scholarly journals MANAGEMENT OF THE DEVELOPMENT OF THE TOURIST INDUSTRY IN THE CONDITION OF A PANDEMIC

Author(s):  
О. Fatkhutdinova ◽  
N. Bazhanova ◽  
S. Tyshchenko ◽  
T. Chernyshova ◽  
A. Osipchuk

Abstract. The tourism industry occupies an important place in the development of many countries around the world. Revenues from the provision of tourist services support about 50 related economic activities, which employ about 5% of the working population. Despite the gradual recovery of the economy caused by hostilities in eastern Ukraine during 2015—2020, its sharp decline in 2020, following the declaration of a global pandemic, was perhaps the largest in the last 20 years. The tourism industry has undergone significant transformations. If in 2019 the export of tourism amounted to 29.3 million people, a year later it was 2.5 times less. A similar deterioration is observed in tourism imports, where the decline in 2019/2020 ranged from 13.7 million to 3.4 million, respectively. The decline in tourist flows to Ukraine and abroad has caused negative chain changes in the functioning of Ukraine’s largest transport carriers. Thus, the fall in passenger air traffic in 2020 by 64.2% led to an increase in losses by UAH 0.4 billion in the national airline Ukraerorukh, the fall in passenger traffic by rail by 64.2% increased the loss by UAH 14.9 billion in PJSC Ukrzaliznytsia. And if air travel is more focused on the export of tourist flow, then rail transport is focused on the domestic market. Thus, the program of development of air communication within national borders needs detailed revision. At the same time, the closure of the Ukrainian border and the limited ability to travel have attracted the Ukrainian tourism market. During 2020, there was an increase in the cost of leisure services by an average of 25—30%, with the same quality of services provided. Due to the underdevelopment of premium-class recreation, approaches to investing in the expansion of this segment need to be reconsidered. The lack of sufficient investments of the state and business in the development of roads, reduces access to many quality places of nature, architectural monuments and so on. Thus, making appropriate adjustments to the development programs of the tourism industry at the national, regional and local levels becomes a priority in bringing the quality of tourism services to a new level and will provide an opportunity to increase revenues from the provision of tourism services. Keywords: tourism industry, tourism export, tourism import, tourist services, pandemic, quarantine measures. JEL Classification Z32 Formulas: 0; fig.: 3; tabl.: 1; bibl.: 22.

2008 ◽  
Vol 8 (1) ◽  
Author(s):  
S. Kruger ◽  
D. Petzer

Purpose: The purpose of this paper is to measure tourists' satisfaction with quality of life issues at an arts festival - the Aardklop National Arts Festival in Potchefstroom. Problem investigated: Understanding satisfaction with quality of life issues could assist Festival organizers and other businesses to improve services for tourists by tailoring these to meet their needs. Satisfied tourists spread positive word-of-mouth communication and are more likely to return in the future. Methodology: A self-administered survey developed and validated by Neal, Sirgy and Uysal (1999:156 & 2004:245) was fielded at the 2007 Aardklop National Arts Festival in Potchefstroom. The target population included all visitors to the Festival who were staying for two or more days, and who had travelled to Potchefstroom from elsewhere. Findings and implications: Respondents were satisfied with travel / tourism services and experiences at the Festival, and with their leisure time and life in general. However, certain things at the Festival led to lowered levels of satisfaction. Demographically, respondents did not differ significantly in their levels of satisfaction with travel / tourism services, travel / tourism experiences, leisure life, and life in general at the Festival except in terms of population group and region from which they came. Organizers of the Festival and other businesses should take cognizance of the fact that all parties involved in providing services to tourists attending an arts festival impact on their satisfaction levels with travel / tourism services and experiences - and ultimately also on their quality of life. Tourists attending the arts festival are not homogenous and differ substantially in terms of their demographic profile. Tourist service providers should tailor their offerings in order to satisfy the varied needs of the different types of tourist attending the Festival. Originality and value of the research: This research focused on measuring tourists' satisfaction with quality of life issues at an arts festival. Such research has never before been conducted in South Africa; the results contribute to the deeper insight of interested parties (such as the tourism industry and arts festival managers) into what they need to offer at such events.


Author(s):  
Nguyen Thu Thuy ◽  
Nguyen Quang Hop

With 450 questionnaires, the authors used SPSS software to analyze and found that the researched factors all had a positive impact on the development of community tourism services in Ha Giang province. In particular, the degree of influence on the development of CBT services in Ha Giang province in the order of importance is as follows: The level of organization and management of the tourism industry (QL), The participation of the community in the development of community tourism (TG), Tourism Resources (TN), Infrastructure Development (HT), Human Resource Training Development (NL). This result is the basis for us to choose appropriate solutions to improve the quality of community tourism services in Ha Giang province in the future.


