scholarly journals Kampanye Iklan Layanan Masyarakat Produksi PNRI

2016 ◽  
Vol 1 (1) ◽  
pp. 43
Author(s):  
Laksmi Laksmi

<p>This study examines the message of the public services announcement (PSA) produced by PNRI. The PSA are supposed to encourage audiences to read books to improve their live. Indonesian society is known as oral tradition, meanwhile, reading habit helps people develop a critical thinking. I use qualitative approach to analyze dialogues, characters, virtual images, and information. The aim of the study is to understand how PSA is produced, communicated, and consumed by people. This research analyses meaning construction of reading and its relevance to welfare. I collect the data from seven PSA and analyze them by critical discourse analysis method.</p><p><br /> The first finding is that people understand partially the message: they understand that library and reading are important for their life. But they do not understand the relevancy between reading and improving their live. Second finding, most of society belief that they learn knowledge not necessary from the books, but they can gain it from parents, friends, religion, and television. Meanwhile, PSA reveals social reality that there are different values between society and PNRI. The contradictions of values become barriers to deliver the message of the importance of reading. The recommendation for it is to improve technique of campaign.</p>

2020 ◽  
Vol 5 (1) ◽  
pp. 11
Author(s):  
Fatwa Arifah ◽  
Emzir Emzir ◽  
Sukron Kamil

The aim of this study is to find deep information about cultural values contained in al-Kitab fi Ta‘allum al-‘Arabiyyah and al-‘Arabiyyah bayna Yadaik  related to women and marriage. This study used a qualitative approach with the content analysis method by Norman Fairclough's Critical Discourse Analysis which is limited to the linguistic aspect. The text describes the problems faced by women regarding the culture of marriage and reveals cultural values related to the role of women in society and their position in marriage. The result of this study confirmed that al-Kitab fi Ta'allum al-'Arabiyyah and al-'Arabiyyah bayna Yadaik represent women and their position in marriage and society with a multi-perspective way.  This study is important to provide critical thinking about women's issues and marriage in Arabic language teaching. Furthermore, the student and teacher will have an awareness and understanding of cultural differences to increase their ability to communicate with Arab society.


2020 ◽  
Vol 1 (1) ◽  
pp. 10-17
Author(s):  
Vera Yuni Astuti ◽  
Ahmad Toni

This research discusses NET.Good People community in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) as part of efforts to strengthen their existence in political discourse during the 2019 Presidential Election. The instagram-based NET.Good People community in Jabodetabek came up with a political discourse content to maintain the image of NET.TV in the community without taking side with one of the presidential candidate pairs but rather asking the public not to abstain from voting. This research uses qualitative approaches and Critical Discourse Analysis method with the variants of Norman Fairclough. The results of this research show that the NET.Good People community in Jabodetabek did not take side with one of the presidential candidate pairs in the 2019 election. However, this research highlighted the importance of community members to take part in politics without being an abstainer in the presidential election in line with the messages they have sent on the instragram.  The instagram messages were neutral and substantively called on the public to vote in the 2019 presidential election for the sake of a better Indonesia in the future.


2020 ◽  
Vol 4 (1) ◽  
pp. 1-8
Author(s):  
Fran Celino Octhanto Bata ◽  
Umaimah Wahid

Viral events on social media are often made into the news. One of the social media viral events that made the news in mid-2019 was #JusticeforAudrey. Allegations of violence against Audrey made headlines in all mass media, including on Liputan 6 Siang SCTV. During April 2019, projections related to Audrey's coverage were submitted by producers every day. The news values that is the basis for determining the feasibility of an event to become news is no longer the priority of producers. This research paradigm is critical with a qualitative approach and uses the Fairclough Critical Discourse Analysis method. Theory of Political Economy Vincent Mosco explains the practice of viral news values is the practice of commodification of content and audiences. Viral social media events are considered attractive to internet users and expected to attract tv viewers. The practice of viral social media news is the commodification of content. Meanwhile, in the commodification of audiences, television news viewers in the form of rating & share are used as sales to advertisers, which in turn become an economic advantage for media corporations.


2021 ◽  
Vol 4 (2) ◽  
pp. 212-222
Author(s):  
Muhammad Guruh Achmad Teguh ◽  
Rini Riyantini ◽  
Intan Putri Cahyani

The arrangement of the Komodo National Park which will turn this national park into a premium tourist destination has caused controversy between the people who disagree with the arrangement and the government. The existing arrangement is feared to disturb the habitat and the original ecosystem of the Komodo dragon and will complicate conservation activities. This controversy has increasingly attracted public attention with the appearance of photos of Komodo blocking trucks that go viral on social media. The mass media in this case also reported on this. This research was conducted to prove the alignment of the news on the arrangement of the Komodo National Park on tribunnews.com and detik.com. Which is carried out using the critical discourse analysis method on news texts in both media. This study uses a qualitative approach so that it can see more deeply the meaning behind the discourse. The research proves that the media tend to choose one party in constructing an event. Tribunnews.com proved to be in favor of the government by displaying statements submitted by the government and positive things from the arrangement. On the other hand, detik.com shows siding with the people who voice their rejection and view the existing arrangement negatively.


