scholarly journals The Importance of Location, Promotion, and Merchandising in Affecting the Consumer Purchasing Decision: A Case Study in PT Wijaya Motor Bandung, Indonesia

2020 ◽  
Vol 1 (2) ◽  
pp. 143-154
Author(s):  
Dadang Suhairi
Keyword(s):  
Random Sampling ◽  
Research Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this study was to determine the effect of location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia. This research method uses a quantitative approach. The data collected in this study used the distribution of questionnaires to 118 consumers at PT Wijaya Motor Bandung using a simple random sampling technique. The results of this study indicate that there is a positive and significant effect both partially and simultaneously between location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia.

scholarly journals Pengaruh Komunikasi Pemasaran Thrift Shop terhadap Tingkat Konsumsi Fashion di Masa Pandemi

2021 ◽  
Vol 11 (1) ◽  
pp. 93-107
Author(s):  
Amirah Shinta Permatasari ◽  
Swandhika Rahmadhan ◽  
Wildan Julian Firdausy ◽  
Heppy Lilaelsa Meidianti
Keyword(s):  
Social Media ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Approach ◽  
Marketing Communications ◽  
Consumption Pattern ◽  
Fashion Products ◽  
The Way

The era of the COVID-19 pandemic has changed the way people live, from offline to online. This study discusses the effect of thrift shop marketing communications on the level of fashion consumption during the pandemic. The purpose of this study is to determine the level of consumption of a person in shopping, especially Thrift Shop goods. The research method used is a quantitative approach with simple random sampling technique. The results showed that from the analysis of data calculations carried out 53.2% of respondents made the last purchase, then 32.4% had bought from the previous 2 months and 14.4% had bought 1 month earlier, so Ho was accepted while Ha was rejected. It can be concluded that the phenomenon of Thrift Shop products does not affect the consumption pattern of people's fashion products because most of the purchasing trends for Thrift products during the last three months are still passive in purchasing Thrift products on various E-Commerce platforms and social media.

Kapasitas Adaptasi dan Resiliensi Komunitas Menghadapi Bencana Erupsi Gunung Merapi

2019 ◽  
Vol 2 (5) ◽  
pp. 617
Author(s):  
Nyimas Ayu Dillashandy ◽  
Nurmala K Panjaitan
Keyword(s):  
Adaptive Capacity ◽  
Random Sampling ◽  
Qualitative Data ◽  
Sampling Method ◽  
Sampling Technique ◽  
Community Resilience ◽  
Simple Random Sampling ◽  
Quantitative Approach ◽  
Institutional Memory ◽  
Innovative Learning

Mount Merapi eruption has occurred several times in Indonesia and the biggest eruption that last occurred in 2010. The community were suffered losses and were affected by eruptions. The purposes of this research are to analyze community resilience, to analyze the level of vulnerability, and to analize the community adaptive capacity. The research using a quantitative approach supported by qualitative data. Simple random sampling technique is used as the sampling method and the informant was taken purposively. The results of this research showed that when the eruption occurred the community has a high vulnerability. The adaptive capacity is also high with innovative learning based on institutional memory and supported by the connectedness. Communities achieve resilience and can adapt to changes with high adaptive capacity.  Keywords: adaptive capacity, community resilience, eruption, vulnerability ABSTRAK Erupsi Gunung Merapi sudah terjadi beberapa kali di Indonesia dan erupsi terbesar yang terjadi terakhir kalinya yaitu pada tahun 2010. Komunitas mengalami berbagai kerugian dan terkena dampak dari erupsi. Tujuan dari penelitian ini adalah untuk menganalisis resiliensi komunitas, menganalisis tingkat kerentanan komunitas, dan menganalisis kapasitas adaptasi komunitas. Penelitian ini dilaksanakan dengan menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Pemilihan responden dilakukan dengan teknik sampel acak sederhana sedangkan pemilihan terhadap informan dilakukan secara sengaja. Hasil penelitian ini menunjukkan bahwa saat erupsi terjadi komunitas memiliki kerentanan yang tinggi. Kapasitas adaptasi komunitas tinggi dengan adanya innovative learning yang didasari oleh pengetahuan dan pengalaman dan didukung oleh jaringan yang dimiliki. Komunitas berhasil mencapai resiliensi dan dapat beradaptasi dengan perubahan-perubahan dengan kapasitas adaptasi yang tinggi.Kata kunci : kapasitas adaptasi, kerentanan, erupsi, resiliensi komunitas

