scholarly journals Communication Design of Indian Matrimonial Advertisements in the Sunday Times of India

2020 ◽  
Author(s):  
Elena Plakhina ◽  
Irina Belyakova
Keyword(s):  
Interpersonal Relations ◽  
Indian Culture ◽  
Wide Audience ◽  
Design Elements ◽  
Communication Design ◽  
Parents And Children ◽  
Group Members ◽  
Verbal Content ◽  
Graphic Elements ◽  
Matrimonial Advertisements

The study addresses graphic and verbal elements as part of the communication design of matrimonial advertising. Following European trends and rules of the press, the Sunday Times of India newspaper preserves the traditional features in its design for the matrimonial column. It is argued that its communication design is a mixture of two design styles: universal (easily interpreted by the wide audience) and specifically Indian. This is not a problem, since matrimonial advertisements are addressed only to in-group members. For them, the use of ethnic motives in the verbal and non-verbal components of matrimonial advertising is more appealing. Through the signs of the semiotic matrimonial code, they enter the general space of cultural communication. This evokes their trust to the verbal content, creates a comfortable atmosphere for dealing with such a delicate topic and increases the chances of successful engagement. The pragmatic significance of graphic design elements prevails over text ones. All graphic elements, ornaments, lines, linings, vignettes, frames, etc., serve to create a respectful image of the person placing the advertisement, the person on whose behalf the advertisement is placed, and the potential bride/groom. Respect and traditions are key elements of Indian culture and are reflected in the space of newspaper communication. Understanding the requirements for the publication of matrimonial advertisements reflects the social structure and the specifics of interpersonal relations between men and women, parents and children. The interpretation of both visual and verbal signs by outsiders is largely dependent on his/her experience of Indian culture. Keywords: communication design, matrimonial advertisements, Indian culture, graphic and verbal design elements

Analysis of Poster Designs of Turkish TV Series on Ottoman History

2021 ◽  
pp. 888-903
Author(s):  
Bahar Soğukkuyu
Keyword(s):  
Cultural Memory ◽  
Leisure Activities ◽  
Visual Design ◽  
Consumer Society ◽  
Wide Audience ◽  
Design Elements ◽  
Ottoman History ◽  
Historical Series ◽  
The World ◽  
The Individual

TV series are significant media products when considered as part of audience's leisure activities at home. Marketing of leisure activities to the audience in front of the screen as an indicator of individuality is one of the basic conditions of media consumption. With the watched product, the person feels that he belongs to a community, or, on the contrary, he is unique. It is possible for the individual who watches the historical series to adopt/reflect the national and social spirit. Again, as a part of the consumer society, the displays of the spectacular elements that emphasize the individual's need to express himself/herself with commodities are quite high. In the study, the poster designs of two series that are shown in Turkey (and in various countries of the world) and reach a wide audience have been examined with both visual design elements and principles and semiotics to reveal clues about cultural memory and orientalism in terms of reflecting the Ottoman history.

The Ecology of Some Middle Class Families at Dinner

1987 ◽  
Vol 10 (3) ◽  
pp. 377-390 ◽  
Author(s):  
Candice Feiring ◽  
Michael Lewis
Keyword(s):  
Middle Class ◽  
Family Size ◽  
Interpersonal Relations ◽  
Family System ◽  
Sex Role ◽  
Verbal Interaction ◽  
Interaction Patterns ◽  
Parents And Children ◽  
The Family ◽  
Middle Class Families

Three-year-old children and their families were observed during a dinner time situation in which all family members were present. Mealtime structure and procedure and verbal interaction patterns during dinner were examined for the sample as a whole and for the effects of family size. The structure of the family system and interaction patterns correspond. It was found that the mother was primarily in charge of the meal situation, preparing and serving the food as well as directing the verbal interaction. Family size was related to the dinner situation in that larger families were more child focused, less orderly and more noisy compared to small families. The results also indicated that the formality of the meal was related to the three-year-old child's verbal interaction with its older sibling. Overall, the results suggest how the mealtime experience, filled with information concerning sex-role behaviour, social manners and habits, and interpersonal relations between parents and children, is a central multifaceted context in which the child's socialisation takes place.

scholarly journals Islamic Memes as Media of Da'wah for Millennials Generations: Analysis of Visual Language On Islamic Memes With Illustration Style

