scholarly journals Generation Y and Z: Features Media Consumption

2020 ◽  
Vol 19 (6) ◽  
pp. 131-140
Author(s):  
Ekaterina A. Zvereva ◽  
Valeriya A. Chvorova
Keyword(s):  
Generation Y ◽  
Comparative Method ◽  
Media Consumption ◽  
Young Generation ◽  
Individual Choice ◽  
Technological Culture ◽  
Generation Z ◽  
Youth Media ◽  
The Media ◽  
High Level

The relevance of the study is associated with the transformation of media consumption of the young generation under the influence of the realities of the information society. Of particular theoretical significance is the identification of the degree of objectivity of the rationale for differentiating the young generation of media consumers into two sub-groups – Y and Z. The empirical basis was both the results of studies of youth media consumption presented by various domestic authors, as well as their own study of media consumption by Tambov schoolchildren and students. The research material is the online publications Meduza and NR, which were named as the source of news by the majority of the polled millenials and centenials. The methodological base of the work is based on a systematic approach and a comparative method. The results of this study show that the media consumption of generations Y and Z has identical characteristics: multitasking thinking, a high level of technological culture, the desire for active consumption of information, the need for individual choice of media content. However, one can state the objectivity of justifying the differentiation of the young generation of media consumers into two subgroups. Millennials are characterized by egocentricity, centennials – by tolerance; in the content of information for generation Y, an element of the game is obligatory, and for generation Z – the actual basis; millennials are self-confident, open to various streams of information, while centenials are distinguished by an ironic view of the world.

scholarly journals Analysis of Mass Medias Effect on Formation Youths Mindset in the Media Landscape

2019 ◽  
Vol 8 (4) ◽  
pp. 763-773
Author(s):  
Svetlana Koryagina ◽  
Irina Kravchenko
Keyword(s):  
Information And Communication Technologies ◽  
The State ◽  
The Other ◽  
Young Generation ◽  
Government Control ◽  
Role Of The State ◽  
Youth Media ◽  
The Media ◽  
The Right ◽  
The Impact

The article describes the impact of the Mass Media on the formation of the worldview of the young. This impact may be positive or negative. On the one hand, the media educate young people and enhance their participation in public life. On the other hand, they may mislead or promote false values, and manipulate the young generation’s consciousness. What helps people not to get involved into the tried-and-true crowd manipulation scheme in the media landscape is critical thinking, whose lack results in inability to choose the right guidelines in the flow of false information provided by various Media. The authors emphasize the role of the state, which, regarding the needs of the society, should enculturate the young generation, as well as exercise tight control over communication in the global web and publications in the Internet Media and social networks. One of the directions of the state’s policy is expanding the geography of information and communication technologies, and the other is ensuring information security of the young in general and adolescents in particular. To provide this, the state develops organizational and legal mechanisms aimed at protecting children from harmful information in the web, and requirements for the content, its expert evidence and government control. The article demonstrates the results of a study carried out by the authors to assess the current youth Media and their influence on criminality. The key criterion for selecting participants of the focus group was young age, since the young are the most active and the least protected players in the media landscape. The sampling was made by random choice in order to ensure equal opportunities for participation in the study.

scholarly journals ANALISIS GENERASI X DALAM FILM TURAH

2018 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Muhammad Yunus Patawari
Keyword(s):  
Generation X ◽  
The Other ◽  
Young Generation ◽  
Main Character ◽  
Modern Life ◽  
Generation Z ◽  
Research Material ◽  
Generation Theory ◽  
The Media ◽  
Changing Times

<p>The film is one of the media that can describe a generation of speech in an era. The stuttering of the older generation is often described as conservative-minded actors facing the changing times. On the other hand, the uncertainty of the young generation facing their own times is loaded with inherited values which are always in conflict with the principles of modern life. This paper tries to analyze how these generations are presented into the film. Taking the film Turah as a research material, the author wants to analyze further how the character of the figures in this film represents his generation. The author uses two sets of analysis, that is generation theory David and Jonah Stillman to identify generations and their characteristics. Secondly, the analysis of Christian Metz's shot to examine the relations of generation in the film Turah. Turah is the main character in the film representing the generation of X (middle aged). Generation X has a role as a bridge between the generations above it and the generation below it (millennial). The generation X's ability to absorb its predecessor values to be inherited to the millennials generations will shape the character of the generation Z, the farthest generation of its predecessors.</p><p><br /><strong>Keywords : Film, Turah, Generation X, and Millennial.</strong></p>

scholarly journals Mapeo del consumo de medios en los jóvenes: redes sociales, 'fake news' y confianza en tiempos de pandemia

