scholarly journals Pengaruh Komunikasi Pemasaran Thrift Shop terhadap Tingkat Konsumsi Fashion di Masa Pandemi

2021 ◽  
Vol 11 (1) ◽  
pp. 93-107
Author(s):  
Amirah Shinta Permatasari ◽  
Swandhika Rahmadhan ◽  
Wildan Julian Firdausy ◽  
Heppy Lilaelsa Meidianti

The era of the COVID-19 pandemic has changed the way people live, from offline to online. This study discusses the effect of thrift shop marketing communications on the level of fashion consumption during the pandemic. The purpose of this study is to determine the level of consumption of a person in shopping, especially Thrift Shop goods. The research method used is a quantitative approach with simple random sampling technique. The results showed that from the analysis of data calculations carried out 53.2% of respondents made the last purchase, then 32.4% had bought from the previous 2 months and 14.4% had bought 1 month earlier, so Ho was accepted while Ha was rejected. It can be concluded that the phenomenon of Thrift Shop products does not affect the consumption pattern of people's fashion products because most of the purchasing trends for Thrift products during the last three months are still passive in purchasing Thrift products on various E-Commerce platforms and social media.

2021 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Mohammad Rindu Fajar. I

This study aims to measure the optimization of social media preaching among students in the dimensions of globalization during the Covid-19 pandemic. The contemporary da'wah movement is currently giving birth to new styles and models as a result of the response to the transformation of cultural civilizations of the global community as a result of globalization. Globalization affects most of the fundamental aspects of modern society, including economy, politics, culture, education, and da'wah activities. Students are agents of change in the future, there needs to be serious efforts from education practitioners in order to direct them to be more active in increasing their spirituality and individual piety through online Islamic da'wah studies.. The research method uses a quantitative approach with questionnaire techniques, amounting to 10 question instruments distributed via google form. The data collection used a random sampling technique in which 36 respondents were taken from several students at one of the universities in Bandung. The results showed that most of the time distributed by students on social media had a negative tendency which was not productive compared to positive activities.


2020 ◽  
Vol 1 (2) ◽  
pp. 143-154
Author(s):  
Dadang Suhairi

The purpose of this study was to determine the effect of location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia. This research method uses a quantitative approach. The data collected in this study used the distribution of questionnaires to 118 consumers at PT Wijaya Motor Bandung using a simple random sampling technique. The results of this study indicate that there is a positive and significant effect both partially and simultaneously between location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia.


Author(s):  
Nyimas Ayu Dillashandy ◽  
Nurmala K Panjaitan

Mount Merapi eruption has occurred several times in Indonesia and the biggest eruption that last occurred in 2010. The community were suffered losses and were affected by eruptions. The purposes of this research are to analyze community resilience, to analyze the level of vulnerability, and to analize the community adaptive capacity. The research using a quantitative approach supported by qualitative data. Simple random sampling technique is used as the sampling method and the informant was taken purposively. The results of this research showed that when the eruption occurred the community has a high vulnerability. The adaptive capacity is also high with innovative learning based on institutional memory and supported by the connectedness. Communities achieve resilience and can adapt to changes with high adaptive capacity.  Keywords: adaptive capacity, community resilience, eruption, vulnerability ABSTRAK Erupsi Gunung Merapi sudah terjadi beberapa kali di Indonesia dan erupsi terbesar yang terjadi terakhir kalinya yaitu pada tahun 2010. Komunitas mengalami berbagai kerugian dan terkena dampak dari erupsi. Tujuan dari penelitian ini adalah untuk menganalisis resiliensi komunitas, menganalisis tingkat kerentanan komunitas, dan menganalisis kapasitas adaptasi komunitas. Penelitian ini dilaksanakan dengan menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Pemilihan responden dilakukan dengan teknik sampel acak sederhana sedangkan pemilihan terhadap informan dilakukan secara sengaja. Hasil penelitian ini menunjukkan bahwa saat erupsi terjadi komunitas memiliki kerentanan yang tinggi. Kapasitas adaptasi komunitas tinggi dengan adanya innovative learning yang didasari oleh pengetahuan dan pengalaman dan didukung oleh jaringan yang dimiliki. Komunitas berhasil mencapai resiliensi dan dapat beradaptasi dengan perubahan-perubahan dengan kapasitas adaptasi yang tinggi.Kata kunci : kapasitas adaptasi, kerentanan, erupsi, resiliensi komunitas