2019 ◽  
Vol 1 (1) ◽  
pp. 61-78
Author(s):  
Winny Gunarti Widya Wardani ◽  
Ahmad Faiz Muntazori
Keyword(s):  
Scientific Field ◽  
Visual Language ◽  
Combination Method ◽  
The Internet ◽  
Image Visualization ◽  
Design Elements ◽  
Written Text ◽  
Visual Communication Design ◽  
Communication Design ◽  
Qualitative Approaches

Islam as a religion of da'wah has obliged every Muslim to play a role in spreading the truth of the Qur'an. In the era of information technology like today, the spread of Islamic teachings can be done in various ways, including through memes. For millennials who are proficient with technology, Islamic memes are an alternative media for da'wah. This is due to the power of memes in conveying messages through image visualization and humour-style text. Islamic memes are generally distributed via the internet and messaging applications on smartphones. Most Islamic memes are designed using illustration styles. To understand the visual language of memes, this study formulates the question: how to read visual signs in Islamic memes as da'wah media, because the types of da'wah in memes are not only in the form of written text but also in the form of images? This study uses a combination method, which combines quantitative and qualitative approaches. Quantitatively, this study collects data about the views of the millennial generation on the attractiveness of illustration-style Islamic memes. Whereas qualitatively, an analysis of samples of illustration-style Islamic memes uses semiotic theory to see the structure of design elements as the visual language of da’wah messages. The results of this study are expected to be a reference for the scientific field of visual communication design, as well as encourage the creation of more productive and communicative Islamic memes as da'wah media for millennial generations.

scholarly journals Interpersonal Relations Within the Context of Resource Groups for People With Severe Mental Illness: A Narrative Approach

2021 ◽  
Vol 12 ◽  
Author(s):  
Cathelijn D. Tjaden ◽  
Jenny Boumans ◽  
Cornelis L. Mulder ◽  
Hans Kroon
Keyword(s):  
Mental Illness ◽  
Severe Mental Illness ◽  
Mental Health Professionals ◽  
Narrative Analysis ◽  
Interpersonal Relations ◽  
Group Method ◽  
Interpersonal Dynamics ◽  
Resource Group ◽  
Group Members ◽  
Field Notes

Objective:The resource group method intends to promote patients' agency and self-management and to organize meaningful partnerships between patients and their informal and formal support systems. The aim of this study was to enhance the understanding of interpersonal dynamics that arise within resource groups for people with severe mental illness. Insight into these unfolding processes would enable improved implementation of the resource group method so that it contributes to establishing a positive social environment, which can lead to more enduring recovery.Methodology:We performed a narrative analysis of transcripts and field notes obtained in a longitudinal, qualitative study on the resource group method. The stories of four different resource groups were reconstructed and analyzed in depth. Data included a total of 36 interviews (with patients, significant others, and mental health professionals) and 18 observations of resource group meetings.Results:The degree to which the resource group method actually contributes to recovery was based on the extent to which the existing roles of and patterns between the patient and his/her resource group members were altered. Breaking through old patterns of inequality and the joint search for a new balance in relationships proved to be crucial processes for establishing an empowering resource group. The four cases showed that it takes time, patience, and small steps back and forth to overcome the struggles and fears related to finding new ways of relating to each other. An honest and reflective atmosphere in which all participants are encouraged to participate and be curious about themselves and each other is essential for changes in interpersonal dynamics to emerge. Such changes pave the way for individuals with SMI to find their own voices and pursue their unique recovery journeys.Conclusions:The functioning of the resource group and the ability of the involved members to respond in new ways are important when working toward the patient's recovery goals. The resource group method should therefore not be considered an intervention to organize informal support for the patient, but a platform to expose and adjust the functioning of the patient's social network as a whole.

scholarly journals Tipografi pada Media 3 Dimensi sebagai Duta Pesan yang Efektif

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 589
Author(s):  
Inda Ariesta
Keyword(s):  
Product Design ◽  
Interior Design ◽  
Visual Communication ◽  
Design Elements ◽  
Visual Communication Design ◽  
Communication Design ◽  
Flat Dimension ◽  
The Media ◽  
Television Media ◽  
Science Application