scholarly journals Kontribusi Marketing Syariah dan Citra Lembaga Dalam Mempengaruhi Keputusan Nasabah Menabung

2020 ◽  
Vol 6 (1) ◽  
pp. 11
Author(s):  
Nur Anim Jauhariyah ◽  
Kiki Fitria ◽  
Mahmudah Mahmudah
Keyword(s):  
Survey Research ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Approach ◽  
Institutional Image ◽  
The Public ◽  
Simultaneous Influence

The purpose of this study 1) Knowing the influence of sharia marketing (X1) on customer decisions (Y) saving; 2) Determine the magnitude of the influence of the image of the institution (X2) on the customer's decision (Y) to save; 3) Knowing the simultaneous influence between sharia marketing (X1) and institutional image (X2) on Customer Decision (Y) saving. In this study using a quantitative approach to the type of survey research. Determination of the research sample using simple random sampling technique with 30 respondents. Research conclusions 1) Sharia marketing Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence customers' decision to save. The better the marketing of sharia is carried out, the more interested the public will be in saving at Syariah Syariah Bank KC Genteng Banyuwangi Regency; 2) the image of the institution of Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence the interests of customers to save. The better the image in the minds of the public, the more interested people will be saving at the Syariah Mandiri Bank KC Genteng Banyuwangi Regency; 3) sharia marketing (X1) and institutional image (X2) are the dominant variables on customer decisions (Y) saving at Bank Syariah Mandiri KC Genteng Banyuwangi Regency.

scholarly journals Pengaruh penggunaan aplikasi Plantnet dan gaya belajar terhadap hasil belajar

2020 ◽  
Vol 7 (1) ◽  
pp. 12-22
Author(s):  
Anton Adhy Pujianto ◽  
I Nyoman Sudana Degeng ◽  
Sugito Sugito
Keyword(s):  
Learning Styles ◽  
Learning Outcomes ◽  
Random Sampling ◽  
Research Method ◽  
Science Learning ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Class Discussion ◽  
Science Students ◽  
Analysis Technique