2020 ◽  
Vol 6 (1) ◽  
pp. 11
Author(s):  
Nur Anim Jauhariyah ◽  
Kiki Fitria ◽  
Mahmudah Mahmudah

The purpose of this study 1) Knowing the influence of sharia marketing (X1) on customer decisions (Y) saving; 2) Determine the magnitude of the influence of the image of the institution (X2) on the customer's decision (Y) to save; 3) Knowing the simultaneous influence between sharia marketing (X1) and institutional image (X2) on Customer Decision (Y) saving. In this study using a quantitative approach to the type of survey research. Determination of the research sample using simple random sampling technique with 30 respondents. Research conclusions 1) Sharia marketing Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence customers' decision to save. The better the marketing of sharia is carried out, the more interested the public will be in saving at Syariah Syariah Bank KC Genteng Banyuwangi Regency; 2) the image of the institution of Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence the interests of customers to save. The better the image in the minds of the public, the more interested people will be saving at the Syariah Mandiri Bank KC Genteng Banyuwangi Regency; 3) sharia marketing (X1) and institutional image (X2) are the dominant variables on customer decisions (Y) saving at Bank Syariah Mandiri KC Genteng Banyuwangi Regency.


2020 ◽  
Vol 7 (1) ◽  
pp. 12-22
Author(s):  
Anton Adhy Pujianto ◽  
I Nyoman Sudana Degeng ◽  
Sugito Sugito

Tujuan dari penelitian ini adalah: 1.) Untuk mengetahui pengaruh penggunaan aplikasi PlantNet terhadap hasil belajar; 2.) Untuk mengetahui pengaruh gaya belajar terhadap hasil belajar; dan 3.) Untuk mengetahui interaksi antara peng-gunaan aplikasi PlantNet dan gaya belajar terhadap hasil belajar IPA siswa kelas VII. Metode penelitian ini menggunakan penelitian eksperimen. Penelitian dilak-sanakan pada tanggal 20 Januari 2020 sampai dengan 14 Maret 2020. Populasi dalam penelitian ini sebanyak 32 kelas dengan jumlah sebanyak 1.088 siswa kelas VII ditiga sekolah yaitu SMP Negeri 2 Gedangan, SMP Negeri 3 Sidoarjo, dan SMP Negeri 4 Sidoarjo. Teknik pengambilan sampel penelitian menggunakan simple random sampling, pengambilan sampel secara acak sederhana melalui nomor undian. Dalam pengambilan sampel didapat 3 kelas eksperimen penggunaan aplikasi PlantNet dan 3 kelas kontrol tanpa aplikasi PlantNet menggunakan diskusi kelas. Teknik analisis data menggunakan Anava dua jalur dengan nilai signifikansi sebesar α = 0,05. Hasil penelitian ini menunjukkan bahwa: 1.) Ada-nya  pengaruh penggunaan aplikasi PlantNet terhadap hasil belajar IPA siswa kelas 7; 2.) Adanya pengaruh gaya belajar terhadap hasil belajar IPA siswa kelas 7; dan 3.) Adanya interaksi antara penggunaan aplikasi PlantNet dan gaya belajar terhadap hasil belajar IPA siswa kelas VII. AbstractThe objectives of this study are: 1.) To determine the effect of using the PlantNet application on learning outcomes; 2.) To determine the effect of learning styles on learning outcomes; and 3.) To determine the interaction between the use of the PlantNet application and learning styles on the learning outcomes of 7th grade science students. This research method uses experimental research. The study was conducted on January 20 until March 14, 2020. The population in this study was 32 classes with a total of 1,088 7th grade students in three schools, namely SMP Negeri 2 Gedangan, SMP Negeri 3 Sidoarjo, and SMP Negeri 4 Sidoarjo. The research sampling technique uses simple random sampling, simple random sampling through lottery numbers. In sampling obtained 3 experimental classes using the PlantNet application and 3 control classes without the PlantNet application using class discussion. Data analysis technique used two-way Anava with a significance value of α = 0.05. The results of this study indicate that: 1.) The influence of the use of the PlantNet application on the learning outcomes of the 7th grade science students; 2.) The influence of learning styles on the results of science learning for 7th grade students; and 3.) There is an interaction between the use of the PlantNet application and learning styles on the learning outcomes of 7th grade science students. 