Typography is now no longer considered as a science application on flat dimensions. Beyond the flat dimension, it is now often found not only in the form of dots, colors, lines, textures, Shapes and forms, but also thrived on typography users. Typography was used to deliver the message, through the formation of the language contained writings as title, subtitle, to captions on television media, but is now also used by other disciplines to deliver messages more readable than using other design elements. The purpose of this paper is to see the application of typography on the form, and how it can be delivered in addition to communicating the message letters by letters that can be strung into words, symbols, but in form. Typography was enjoyed so far for only words by words containing in newspapers, magazines, posters, flyers, brochures, etc., but now it can be enjoyed through out the media to the extent shapes, which also maximizes the delivery of messages. The character selecting skill which is adjusted in media and the message is one of new factors, because media controlling and materials are crossing disciplines of Visual Communication Design, which is in contact with the Product Design and Interior Design, which could work together to maximize the the message.   

scholarly journals EVALUATION OF THE SYMBOLED VISUAL ELEMENTS IN THE COVID-19 PANDEMIC PROCESS IN TERMS OF VISUAL COMMUNICATION DESIGN

2020 ◽  
Vol 8 (50) ◽  
Keyword(s):  
Visual Communication ◽  
Vaccine Development ◽  
Point Of View ◽  
Communication Studies ◽  
Virus Family ◽  
Design Elements ◽  
Criticism And Interpretation ◽  
Visual Communication Design ◽  
Communication Design ◽  
Visual Elements

Covid-19, a type of the corona virus family, spread from Wuhan, China to the whole world in December 2019 and turned into a pandemic. The Covid-19 pandemic, which threatens the whole world, has caused negative situations in the health, education, industry and many other areas of the countries. Since there is no medicine or vaccine to cure this disease (pandemic) yet, experts in the business focus on drug and vaccine development studies, while country governments are making an intense effort to slow down and eliminate its spread. All kinds of platforms and alternatives should be used effectively in the fight against Covid-19. Visual media studies constitute the most important pillar of the struggle for this purpose. It is of great importance to create awareness in people with communication studies prepared in the fight against the disease. In today's intense information abundance and pollution, it is not easy to get the necessary attention from a large part of the society. It is observed that the sensitivity of the society towards these studies (news, articles, posters, etc.) at the beginning decreased significantly over time and started to lose its effect to a great extent. The job of a visual communication designer is getting harder every day in studies related to the pandemic as well as in other subjects. In order to attract the attention of the audience, it is a necessity to go beyond the known design elements and the same style of expression and prepare them in different structures. In the article, the common design elements used from randomly selected samples among different visual communication studies were categorically classified and defined. Since these definitions and classifications are made with a personal point of view, they are open to all kinds of criticism and interpretation. Keywords: Covid-19, visual elements, visual communication, design

scholarly journals Penerapan Kampanye Sosial dalam Desain Komunikasi Visual

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Risvi Pangestu
Keyword(s):  
Visual Communication ◽  
Design Elements ◽  
Social Mission ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Processes ◽  
Positive Goal ◽  
The Media ◽  
Creative Media

<p align="center"><strong>ABSTRACT</strong></p><p><em>Communication is the key to a comprehensive effort to form a positive goal. Planned communication creates certain effects on a large number of audiences that are carried out sustainably over a period of time. Campaigns often use the media as a message sending channel that has been well organized to target targets as planned. The campaign which currently has a high existence is a campaign oriented social mission as a series of planned non-commercial communication processes that contain messages about social problems that occur in the community. In the design process, there are data collection methods and data analysis methods before executing execution. The data collected is in the form of facts, daily targets, and casual diction so that the data can be a creative media that fits the characteristics of the target audience. The author takes the topic The Role of Social Campaign Media With Visual Communication Design due to the author's interest in delivering messages that are made creative and interactive by a visual communication design to be able to make other individuals change their minds.</em> <em>Analysis of this work contains observations related to design elements, campaign media and campaign communication processes designed. The 16 Days Campaign Against Violence Against Communities relies on print ads and interactive ambient ads as an effort to raise awareness of target targets to combat related cases.</em></p><p><strong><em>Keywords :  </em></strong><em>Communication, Design, </em><em>Campaign, Woman</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Komunikasi menjadi kunci dari sebuah usaha komperhensif dalam membentuk suatu tujuan yang positif. Komunikasi secara terencana  </em><em>menciptakan efek tertentu pada sejumlah besar khalayak yang dilakukan secara berkelanjutan pada kurun waktu tertentu</em><em> . </em><em>Kampanye kerap menggunakan media sebagai saluran pengirim pesan yang telah ditata dengan baik kepada target sasaran sesuai yang telah direncanakan. Kampanye yang saat ini memiliki eksistensi yang tinggi adalah kampanye misi sosial yang berorientasi sebagai serangkaian proses komunikasi terencana bersifat non-komersil yang berisi pesan tentang masalah sosial yang terjadi di masyarakat</em><em>. </em><em>Dalam proses perancangan, terdapat metode pengumpulan data dan metode analisis data sebelum melakukan pengerjaan eksekusi. Data yang dikumpulkan berupa fakta kasus, keseharian target sasaran, serta diksi yang kasual sehingga data tersebut dapat menjadi media kreatif yang sesuai dengan karakteristik target sasaran. Adapun penulis mengambil topik Peranan Media Kampanye Sosial Dengan Desain Komunikasi Visual dikarenakan ketertarikan penulis terhadap penyampaian pesan yang dibuat kreatif dan interaktif oleh seorang desain komunikasi visual hingga mampu membuat individu yang lain berubah pikiran.</em> <em>Analisis karya ini berisikan pengamatan terkait elemen desain, media kampanye dan proses komunikasi kampanye yang dirancang. Kampanye 16 Hari Anti Kekerasan Terhadap Masyarakat mengandalkan print ads dan ambient ads yang interaktif sebagai upaya mengugah kesadaran target sasaran untuk memerangi kasus terkait.</em></p><strong><em>Kata kunci : </em></strong><em>Komunikasi, Desain, Kampanye, Perempuan</em>

