scholarly journals The Contribution of Digital Marketing to Business Performance: The Case of Companies in the Northern Region of Morocco

2021 ◽  
Vol 17 (8) ◽  
Author(s):  
Ikram El Hachimi ◽  
Imad Ait Lhassan ◽  
Mahmoud Belamhitou
Keyword(s):  
Business Performance ◽  
Positive Impact ◽  
Organizational Structures ◽  
Northern Region ◽  
Digital Marketing ◽  
Attractive Alternative ◽  
Path Modeling ◽  
And Performance ◽  
Ultimate Objective ◽  
Traditional Approaches

Digital marketing is revolutionizing the organizational structures and offers companies, especially Moroccan companies, a multitude of opportunities to evolve the classic business model to innovate in products and services while building a direct and personalized relationship with customers. Indeed, digital marketing highlights important features for companies seeking efficiency and performance, and it considers an attractive alternative to traditional approaches as a response to the challenges of globalization. The ultimate objective of our research is to confirm the direct relationship between digital marketing and the business performance of companies in the northern region of Morocco. The result of the study was noted by many authors. On this matter, we have conducted a quantitative survey carried out among 120 companies in the northern region of Morocco using the PLS path modeling, a method particularly suited for academic development and predictive applications. According to our empirical study, we found that digital marketing has a positive impact on the performance of companies in the northern region of Morocco.

scholarly journals The impact of social media on business growth and performance in India

2019 ◽  
Vol 9 (4) ◽  
pp. 190-194
Author(s):  
BALUSAMY S ◽  
VENKATASUBRAMANIAM A ◽  
GIRI N
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Business Performance ◽  
Positive Impact ◽  
Positive Influence ◽  
Communication Techniques ◽  
Essential Tool ◽  
And Performance ◽  
Scalable Communication ◽  
The Impact

Until the late 1990’s the only form of media known to businesses were television, newspapers and radio, however in the early 2000s, a revolution in media was witnessed and the world was introduced to Social Media. Social Media is a just like any other Form of media is a tool used for communication but at the larger scale for social interaction using highly accessible and scalable Communication techniques. Social media has a positive impact and a positive influence on the company as well as the customers. Social media is becoming an essential tool for marketers, which is at a very minimum investment. In today’s’ scenario consumers judge a company based on their online presence, hence companies can innovate and simultaneously create a strong social presence by always catering to their customers’ needs and concerns.Internationally, companies have adopted Social Media as an essential tool for their marketing campaign; however the same is not adapted in India to a large extent. What are the benefits of Social media? What are the examples of Social media? This study understands the benefits,impact and importance of Social Media on business performance and growth.

Intellectual capital and firm performance in the global agribusiness industry

2016 ◽  
Vol 17 (3) ◽  
pp. 530-552 ◽  
Author(s):  
Vincenzo Scafarto ◽  
Federica Ricci ◽  
Francesco Scafarto
Keyword(s):  
Intellectual Capital ◽  
Business Performance ◽  
Performance Metrics ◽  
Positive Impact ◽  
Content Type ◽  
Performance Counter ◽  
Knowledge Intensive ◽  
And Performance ◽  
Performance Results ◽  
The Relationship

Purpose – The purpose of this paper is to investigate the relationship between intellectual capital (IC), categorized in terms of four sub-constructs – namely, human capital (HC), relational capital (RC), innovation capital (InnC) and process capital (PrC) – and business performance in the agribusiness industry. Design/methodology/approach – Based on a sample of international agribusiness companies observed over a five-year period, this paper uses correlation and multiple regression analysis to test for the existence of a positive relationship between each IC component and conventional business performance metrics. Findings – The empirical results support the hypotheses that RC and PrC have a positive impact on corporate performance. Counter to the expectations, InnC by itself is negatively associated with performance. Results also failed to confirm the hypothesis that HC directly and positively affects performance. However HC positively moderates the relation between InnC and performance, which suggests that firms that heavily invest in HC are better placed to gain returns from their research and development (R & D) investments. Originality/value – This study expands the existing research on the link between IC and performance by adding fresh evidence from a highly knowledge-intensive sector which has been under-researched thus far. It may also contribute to the specific literature on R & D and performance as it uncovers that the value-generating effect associated with R & D investments is contingent on the levels of HC.