Tujuan dari penelitian ini adalah: 1.) Untuk mengetahui pengaruh penggunaan aplikasi PlantNet terhadap hasil belajar; 2.) Untuk mengetahui pengaruh gaya belajar terhadap hasil belajar; dan 3.) Untuk mengetahui interaksi antara peng-gunaan aplikasi PlantNet dan gaya belajar terhadap hasil belajar IPA siswa kelas VII. Metode penelitian ini menggunakan penelitian eksperimen. Penelitian dilak-sanakan pada tanggal 20 Januari 2020 sampai dengan 14 Maret 2020. Populasi dalam penelitian ini sebanyak 32 kelas dengan jumlah sebanyak 1.088 siswa kelas VII ditiga sekolah yaitu SMP Negeri 2 Gedangan, SMP Negeri 3 Sidoarjo, dan SMP Negeri 4 Sidoarjo. Teknik pengambilan sampel penelitian menggunakan simple random sampling, pengambilan sampel secara acak sederhana melalui nomor undian. Dalam pengambilan sampel didapat 3 kelas eksperimen penggunaan aplikasi PlantNet dan 3 kelas kontrol tanpa aplikasi PlantNet menggunakan diskusi kelas. Teknik analisis data menggunakan Anava dua jalur dengan nilai signifikansi sebesar α = 0,05. Hasil penelitian ini menunjukkan bahwa: 1.) Ada-nya  pengaruh penggunaan aplikasi PlantNet terhadap hasil belajar IPA siswa kelas 7; 2.) Adanya pengaruh gaya belajar terhadap hasil belajar IPA siswa kelas 7; dan 3.) Adanya interaksi antara penggunaan aplikasi PlantNet dan gaya belajar terhadap hasil belajar IPA siswa kelas VII. AbstractThe objectives of this study are: 1.) To determine the effect of using the PlantNet application on learning outcomes; 2.) To determine the effect of learning styles on learning outcomes; and 3.) To determine the interaction between the use of the PlantNet application and learning styles on the learning outcomes of 7th grade science students. This research method uses experimental research. The study was conducted on January 20 until March 14, 2020. The population in this study was 32 classes with a total of 1,088 7th grade students in three schools, namely SMP Negeri 2 Gedangan, SMP Negeri 3 Sidoarjo, and SMP Negeri 4 Sidoarjo. The research sampling technique uses simple random sampling, simple random sampling through lottery numbers. In sampling obtained 3 experimental classes using the PlantNet application and 3 control classes without the PlantNet application using class discussion. Data analysis technique used two-way Anava with a significance value of α = 0.05. The results of this study indicate that: 1.) The influence of the use of the PlantNet application on the learning outcomes of the 7th grade science students; 2.) The influence of learning styles on the results of science learning for 7th grade students; and 3.) There is an interaction between the use of the PlantNet application and learning styles on the learning outcomes of 7th grade science students. 

scholarly journals PENGARUH LITERASI EKONOMI TERHADAP PERILAKU KONSUMTIF MAHASISWA STKIP PERSADA KHATULISTIWA SINTANG

2019 ◽  
Vol 4 (1) ◽  
pp. 35-46
Author(s):  
Anna Marganingsih ◽  
Emilia Dewiwati Pelipa
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Null Hypothesis ◽  
Research Method ◽  
Alternative Hypothesis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Economic Literacy ◽  
Data Collection Tool ◽  
Consumptive Behavior

Abstract: This research is motivated by the fact that not all consumers behave rationally. There are still many consumers who behave iirationally in the form of consumptive behavior. Consumers in this case students who have consumptive behavior are suspected because consumers are lacking in economic literacy. The purpose of this study was to determine the effect of economic literacy on student consumptive behavior at STKIP Persada Kahtulistiwa Sintang. The research method used is quantitative with factual exposures. The population is students with 257 people. The sampling technique used is Simple Random Sampling with a sample size of 65 people. Data collection tool in the form of questionnaires and test questions. The results showed that economic literacy had a negative and significant effect on students' consumptive behavior in STKIP Persada Khatulistiwa Sintang. This is confirmed by the results of the t test which shows the value of t count - 3,400> t table - 1,998 (Two Tailed) on df = n -2 = 65 - 2 = 63 and the error rate (α = 5%) or significance 0,000 <0.05 means null hypothesis is rejected and alternative hypothesis is accepted. Keywords: Economic Literacy, Consumptive Behavior Abstrak: Penelitian ini dilatarbelakangi oleh kenyataan yang terjadi bahwa tidak semua konsumen berperilaku rasional. Masih banyak konsumen yang berperilaku iirasional dalam bentuk perilaku konsumtif. Konsumen dalam hal ini mahasiswa yang memiliki perilaku konsumtif diduga karena konsumen kurang dalam literasi ekonomi. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh literasi ekonomi terhadap perilaku konsumtif mahasiswa di STKIP Persada Kahtulistiwa Sintang. Metode penelitian yang digunakan adalah kuantitatif dengan bentuk ekspos fakto. Populasi adalah mahasiswa  dengan jumlah 257 orang. Teknik sampling yang digunakan adalah Simple Random Sampling dengan jumlah sample 65orang. Alat pengumpul data berupa angket dan soal tes. Hasil penelitian menunjukkan bahwa literasi ekonomi berpengaruh negatif dan signifikan terhadap perlaku konsumtif mahasiswa di STKIP Persada Khatulistiwa Sintang. Hal ini dipertegas dengan hasil uji t yang menunjukkan nilai t hitung – 3,400 > t tabel - 1,998 (Two Tailed) pada dk = n -2 = 65 – 2 = 63 dan tingkat kesalahan (α = 5%) atau signifikansi 0.000 < 0.05 artinya Ho ditolak dan Ha diterima. Kata Kunci : Literasi Ekonomi, Perilaku Konsumtif

