COMMUNICATIVE AND LINGUISTIC DEVICES USED IN ELON MUSK’S PERSONAL BRANDING (BASED ON TWITTER AND ONLINE PUBLICATIONS)

2021 ◽  
pp. 55-65
Author(s):  
N. V. Davydovska
Keyword(s):  
Real Life ◽  
Securities And Exchange Commission ◽  
Short Sellers ◽  
Brand Building ◽  
Personal Brand ◽  
Legal Challenges ◽  
The Us ◽  
Twitter Analysis ◽  
Personal Branding ◽  
Positive Effect

This research is dedicated to the study of Elon Musk’s personal brand. Communicative and linguistic devices used by Elon Musk to build, maintain and boost his personal brand, as well as to counter threats to its status, were analyzed on the basis of Twitter and online publications within the framework of the present research. The study traced the conflict between Elon Musk and short sellers with the participation of the US Securities and Exchange Commission and proved that regardless of the financial losses and legal challenges the businessman faced, the reaction of Elon Musk’s followers was mostly positive due to the effective brand-building techniques employed by Elon Musk. The conducted Twitter analysis dealt with both Elon Musk’s personal publications and the responses of his followers, and found that the main linguistic and communicative devices of Elon Musk’s personal branding were provocative tweets, popular culture references, connotatively charged notions, irony, allusions, acronyms and wordplay. As part of the present research, we studied how the linguistic phenomenon shaped reality, as Elon Musk took a literary technique and used it as a real-life enhancement of his personal brand. According to the results of the research, these devices were aimed at reinstating the credibility and authority of Elon Musk’s personal brand, attracting the attention of the followers, winning their support and counterattacking the opponents in order to re-establish a powerful personal brand. The research proves that these devices found positive response among Elon’s followers and had a positive effect on his brand attracting attention and boosting popularity and recognizability of Elon Musk’s personal brand.

SEC issues warning to analysts profiting from “short and distort” schemes, opens the door for civil claims

2019 ◽  
Vol 20 (2) ◽  
pp. 34-38
Author(s):  
Perrie Michael Weiner ◽  
Edward D. Totino ◽  
Aaron Goodman
Keyword(s):  
Design Methodology ◽  
Securities And Exchange Commission ◽  
Market Manipulation ◽  
Securities Fraud ◽  
Content Type ◽  
Short Sellers ◽  
Legal Challenges ◽  
The Us ◽  
Recent Activity ◽  
Enforcement Activity

Purpose To analyze the evolution of market manipulation and fraud by short-sellers and online bloggers and mechanisms available for addressing and remediating the damage caused by such fraud, including recent activity by the US Securities and Exchange Commission (the “SEC” or “Commission”). Design/methodology/approach This article discusses the development of a modern market manipulation and fraud scheme – the “short and distort” – including a review of potential claims by the targeted companies and anticipated impediments to asserting such claims.It further examines the need for regulation and the possibility that the SEC has opened the door for civil claims for this type of fraud. Findings Companies wrongfully targeted by illegitimate short-sellers may pursue claims for securities violations, defamation, business interference, securities fraud and extortion, among other claims.However, each of these claims has had, and still has, both business and legal challenges, as the short-seller’s initial defense tends to be to attempt to prove the truth of their statements to the market or establish those statements as legitimate opinion.The SEC has made the pursuit easier but there is still a long way to go. Originality/value This article contains valuable information about recent SEC enforcement activity and practical guidance from experienced securities lawyers.

