scholarly journals Semiotika Pesan Akhlak dalam Film Pendek Kaya Tanpa Harta

2021 ◽  
Vol 11 (01) ◽  
pp. 125-158
Author(s):  
Sarah Fitriany ◽  
Muhammad Hildan Azizi
Keyword(s):  
Qualitative Method ◽  
Roland Barthes ◽  
Short Film ◽  
Binary Opposition ◽  
Economic Problems ◽  
Semiotic Approach ◽  
Film Texts

This study attempts to examine the meaning of the moral message embedded within the signs of semiotics in the short film Kaya Tanpa Harta. Through the qualitative method and the semiotic approach of Roland Barthes, this study has found that the moral messages contained in this film texts are requiring muslims to be patient when experiencing economic problems and to do halal job even though in the low-wage workforce as well. In addition, the film texts also have conveyed message related to caring for and help one another as well as repent when one makes a mistake. Such moral messages are conveyed through depcition of the characters in a binary opposition with other characters, such as a strong young man who despairs and robs compared to an old mother who is passionate about work and continues to give alms.

scholarly journals Representation of Gossip Culture in the ˋˋTilik'' Short Movie on YouTube

2021 ◽  
pp. 186-193
Author(s):  
Rieka Mustika ◽  
Lidya Agustina
Keyword(s):  
Public Education ◽  
Qualitative Method ◽  
Body Language ◽  
Roland Barthes ◽  
Short Film ◽  
Main Character ◽  
Semiotic Analysis ◽  
The Social ◽  
Group Members

“Tilik” is the title of a short film that tells the social reality of everyday life in Javanese society. This film received a lot of attention and appreciation, and was watched by millions of viewers on YouTube. Throughout the film, the contents of the story are dominated by gossip activities. This research aimed to describe the representation of gossip displayed in the movie “Tilik” and to reveal the function of gossip. Foster’s study suggests four primary gossip functions: information, entertainment, friendship and influence. Descriptive qualitative method were used and the results were analysed using semiotic analysis by Roland Barthes. The results indicate that gossip activities in the film “Tilik” display, among other things, the function of information. This can be seen when the group that wants to meet up in the truck shared a story discussing gossip about Dian’s character. Second, the entertainment function is also seen when talking about gossip: they are listening, enjoying and laughing. Furthermore, the friendship function can be seen in the sharing norms of in-group members. Finally, the role of influence can be seen from the main character, namely Mrs. Tejo, with her body language trying to convince and lead the opinions of group members. Yu Ning’s character became an outsider because she disagreed with the sentiment. The message conveyed in this film is that people must start using technology and keep up with the changes. This film also describes the hoax phenomenon in society, where information that is conveyed is sometimes not true. So public education is needed to confirm the truth of the information circulating on social media. Keywords: film, gossip, representation

scholarly journals The Meaning of Tanka in Novel Garden of Words

2020 ◽  
Vol 2 (1) ◽  
pp. 21
Author(s):  
Aditya Waskito Jati ◽  
Ely Triasih Rahayu ◽  
Hartati Hartati
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Roland Barthes ◽  
Literature Study ◽  
Main Method ◽  
Semiotic Approach ◽  
Semiotic Theory ◽  
Descriptive Qualitative

This research titled “Denotative, connotative and Myth meaning on tanka in Garden of Words novel by Makoto Shinkai (Roland Barthes Semiotic Approach)”. This research aims to interpret denotative, connotative and myth meaning of tanka through semiotic theory by Roland Barthes. The data used in this research are presented in form of tanka and tanka’s paraphrase that found in this novel. Descriptive Qualitative method is preferred as the main method to analyze meanings of the tanka. Technique of data collection in this research is through literature study.

scholarly journals Local Wisdom Anti-Hoax Values in Sundanese Proverb: A Semiotic Approach

2019 ◽  
Vol 4 (2) ◽  
pp. 1-11
Author(s):  
Aan Ramadhansyah Rahayu
Keyword(s):  
Everyday Life ◽  
Qualitative Method ◽  
Roland Barthes ◽  
Analysis Approach ◽  
Semiotic Analysis ◽  
Semiotic Approach

This study analyzed the wisdom values contained in Sundanese proverb that relates to anti-hoax values. This study was conducted to bring backcharacter and philosophy of Sundanese community which contained in the Sundanese proverb, in order not to be forgotten and still applied in everyday life. The source of the data that collected in this study is derived from Babasan and PribahasaSunda Book. The method used in this study is a qualitative method with semiotic analysis approach of Roland Barthes. The purpose of this study is to analyze and describe anti-hoax values that contain in Sundanese proverb. The result shows that the proverb of Sundanese containsanti-hoax values. Those values arevalues of accuracy in reading Information and values of honesty.