scholarly journals PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN BAJA PADA PT SUMINSURYAMESINDOLESTARI

2020 ◽  
Vol 9 (7) ◽  
pp. 2872
Author(s):  
Demak Claudia Yosephine Simanjuntak ◽  
Vicdy Anche Salimi ◽  
Vincent Louis ◽  
Toni Johanes
Keyword(s):  
Customer Satisfaction ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Customer Trust

Customer satisfaction plays an important role in efforts to improve purchasing decisions. The research objective is to test and analyze the influence of Customer Satisfaction, Customer Trust and Distribution Channels on Steel Purchasing Decisions at PT Suminsurya Mesindolestari Medan. This research uses descriptive quantitative method with the population in this study amounting to 204 customers of PT Suminsurya Mesindolestari Medan and the samples in this study were 134 customers, the sampling technique used is random sampling and significant towards the Steel Purchasing Decision at PT Suminsurya Mesindolestari Medan. Increasing these three variables both partially and together can increase purchasing decisions optimally. So it is suggested that the company can improve and improve both variables within the company. Keywords: customer satisfaction, customer trust, distribution channels, purchasing decision

scholarly journals The Role of Organization Culture, Leadership and Training Towards Improving Work Performance Country Civil Worker: Case Study in Financial and Development Supervisory Agency

2020 ◽  
Vol 4 (2) ◽  
pp. 115-126
Author(s):  
Muhammad Ramaditya ◽  
Amirul Wahid Prihantoro
Keyword(s):  
Organizational Culture ◽  
Random Sampling ◽  
Work Performance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Organization Culture ◽  
The Impact ◽  
And Training

The objective of this study is analyzed the impact of organizational culture, training, and leadership on the work performance of civil workers in financial and development supervisory agency. This research uses an associative approach with simple random sampling technique which is measured by SEM using the Smart PLS 3.0 application. The population of this study was 330 civil workers in Financial and Development Supervisory Agency (BPKP). The results of the study shown that the Organizational Culture Variables did not significantly influence work Performance of the civil worker in Financial and Development Supervisory Agency, but do not pass the reliability test. Training Variables have a positive and significant effect on the work performance of the civil workers. Leadership variables have a positive and significant effect on the work performance of the civil workers in Financial and Development Supervisory Agency.

scholarly journals Pengaruh Pelaksanaan Pengalaman Lapangan Industri terhadap Minat Berwirausaha pada Mahasiswa Teknik Otomotif Fakultas Teknik Universitas Negeri Padang

2021 ◽  
Vol 2 (1) ◽  
pp. 21-32
Author(s):  
Gusmardiansah Gusmardiansah ◽  
Rifdarmon Rifdarmon
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Field Experience ◽  
Total Population ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
State University ◽  
Descriptive Research ◽  
Engineering State