2019 ◽  
Vol 4 (1) ◽  
pp. 35-46
Author(s):  
Anna Marganingsih ◽  
Emilia Dewiwati Pelipa

Abstract: This research is motivated by the fact that not all consumers behave rationally. There are still many consumers who behave iirationally in the form of consumptive behavior. Consumers in this case students who have consumptive behavior are suspected because consumers are lacking in economic literacy. The purpose of this study was to determine the effect of economic literacy on student consumptive behavior at STKIP Persada Kahtulistiwa Sintang. The research method used is quantitative with factual exposures. The population is students with 257 people. The sampling technique used is Simple Random Sampling with a sample size of 65 people. Data collection tool in the form of questionnaires and test questions. The results showed that economic literacy had a negative and significant effect on students' consumptive behavior in STKIP Persada Khatulistiwa Sintang. This is confirmed by the results of the t test which shows the value of t count - 3,400> t table - 1,998 (Two Tailed) on df = n -2 = 65 - 2 = 63 and the error rate (α = 5%) or significance 0,000 <0.05 means null hypothesis is rejected and alternative hypothesis is accepted. Keywords: Economic Literacy, Consumptive Behavior Abstrak: Penelitian ini dilatarbelakangi oleh kenyataan yang terjadi bahwa tidak semua konsumen berperilaku rasional. Masih banyak konsumen yang berperilaku iirasional dalam bentuk perilaku konsumtif. Konsumen dalam hal ini mahasiswa yang memiliki perilaku konsumtif diduga karena konsumen kurang dalam literasi ekonomi. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh literasi ekonomi terhadap perilaku konsumtif mahasiswa di STKIP Persada Kahtulistiwa Sintang. Metode penelitian yang digunakan adalah kuantitatif dengan bentuk ekspos fakto. Populasi adalah mahasiswa  dengan jumlah 257 orang. Teknik sampling yang digunakan adalah Simple Random Sampling dengan jumlah sample 65orang. Alat pengumpul data berupa angket dan soal tes. Hasil penelitian menunjukkan bahwa literasi ekonomi berpengaruh negatif dan signifikan terhadap perlaku konsumtif mahasiswa di STKIP Persada Khatulistiwa Sintang. Hal ini dipertegas dengan hasil uji t yang menunjukkan nilai t hitung – 3,400 > t tabel - 1,998 (Two Tailed) pada dk = n -2 = 65 – 2 = 63 dan tingkat kesalahan (α = 5%) atau signifikansi 0.000 < 0.05 artinya Ho ditolak dan Ha diterima. Kata Kunci : Literasi Ekonomi, Perilaku Konsumtif


Author(s):  
Zakiyah Zahara ◽  
Elimawaty Rombe ◽  
Ngatimun Ngatimun ◽  
Judi Suharsono

The aim of this study is to analyze the effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services. The method used in this research is quantitative methods, data collection is executed by distributing questionnaires to consumers of Online Transportation Services. The population of this study is the Jabodetabek Online Transportation Services consumers whose numbers have not been identified with certainty. The questionnaire was distributed electronically using a simple random sampling technique. The results of the questionnaire returned were 180 respondents. Based on the results of data analysis, it is concluded that E-Service Quality has a significant effect on Intention to Use Online Transportation Services. Consumer Trust has no effect on Intention to Use Online Transportation Services. Social Media Marketing has a significant effect on Intention to Use Online Transportation Services.


