scholarly journals A STUDY ON METAPHORS IN TI’I KA EMBU NUSI DISCOURSE IN RONGGA LANGUAGE

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Yohanes Paulus Florianus Erfiani

This article is intended to investigate kinds of metaphors used in the discourse of Ti’i Ka Embu Nusi ‘Giving Food to Ancestors’ in Rongga Language (RL). It is also intended to investigate the cultural imagery expressed in the metaphors of Rongga language speakers (RLS). Many kinds of metaphors are used in the discourse of Ti’i Ka Embu Nusi in Rongga Language and Rongga Culture: structural metaphor, orientational metaphor and ontological metaphor. All metaphorical expressions belong to ontological metaphor. Nine of all the mataphors, beside belonging to ontological metaphor, are also belong to structural metaphor. Six of all the metaphors, beside belonging to ontological metaphor, also belong to orientational metaphor. It is also found the cultural imageryof the RLS was expressed in the metaphors appearing in the discourse of  Ti’i Ka Embu Nusi. (1) RLS believe that the ancestors are still alive even though they are not caught in five senses of the human being. Their eyes still can see their children living in the world, their ears still can hear their prayers, their noses still can smell foods, their tongues still can taste sweet, salty, or bitter of the drinks and the food, and their skins still can touch the human being. (2) RLS believe that the ancestors have power to protect or even to curse their living generation. (3) RLS desire good life condition for living in the world. This can be obtained by doing Ti’i Ka Embu Nusi. (4) RLS desire long life in the world. This can also be reached by doing Ti’i Ka Embu Nusi.

2019 ◽  
Vol 16 (2) ◽  
pp. 186
Author(s):  
Marcieli Hoffmann ◽  
Elizete De Azevedo Kreutz

O ser humano usa os cinco sentidos para perceber o mundo, e o branding sensorial vem cada vez mais ganhando espaço no mercado como estratégia de evocar nossas emoções, com muito mais intensidade do que qualquer outro estímulo. O presente estudo tem como objetivo geral descrever os processos de criação e de desenvolvimento de uma marca de aromatizantes para o mercado do Vale do Taquari/RS. O processo de construção de marca é complexo e exige do profissional conhecimento (saber), experiência (saber fazer) e ética (saber ser). Assim, o estudo se justifica na medida em que é relevante para os profissionais da área, para os acadêmicos e também para os empresários, posto que apresenta os passos para criação de uma marca real. As metodologias adotadas foram a qualitativa exploratória, ancorada na Hermenêutica de Profundidade, e a metodologia de Construção de Marcas Mutantes. Como resultados, verificou-se que, para honrar a essência de uma marca cuja missão é despertar emoções por meio do olfato, o que exige ainda mais engajamento e interesse profundo em sentimentos humanos por parte dos profissionais responsáveis, a estratégia de criação e de desenvolvimento de uma marca mutante foi a mais adequada, e esse processo é descrito ao longo do presente artigo.Palavras-chave: Marca. Brandsense. Estratégias. Aromas. Identidade visual mutante.ABSTRACTThe human being uses the five senses to perceive the world and sensory branding has been increasingly gaining market space like strategy of evoke our emotions with much more intensity than any other stimulus. The present study has as general objective describe the process of creation and development of a flavourings brand for the Vale do Taquari/RS’s market. The process of brand building is complex and demands of the professional the knowledge (to know), experience (know how) and ethics (how to be). Therefore, the study is justified by the relevance for professionals of the area, the academics and the entrepreneurs too, once it presents the steps for the creation of a real brand. The methodology adopted was the qualitative exploraty, anchored in Deep Hermeneutic and methodology of building Mutant Brands. As a result, it was verified that to honor the essence of a brand whose mission is to arouse emotions through smell, which requires even more engagement and deep interest in human feelings on the part of the professionals responsible, the strategy of creation and development of a changeable brand was the most suitable and this process is described over the present article.Keywords: Brand. Brandsense. Strategies. Flavors. Mutant visual identity.


