scholarly journals Brand Association of Ciletuh - Palabuhanratu Geopark Towards COVID-19 Pandemic and Sustainable Tourism

2021 ◽  
Vol 16 (8) ◽  
pp. 1563-1574
Author(s):  
Kasno Pamungkas ◽  
Eva Tuckyta S. Sujatna ◽  
Heriyanto ◽  
Rohaidah Haron ◽  
Mega F. Rosana
Keyword(s):  
Research Method ◽  
Sustainable Tourism ◽  
Environmental Conservation ◽  
Descriptive Statistics ◽  
Economic Empowerment ◽  
Brand Association ◽  
Adventure Tourism ◽  
Tourism Product ◽  
Product Scope

The purpose of this research is to investigate brand association of Ciletuh – Palabuhanratu UNESCO Global Geopark towards the COVID-19 pandemic and sustainable tourism. This research employs a qualitative research method with a case study and descriptive statistics model. The data used in this study are primary and secondary ones in which the techniques of data collecting is by observation, purposive random sampling with Likert scale, as well as literature studies. The results of this study show that Ciletuh-Palabuhanratu Geopark is not only a strategic place for tourism activities in the COVID-19 pandemic since it has characteristics to comply health protocols but also able to meet the tourism recovery during the pandemic. The tourism activities provided by Ciletuh-Palabuhanratu Geopark sites meet the concept of quality adventure tourism and in line with sustainable tourism with concerns on balancing the environmental conservation, local economic empowerment, as well as local social and culture preservation. The brand association of Ciletuh-Palabuhanratu Geopark is shown by its tourism product scope and quality which are associated to sustainable tourism, moreover the use occasion is line with the COVID-19 pandemic situation. The attributes of UNESCO Global Geopark also create the values of tourism activities during and after COVID-19 pandemic which meet the points of sustainable tourism activities and recoveries.

scholarly journals Building Brand Equity through the Influence of Corporate Social Responsibility (CSR): A Case Study of Hollard Insurance- Kumasi

2017 ◽  
Vol 9 (1) ◽  
pp. 145 ◽  
Author(s):  
Daniels Reese Mensah ◽  
Joseph Yensu ◽  
Daniel Abayaakadina Atuilik
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Positive Influence ◽  
Descriptive Statistics ◽  
Insurance Company ◽  
Brand Association ◽  
Corporate Social

Corporate Social Responsibility (CSR) is an important part of every business entity and as such has been described as a tool to build the brand equity of a business. Thus, understanding its implications help firms to build their brand equity. Therefore, this study investigates into building brand equity through the influence of CSR in Hollard Insurance Company, Kumasi. Questionnaires were designed and administered to a sample of 373 employees and customers of the Hollard Insurance Company. The data collected were analysed using descriptive statistics, cronbach alpha and multiple regression. The study shows that all CSR variables influence Brand Equity. However, Legal, Ethical, Voluntary and aggregated Corporate Social Responsibility significantly influence Brand Equity, with positive relationships. Ethical Responsibility was found not to be significant, but had a positive influence on Brand equity. The findings suggest that with Hollard Insurance commitments to legal, ethical and voluntary responsibility; they can present better view of their services by considering the CSR and include a positive brand association of their name in people's minds. It was further suggested that Hollard Insurance Company should review its CSR to assess the quality of legal, ethical and voluntary responsibilities to determine whether they are effectively carried out.

scholarly journals THE FACTORS OF WORSHIP PLACES AS PROFITABLE AND SUSTAINABLE TOURISM OBJECT CASE STUDY TEMPLES IN BALI

2019 ◽  
pp. 87
Author(s):  
Jaya Pramono
Keyword(s):  
Sustainable Tourism ◽  
Descriptive Statistics ◽  
Check Point ◽  
Public Market ◽  
Natural Beauty ◽  
Shopping Area ◽  
Information Center ◽  
Main Factors ◽  
Tourism Organization

