scholarly journals The Metaphor of Consumerism

2017 ◽  
Vol 8 (3) ◽  
pp. 523
Author(s):  
Muhammad Hasyim

This research uses semiotic of metaphor to unmask the underlying meaning beneath the semiotic of consumerism on television advertisements. This research attempts to explain how advertised products are being used, through the means of semiotic of metaphor by scrutinizing the dynamic relationship between sign and signifier. Semiotic of metaphor makes the products ‘alive’ within human society hence, this implies that the very existence of human beings is no longer determined by the presence of another human being, instead the very existence is now determined by the presence of certain commercial products in possession. The society, in term of consumerism, views the products as animate or living entities within the sphere of living. Commercial advertisements use metaphorical expressions to relate and exchange in two major concepts: products are humans, and humans are products’ users. Thus, nowadays, humans tend to seek their purpose of living and existence through consumerism. The result of this research shows that television commercial advertisements mainly work by means of certain metaphorical symbolism: it shapes society’s perspective into believing that the very existence of human beings, the actualization of self, and differentiations among them are achieved by using or purchasing certain advertised products therefore, the products serve as the symbols of those achievements.

Philosophy ◽  
2016 ◽  
Vol 91 (4) ◽  
pp. 483-501
Author(s):  
Mikel Burley

AbstractPhilosophy as well as anthropology is a discipline concerned with what it means to be human, and hence with investigating the multiple ways of making sense of human life. An important task in this process is to remain open to diverse conceptions of human beings, not least conceptions that may on the face of it appear to be morally alien. A case in point are conceptions that are bound up with cannibalism, a practice sometimes assumed to be so morally scandalous that it probably never happens, at least in a culturally sanctioned form. Questioning this assumption, along with Cora Diamond's contention that the very concept of a human being involves a prohibition against consuming human flesh, the present article explores how cannibalism can have an intelligible place in a human society – exemplified by the Wari’ of western Brazil. By coming to see this, we are enabled to enlarge our conception of the heterogeneity of possible ways of being human.


2019 ◽  
Vol 17 (2) ◽  
pp. 157-163
Author(s):  
Antoanet NIKOLOVA

e paper aims at discussing the ecological implications of the understanding of the human being in the Classical Chinese thought. The study consists of three main parts. In the first one, the peculiarities of the Chinese thought as a philosophy of dynamism are discussed. I argue that in contrast to the Western thought, where the main ontological question is connected with the issue of essence and the epistemological approach is based on the opposition of subject and object, the Chinese thought reveals reality in terms of dynamism, where the most important concepts are these of processes, relations and transformations. In the second part, I analyse the place of human beings in this dynamic universe in terms of three different perspectives: (i) their relations; (ii) their actions/interactions; and (iii) their value. I point out that it is the harmony that could be defined as the most privileged position in the Chinese universe. In the third part, I discuss two main kinds of ecologically wise behaviour of human beings that are in accordance with the dynamic nature of the universe: (i) the Confucian idea of the outer harmonisation of the human society with the patterns of transformation in the Universe and (ii) the Daoist idea of the inner achievement of the pivot of transformation within oneself. In the conclusion, I outline the idea that the combination of inner and outer activity of harmonisation with reality could be used as an example of wise ecological behaviour and attitude to nature. The work on the paper is part of an individual project “Perception of Eastern Teachings in Europe” funded by the European Union through the Marie Sklodowska-Curie Action, Horizon 2020, grant No. 753561.


Al-Duhaa ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 145-156
Author(s):  
Attaullah Umar Zai ◽  
Tasnif ullah Khan

Human Beings are the superior creature of Allah (Almighty) and humans attained this superiority because of some qualities. Firstly Allah made Human Beings responsible of their all deeds. Secondly Allah created human beings in best body structure and lastly Allah sent humans as his representatives in this world. Allah made pairs for every creature of this world and Human Beings are also made in couple i.e. Man and Woman. Allah (Almighty) assigned responsibilities to both the genders according to their natural physics as one is not capable of what other can do. Any change in these fundamental features of humans will result is disorder and chaos in human societies. In this research Change of Sex has been discussed in the light of Islamic Sharia and its consequences in the Human Society that a Human Being who has been living in the Society as man and if his sex is changed into woman then what kind of effects could occur in the Society, and a Human Being who was living in the society as woman and her sex is changed into man then what kind of consequences could occur in the society.