Communicative and linguistic trends in Elon Musk’s personal branding (based on Twitter publications in 2020)

2021 ◽  
pp. 7-22
Author(s):  
N. V. Davydovska
Keyword(s):  
Popular Culture ◽  
High Resistance ◽  
Common People ◽  
Informative Advertising ◽  
Brand Building ◽  
Personal Brand ◽  
Twitter Account ◽  
Saving Face ◽  
Personal Branding ◽  
Space Colonization

This research is dedicated to the study of the main communicative trends and linguistic specificities of Elon Musk’s personal branding. The paper analyses over 500 Tweets posted by Elon Musk in his personal Twitter account throughout 2020 and classifies them into 7 categories according to their communicative aim with regard to brand-building. According to the results of the analysis, informative, advertising, self-promotion, provocative, entertaining, bonding and saving face Tweets were singled out. We examined each group separately, tracing their influence on building, maintaining or boosting Elon Musk’s personal brand, as well as on countering threats to its status. The study analyses the most representative examples of each group and explains their role in Elon Musk’s personal branding. As part of the present research, we studied linguistic devices employed by Elon Musk within the brand-building effort and concluded that irony, codeswitching, quoting, play on words, slogans, slang abbreviations / netspeak and extralinguistic signs are the main linguistic trends of his personal branding. The research proves that Elon Musk’s personal brand is consistent, competitive and shows high resistance to the attacks of adversaries on its status and to various challenges that could undermine its authority. The paper traces how Elon Musk uses his Twitter account to present himself as a visionary for space colonization and robotization, a member of geek and meme communities, to reinforce his image of bold, charismatic and influential businessman, who appreciates real talent and does not distance himself from common people and popular culture. The study reveals Twitter to be a powerful branding source, as it has wide outreach, real-world repercussions and global significance.

scholarly journals “Kang Pisang”: Personal Branding of the Jokowi’s Youngest Son in the Microblogging Media

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Marshelia Gloria Narida
Keyword(s):  
Social Media ◽  
The Public ◽  
Brand Building ◽  
Public Figures ◽  
Personal Brand ◽  
Good Will ◽  
Twitter Account ◽  
Personal Branding ◽  
High Level

Awareness in using the technology for building a self brand through personal branding can appear in anyone, whether from the public figures, nor from the society in general. The youngest son of Presiden Joko Widodo (Jokowi), Kae Sang Pangareb (Kae Sang) is known as an person who has a high level of awareness on her social media.  This study examines trends in shaping the content of microblogging as a personal branding of Kae Sang. Studies conducted on the accounts twitter Kae Sang (@kaesangp) by looking at twitter account contents and personal branding process through microblogging. According to personal brand buildings theory by Peter Montoya, this research take 8 personal brand building category, specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and good will. It can be conveyed that the personal branding of Kae Sang on twitter complies with the criteria of the forming of personal brandingKeyword : Personal Branding; Microblogging; Twitter 

Contamination Lab of Turin (CLabTo)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Eleonora FIORE ◽  
Giuliano SANSONE ◽  
Chiara Lorenza REMONDINO ◽  
Paolo Marco TAMBORRINI
Keyword(s):  
University Students ◽  
Single Case ◽  
Real Life ◽  
Learning By Doing ◽  
Assessment Data ◽  
Entrepreneurial Skills ◽  
Fields Of Study ◽  
Education Levels ◽  
Positive Effect

Interest in offering Entrepreneurship Education (EE) to all kinds of university students is increasing. Therefore, universities are increasing the number of entrepreneurship courses intended for students from different fields of study and with different education levels. Through a single case study of the Contamination Lab of Turin (CLabTo), we suggest how EE may be taught to all kinds of university students. We have combined design methods with EE to create a practical-oriented entrepreneurship course which allows students to work in transdisciplinary teams through a learning-by-doing approach on real-life projects. Professors from different departments have been included to create a multidisciplinary environment. We have drawn on programme assessment data, including pre- and post-surveys. Overall, we have found a positive effect of the programme on the students’ entrepreneurial skills. However, when the data was broken down according to the students’ fields of study and education levels, mixed results emerged.

scholarly journals Sustainable Tourism, Economic Growth and Employment—The Case of the Wine Routes of Spain