2020 ◽  
Vol 10 (1) ◽  
pp. 37
Author(s):  
I Gusti Made Widya Sena

<p><em>Humans actually have two bodies when born in this world, namely the material body and spiritual body. The material body is a form of physical-physical form that is crude and serves to carry out all forms of desires from the five senses, the respiratory system, the digestive system, muscles, neural networks, blood circulation and others. Whereas the spiritual body is a psychic body that is subtle and consists of a causal body (buddhi), a supra causal body (subtle ego) and atman.</em><em></em></p><em>Born as a human being is the ultimate happiness in life because by being born into the world, a person is given the opportunity in his life to achieve the essence of himself by doing and increasing karma, bhakti, jnana to finally achieve contemplation by realizing the nature of self and atman in his body. This is what gives happiness to be born into a human being compared to being a creature in the world</em>


MELINTAS ◽  
2018 ◽  
Vol 33 (2) ◽  
pp. 185-205
Author(s):  
Benyamin Keiya

Salvation is hoped by all people. Salvation is the purpose of human being to have a good life not only in the world but also in the afterlife. The question of whether it is historical or eschatological salvation as the most important in life comes up among the different religions and cultures. Culturally, people seek to find  salvation inn the world and hopefully in the hereafter. Ayii and mobu are concepts of salvation of the Ekagii tribe in Papua, Indonesia. These concepts want to give answers to the Ekagii people needing salvation in this world and in the afterlife as well. Mobu is an understanding of how a person survives in this world, but especially with regards of the material as well as the spiritual needs. Ayii is an understanding of how salvation could be experienced after death. The Ekagii people are trying to find the eternal life, ayii, in their life. This article correlates these concepts of salvation with that of Saint Paul especially in his escathology. Paul’s tension between the terms ‘already’ and ‘not yet’ is different, but in some sense similar to the cultural concepts of the Ekagii people. Paul is also providing some answers to the Christians concerning their need of salvation in the world and in the world to come. The author underlines the focus of both concepts on the process of salvation that is experienced historically and dinamically in the world.


1997 ◽  
pp. 3-8
Author(s):  
Borys Lobovyk

An important problem of religious studies, the history of religion as a branch of knowledge is the periodization process of the development of religious phenomenon. It is precisely here, as in focus, that the question of the essence and meaning of the religious development of the human being of the world, the origin of beliefs and cult, the reasons for the changes in them, the place and role of religion in the social and spiritual process, etc., are converging.


2016 ◽  
Vol 1 ◽  
pp. 182-188
Author(s):  
Eva Nurhaeny

This essay discusses based on Qur’anic value and character education. In gobalization era, it has great impact on young behaviour change such as fighting, free sex, drug and other delinquencies. The occurred result is serious enough and it cannot be assumed just as a simple matter again, mainly that the subjects and the victim are young people whose have professions as students. The fact indicates that education world has to give an important role toward preventing national moral decadency in the effort of preparing the better future young generation. In this regard, we are aware that the education goal, basically, is to build better morality of human being or in another term is to “humanize the human being”. An idea regarding the significance of character education was appeared as a given solution in answering the morality problem in Indonesian education world. Character education is part of value education. That why, looking for the character education concept has been very urgent in the effort of preparing excellent, faithful, professional and personalized leaner as being asked by the education goal. The essence of characterized behavior actually is the psychological totality form which includes the whole human individual potency of cognitive, affective and psycho-motoric aspects, and also socio-cultural totality function in the context of interaction with God, him or herself, other human beings and the environment in his or her long life. Furthermore, in Qur’an’s teaching, the figure of the Messenger Peace be upon him (PBUH) is viewed as “the model human being”. In this context, the concept of Qur’anic charactereducation can be found through three moral dimensions that should be actualized in human being personality. They are the morality toward Allah (spiritual quotient/ intelligence), the morality toward our self (emotional quotient) and the morality toward Allah’s creatures, human being and environment (social quotient). Then, school should make the Holy Qur’an as the foundation of character education’s implementation whereas the implementation form in the school can be developed through intra-curricular, extra-curricular or personality and school culture development.


GIS Business ◽  
2019 ◽  
Vol 14 (3) ◽  
pp. 202-206
Author(s):  
SAJITHA M

Food is one of the main requirements of human being. It is flattering for the preservation of wellbeing and nourishment of the body.  The food of a society exposes its custom, prosperity, status, habits as well as it help to develop a culture. Food is one of the most important social indicators of a society. History of food carries a dynamic character in the socio- economic, political, and cultural realm of a society. The food is one of the obligatory components in our daily life. It occupied an obvious atmosphere for the augmentation of healthy life and anticipation against the diseases.  The food also shows a significant character in establishing cultural distinctiveness, and it reflects who we are. Food also reflected as the symbol of individuality, generosity, social status and religious believes etc in a civilized society. Food is not a discriminating aspect. It is the part of a culture, habits, addiction, and identity of a civilization.Food plays a symbolic role in the social activities the world over. It’s a universal sign of hospitality.[1]