scholarly journals Drivers and Outcomes of Business Model Innovation—Micro, Small and Medium-Sized Enterprises Perspective

2019 ◽  
Vol 11 (2) ◽  
pp. 344 ◽  
Author(s):  
Andreja Pucihar ◽  
Gregor Lenart ◽  
Mirjana Kljajić Borštnar ◽  
Doroteja Vidmar ◽  
Marjeta Marolt
Keyword(s):  
Business Model ◽  
Business Performance ◽  
Business Models ◽  
Positive Impact ◽  
Business Environment ◽  
Business Model Innovation ◽  
The Body ◽  
Path Modeling ◽  
Body Of Knowledge ◽  
Using Data

Business model innovation (BMI) is one of the key activities, which has to be continuously undertaken in every enterprise to sustain competitiveness in today’s digital economy. Although the interest in business models (BM) has risen significantly since the late 1990s, little is known about BMI practices in small- and medium-sized enterprises (SMEs), representing a majority of enterprises in the European market. Our study addresses this research gap and focuses on the investigation of drivers and outcomes of BMI in SMEs. A partial least squares path modeling (PLS-PM) method was used to empirically test the model using data collected in 2017 from 71 SMEs in Slovenia. Results have shown that the innovativeness of enterprises and their business environment has a positive impact on the level of BMI activities in the enterprises. However, this is not the case of fast developing and rapidly changing information technology. In addition, the results show that the level of BMI has a positive impact on BMI outcomes and further on overall business performance. The results contribute to the body of knowledge in the field of BMI activities in SMEs and offer useful insights to SMEs that intend to innovate their business model(s) and government to create a supportive environment.

Digital Marketing Adoption: Determinants, Level of Adoption and Its Impact on Business Performance

2021 ◽  
Vol 9 (2) ◽  
pp. 267-283
Author(s):  
Reema Bhagat ◽  
Soundara Rajan. R
Keyword(s):  
Regression Analysis ◽  
Women Entrepreneurs ◽  
Business Performance ◽  
Positive Impact ◽  
Descriptive Statistics ◽  
Digital Marketing ◽  
Primary Data ◽  
Hierarchical Regression ◽  
Regulatory Pressure ◽  
Adoption Level

The purpose of this research is to investigate how women entrepreneurs are utilising digital marketing media for business marketing and what their perceptions are about digitalisation and the adoption of digital marketing. The aim is to identify the most influential determinants of digital marketing adoption amongst women entrepreneurs, their level of adoption of DM tools, and how their adoption behaviour impacts on the sales of the enterprise and, hence business performance. The findings are drawn based on primary data collected from 136 women entrepreneurs from the state of Karnataka. Hierarchical regression analysis, Somer’s D correlation Test and other descriptive statistics were used to make valid inferences to achieve the objectives of the study. Six factors (perceived expertise, enterprise readiness, perceived industry and regulatory pressure, size of the enterprise, perceived consumer pressure and perceived benefits) were revealed, strongly influencing the digital marketing adoption behaviour among women entrepreneurs. It was also found that the majority of women entrepreneurs exhibited a a low level of adoption, thus indicating that digital marketing adoption is still in its infancy. The results indicated that there was a positive impact of DM adoption level on sales and thus, it also enhanced the business performance of the enterprise.

scholarly journals THE CONTINGENCIES OF SETTING UP AN EFFECTIVE BUSINESS INTELLIGENCE SYSTEM: THE CASE OF TUNISIAN INDUSTRIAL COMPANIES

2021 ◽  
Vol 9 (11) ◽  
pp. 1052-1065
Author(s):  
Ben Slimene Samar ◽  
Lakhal Lassaad
Keyword(s):  
Organizational Performance ◽  
Business Intelligence ◽  
Business Performance ◽  
Least Squares Method ◽  
Positive Impact ◽  
Organizational Alignment ◽  
Intelligence System ◽  
Industrial Companies ◽  
Managerial Implications ◽  
And Performance