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

scholarly journals Deconstructing the Portrayal of Adults’ Superiority towards Children in Frances Hodgson Burnett’s "A Little Princess"

2019 ◽  
Vol 8 (2) ◽  
pp. 24-31
Author(s):  
NUR INAYAH ◽  
Bambang Purwanto
Keyword(s):  
Qualitative Method ◽  
Reading Strategy ◽  
The Novel ◽  
Binary Opposition ◽  
Frances Hodgson Burnett ◽  
Descriptive Qualitative

This study discusses how the portrayal of adults’ superiority towards children in the novel A Little Princess by Frances Hodgson Burnett is deconstructed by the work itself. The adults’ superiority is portrayed in the novel, in which the adults are depicted as more superior figure than children. However, the perfect descriptions of the children as portrayed by Sara in the novel show that the hierarchy in child-adult relationship is able to be reversed. This study uses descriptive qualitative method supported by Structuralism’s binary opposition and Derrida’s Deconstruction reading strategy. The aim of this study is to destabilize the novel, A Little Princess, by applying Deconstruction reading strategy. This study shows that the novel deconstructs its portrayal of adults’ superiority towards children. So, by destabilizing the binary opposition in the novel, that is an adult opposes a child, the child-adult hierarchy is reversed. Keywords: adults, children, deconstruction, superiority

scholarly journals Strategi Pengembangan Ekonomi Mualaf di Kota Padang

2019 ◽  
Vol 19 (2) ◽  
pp. 199
Author(s):  
M. Zaky Mubarak Lubis
Keyword(s):  
Economic Development ◽  
Qualitative Method ◽  
Family Relations ◽  
Financial Assistance ◽  
Research Approach ◽  
Group Discussions ◽  
Economic Problems ◽  
The Government ◽  
The City ◽  
Economic Development Strategies

This study aims to find the economic development strategies of converts in the city of Padang. The research approach was conducted using a descriptive qualitative method by collecting data through interviews, documentation and focus group discussions. The research explains that the economic problems of converts to cities in the city are caused by the severance of family relations, lack of ability, lack of converts, lack of assistance and lack of community awareness. The strategy in the economic development of converts in the city of Padang is happy with four processes. First, the making of converts as a means of gathering converts and becomes problem solving for all converts in the city of Padang. Second, capacity building is carried out by conducting trainings that provide theability of converts so that converts have the opportunity to make a business. Third, the provision of financial assistance aims to enable the ability of entrepreneurs who have been trained to be implemented in the form of business through financial assistance from both the government and the private sector. Fourth, supervision and assistance to the business carried out by converts in order to survive and be developed so that they can help other converts. To see the effects of the concept of this strategy it is necessary to implement all of these strategies so that they can be assessed and evaluated in an effort to improve the economy of converts.

scholarly journals AN ANALYSIS OF MULTIMODAL IN BEAUTY PRODUCT ADVERTISEMENTS

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Fauziyyah Amatullah ◽  
Rusdi Noor Rosa ◽  
Fitrawati Fitrawati
Keyword(s):  
Qualitative Method ◽  
Music Video ◽  
Multimodal Analysis ◽  
Visual Elements ◽  
Dominant Theme ◽  
Semiotic Approach ◽  
Semiotic Systems ◽  
Verbal Processes ◽  
Visual Element ◽  
Descriptive Qualitative

AbstractMulitimodal is a study that analyzes the meaning of text containing two or more semiotic systems; linguistic, visual, audio, gesture and place. Analyzing multimodal through semiotic approach has been used in the analysis of cover magazine (Gill, 2015), mascara advertisement (Baykal, 2016), cartoon movie (Wulan, 2017), and music video (Brady, 2015). Meanwhile, in this research the writer analyzes multimodal in beauty product advertisement especially lipstick product. This research is intended to, 1) investigate how verbal and visual elements conveyed meanings in both Wardah Lip Cream Matte Lipsticks and Purbasari Hi Matte Lip Cream advertisements. 2) find the comparison between verbal and visual elements used in Wardah Exclusive Matte Lip Cream and Purbasari Hi Matte Lip Cream advertisements. This research used descriptive qualitative method. Based on the data of analysis, it reveals that the visual and verbal processes of these advertisements are in harmony and they complement each other to give a complete message to the audience. The analysis also reveals the similarities of these two advertisements in the three level of metafunctions. In ideational metafunction the most dominant processes used are material and attributive processes, for interpersonal metafunction the most dominant mood used is declarative and for textual metafunction the most dominant theme used is unmarked topical theme.Keywords: Advertisement, beauty product, multimodal analysis, verbal element, visual element.