2021 ◽  
Vol 13 (13) ◽  
pp. 7164
Author(s):  
Guillermo Vázquez Vicente ◽  
Victor Martín Barroso ◽  
Francisco José Blanco Jiménez
Keyword(s):  
Economic Growth ◽  
Economic Impact ◽  
Rural Areas ◽  
Local Development ◽  
Tourism Industry ◽  
Wine Tourism ◽  
Development Tool ◽  
The Us ◽  
The Impact ◽  
Positive Effect

Tourism has become a priority in national and regional development policies and is considered a source of economic growth, particularly in rural areas. Nowadays, wine tourism is an important form of tourism and has become a local development tool for rural areas. Regional tourism development studies based on wine tourism have a long history in several countries such as the US and Australia, but are more recent in Europe. Although Spain is a leading country in the tourism industry, with an enormous wine-growing tradition, the literature examining the economic impact of wine tourism in Spanish economy is scarce. In an attempt to fill this gap, the main objective of this paper is to analyze the impact of wine tourism on economic growth and employment in Spain. More specifically, by applying panel data techniques, we study the economic impact of tourism in nine Spanish wine routes in the period from 2008 to 2018. Our results suggest that tourism in these wine routes had a positive effect on economic growth. However, we do not find clear evidence of a positive effect on employment generation.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals Pre-Drawn Syringes of Comirnaty for an Efficient COVID-19 Mass Vaccination: Demonstration of Stability

Pharmaceutics ◽  
2021 ◽  
Vol 13 (7) ◽  
pp. 1029
Author(s):  
Francesca Selmin ◽  
Umberto M. Musazzi ◽  
Silvia Franzè ◽  
Edoardo Scarpa ◽  
Loris Rizzello ◽  
...  
Keyword(s):  
Mechanical Stress ◽  
Real Life ◽  
Storage Conditions ◽  
Lipid Nanoparticles ◽  
Mass Vaccination ◽  
Hydrodynamic Diameter ◽  
The Us ◽  
Real Mass ◽  
The Stability ◽  
And Storage

Moving towards a real mass vaccination in the context of COVID-19, healthcare professionals are required to face some criticisms due to limited data on the stability of a mRNA-based vaccine (Pfizer-BioNTech COVID-19 Vaccine in the US or Comirnaty in EU) as a dose in a 1 mL-syringe. The stability of the lipid nanoparticles and the encapsulated mRNA was evaluated in a “real-life” scenario. Specifically, we investigated the effects of different storing materials (e.g., syringes vs. glass vials), as well as of temperature and mechanical stress on nucleic acid integrity, number, and particle size distribution of lipid nanoparticles. After 5 h in the syringe, lipid nanoparticles maintained the regular round shape, and the hydrodynamic diameter ranged between 80 and 100 nm with a relatively narrow polydispersity (<0.2). Samples were stable independently of syringe materials and storage conditions. Only strong mechanical stress (e.g., shaking) caused massive aggregation of lipid nanoparticles and mRNA degradation. These proof-of-concept experiments support the hypothesis that vaccine doses can be safely prepared in a dedicated area using an aseptic technique and transferred without affecting their stability.

scholarly journals The integrative force of political institutions? Direct democracy and voter turnout across ethnic and nativity groups

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Anita Manatschal
Keyword(s):  
Voter Turnout ◽  
Political Institutions ◽  
Direct Democracy ◽  
First Generation ◽  
The Us ◽  
Alternative Measures ◽  
Hispanic Voters ◽  
Democratic Elections ◽  
Positive Effect ◽  
Shed Light