The paper offers a conceptual model of the effectiveness of the Business Intelligence (BI) system and organizational performance from a view based on organizational alignment. Considering that organizational alignment mediates the basic relationship between the effectiveness of the BI system and performance. The theoretical framework maintains that the effectiveness of the BI system has a positive impact on organizational performance. The empirical evidence adopts the partial least squares method by exploring the Tunisian context and carrying out a survey of 126 industrial companies in Tunisia that have set up a BI system. Our findings state that the effectiveness of the BI system has a positive impact on organizational alignment, and the latter has a positive impact on business performance. The theoretical and managerial implications are put forward highlighting the human, technological and relational aspects alongside the subject, of setting up the BI system.

scholarly journals Comparison of the Level of Personnel Work in the Czech Republic and Slovakia

2020 ◽  
Vol 13 (1) ◽  
pp. 287
Author(s):  
Lukáš Smerek ◽  
Milota Vetráková ◽  
Šárka Čemerková ◽  
Vojtěch Malátek
Keyword(s):  
Czech Republic ◽  
Market Economy ◽  
Business Performance ◽  
Positive Impact ◽  
Slovak Republic ◽  
Business Environment ◽  
The Czech Republic ◽  
Economic Changes ◽  
And Performance ◽  
Operational Processes

After 1989, the countries of Eastern and Central Europe began to undergo significant social and economic changes associated with the process of transformation of the economy into a market economy. Transformation is not only associated with the creation of a business environment, with the formation of new legal and institutional mechanisms, but also with a change in the thinking and behavior of people including employees, managers and owners. The paper aims to identify important processes and trends in developing human resource management in companies in the Czech Republic and the Slovak Republic. We conducted the questionnaire survey in 2018 and 2019 in various areas of business. We obtained the opinions of respondents from 1542 companies. In the research, we assume that in the conditions of a market economy compared to a centrally managed economy, employees are the most important source of development and performance of companies. Descriptive statistics were used to characterize the sampling unit. The other methods used to evaluate data in the paper were the Mann-Whitney test and Spearman Correlation coefficient. The research revealed that despite a long common history, differences in the field of personnel work have arisen in the last 20 years of the independent existence of the Czech Republic and the Slovak Republic. The only exception is employee care. It was also found that in the Czech Republic the strategic orientation predominates, on the contrary, companies in the Slovak Republic focused on operational processes. Differences were also found in the way of adaptation and further training of employees. The results of the findings can be used to design processes with the highest positive impact on business performance.

ORGANIZATIONAL DESIGN, INTERNAL COLLABORATION AND PERFORMANCE: AN EMPIRICAL ASSESSMENT IN LATVIA

2019 ◽  
Vol 6 ◽  
pp. 351
Author(s):  
Iveta Ludviga
Keyword(s):  
Organizational Performance ◽  
Performance Management ◽  
Organizational Design ◽  
Positive Impact ◽  
Organizational Structures ◽  
Working Relationships ◽  
Organizational Boundaries ◽  
Flexible Working ◽  
Research Findings ◽  
And Performance

We live in the time of transformations and in response to environmental challenges, traditional forms of organizational designs are changing towards more networked ones. Human resource practitioners claim that ‘Organization of the future’ requires freedom to act, flexible working practices, outcome-based performance management, and high-trust working relationships, however, there is limited empirical attention directed to the elements of organizational structures, and organizational design aspects have not been explicitly addressed. This research aims to identify which organizational design mechanisms facilitate collaboration within organizations and positively contribute to organizational performance. The quantitative study uses data from a structured survey of Latvian organizations.  The research findings provide empirical evidence of the positive impact of decentralization, outcome-based performance management and internal trust on collaboration within the organizational boundaries and performance measured as customer satisfaction. Assessing differences between organisations it was found that internal trust appears to be even more important collaboration ensuring factor for large organizations than for smaller ones.  Research results show that managers should establish internal trust-based relationships within their organizations since the effect of trust on collaboration could not be overestimated. 