2021 ◽  
Vol 11 (2) ◽  
pp. 187-208
Author(s):  
Ana Pérez-Escoda ◽  
◽  
Gema Barón-Dulce ◽  
Juana Rubio-Romero ◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Three Dimensions ◽  
Media Consumption ◽  
Quantitative Methodology ◽  
Fake News ◽  
Redes Sociales ◽  
Generation Z ◽  
The Media ◽  
Major Transformation ◽  
Source Of Information

The explosion of the Covid-19 pandemic has led to a major transformation in media consumption and the use of social networks. New habits and extensive exposure to connected devices coupled with unmanageable amounts of information warn of a worrying reality, especially among the younger population. The aim of this research is to discover the degree of trustworthiness of Generation Z towards the media, their media consumption preferences and the association they make between media consumption and fake news. Using a descriptive and exploratory quantitative methodology, a study is presented with a sample of 225 young people belonging to this population niche. The study addresses three dimensions: media consumption, social networks and perception of fake news. The results show that generation Z is an intensive consumer of the media they trust the least and perceive traditional media as the most trustworthy. The findings indicate that social networks are the main source of information consumption for this ge­neration, among other content, despite also being the least trustworthy and the most likely to distribute fake news according to their perceptions. There is a lack of media literacy from a critical rather than a formative perspective.

scholarly journals Modern Intellectual Magazines as Phenomenon of Culture and Civilization

2019 ◽  
Vol 18 (6) ◽  
pp. 115-128
Author(s):  
E. A. Zvereva ◽  
M. M. Gordeeva
Keyword(s):  
Cultural Values ◽  
Systems Approach ◽  
Young Generation ◽  
Communication Processes ◽  
Key Factor ◽  
Qualitative Level ◽  
Special Value ◽  
The Media ◽  
The Creation ◽  
High Level

The relevance of the research is connected with the leading directions of the development of modern journalistic science, which prioritizes studying the transformation of traditional media under the influence of the realities of the information society and modern civilization. The processes of penetration of the civilization factor into the media sphere are particularly clearly seen in the segment of magazine publications, which is connected with the globalization of the magazine market and the scale of its influence on the audience. Among the main vectors of modern magazine sactivities are the creation of cultural values and the creation of civilization values. If an intellectual magazine creates cultural values, broadcasting information at a qualitative level and focusing on a high level of audience training, the “new intellectual magazine” as an interdisciplinary publication creates the values of civilization and forms the lifestyle of the audience. The study of modern intellectual publications as translators of cultural values and values of civilization requires studying the modern intellectual magazine as a type of publication, identifying its main features, substantiating the differentiation of intellectual magazines into two subgroups – the classic intellectual magazine (for example, “Inviolable Reserve: Politics and Culture Debate”, “New Literary Review”) and a new intellectual magazine (for example, “Snob” and “Esquire”). The methodological basis of this work is based on a systems approach and a comparative typological method. In particular, the systems approach was used to identify evidence of an intellectual magazine as a type of publication. The comparative typological method was used to determine the differentiating measure of the subgroups of the intellectual magazine. The key factor in the emergence of a new intellectual magazine was the formation of a young generation of intellectuals with discrete, interactive thinking, a special value system. The magazines broadcast a model of modern civilization with its ideas and meanings, which proves the inclusion of this media phenomenon in civilizational communication processes.

scholarly journals Crows and Ravens as Indicators of Socioeconomic and Cultural Changes in Urban Areas

2020 ◽  
Vol 12 (24) ◽  
pp. 10231
Author(s):  
Karol Król ◽  
Józef Hernik
Keyword(s):  
Popular Culture ◽  
Generation Y ◽  
Urban Areas ◽  
Young Generation ◽  
Structured Interviews ◽  
Cultural Changes ◽  
The Public ◽  
Generation Z ◽  
And Behavior ◽  
Cultural Roles

Crows and ravens are deeply symbolic. They have featured in myriads of myths and legends. They have been perceived as ominous, totemic, but also smart and intelligent birds by various peoples around the world. They have heralded bad luck and evoked negative associations. How are they perceived today, in the time of the Internet, mobile devices, and popular culture? Is the young generation familiar with the legends, tales, or beliefs related to these birds? The purpose of this paper was to determine the place of the crow and raven in the consciousness of young generations, referred to as Generation Y and Generation Z. The authors proposed that young people, Generations Y and Z, were not familiar with the symbolism of crows and ravens, attached no weight to them, and failed to appreciate their past cultural roles. The survey involved respondents aged 60 and over as well. Both online surveys and direct, in-depth, structured interviews were employed. It was demonstrated that the crow and raven are ominous birds that herald bad luck and evoke negative associations and feelings in the consciousness of young generations. The perception of crows and ravens by the younger generation stems mostly from popular culture and the appearance and behavior of the birds. The ways in which crows and ravens are represented in popular culture and perceived by the public may directly affect their fate in areas with human presence.