Author(s):  
Gusmardiansah Gusmardiansah ◽  
Rifdarmon Rifdarmon

Indonesia is currently experiencing many problems, the trigger is the COVID-19 outbreak so that many workers have been laid off and cause poverty. The effort made to solve this is to increase student resources who are interested in entrepreneurship. In the Faculty of Engineering, State University of Padang, there are lessons that support interest in entrepreneurship, namely the Industrial Field Experience Course (PLI). This research will look for the influence of PLI on Entrepreneurial Interest, this is done to see the entrepreneurial values that grow after the implementation of PLI. Correlational descriptive research method with a population of 83 people from the total population taken 33 people for testing, while the 50 people for research, sampling technique (simple random sampling). The results showed that there was a significant influence between variables, 84% of PLI Implementation, 77% Entrepreneurial Interest and the Influence of PLI on Entrepreneurial Interest 28.4%. Indonesia saat ini mengalami banyak permasalahan, pemicunya adalah Wabah COVID-19 sehingga banyak tenaga kerja yang di PHK dan menyebabkan kemiskinan. Usaha yang dilakukan untuk menyelesaikan ini yaitu meningkatkan Sumber Daya Mahasiswa yang berminat untuk Berwirausaha. Di fakultas Teknik Universitas Negeri Padang ada Pembelajaran yang menunjang minat berwirausaha yaitu Mata Kuliah Pengalaman Lapangan Industri (PLI). Pada penelitian ini akan di cari Pengaruh PLI terhadap Minat Berwirausah, ini dilakukan untuk melihat nilai-nilai wirausaha yang tumbuh setelah pelaksanaan PLI. Metode penelitian deskriptif korelasional dengan Populasi sebanyak 83 orang dari jumlah populasi di ambil 33 orang untuk ujicoba, sedangkan yang 50 orang untuk Penelitian, Teknik sampling (simple random sampling). Hasil penelitian adanya pengaruh siknifikan antar variabel, 84% Pelaksanaan PLI, Minat Berwirausaha 77% dan Pengaruh PLI terhadap Minat Berwirausaha 28,4%.


2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Muhammad Irawan Noor, M.Si.

The purpose of this study was to determine how the influence of competence and motivation to employee performance PT. Mutiara Agung. The research method was used by Explanatory Analysis approach that explains the causalistic relationship between variables. Sampling technique was using Slovin formula which further in sampling with simple random sampling method. This can be done because the characteristics of respondents in this research was homogeneous, that is the employees of PT. Mutiara Agung. Based on the results of this research, there is a significant influence between competence and motivation variables to employee performance PT. Mutiara Agung, with using F test, where F count is bigger than F table (38,365> 3,214). Conclusion: There is significant influence which is explained by result from R square is 0,641 which mean that competence and motivation variable give contribution equal to 64,1% to employee performance variable, while the rest equal to 35,9% was donated by other variable which not examined. Suggestions that the authors convey to the company is the competence contained in the company should still be improved and the leader provides motivation to employees such as with rewards on employees' achievment.


2020 ◽  
Vol 5 (2) ◽  
pp. 75-80
Author(s):  
Annisa dwi kartika Annisa dwi kartika

The most frequent activity to attract the attention of Instagram users is to do selfies for teenagers or adults. This is related to narcissistic behavior that is where someone loves themselves excessively, the more often they upload photos or videos, added with lots positive comments, it will increase the individual's desire. The objective of this research is to determine the description of Instagram social media users on the risk of narcissistic behavior in students. The study was conducted at Riau Islamic University Pekanbaru. This research used descriptive research design with simple random sampling technique, the sample in this study were 100 respondents. Analysis used univariate analysis. The results showed that 46 (46%) were at risk and that were not at risk as much as 54 (54%), felt themselves the greatest were 18 (31.1%), were filled with fantasies, found 27 (58.7%), had confidence that they were special obtained 24 (52.2%), excess need to be admired was 35 (76.1%), big name was obtained 32 (39.6%), interpersonal exploitation was obtained 24 (52.2%), lack of empathy was obtained 37 (80.4%), envy of others was 26 (56.5%), showed arrogant attitudes obtained 33 (71.7%). The results of the analysis are expected to the development of nursing science to be able to provide information such as counseling to students who are narcissistic. Keywords: Instagram, Narcissistic, Behavior  


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