Persistence and Change: Marriage and Family Among the Overseas Indians in the Caribbean

2021 ◽  
pp. 186-192
Author(s):  
Kiran Jha
Keyword(s):  
Interpersonal Relations ◽  
Resistance To Change ◽  
Indian Culture ◽  
Marriage And Family ◽  
Mutual Cooperation ◽  
Foreign Land ◽  
Kinship Relations ◽  
The Caribbean ◽  
Relationship Of ◽  
Selection Of

Indians came to the Caribbean under the system of indenture to augment the labour shortage in the plantations around the middle of the nineteenth century. Rather than returning after the contractual period, many Indians stayed on, accepting the Caribbean as their new found home. Thus began a symbiotic relationship of the Indian culture with the Caribbean society in the new habitat. This paper outlines the lives of the overseas Indians with reference to aspects of marriage, including the selection of spouses, different kinds of marriage and its dissolution. The paper also discusses the institution of family and its internal mechanisms in terms of patterns of authority, inheritance, conflicts, the position of women and the system of kinship. The overseas Indians moved from tradition to modernity, and from custom to legality. There was also resistance to change and deviations as some values struggled to be reinforced, while others were discarded. On the whole, kinship relations remained of vital importance for the sake of mutual cooperation and social intercourse in a foreign land. Interpersonal relations helped to regulate and standardize behaviour. In providing these accounts, this paper seeks to portray the persistence and change of traditional Indian social intuitions and customs among the overseas community in the Caribbean.

PENDEKATAN KRITIK SENI TERHADAP DESAIN POSTER KARYA NAUFAN NOORDIYANTO

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
M. Edo Pratama Putra ◽  
Risvi Pangestu ◽  
Yosef Yulius
Keyword(s):  
Art Criticism ◽  
General Term ◽  
The Body ◽  
Body Parts ◽  
Wide Audience ◽  
Public Places ◽  
Self Disclosure ◽  
Design Elements ◽  
Communication Work ◽  
The Masses

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Poster is a general term for a letter attached / placard. Posters are placards that are placed in public places, in the form of announcements or advertisements (Big Indonesian Dictionary, 1986: 679). Posters can be interpreted as a form of visual communication work for a wide audience in the format of writing and images, which are generally in the form of stickers on the wall with a communication range for the masses. This study analyzes the works of Naufan Noordiyanto's posters which include studies of the form of the work, design elements, messages and values contained in his poster works with an art criticism approach. Naufan Noordiyanto's poster works mostly on social and political themes, regarding identity, tolerance, equality, philosophy and things that are contemporary in nature. These works were created as a reflection of his experiences, thoughts, and current conflicts. Artist Naufan Noordiyanto has created many forms with changing forms. Many of the body parts that were deformed from the human figures he created appeared to be abnormal human forms. Of course, there is a message that designer Naufan Noordiyanto wants to convey through his works. As in his work, Marlina, which presents Naufan's self-disclosure of the consequences of a lack of equality for a person, and being isolated is sometimes preferable to being recognized through a set of norms in a system that can injure and negate. In this research, the writer uses mimesis theory, expressive theory, and objective / pragmatic theory. </span></p></div></div></div>

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