scholarly journals Youth as Media Audience: Theoretical Approaches in Russian Media Studies

2020 ◽  
Vol 9 (1) ◽  
pp. 106-122
Author(s):  
Denis Dunas ◽  
Sergey Vartanov
Keyword(s):  
Media Studies ◽  
Marketing Research ◽  
Current Period ◽  
Generation Z ◽  
Theoretical Approaches ◽  
Interdisciplinary Approaches ◽  
Youth Media ◽  
Russian Media ◽  
The Media ◽  
Media Audience

The article analyzes and systematizes theoretical approaches to youth segment of Russian media audience in the academic studies in the period 1960s to present. The authors estimate the dynamics of the scientific thought, and describe its national peculiarities. They also propose a periodization of studies of youth media audience. The study is based on the media-centric and interdisciplinary approaches to the analysis of media audience, which involves mathematical modelling as method of studying media consumption processes. The results of the analysis include the following. Before 1991, media audience was viewed as the object of Soviet propaganda, and the approaches to understanding young audience added to providing social stability and attempts to turn them to the dominant values and regulations. The studies were carried out, basically, in the field of sociology. After 1991, media audience became not only the subject of media studies but also the object of marketing research, which partially replaced (or even displaced) the theoretical researches. The current period is characterized by poly-paradigm approaches to media studies, which has resulted in multiple conceptions of youth audience (millennials, generation Z, generation Alfa, etc.). The key feature of the latter is its digital nature, and the main approach to studying youth audience as trendsetter is via its media behavior in the digital environment.

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

scholarly journals “The Looming, Crazy Stalker Coronavirus”: Fear Mongering, Fake News, and the Diffusion of Distrust

2021 ◽  
Vol 7 ◽  
pp. 237802312110247
Author(s):  
Alexandrea J. Ravenelle ◽  
Abigail Newell ◽  
Ken Cai Kowalski
Keyword(s):  
Mental Health ◽  
Media Coverage ◽  
Media Consumption ◽  
Fake News ◽  
Compensatory Control ◽  
The Media ◽  
Good For ◽  
Fear Mongering ◽  
One Year

The authors explore media distrust among a sample of precarious and gig workers interviewed during the COVID-19 pandemic. Although these left-leaning respondents initially increased their media consumption at the outset of the pandemic, they soon complained of media sensationalism and repurposed a readily available cultural tool: claims of “fake news.” As a result, these unsettled times have resulted in a “diffusion of distrust,” in which an elite conservative discourse of skepticism toward the media has also become a popular form of compensatory control among self-identified liberals. Perceiving “fake news” and media sensationalism as “not good” for their mental health, respondents also reported experiencing media burnout and withdrawing from media consumption. As the pandemic passes its one-year anniversary, this research has implications for long-term media coverage on COVID-19 and ongoing media trust and consumption.

Vernacularisation of media: stylistic change in Basque youth media

Multilingua ◽  
2018 ◽  
Vol 37 (6) ◽  
pp. 561-586
Author(s):  
Agurtzane Elordui
Keyword(s):  
Public Service ◽  
Data Sources ◽  
Stylistic Change ◽  
Youth Media ◽  
The Media ◽  
Design And Practice

AbstractVernaculars are increasingly used in media. They are considered to be stylistic resources to attract audiences and to construct media identities. That increase seems to be particularly significant in the case of youth media, which is also the case of Gaztea, a youth webradio station within the Basque public EITB group that we analyse in this work. Gaztea was created in the 90’s and, at that time, its whole production was in Standard Basque. In fact, promoting the newly created Standard Basque was considered to be Gaztea’s principal public service remit. Nowadays, however, the hegemony of that standard in Gaztea has been challenged by a more heteroglossic model in which vernacular speech is strategically used to empathize with the young Basque audience and to construct media identities. At the same time, though, the dominance of Standard Basque persists in Gaztea’s general stylistic design and practice: Vernaculars are excluded from writing, as well as from informative genres and serious and leading voices. Those are some of the conclusions of the research we have carried out on the distribution of vernaculars and Standard Basque across modes, genres and voices in Gaztea, and also from the information we have drawn from interviews with the managers of the media in question. Results from both data sources are important to understand the current ideological views Gaztea shares with young Basque people, as well as how Gaztea positions itself as a stylizer in the language ideological world of Basque youth.

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