2011 ◽  
Vol 13 (2) ◽  
pp. 56-85 ◽  
Author(s):  
Nora S. Eggen

In the Qur'an we find different concepts of trust situated within different ethical discourses. A rather unambiguous ethico-religious discourse of the trust relationship between the believer and God can be seen embodied in conceptions of tawakkul. God is the absolute wakīl, the guardian, trustee or protector. Consequently He is the only holder of an all-encompassing trusteeship, and the normative claim upon the human being is to trust God unconditionally. There are however other, more polyvalent, conceptions of trust. The main discussion in this article evolves around the conceptions of trust as expressed in the polysemic notion of amāna, involving both trust relationships between God and man and inter-human trust relationships. This concept of trust involves both trusting and being trusted, although the strongest and most explicit normative claim put forward is on being trustworthy in terms of social ethics as well as in ethico-religious discourse. However, ‘trusting’ when it comes to fellow human beings is, as we shall see, framed in the Qur'an in less absolute terms, and conditioned by circumstantial factors; the Qur'anic antithesis to social trust is primarily betrayal, ‘khiyāna’, rather than mistrust.


2016 ◽  
Vol 1 ◽  
pp. 182-188
Author(s):  
Eva Nurhaeny

This essay discusses based on Qur’anic value and character education. In gobalization era, it has great impact on young behaviour change such as fighting, free sex, drug and other delinquencies. The occurred result is serious enough and it cannot be assumed just as a simple matter again, mainly that the subjects and the victim are young people whose have professions as students. The fact indicates that education world has to give an important role toward preventing national moral decadency in the effort of preparing the better future young generation. In this regard, we are aware that the education goal, basically, is to build better morality of human being or in another term is to “humanize the human being”. An idea regarding the significance of character education was appeared as a given solution in answering the morality problem in Indonesian education world. Character education is part of value education. That why, looking for the character education concept has been very urgent in the effort of preparing excellent, faithful, professional and personalized leaner as being asked by the education goal. The essence of characterized behavior actually is the psychological totality form which includes the whole human individual potency of cognitive, affective and psycho-motoric aspects, and also socio-cultural totality function in the context of interaction with God, him or herself, other human beings and the environment in his or her long life. Furthermore, in Qur’an’s teaching, the figure of the Messenger Peace be upon him (PBUH) is viewed as “the model human being”. In this context, the concept of Qur’anic charactereducation can be found through three moral dimensions that should be actualized in human being personality. They are the morality toward Allah (spiritual quotient/ intelligence), the morality toward our self (emotional quotient) and the morality toward Allah’s creatures, human being and environment (social quotient). Then, school should make the Holy Qur’an as the foundation of character education’s implementation whereas the implementation form in the school can be developed through intra-curricular, extra-curricular or personality and school culture development.


2014 ◽  
Vol 1 (5) ◽  
pp. 12 ◽  
Author(s):  
Gitali Choudhury

Education is the backbone of a civilized society. Values have an important role in education system of any society. Most important thing is that, education should be based on some core values of human being like truthfulness, honesty, justice, good behavior etc. Only this can help a society to maintain a peaceful atmosphere. As all human beings are social animals, so this is the duty of every human being to obey their social responsibility. Mahamana Malaviyaji is one of those great personalities who felt his social responsibility very well and established Banaras Hindu University to bring people out from the mode of ignorance. He values our Indian culture and tradition, which is based on Bhagavat Gita and Srimad Bhagavatam. His genuine effort was to build the character of new generations, so that they can be a good citizen of the country and thus can serve the country. This paper intends to focus on Mahamana’s practical thoughts and applications to contribute to the value-based education system.