scholarly journals Social Stigma of COVID-19: A Semiotic Analysis of WHO Campaign Posters

2021 ◽  
Vol 11 (2) ◽  
pp. 155-168
Author(s):  
Intan Siti Nugraha ◽  
Keyword(s):  
Qualitative Method ◽  
Social Stigma ◽  
Semiotic Analysis ◽  
Health Campaign ◽  
Sign Systems ◽  
Positive Attitudes ◽  
The Social ◽  
Semiotic Approach ◽  
Related Stigma ◽  
Visual Sign

COVID-19 has been reported to be risen in numbers of infected cases and deaths. The massive report by media and social network which focus on the spreading and infection may affect not only physical health but also individual’s and general population’s mental health, isolation and stigma. To eradicate COVID-19-related stigma and discrimination perpetuated by both individual and group of people, WHO exhibits some anti-stigma campaign posters. This study employs qualitative method to acquire deep investigation of meaning and to involve the social context. Thus, by using Roland Barthes’s semiotic approach, analyzing signifiers and signifieds, this study was aimed to unmask both denotative and connotative meanings of the stigma embed within the six health campaign posters of COVID-19 by Southeast Asia WHO. The analysis was focused not only on the verbal sign of posters (linguistic text), but also its relation to their visual sign (imagery messages). From the analysis of the two sign systems of posters, the result shows that the six posters connote acts of discriminatory behaviours, stigmatization, stereotype and blaming. Through the posters, WHO propagates people to work together to fight COVID-19 and to bring out the best humanity, to have better awareness and positive attitudes and appeals governments, citizens, media, key influencers of communities to have a role in preventing and to stop stigma surrounding in South-Asia and specifically in Indonesia which becomes the target of the poster viewers during the pandemic. Those messages are connoted through different font colors and sizes and the illustration on each poster.

scholarly journals RACISM ISSUES IN NIKE BRAND ADVERTISEMENT

2021 ◽  
Vol 5 (1) ◽  
pp. 15-36
Author(s):  
Muhammad Abyan Rafi ◽  
Elda Franzia Jasjfi
Keyword(s):  
Qualitative Method ◽  
Current Issue ◽  
Social Issues ◽  
Visual Object ◽  
Speaking Up ◽  
Advertising Campaign ◽  
Protest Movements ◽  
The Social ◽  
Semiotic Approach ◽  
The World

ABSTRACT  Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacrificing everything "Colin Kaepernick," Speaking up doesn't always make life easier. But easy never changed anything "Raheem Sterling, and George Floyd's official video ad" For once, Don't do it ". The three controversial official Nike advertisements are an interesting topic to discuss in this journal. The method used is a descriptive qualitative method that aims to find out what visual forms the Nike brand is trying to raise in raising the issue of racism by describing the context surrounding the event, describing how the process happened to become an official advertising campaign in the form of a visual object using the technique. semiotics in describing it. The results of this study are to find out how the visual form of Nike's official brand advertisements in conveying the current issue of racism and with a semiotic approach we can find out how Nike is in delivering campaigns about the issue of racism in order to form understanding and sensitivity to the social issues of racism around us.   Keywords: racism, advertisement, poster, video, brand, Nike

Bringing back the image into its frame: Barthes’ soldier and the contextual frame of human perception and interpretation of signs

Semiotica ◽  
2019 ◽  
Vol 2019 (229) ◽  
pp. 87-100
Author(s):  
Sarvenaz Safavi ◽  
Agah Gümüş
Keyword(s):  
Human Perception ◽  
Background Knowledge ◽  
Roland Barthes ◽  
Situational Context ◽  
New Model ◽  
Sign System ◽  
Semiotic Approach ◽  
Definition Of

AbstractIn this article, the authors try to review the Paris-Match cover page (No. 326 from 1955) analyzed by Roland Barthes and introduces a new model of analyzing sign system from a new semiotic approach based on the new definition of the context. This research is based on three layers of the context and shows that understanding the cover page of a magazine or any other kind of text is not only absolute but also somehow relative due to the different background knowledge of the audience. This means that human sees the Context A, or what is designed, in the situation of Context B, or situational context, and interpret based on their Context C, or background knowledge of the audience.

Sign in / Sign up

Export Citation Format

Share Document