pp. 68
Author(s):  
Sofija Georgievska ◽  
Svetlana Trbojevik ◽  
Natasha Stanojkovska-Trajkovska

The lack of comprehensive information concerning the social skills of students in helping professions (psychologists, social workers, pedagogues, and special educators) imposes an important task for educational trainers. Students in training should learn appropriate communion skills for working with diverse vulnerable clients and communities in order to have adequate response to those in need. The data presented in this paper were obtain with use of qualitative and quantitative methods to measure empathy, altruism, and assertiveness in 450 psychology, pedagogue, social work and special education and rehabilitation students (IRI Index of interpersonal reaction, Davis, 1996, Scale of altruism, Raboteg-Šarić, 1993 and Scale of assertiveness, Zdravković, 2004) The results showed that there is a positive relation between the level of empathy and altruism, and a negative relation between the level of empathy and assertiveness in students. In addition, there are significant differences in the birth order, gender, year of study, the quality and the quantity of the education in the field (practical work) that they have participated in during the studies. The obtained results cannot be generalize to all helping professions because of the sample limitation, but they are significant for seeing the current state in regards of the examined characteristics and for building a strategy for their improvement. At the same time, the results present a significant indicator that confirms the idea of redesigning the current study programs that would provide opportunities for the present students to get the needed competencies for providing their professional success.


Author(s):  
Alice Simon

Based on a study combining qualitative and quantitative methods on children’s relation to politics, this article discusses the specificities of childhood as a research object in the social sciences. It raises two key issues. The first relates to the aptitudes required to participate in research (and thus the reliability of children’s responses) and the second relates to the potential imbalance in the research relationship. The article demonstrates that the difficulties encountered depend on the social characteristics of the children and are not specific to this age group. They primarily result from the distance between the interviewer and the interviewee, in this case stemming from the age difference sometimes accentuated by social distance. Children can be considered social beings like any others, and their specificities can be usefully analysed using the traditional tools of the social sciences.


HUMANIS ◽  
2018 ◽  
pp. 1081
Author(s):  
Anak Agung Pradnya Wati ◽  
I Wayan Simpen ◽  
Ni Wayan Arnati

This research entitled "Bilingual of Employee Tourism in Gianyar Regency, Bali". The purpose of this research is to know the bilingual of tourism employee in Gianyar based on topic, situation, aspect, and causal factor. The theory used is a sociolinguistic theory that was discovered by Mackey and Fishman. Methods and techniques of data collection used is a method refer to instrument techniques, see libat ably, and record. In the data analysis phase using qualitative and quantitative methods. In the presentation stage of data analysis using informal and formal methods. The population of this study is the entire employees engaged in tourism in Gianyar regency, Bali. The sample of this study was sixty respondents. Based on the analysis that has been done is known that employees working in the field of tourism in Gianyar mastered two to three languages. The modern topic of the language office realm that is often used is Indonesian, while for traditional topics the language is often used is the local language. For situations in the realm of the office, formal situations use the Indonesian language, whereas in informal situations often use local languages. Modern and traditional topics in the domestic realm of informal situations use local languages, namely Balinese and Javanese. However, the most widely encountered is the Balinese language. The Balinese language consists of two types, namely high and low. The high variety used by triwangsa and low variety is used by employees not triwangsa. In addition, the factors that cause bilinguality among employees are internal and external factors. Internal factors, namely age, gender, and daily life of respondents. External factors, ie speech, topic, and speaker contact. The biggest factor is the external factor.


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