2020 ◽  
Author(s):  
José Luis Sepúlveda Ferriz

Freedom and Justice have always been challenged. Since the most remote times, and in the most varied circumstances of places and people, human beings have tried to clarify and put into practice these two controversial concepts. Freedom and Justice, in effect, are words, but also dreams, desires and practices that, not being imperfect, are less sublime and ambitious. Reflecting on them on the basis of an ethics of development and socioenvironmental sustainability is still a great challenge in our contemporaneity. This book is born from the need that we all have to reflect, understand what our role is in relation to the OTHER, understood as the other as Environment. Doing this from such disparate areas and at the same time as current as Economics, Philosophy and Ecology, is still a great opportunity to discuss complexity, transdisciplinarity and the inclusion of diverse themes, but which all converge in the Human Being and its relationship with the world. Endowing human beings with Freedom and a sense of Justice means RESPONSIBILITY. To be free and to want a better and fairer world is to endow our existence with meaning and meaning. Agency, autonomy, functioning, dignity, rights, are capacities that must be leveraged individually and collectively for authentic development to exist. Development as Freedom is a valid proposal for thinking about a socio-environmental rationality that interferes in the controversial relations between economics, ethics and the environment.


2019 ◽  
Author(s):  
Naveed Shibli ◽  
Fariha Zahid

<p></p><p>Human beings live in various places. Place affects human being. A few experiments were conducted on 200 students, including 100 male and 100 female. Participants were the students of a selected school. Place effect on participants’ motor, cognitive behaviors and academic confidence studied. The subjects were divided into two groups. Group-A was consisted of students those were in the school for more than 5 years, whereas in group-B students with less than 5 years stay in the school were there. It was assumed that duration as stay in the school representing place effect may provide some relationship link? Following instruments were used; Taping Board (Electronic) 10 trails for both groups as motor performance, Star Mirror Drawing (Electronics) 10 trails with preferred hand both groups for transfer as cognition and Academic Self-efficacy Scale for all groups for academic confidence implied in similar controlled conditions. The results provided useful significant information about the place effect; some emic proposition regarding gender also emerged. More studies recommended.</p><br><p></p>


2018 ◽  
Author(s):  
Putu Sabda Jayendra

The use of the bija in worship is commonplace in the Hindu religion, especially in Bali. But actually means philosophical a very deep, because it not only as a guidance for mankind in creating prosperity based on the sacredness through harmonious relationships beetwen humans and God/Ida Sang Hyang Widhi Wasa, humans with their fellow human beings and human beings with their natural environment. But the most important is education in shaping the character of good moral character, thus forming each employee to become a real human being. Keywords: bija, harmonization, chastity, character.


2021 ◽  
pp. 194277862110000
Author(s):  
Sheila Margaret McGregor

This article looks at Engels’s writings to show that his ideas about the role of labour in the evolution of human beings in a dialectical relationship between human beings and nature is a crucial starting point for understanding human society and is correct in its essentials. It is important for understanding that we developed as a species on the basis of social cooperation. The way human beings produce and reproduce themselves, the method of historical materialism, provides the basis for understanding how class and women’s oppression arose and how that can explain LGBTQ oppression. Although Engels’s analysis was once widely accepted by the socialist movement, it has mainly been ignored or opposed by academic researchers and others, including geographers, and more recently by Marxist feminists. However, anthropological research from the 1960s and 1970s as well as more recent anthropological and archaeological research provide overwhelming evidence for the validity of Engels’s argument that there were egalitarian, pre-class societies without women’s oppression. However, much remains to be explained about the transition to class societies. Engels’s analysis of the impact of industrial capitalism on gender roles shows how society shapes our behaviour. Engels’s method needs to be constantly reasserted against those who would argue that we are a competitive, aggressive species who require rules to suppress our true nature, and that social development is driven by ideas, not by changes in the way we produce and reproduce ourselves.


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