Research publications on management of places of worship (POW) as profitable and sustainable tourism objects are very rare in Indonesia. This research was inspired by the high number of tourists who visited the POW such as Pura Tanah Lot, Pura Ulundanu and Pura Uluwatu. These Pura (temples) are always in the top ten tourism objects in Bali, based on the number of tourists visiting. The high number of tourists visiting the POW have an impact on the welfare of the communities around the object, the environmental conditions, and the sustainability of the object. This article aims to determine the main factors which result in a profitable and sustainable POW. The respondents are the tourists who visit the POW of Tanah Lot Temple, Ulundanu Temple and Uluwatu Temple. This research used observations, interviews, questionnaires, and documentation to collect data and the descriptive statistics and factor analysis to analyze the data. The results of this research indicate that there are four (4) main factors that shape the success of the POW as profitable and sustainable tourism objects. The four main factors are: Factors of Amenities, which consist of: parking area, public market/shopping area for souvenirs, accommodation (hotel), restaurant, rest room/public toilet, ticket booth, ticket check point, information center and cleanliness of the POW. Factors of Attraction, which consist of: main attractions (uniqueness), panorama and natural beauty, cultural attractions, and traditional handicraft. Factors of Ancillary/tourism organization, which consists of: the organization of POW, professional tourism organization and money changer. The last factor is Factors of Accessibility which consists of: access to the POW, transportation traffic to the POW, location of POW, and the information of the POW as the tourism object. The recommendation from this research is if the POW want to be a profitable and sustainable tourism object, these four factors should be considered as strong recommendations to implement.Keyword: Profitable, sustainable, POW and tourism object.

Entrepreneurship and Sustainable Tourism: The Houseboats of Kerala

2002 ◽  
Vol 4 (1) ◽  
pp. 7-20 ◽  
Author(s):  
Jithendran Kokkranikal ◽  
Alison Morrison
Keyword(s):  
Developing Countries ◽  
Sustainable Tourism ◽  
Local Communities ◽  
Entrepreneurial Activity ◽  
Social Benefits ◽  
Small Scale ◽  
Descriptive Case Study ◽  
Self Employment ◽  
Tourism Product

Within developing countries it has been identified that one means of achieving sustainable tourism is through the effective engagement of local communities. In particular, this involves the encouragement of indigenous entrepreneurship, often in the forms of self-employment and small-scale enterprises. The aim is to maximise potential economic and social benefits of tourism development within the host destinations. This paper provides a conceptual framework and descriptive case study within which to analyse an example of indigenous entrepreneurship as evidence in the operators of a houseboat tourism product in the State of Kerala, India. Conclusions are drawn relative to the sustainability of both the product and indigenous entrepreneurial activity.

scholarly journals Editorial

2007 ◽  
Vol 2 (1) ◽  
pp. v-vi
Author(s):  
Joby Thomas
Keyword(s):  
Medical Tourism ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
Tourist Guides

The second volume of Atna comes to you with our humble efforts to enrich tourism literature in India. We are delighted with the overwhelming response to the I volume from distinguished readers across India and abroad. Inspired by the constructive comments to the I volume, the second volume of Atna continue to incorporate articles on diverse areas of tourism such as sustainable tourism, heritage, medical tourism, cruises, cuisines, education, aviation etc. Raiesh N Ragde and Maduri T Sawant in their article on 'Proficiency of Foreign Languages : A study of the approved tourist guides of Aurangabad Region' state that, most of the tourist guides engaged in tourism business do not have proficiency of foreign languages, resulting in lack of appreciation of their role and responsibilities. Nedelea and Babu P George presents a case study of sustainable tourism development in Eastern Europe. This article points to the problems faced by hospitality and tourism industry in Romania and force the tourism sector to contemplate on the approaches towards sustainable tourism development. Strategies for sustainable eco-tourism by Maduri T Sawant examines the overall development of tourism and suggests strategies for sustainable tourism development. Sindhu Joseph critically analyses the potential and present stage of development of Bekal beach resort in Kerala in her article 'Special tourism Area- a critical study of Bekal.' 'Management of Eco-tourism sites: A case study of Aianta Ellora caves' by Raiesh N Ragde and Maduri Sawant highlights that the heritage contributes to the richness of any landscape and can attract innumerable tourists looking for cultural experiences in eco-friendly environment. Prospects of developing Medical tourism in India authored by Binoy T A draws attention to the pivotal role of medical tourism and calls for coordinated promotional strategies to develop medical tourism. Paramita Suklabaidya explores the potential of cruises as tourism product and the reasons for its growing popularity worldwide in her article 'New Age Tourism Product: The Cruise Industry - the Fastest growing Tourism Sector'. Gastronomy tourism can be a pull factor for many tourism market segments and the role of Gastronomy Tourism in promoting Jharkhand as a Tourist Destination is beautifully presented by Mohinder Chand, Ashish Dahiya and Lata S Patil. Issues of effective teaching and learning in tourism education by Toney K. Thomas reviews and evaluates the effectiveness of the application of skills in the industry. Joby Thomas and P. Pakkerappa in their article highlight the crucial role of HRD in airline industry to cope UP with the challenges of advancement in technology, changing market scenario, industry restructuring and more competitive business environment. To demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry a case of Southwest Airlines of USA, is presented by Jyothirmoy Ghosh and Anianeya Swamy, and portrays how the intrapreneurship principles are applied effectively in tourism sector. On behalf of the editorial board I extend sincere gratitude to all the authors for contributing their scholarly articles to Atna. We look forward to the support, guidance and encouragement of academicians, researchers, professionals and well wishers of tourism and hospitality sector in our future endeavours. Joby Thomas Executive Editor

scholarly journals The Empowerment of Tourism Community Through Corporate Social Responsibility (CSR) Program