Author(s):  
Dorota Ryszkowska ◽  
Karolina Gołębieska ◽  
Czesław Adamiak ◽  
Anna Ostrowska-Tryzno ◽  
Jacek Klawender ◽  
...  

Purpose – the main goal of tourism clusters is to attract more tourists to the region and improve the quality of regional tourism products. The aim of this paper is to verify whether the initiative of the Eastern Poland Tourism Brands Cluster has contributed to the development of tourism services and products offered by local firms. Research methodology – to achieve the goal, we described and evaluated cluster activities based on secondary sources of data and questionnaire interviews conducted with the representatives of entities involved in the cluster. We used the modified COO effect model to evaluate the services according to the following criteria: modernity, diversity, prestige and quality. We employed a 5-item Likert scale in our questionnaire. Findings – the results of the analysis showed that despite the increased recognition of tourist brands and products, the cluster did not survive. This experience shows that clusters operating in the tourism industry have less chance of survival than industrial clusters. Research limitations – main limitation of the research is the scarcity of source materials and a low number of surveys returned by cluster members. Personal meetings with respondents would add valuable information. Practical implications – the results of research can be used as an indication for the development and maintenance of tourist cluster initiatives on the market. In recent years, more and more studies focus on the development prospects of tourism clusters. Originality – until now, however, no study on cluster performance has employed the COO effect model or its derivatives, which makes our paper novel in this aspect.


2018 ◽  
Author(s):  
Yosef Abdul Ghani

Abstrak Persaingan di bidang industri pariwisata semakin ketat. Perubahan-perubahan di era distruptif ini mau tidak mau akan memaksa organisasi untuk terus menemukan inovasi-inovasi baru untuk tetap bersaing dengan organisasi lain. Salah satu organisasi di bidang jasa pariwisata adalah kampung tulip. Kampung tulip terletak di daerah ciwasta, Kota Bandung. Penelitian ini memiliki tujuan untuk memberikan masukan-masukan/rekomendasi bagi pengelola objek wisata setelah peneliti melakukan kegiatan pengabdian masyarakat di kawasan tersebut sebagai bagian dari kewajiban perguruan tinggi untuk melakuakan Tri Dharma Pendidikan. Metode penelitian disini menggunakan metode kualitatif deskriptif. Hasil penelitian yang telah dilakukan merekomendasikan penerapan ISO 9001:2015 secara bertahap sesuai dengan kemampuan organisasi, dan penerapan dimensi kualitas jasa servqual bagi pegawai di objek wisata kampung tulip. Dan diharapkan dengan diterapkannya ke dua rekomendasi tersebut akan mampu memberikan pengalaman lebih pada pengunjung dan pada akhirnya akan meningkatkan kepuasan dan word of mouth.Kata Kunci: Kualitas Pelayanan, ISO 9001, Kampung TulipAbstractCompetition in the tourism industry is getting tougher. Changes in this distruptive era inevitably want organizations to continue to find new innovations to stay competitive with other organizations. One of the organizations in the field of tourism services is kampung tulip. Kampung tulip located in ciwasta area, Bandung city. This study aims to provide inputs / recommendations for managers of tourism objects after conducting community service activities in the region as part of the task of universities to do Tri Dharma Education. The research method used descriptive qualitative method. The results of the research that has been done ISO 9001: 2015 gradually in accordance with the ability of the organization, and the quality dimensions servqual services for employees in the tulip village tourist attraction. And it is hoped that by applying them to these two recommendations will be able to provide more experience on halan and will ultimately increase satisfaction and word of mouth.Keywords: Quality of Service, ISO 9001, Kampung Tulip