Indonesia is currently experiencing many problems, the trigger is the COVID-19 outbreak so that many workers have been laid off and cause poverty. The effort made to solve this is to increase student resources who are interested in entrepreneurship. In the Faculty of Engineering, State University of Padang, there are lessons that support interest in entrepreneurship, namely the Industrial Field Experience Course (PLI). This research will look for the influence of PLI on Entrepreneurial Interest, this is done to see the entrepreneurial values that grow after the implementation of PLI. Correlational descriptive research method with a population of 83 people from the total population taken 33 people for testing, while the 50 people for research, sampling technique (simple random sampling). The results showed that there was a significant influence between variables, 84% of PLI Implementation, 77% Entrepreneurial Interest and the Influence of PLI on Entrepreneurial Interest 28.4%. Indonesia saat ini mengalami banyak permasalahan, pemicunya adalah Wabah COVID-19 sehingga banyak tenaga kerja yang di PHK dan menyebabkan kemiskinan. Usaha yang dilakukan untuk menyelesaikan ini yaitu meningkatkan Sumber Daya Mahasiswa yang berminat untuk Berwirausaha. Di fakultas Teknik Universitas Negeri Padang ada Pembelajaran yang menunjang minat berwirausaha yaitu Mata Kuliah Pengalaman Lapangan Industri (PLI). Pada penelitian ini akan di cari Pengaruh PLI terhadap Minat Berwirausah, ini dilakukan untuk melihat nilai-nilai wirausaha yang tumbuh setelah pelaksanaan PLI. Metode penelitian deskriptif korelasional dengan Populasi sebanyak 83 orang dari jumlah populasi di ambil 33 orang untuk ujicoba, sedangkan yang 50 orang untuk Penelitian, Teknik sampling (simple random sampling). Hasil penelitian adanya pengaruh siknifikan antar variabel, 84% Pelaksanaan PLI, Minat Berwirausaha 77% dan Pengaruh PLI terhadap Minat Berwirausaha 28,4%.

scholarly journals The effect of product quality, price and product availability upon the purchasing decision to buy electricity cable of kabel metal brand in the area of DKI Jakarta (Case Study at PT. KMI Wire and Cable Tbk.)

2020 ◽  
Vol 5 (01) ◽  
pp. 45
Author(s):  
Supriyatno . ◽  
S. Hartoyo
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchasing Decision ◽  
Product Availability ◽  
Regression Test ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Sampling Probability

This research aims to figure out the effect of Product Quality, Price and Stock Availability upon the Decision to Purchase Cable of Kabelmetal brand in DKI Jakarta. (Case Study at PT KMI Wire and Cable Tbk). Sampling technique of this research is sampling probability using Simple Random Sampling. This research has applied 100 respondents using quantitative descriptive approach and is located in DKI Jakarta. Therefore, data analysis has applied statistical analysis of multiple linear regression test. Data is processed by using SPSS Version 21. Result of analysis using SPSS version 21 indicates that only two of the three hypotheses have affected significantly. Result of the research has identified that Product Quality has affected significantly the Purchasing Decision which is 0.005 < 0.05 and Price has affected the Purchasing Decision which is 0.000 < 0.05. However, the hypothesis that has not affected the Purchasing decision is Product availability which value is 0.529 > 0.05. Keywords: Product Quality, Price, Product Availability, Purchasing Decision.

scholarly journals Big Five Personality Characteristics and Its Effect on Task Conflict: A Case Study of Telecom Companies

2021 ◽  
Vol 2 (2) ◽  
pp. 33-42
Author(s):  
NAILA SAYYED ◽  
SAQIB SHAHZAD ◽  
IHTESHAM KHAN ◽  
DR. JEHANGIR
Keyword(s):  
Big Five ◽  
Random Sampling ◽  
Response Rate ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Personality Characteristics ◽  
Task Conflict ◽  
Big Five Personality ◽  
Telecommunication Sector

The study was an attempt to find out the effect of Myers Briggs Big Five personality characteristics on task conflict. The employees working in the telecommunication sector were considered as the population of the study. The employees were selected randomly. 180 questionnaires were distributed among employees. 127 properly filled questionnaires were received back from the respondents. The response rate was 70.56 percent. Simple Random sampling technique was used for the study. Analysis was used to testify the hypotheses of the study. As per the results of regression analysis big five personality characteristics were found to have significant effect on task conflict.

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