GENDER MANAGEMENT IN SOCIAL SPHERE INSTITUTIONS: СONDITION AND PROSPECTS
The article deals with gender specificity (similarities and differences) in the management activity of men-leaders and women-leaders of social sphere institutions. The practicability of taking into account this specificity in practice has been substantiated. Several methods have been used in the study, in particular, the method of questioning the heads of social institutions. In order to analyze the data, a comparative approach has been used to identify the similarities and differences in the managers of social institutions on the basis of gender, as well as to determine the set of leadership qualities for the head of this sphere according to current managers' opinion with many years of experience. Studying the experience of the participants in this study provided a number of recommendations for current and potential managers who are in search of formal leadership in order to increase the effectiveness of social protection of vulnerable population. It is important to work on your own career development program, which implies constant activity in the current state of management, pursuit of greater achievements, constant self-development, search for those areas of development that are stimulating. The second recommendation refers to planning for the future - that is a strategic plan for the development of the organization or institution you manage. It is important to consider each achievement as a prospect for continuous improvement and advancement. The next recommendation addresses persistence and resilience as a self-defense against the risk of failure, adverse and critical conditions for activity. It is important to fight against negative stereotypes and gender-based discrimination. In this respect it is important for women to be able to demonstrate the consequences of their efforts, so that the success rate will testify to their ability and skills. The following recommendation is about the importance of personal support through mechanisms such as mentoring, strong female examples, and training by outstanding leaders.