Author(s):  
Olena DIACHYNSKA

The article deals with the dynamics of the number of tourists in Vinnytsia region. After analyzing the statistics of the State Statistics Service of Ukraine and the Main Department of Statistics in Vinnytsia Region for 2004-2017, it has been shown that the number of Vinnytsia residents who traveled abroad in 2017 compared to 2004 increased by 14.6 times, and the number of domestic tourists decreased three times. The main reasons for the decline of domestic tourists are the financial crisis of 2007-2009, the Revolution of the Maidan in 2013-2014, terrorist acts and political and economic instability in Ukraine, aswell as the sharp increase in utilities bills in Ukraine. It is shown that the correlation between the number of tourists in Vinnytsia region, moving abroad (variable ) and income of the family (variabl ). For the data for 2004-2017, it can be described by a nonlinear model: For such a non-linear correlation, the correlation coefficient , means that when increasing family income by 1% compared with 2017, the number of tourists traveling abroad would increase by about 0, 735%. Green tourism is one of the factors of improvement of tourism industry in the region, rise of economic and social level of living in rural areas, in particular, creating new jobs, increasing incomes, preserving and enriching the cultural heritage, and advance in the infrastructure of the village. By the integral indicator of the development of rural green tourism that changes within the limits , ranking and grouping of the regions of Ukraine has been carried out according to three levels of development: high level ( , type of region's leaders), average level ( , region type average) and low level ( , type of region outsiders). According to the integral indicator of green tourism development in Vinnytsia region , it is classified as an average. Proposals for improvement of indicators of green tourism development in our region: 1) development of partnership relations between local self-government bodies, non-governmental organizations and agricultural enterprises; 2) formation of potential and stimulation of actual demand for rural tourism services; 3) development of innovative projects in the field of rural tourism development. Today, about 30 rural homesteads provide green tourism services. Of these, 2 farms have the third (the highest) category of the categorization system of the village bed base "Ukrainian hospitality estate" and 7 estates have a basic category. Four of the farmsteads of the Yampil district include: "The Magic Corner", "The Manor at Svetlana", "The Art Ladder", "The Ruffle" and one of the manor houses of Mohyliv-Podilsky: "The Comfort," are among the 100 best farmsteads of green tourism in Ukraine. A cozy rest in the picturesque Busha can be combined with the acquaintance wiht the two historical and cultural reserves "Historical Busha" and the geological "Haydamak Yar", were the history of Trypillian culture is presented. There workshops on oil painting, pysanka painting and manufacturing of motanka-dolls are offered. In order to improve the development of green tourism in Vinnitsa region it is necessary: - to use the experience of European countries in organizing green tourism; - to conduct scientific research on development of green tourism; - to develop innovative projects in the field of green tourism development; - to stimulate demand for green tourism services; - to develop partnership relations between owners of homesteads and authorities; - to improve the quality of services; - to improve transport links and the quality of roads.


2019 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Ganna Gorina ◽  
Valentina Barabanova

Under the conditions of modern European integration processes, the quality of providing tourism services, which should meet the requirements of the population as much as possible, gains momentum. The regulation of tourism development in Ukraine according to European standards and regulations impose the task of upgrading the tourism industry, search for innovative instruments to improve its functioning based on the best European practices example of the Baltic States. Marketing approaches in managing the demand for tourism services by means of innovative technologies are insufficiently defined. Among the scholars who investigated the marketing aspects in the field of tourism activities should be distinguished the following: N. E. Kudla, I. Yu. Martynov, O. M. Pravyk, I. M. Shkoda and so on. The methodology is based on a systematic approach to the market for tourist services, marketing analysis as a management concept for this market, on the use of modelling as a methodological principle and a method of scientific knowledge. The mechanisms of increasing the efficiency of marketing activities in the field of tourism through the structural-functional model and model of management of the marketed approach system are determined. At the present stage, the issues of finding and implementing modern mechanisms for the formation and management of demand for a tourism product remain unsolved. Results. The article is aimed at developing innovative methods for managing the process of implementing marketing approaches to the market for tourist services in Ukraine. Priority is the development of mechanisms for the formation of demand for tourism products through marking technologies. The authors developed a system of marking approaches, which includes the factors of the effectiveness of travel services; marking methods and techniques; forms of realization of tourist services. The mechanism of formation and management of demand for a tourist product, as well as communicative and social methods of increasing the efficiency of marking activity in the tourist services market in Ukraine, is determined. Practical implications. The article considers mechanisms of increasing the efficiency of marketing activities in the field of tourism. The expediency of using the European experience of the Baltic States for the development of tourism in Ukraine is emphasized. Directions of further researches are offered. The structural-functional model of the system of marketing approaches and the organizational model of operational management of the process of realization of marketing approaches to the market for tourist services are developed. Value/originality. The use of the proposed models will more effectively increase the efficiency of marketing activities in the modern market for tourist services. The authors prove that modelling, development, and implementation of models of marketing approaches is a powerful mechanism for achieving a new quality of tourism services market and Ukraine.