2019 ◽  
Vol 16 (3) ◽  
pp. 429-439
Author(s):  
Kamber Güler

Discourses are mostly used by the elites as a means of controlling public discourse and hence, the public mind. In this way, they try to legitimate their ideology, values and norms in the society, which may result in social power abuse, dominance or inequality. The role of a critical discourse analyst is to understand and expose such abuses and inequalities. To this end, this paper is aimed at understanding and exposing the discursive construction of an anti-immigration Europe by the elites in the European Parliament (EP), through the example of Kristina Winberg, a member of the Sweden Democrats political party in Sweden and the political group of Europe of Freedom and Direct Democracy in the EP. In the theoretical and methodological framework, the premises and strategies of van Dijk’s socio-cognitive approach of critical discourse analysis make it possible to achieve the aim of the paper.


2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.


2018 ◽  
Vol 47 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Veera Kangaspunta

The aim of this article is to approach one specific environmental topic and the public debate around this topic from a user-oriented perspective – through online news comments. The article analyses online news and comments sections from three Finnish online newspapers concerning the mining accident of Talvivaara company in November 2012. Discourse and discursive legitimation strategies are used as analytical tools with the focus of critical discourse analysis. The study aims to solve what kind of discourses the public debate contains and how these discourses are connected to certain legitimation strategies. In addition, the article also continues the conceptual deliberation about the concept of the public as a group of people participating in public discussion. The study shows that Talvivaara news and news comments consist four main strategies, authorization, rationalization, moral evaluations and mythopoiesis, used for legitimation, relegitimation and delegitimation. However, the parties differ in the way they utilize these strategies and different discourses. Consequently, online news commenting appears as a unique part of the public debate about the topic, rather than remaining marginal flaming. The users tend to absorb the role of the public as a part of the public showdown about the shared issue.


2020 ◽  
Vol 28 (2) ◽  
pp. 140
Author(s):  
Irza Anwar Syaddad

This study aims to map the ontological and epistemological aspects of Negotiative Hermeneutics through a philosophical approach. Negotiative Hermeneutics is a new hermeneutic model initiated by Khaled Abou El Fadl to criticize gender-biased and misogyny fatwas issued by Al-Lajnah ad-Dā`imah li al-Buhūts al-'Ilmiyyah wa al-Iftā`, or the Fatwa Committee Saudi Arabia. Prioritizing texts understanding through a psychological, social context, and other perspective makes this model different from other hermeneutics. Negotiative Hermeneutics more focuses on the negotiation process for sustainable in the three pillars of hermeneutics: author, text, and reader. This iterative process on linguistic, cultural, etc. This study analyzed the weaknesses of the Negotiative Hermeneutics negotiation movement based on the misogyny fatwa case of the Saudi Arabian Fatwa Committee using the critical discourse analysis method. The results indicated that the text is ontologically sacred and authoritative; authorship of the Quran and the Prophet Sunnah stopped at the first author. The epistemological viewed meaning is obtained from endless negotiations among the three pillars of hermeneutics. The weakness is Khaled's disregard for the fact that the ulama's fatwa depends on royal authority. Last, the significance of this paper, especially regarding the shortcomings in Khaled's theory, is to present evidence that a fatwa produced by the ulama's ijtihad is not autonomous at all, even from the ulama itself, because it is also the result of a bargaining chip between ulama and the royal authority


Society ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 677-694
Author(s):  
Rahma Isnania ◽  
Nanang Martono ◽  
Tri Rini Widyastuti

The upper-class dominates various social spaces in society, including children’s stories. Children’s stories as a means of socializing values also participate in socializing upper-class habitus in the storyline. This study aims to describe the children’s habitus as narrated in short stories published in Bobo magazine. The method used in this study is the quantitative content analysis method and critical discourse analysis. This study’s object is about 174 short stories published in Bobo magazine from January 2019 to August 2020, of which 110 stories were taken randomly as samples. The results show that most of the children’s habitus narrated in the stories were upper-class children’s habitus, reaching out to 87 or 79.1% of all stories. Meanwhile, lower-class children’s habitus was found in 30.9% of all stories. The habitus of upper-class children featured in the story consisting of go on an excursion, luxury living, own electronic goods, own expensive good, wearing nightgowns, reading, and writing. On the other side, the habitus of lower-class children habitus featured in the story consisting of playing traditional games, living in poverty, and doing lower-class work. In conclusion, the upper-class children’s habitus appears more dominantly within short stories in Bobo magazine. This study’s results are expected as recommend to parties related to children’s stories publication to present more balanced stories.


2019 ◽  
Vol 1 (1) ◽  
pp. 30-40
Author(s):  
Nabila Rahma Silmi ◽  
Tuah Nur ◽  
Dian Purwanti

The purpose of this research is to find out the implementation of regional disaster management policies in Sukabumi City and to find out the inhibiting and supporting factors of the successful implementation of regional disaster management policies. This research method uses descriptive analysis method with a qualitative approach. The results showed that the implementation of regional disaster management policies was not optimal. The conclusion is that the socialization activities are still lacking and equitable, human resources and infrastructure have not been added yet. The inhibiting factors are in terms of institutional, apparatus discipline, budget, resources, facilities and environment that are less conducive. Supporting factors are the existence of regulations or regulations on disaster management. for communication carried out by BPBD Sukabumi City in carrying out socialization activities or training on disaster management to the public is still lacking and uneven. Keywords: Implementation, Policy, Disaster Management.


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