Prinsip Dasar Ekonomi Dan Bisnis Dalam Islam

AKADEMIKA ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 69-77
Author(s):  
Misbahul Khoir
Keyword(s):  
Economic Development ◽  
Economic System ◽  
Human Behavior ◽  
Business Performance ◽  
Positive Impact ◽  
Economic Life ◽  
Universal Values ◽  
The Government ◽  
Islamic Economic ◽  
And Behavior

In order for humans could reach the so-called falah (goodness), human behavior needs to be colored with the spirit and norms of Islamic economics reflected in its values. The principles and values of Islamic economics are considerably two inseparable things. The implementation of economic principles without being colored with values or values without being based on principles could keep people far away from their purpose, namely falah. The implementation of values not based on principles will tend to bring with it the normative economics, which would cause it trapped into injustice. While the implementation of values on the Islamic economic development is based on the five universal values, namely akidah (belief), 'adl (justice), nubuwwah (prophetic), khilafah (the government), and ma'ad (results). The five principles are used as the basis for building theories of Islamic economics. But strong and adequate theories not applied into a system will make the Islamic economics just as the study of science without giving positive impact on the economic life. Therefore, based on the five universal values, the three derivative principles should be built into the characteristics and the forerunner of the Islamic economic system. The Islamic economic system makes sure that there are no economic transactions that are contrary to the Shari'a. But business performance depends on the man behind the gun. For that reason, the economic actors within this framework could be held by non-Muslims. The Islamic economics could only be developed if the mindset and behavior of Muslims are already itqan (diligent) and ihsan (professional). It "may be" one of the secrets of the Prophet's statement, saying "Truly I was sent to perfect good character". Because good character could be an indicator of knowing good or bad behavior in determining both the success and the failure of business itself.

Analysis of Financial Performance of Public Sector Banks in India: CAMEL

2020 ◽  
pp. 097674792096686
Author(s):  
Yudhvir Singh ◽  
Ram Milan
Keyword(s):  
Public Sector ◽  
Banking Sector ◽  
Positive Impact ◽  
Secondary Data ◽  
Capital Adequacy ◽  
Factors Affecting ◽  
Public Sector Banks ◽  
The Government ◽  
And Performance ◽  
Asset Quality

Public sector banks have been merged by the government in the last few years. This is the rationale behind conducting this study. The purpose of this article is to determine the factors affecting the performance of public sector banks in India and the interrelationship between bank-specific determinants and performance of public sector banks. In this article, we shall analyse the financial data of all the public sector commercial banks for a period spread across 11 years (2009–2019); Capital adequacy, Assets quality, Management efficiency, Earning, and Liquidity (CAMEL) has been used as a performance determinant; system generalised method of moments (GMM) analysis has been used to find the effect of determinants on the performance measurement of public sector banks; and CCA (canonical correlation analysis) has been used to find the interrelationship between the bank-specific determinants and the performance of public sector banks. The finding has important implications in terms of performance in the banking sector. Certain limitations of this study are: It is based on secondary data. The study only covers the financial aspects and not the non-financial aspects. It is found that the asset quality is negatively related with performance of public sector banks. Liquidity and inflation are inversely related to performance of public sector banks in India. Capital adequacy is positively related with banks’ performance, but inversely related with banks’ interest margin. GDP growth has a significant positive impact on banks’ performance, but inversely related with banks’ interest income. Inflation rate is inversely related with banks’ performance. Banking sector reforms are insignificantly related with banks’ performance.

scholarly journals The Relationship between Strategic Orientation, Service Innovation, and Performance in Hotels in Angola

2021 ◽  
Vol 13 (11) ◽  
pp. 6256
Author(s):  
Gerdina Handa Serafim ◽  
José Manuel Cristóvão Veríssimo
Keyword(s):  
Developing Countries ◽  
Customer Orientation ◽  
Positive Impact ◽  
Group Analysis ◽  
Strategic Orientation ◽  
New Business ◽  
Competitor Orientation ◽  
And Performance ◽  
Technology Orientation ◽  
The Impact

This paper aims to investigate the impacts of customer orientation, competitor orientation, learning orientation, technology orientation, and entrepreneurial orientation on hotel innovation and performance. Data from 69 hotels in four Angolan provinces were analyzed using the partial least squares (PLS) approach and multi group analysis. The results show that learning and entrepreneurial orientations have a positive impact on hotel innovation. As anticipated, innovation has a positive impact on performance. According to the multigroup analysis, only the hotel category has a moderating effect on performance. Results suggest that hotels in developing countries could add value to both customers and shareholders by promoting new services and exploring new business opportunities. To the best of our knowledge, this is one of the few studies that has researched the impact of strategic orientation on hotel innovation and financial performance in developing countries.

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