Author(s):  
Simona Miškolci

Rural tourism has come to occupy a prominent position in the debate about rural restructuring in all OECD countries, partly because of demand changes which favour rural tourism and partly because rural agencies recognise a need to provide economic activities with potential for growth in a rural economy in which traditional providers of rural employment (such as agriculture) have been shedding labour at a rapid rate. Well-designed strategy is essential to its success in impacting on the rural economy. The structures for collaboration and co-operation must be developed and combined with a process of education and training. Co-operative effort must be effective and sustainable. The tourism related businesses should not be isolated from the larger community and its issues.The principal motivation for a community, business or region to serve tourists is generally economic. An individual business is interested primarily in its own revenues and costs, while a community or region is concerned with tourism’s overall contribution to the economy, as well as social, fiscal and environmental impacts. A good understanding of tourism’s economic impacts is therefore important for the tourism industry, government officials, and the community as a whole.The principal objective of the study, that is reported here, was to determine the potential income of farmers from the provision of agro-tourism services. First, the paper reviews selected results of the visitor spending survey in alternative types of rural tourism of the region Southeast (Czech Republic); second the direct economic benefit of the agro-tourism in this region is estimated, and finally, critical factors reducing the effectiveness of agro-tourism as a rural development instrument are drawn.


Author(s):  
Andriy Kulyk

Introduction. Since tourism in Ukraine in recent years has been turning into a dynamic and profitable sector of economic activity, the substantiation and search for ways to improve the quality of services in it is of particular relevance. Access to international markets for tourism services enhances interest and actualizes the study of factors affecting the quality of tourism services in Ukraine. Largely, the implementation of the task of substantiating ways to improve the quality of tourism services in general depends on the activities of the respective hotel and restaurant business institutions and their functional interaction. Methods. Empirical methods and questionnaires were used to establish and identify factors affecting the quality of services in the hotel and restaurant business. The method of abstraction and generalization was used in the study, which allowed us to draw conclusions regarding the prospects and ways to improve the quality of services in the Ukrainian hotel and restaurant business. Results. A study of the factors affecting the quality of services in the hotel and restaurant business allowed them to be classified, to identify the level of influence, to offer ways and measures to smooth out the negative and increase positive trends in this area. The development of a position on possible ways to overcome the negative impact of various factors on the quality of services in the hotel and restaurant business was the logical result of a scientific search, including through the phased implementation of measures to smooth or eliminate each of them. Discussions. The proposals worked out will make it possible to improve the quality of services in the hotel and restaurant business in Ukraine. In the future, more in-depth research is needed on how to develop the composition of hotel and restaurant services, methods of evaluation and quality control, the use of positive foreign experience on these issues, as well as finding ways to improve the use of computers and communications possible technologies in the tourism industry. Keywords: quality, service, tourism, hotel and restaurant business, tourism entities, organization, improvement.


2021 ◽  
Vol 12 (1) ◽  
pp. 173
Author(s):  
Assel BAIMBETOVA ◽  
Lyailya MUTALIYEVA ◽  
Zhaxat KENZHIN ◽  
Darken SEIDUALIN ◽  
Saltanat TLEUBERDIYEVA ◽  
...  

The article deals with the specifics of volunteering in tourism industry of the Republic of Kazakhstan. Of particular importance is the problem of developing volunteering movement in tourism sphere of Kazakhstan, which is in the process of formation and integration. Developing volunteering in tourism for Kazakhstan is an important factor in ensuring its growth, forming positive image, creating favourable conditions for the tourism business, increasing awareness about the country, and improving the well-being of its people. The relevance of the topic is that among various directions of tourism development, volunteering has a powerful, but underestimated resource for creating positive image of a country, solving social, economic and environmental problems, improving the quality of tourism services provided, helping the population in emergencies, different life situations, which may occur in the course of a travel. The purpose of this work is to analyse the theoretical aspects regarding the role of volunteering in tourism development, identifying its trends and problems, as well as developing scientifically based applied recommendations to increase the attractiveness of volunteering in tourism. The results obtained in the course of the study can be implemented in fostering volunteering development in tourism sphere.


2021 ◽  
pp. 031289622110182
Author(s):  
Muhammad Jahangir Ali ◽  
Seema Miglani ◽  
Man Dang ◽  
Premkanth Puwanenthiren ◽  
Mazur Mieszko

We examine the impact of family control on the cost of raising external funds by family enterprises. Using a sample of Australian publicly listed firms, we find a significantly negative relation between cost of newly raised capital and family control. Moreover, we show that this relationship varies with the quality of corporate governance and the quality of firm’s information environment. Furthermore, we conduct several robustness checks and consistently find that our main results remain unchanged. Overall, our evidence suggests that family firms have easier access to external financing fostered by family involvement in the ownership and control. JEL Classification: G31; G32; M41; M42


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