2020 ◽  
Author(s):  
José Luis Sepúlveda Ferriz

Freedom and Justice have always been challenged. Since the most remote times, and in the most varied circumstances of places and people, human beings have tried to clarify and put into practice these two controversial concepts. Freedom and Justice, in effect, are words, but also dreams, desires and practices that, not being imperfect, are less sublime and ambitious. Reflecting on them on the basis of an ethics of development and socioenvironmental sustainability is still a great challenge in our contemporaneity. This book is born from the need that we all have to reflect, understand what our role is in relation to the OTHER, understood as the other as Environment. Doing this from such disparate areas and at the same time as current as Economics, Philosophy and Ecology, is still a great opportunity to discuss complexity, transdisciplinarity and the inclusion of diverse themes, but which all converge in the Human Being and its relationship with the world. Endowing human beings with Freedom and a sense of Justice means RESPONSIBILITY. To be free and to want a better and fairer world is to endow our existence with meaning and meaning. Agency, autonomy, functioning, dignity, rights, are capacities that must be leveraged individually and collectively for authentic development to exist. Development as Freedom is a valid proposal for thinking about a socio-environmental rationality that interferes in the controversial relations between economics, ethics and the environment.


2013 ◽  
pp. 174-183
Author(s):  
Piotr Sadkowski

Throughout the centuries French and Francophone writers were relatively rarely inspired by the figure of Moses and the story of Exodus. However, since the second half of 20th c. the interest of the writers in this Old Testament story has been on the rise: by rewriting it they examine the question of identity dilemmas of contemporary men. One of the examples of this trend is Moïse Fiction, the 2001 novel by the French writer of Jewish origin, Gilles Rozier, analysed in the present article. The hypertextual techniques, which result in the proximisation of the figure of Moses to the reality of the contemporary reader, constitute literary profanation, but at the same time help place Rozier’s text in the Jewish tradition, in the spirit of talmudism understood as an exchange of views, commentaries, versions and additions related to the Torah. It is how the novel, a new “midrash”, avoids the simple antinomy of the concepts of the sacred and the profane. Rozier’s Moses, conscious of his complex identity, is simultaneously a Jew and an Egyptian, and faces, like many contemporary Jewish writers, language dilemmas, which constitute one of the major motifs analysed in the present article. Another key question is the ethics of the prophetism of the novelistic Moses, who seems to speak for contemporary people, doomed to in the world perceived as chaos unsupervised by an absolute being. Rozier’s agnostic Moses is a prophet not of God (who does not appear in the novel), but of humanism understood as the confrontation of a human being with the absurdity of his or her own finiteness, which produces compassion for the other, with whom the fate of a mortal is shared.


Author(s):  
Bart Vandenabeele

Schopenhauer explores the paradoxical nature of the aesthetic experience of the sublime in a richer way than his predecessors did by rightfully emphasizing the prominent role of the aesthetic object and the ultimately affirmative character of the pleasurable experience it offers. Unlike Kant, Schopenhauer’s doctrine of the sublime does not appeal to the superiority of human reason over nature but affirms the ultimately “superhuman” unity of the world, of which the human being is merely a puny fragment. The author focuses on Schopenhauer’s treatment of the experience of the sublime in nature and argues that Schopenhauer makes two distinct attempts to resolve the paradox of the sublime and that Schopenhauer’s second attempt, which has been neglected in the literature, establishes the sublime as a viable aesthetic concept with profound significance.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 413-414
Author(s):  
Carlyn Vogel ◽  
Debra Dobbs ◽  
Brent Small

Abstract Spirituality is difficult to define as researchers assign it different meanings and individuals’ perceptions can vary. For example, spirituality may connect to religiosity, while others consider religiosity a less significant part of spirituality. This study investigates factors outside of religiosity that are significantly associated with spirituality to inform the characteristics of the concept. Webster’s (2004) existential framework of spirituality was used to guide variable selection. The National Survey of Midlife in the United States wave three (MIDUS 3; 2013-2014; n = 2,594; Mage = 63.5, SD = 11, range = 39–92) was used to examine individuals’ reported levels of spirituality. Multinomial logistic regression was conducted to examine factors related to low and high levels of spirituality compared to a moderate level. Participants with low spirituality were more likely to be male, less likely to be mindful, mediate/chant, feel a strong connection to all life, to indicate that they cannot make sense of the world, and to be religious. Participants with high spirituality were more likely to be female, have at least some college experience, be mindful, meditate/chant, feel deep inner peace, have a sense of deep appreciation, think that a sense of purpose is important for a good life, and have a high level of religiosity. Framed by Webster’s conceptual model, the current study observed that religiosity is significantly associated with spirituality and that other mindfulness-based aspects are also present within this concept. Incorporating mindfulness with religious efforts will more accurately and holistically address spirituality.


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