AbstractMuch has been written on the positive effect of direct democracy (initiatives, referendums) on voter turnout. However, we have limited knowledge about potential differential effects on voters belonging to various ethnic groups. The paper argues that depending on a group’s responsiveness to the political context, direct democracy can (dis-)integrate voters (from) into the electorate. Empirical analysis of Current Population Survey (CPS) voting supplement survey data, together with data on the absolute use of direct democracy across US states, corroborates this theoretical expectation, however lending more support for the disintegrating assumption. Frequent direct democratic elections further widen the negative voting gap between first-generation Asian voters and voters living in the US for three generations or longer, whereas they tend to diminish this voting gap for first-generation Hispanic voters. The disintegrative pattern for first-generation Asian voters remains even significant when excluding California from the state sample, yet not the integrative tendency for first-generation Hispanics. Additional analyses using alternative measures of direct democracy and voting, and applying statistical adjustments to address causality concerns, confirm the robustness of these findings, which shed light on the so-far underexplored (dis-)integrative potential of political institutions.

Working with Industrial Cobots: The Influence of Reliability and Transparency on Perception and Trust

2021 ◽  
Vol 65 (1) ◽  
pp. 77-81
Author(s):  
Lina Kluy ◽  
Eileen Roesler
Keyword(s):  
Study Design ◽  
Real Life ◽  
Error Rates ◽  
Future Research ◽  
Negative Effects ◽  
Perceived Safety ◽  
Fine Grained ◽  
Online Study ◽  
Human Robot Collaboration ◽  
Positive Effect

Industrial human-robot collaboration (HRC) is not yet widely spread but on the rise. This development raises the question about properties collaborative robots (cobots) need, to enable a pleasant and smooth interaction. Therefore, this study investigated the influence of transparency and reliability on perception of and trust towards cobots. A video-enhanced online study with 124 participants was conducted. Transparency was provided through the presentation of differing information, and reliability was manipulated through differing error rates. The results showed a positive effect of transparency on perceived safety and intelligence. Reliability had a positive effect on perceived intelligence, likeability and trust. The effect of reliability on trust was more pronounced for low transparent robots. The results indicate the relevance of carefully selected information to counteract negative effects of failures. Future research should transfer the study design into a real-life experiment with more fine-grained levels of transparency and reliability.

Accounting Standards and Earnings Quality — Evidence from Registered ADRs

2018 ◽  
Vol 21 (04) ◽  
pp. 1850022
Author(s):  
Yaseen S. Alhaj-Yaseen ◽  
Kean Wu ◽  
Leslie B. Fletcher
Keyword(s):  
Financial Reporting ◽  
Earnings Quality ◽  
Accounting Standards ◽  
Securities And Exchange Commission ◽  
High Quality ◽  
Reporting Standard ◽  
International Financial Reporting Standard ◽  
The Us ◽  
Us Gaap

This paper examines the changes in earnings quality of registered American Depositary Receipts (ADRs) as a result of switching accounting standards. We aim to shed light on the potential impact of International Financial Reporting Standard (IFRS) adoption on US firms. A suboptimal approach to achieve this goal is through examination of US firms’ surrogates such as ADRs. Unlike previous studies, we made a distinction between registered and unregistered ADRs and affirmed that registered ADRs are the closest surrogates with which to conduct our analysis because they are exclusively required to adhere to the Securities and Exchange Commission (SEC)’s stringent disclosure requirements. When cross-listing their equity on the US exchanges, foreign issuers can file their financial reports with the SEC using IFRS, US GAAP (generally accepted accounting principles), or their domestic GAAP with reconciliation to US GAAP. An improvement in earnings quality is documented when ADRs adopt US GAAP or IFRS versus domestic GAAP. However, when the comparison is made between US GAAP and IFRS, no difference in earnings quality is documented. These results indicate that switching to high-quality accounting standards is likely to improve earnings quality. This improvement is maximized when the difference between reporting standards is high and minimized if otherwise. Our conclusion is that the adoption of IFRS in the US is unlikely to change earnings quality of local issuers. Moreover, we drew a distinction between reconciliation with and adoption of high-quality accountings standards and find that while the former can enhance earnings quality, the latter can further improve it.

Sign in / Sign up

Export Citation Format

Share Document