2021 ◽  
pp. 203
Author(s):  
Djoko Putro Utomo ◽  
Ravik Karsidi ◽  
Ismi Dwi Nurhaeni ◽  
Drajat Tri Kartono
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Research Method ◽  
Sustainable Tourism ◽  
Community Empowerment ◽  
Corporate Social ◽  
Embedded Case Study ◽  
Tourism Community ◽  
Descriptive Qualitative

Community empowerment has an important role in building sustainable tourism. One of the plans used for community empowerment in tourism areas is the implementation of Corporate Social Responsibility (CSR) which involves the implementation and participation of the community in program activities. This study aims to define and describe community empowerment in tourism areas through the implementation of Corporate Social Responsibility (CSR). The research method used is descriptive qualitative with a single embedded case study. The results of this study are: (1) CSR profile of Bank Jatim (East Java Bank), (2) tourism community empowerment based on the CSR program, (3) the implementation of CSR program in tourism area of Pancer Door Beach, and (4) the results of the tourism community empowerment in Pancer Door Beach from CSR program.

scholarly journals Implementasi Peran Koperasi dalam Pemberdayaan dan Kemandirian Pondok (Studi Kasus pada Pondok Pesantren Mukmin Mandiri Sidoarjo)

2020 ◽  
Vol 6 (2) ◽  
pp. 305
Author(s):  
Yunan Fadhilah ◽  
Irham Zaki
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Secondary Data ◽  
Boarding School ◽  
Boarding Schools ◽  
Qualitative Approach ◽  
Economic Empowerment ◽  
Case Study Method

The purpose of the study was to find out the title role of Pesantren believer Cooperative Mandiri Sidoarjo towards economic empowerment and independence employee boarding schools. The research method used is a descriptive qualitative approach to the case study method. Data collection was carried out by interviews and direct observation to informants, namely those in charge of pesantren, cooperative and cooperative employees (santri). And secondary data collection comes from journals, text books and other literature. The result of this study is the Mukmin Mandiri Pesantren Cooperative plays a major role in enhancing the empowerment of cooperative employees (santri) and playing an optimal role in supporting the independence of the cottage. The economic empowerment of pesantren employees conducted by the Mukmin Mandiri Pesantren Cooperative is by making the Cooperative a work field, a place to apply knowledge and a place to increase income. As for the independence of the cottage, that is to become the main source of funding for Islamic boarding schools in carrying out operations and the sustainability of Islamic boarding schools. Going forward, the Cooperative will further optimize the empowerment of union employees (santri) to print better students in the field of entrepreneurship and religion.Keywords: Cooperative Boarding School, Economic Empowerment, Independence of Islamic Boarding Schools

scholarly journals Sustainable tourism in protected areas as a driver for environmental conservation and community development in Guatemala

2021 ◽  
Author(s):  
Cesar R Gonzalez
Keyword(s):  
Community Development ◽  
Protected Areas ◽  
Sustainable Tourism ◽  
Environmental Conservation ◽  
Natural Environments ◽  
Sustainable Tourism Development ◽  
Visitor Management ◽  
Multi Method Approach ◽  
Method Approach

Developing sustainable tourism in protected areas is of interest because of their marketable settings for outdoor activities in natural environments and for their role in protecting cultural and natural assets. Managing and planning these areas for tourism poses challenges because of issues pertaining to income generation, community development, and visitor management. The region of Lake Izabal-Rio Dulce in Guatemala contains three protected areas – Cerro San Gil, Rio Dulce National Park, and Chocon Machacas – that are significant in protecting biodiversity but are not effectively managed for tourism. Through a case study and a multi-method approach to are not effectively managed for tourism. Through a case study and a multi-method approach to collect data, the perspectives of selected tourism planning and management organizations and tourists were investigated to gauge sustainable tourism initiatives and identify vulnerable zones in the protected areas. The findings show that community development has lagged, visitor management is required, and a greater extent of collaboration is needed to support sustainable management is required, and a greater extent of collaboration is needed to support sustainable tourism development.

scholarly journals Islamic Business Ethics: Case Study of Puspa Sharia Micro Business Actors in Bank Indonesia West Java Region in Bandung 2017

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Juliana Juliana ◽  
M. Adib Sulthan ◽  
Muhammad Fathir
Keyword(s):  
Business Ethics ◽  
Human Resources ◽  
Research Method ◽  
Descriptive Statistics ◽  
West Java ◽  
Analysis Techniques ◽  
Islamic Business Ethics ◽  
The Impact

This research is based on the phenomenon of problems in MSMEs including poor administration, low product competitiveness, low human resources, lack of mastery of science, quality of service and use of quality goods (Halal & Thayyib). The purpose of this study was to measure the level of implementation of Islamic Business Ethics for MSME players in the PUSPA Bank Indonesia program in West Java in Bandung in 2017. The research method used was descriptive quantitative with data analysis techniques using descriptive statistics. The number of research samples is 50 consumers from 4 MSMEs which are engaged in the service, food and craft sectors and. The results of the study show that the level of implementation of Islamic Business Ethics in micro business actors guided by the PUSPA program in Bank Indonesia in West Java in 2017 is in very good criteria, dimensions that need to be improved are the orderly administrative dimensions and the dimensions of freedom with good criteria. While the dimensions of responsibility, justice and truth are included in the criteria very well. The impact of this research shows the need for improvement of several indicators because it has implications for business progress and increased competitiveness of MSMEs themselves.

scholarly journals Sustainable tourism in protected areas as a driver for environmental conservation and community development in Guatemala

2021 ◽  
Author(s):  
Cesar R Gonzalez
Keyword(s):  
Community Development ◽  
Protected Areas ◽  
Sustainable Tourism ◽  
Environmental Conservation ◽  
Natural Environments ◽  
Sustainable Tourism Development ◽  
Visitor Management ◽  
Multi Method Approach ◽  
Method Approach

Developing sustainable tourism in protected areas is of interest because of their marketable settings for outdoor activities in natural environments and for their role in protecting cultural and natural assets. Managing and planning these areas for tourism poses challenges because of issues pertaining to income generation, community development, and visitor management. The region of Lake Izabal-Rio Dulce in Guatemala contains three protected areas – Cerro San Gil, Rio Dulce National Park, and Chocon Machacas – that are significant in protecting biodiversity but are not effectively managed for tourism. Through a case study and a multi-method approach to are not effectively managed for tourism. Through a case study and a multi-method approach to collect data, the perspectives of selected tourism planning and management organizations and tourists were investigated to gauge sustainable tourism initiatives and identify vulnerable zones in the protected areas. The findings show that community development has lagged, visitor management is required, and a greater extent of collaboration is needed to support sustainable management is required, and a greater extent of collaboration is needed to support sustainable tourism development.

scholarly journals Exploring Chinese millennials’ experiential and transformative travel: a case study of mountain bikers in Tibet

2019 ◽  
Vol 5 (2) ◽  
pp. 142-156 ◽  
Author(s):  
Akke Folmer ◽  
Ali (Tanya) Tengxiage ◽  
Hanny Kadijk ◽  
Alastair John Wright
Keyword(s):  
Tourism Industry ◽  
Content Type ◽  
Travel And Tourism ◽  
Adventure Tourism ◽  
Tourism Product ◽  
Life Challenges ◽  
Travel Motivations ◽  
Physical Abilities ◽  
Global Travel

Purpose The purpose of this paper is to explore domestic experiential travel by Chinese millennials, a group of consumers who will increasingly influence the global travel and tourism industry. Design/methodology/approach A qualitative research method was adopted to explore motivations and memorable experiences of Chinese millennials who successfully mountain biked the Qinghai–Tibet Highway in China. Findings For Chinese millennial mountain bikers in Tibet, experiential travel motivations and experiences are important. During the trip, they challenged their mental and physical abilities, enjoyed nature, bonded with friends and perceived a warm welcome by Tibetan families. This study adds to existing knowledge on experiential travel, as it was found that transformation was perceived as important outcome of the trip. Participants perceived personal change in attitude and behaviour, which will help them face everyday life challenges. Research limitations/implications Further research could focus on gaining insight into other types of Chinese adventure tourists, on comparing wishes and demands of Chinese with other mountain bikers and on developments in transformative travel. Practical implications Adventure tourism organisations could adjust their tourism product range to cater more for Chinese millennials who aim to improve their physical and mental skills. Originality/value In-depth research into motivations and experiences of Chinese millennials is scarce. The influence of Chinese millennials on the tourism market is already large and will continue to increase.

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