scholarly journals Social Networks in Modern Russia: Scale, Structure and Functioning Mechanisms

2021 ◽  
Vol 9 (4) ◽  
pp. 42-60
Author(s):  
Anastasia Karavay
Keyword(s):  
Social Networks ◽  
Social Inequalities ◽  
Positive Impact ◽  
Russian Society ◽  
Resource Exchange ◽  
Resource Potential ◽  
Mutual Help ◽  
High Resource ◽  
Mechanisms Of Formation ◽  
Soviet Russia

In the article, based on the data of the Institute of Sociology of the FCTAS RAS in 2021, it is shown that most representatives of mass segments of the population have access to resource exchange in social networks and only 16% of them are completely excluded from it. It is also demonstrated that the resource potential of the networks of representatives of these layers is in most cases limited to simple monetary types of help. At the same time, the structure of the networks is asymmetric – there are fewer donors in them than recipients. It is shown that among the participants of social networks there are “pure recipients” who receive aid, but do not provide it, and donors are heterogeneous in their resource potential, and three quarters of them have it at a very low level. It is also recorded that the basis of resource exchange in Russian networks is approximately 7% of the population, which can be described as high-resource donors. They not only help others, but also receive help from networks, moreover, they are the main beneficiaries of membership in networks. As a result of this structure and principles of functioning, social networks tend to deepen social inequalities rather than smooth them out. The mechanisms of formation and functioning of social networks are related to the opportunities for close communication of their participants and their lifestyle in general. The pandemic had a positive impact on mutual help in Russian society, which was expressed in increasing access to resource exchange in networks, converting it into real help and expanding the prevalence of previously atypical forms of social network development for post-Soviet Russia.

REVIEW: WITTENBERG, E.YA. (2020), SOCIAL RESPONSIBILITY OF AUTHORITIES. RGGU, MOSCOW, RUSSIA

2021 ◽  
pp. 117-122
Author(s):  
Irina E. Khanova ◽  
Keyword(s):  
Social Responsibility ◽  
Social Inequalities ◽  
Russian Society ◽  
State University ◽  
State Institutions ◽  
Fair Competition ◽  
Russian State ◽  
The Social ◽  
Soviet Russia ◽  
Theoretical Issues

The monograph submitted for review is the second one in the author’s planned series of three books on the social responsibility of businesses, authorities, and civil society. In 2011, the publishing centre of Russian State University for the Humanities published the first monograph in that series of the author, Social Responsibility of Businesses in the post-Soviet space, in which the large empirical material showed complex factors for the formation of social responsibility of businesses in the post-Soviet countries in the course of business activities in the economic, political, and social spheres. The second work of the author called Social Responsibility of Authorities is a complex work, which presents a critical analysis of the social responsibility of the authorities in post-Soviet Russia for the selection of goals and ways of the country development, for the degree of and price for achieving the goals, and for the quality, results, and impact of implemented system change affecting all spheres of public life. The monograph considers a number of theoretical issues: the genesis and development of the basic concepts for social responsibility of authorities, its criteria and indicators, the causes of irresponsibility of authorities, the boundaries and responsibilities of state institutions, the questions of forming the shared social responsibility in all its subjects (authorities, businesses, and society). The author analyses the social responsibility of the authorities in the field of economic policy (stages and processes of privatisation, creating conditions for fair competition and innovative development), in the modernisation of Russian society (achievements and shortcomings in the fight against poverty, in the formation of the middle class, in evening out excessive social inequalities), and also analyses measures for the development of democracy.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

Maintaining behavior and ability to anticipation in youth in social networks

2021 ◽  
pp. 153-161
Author(s):  
Nataliya Zavatska ◽  
Vadim Zavatskyi
Keyword(s):  
Social Networks ◽  
Achievement Motivation ◽  
Dynamic Equilibrium ◽  
Positive Impact ◽  
Coping Behavior ◽  
Well Being ◽  
Self Organization ◽  
Life Strategies ◽  
Life Changes ◽  
Value Functional

The article proposes socio-psychological program for the development of anticipation of personality in terms of life changes, based on the principles of interconnection, continuous variability, dynamic equilibrium, irreversibility, relativity, self-organization, expansion, structuring, situational expediency, and differentiation in correctional development -, socio- and pathogenesis of the subjects. A significant increase in the level of personal-situational, spatial, general anticipatory ability in groups of young people and youth, increase in their internality of subjective control, general meaningfulness of life, focus on goals and effectiveness of life and the positive impact of these variables on prognostic competence and level of social maturity. According to the results of approbation and implementation of the program, the increase of attachment capacity is determined by its personal-situational and general components; dynamics of semantic systems at the content, structural, value, functional levels; constructive life strategies and internality, as well as the flexibility of coping behavior of the subjects in middle and late adulthood, which helped to increase their psychological well-being. The correctional and developmental work carried out within the program allowed to increase the level of anticipation ability in persons with manifestations of social maladaptation (according to the considered nosology), which ultimately affected the growth of achievement motivation, activity of life strategies; significant reduction of disintegration between value and accessibility in various spheres of life; multivariate forecasting and planning of events, in particular in the context of life changes, and to improve their social functioning in general. Key words: personality, mastery behavior, anticipation, social networks.

scholarly journals Impact of the Peace Agreement on the social determinants of health in Colombia

2021 ◽  
Vol 74 (2) ◽  
Author(s):  
Edna Johana Mondragón-Sánchez ◽  
Reinaldo Gutiérrez Barreiro ◽  
Marcos Venícios de Oliveira Lopes ◽  
Ana Karina Bezerra Pinheiro ◽  
Priscila de Souza Aquino ◽  
...  
Keyword(s):  
Social Determinants Of Health ◽  
Social Determinants ◽  
Social Inequalities ◽  
Positive Impact ◽  
Peace Process ◽  
Determinants Of Health ◽  
Structural Determinants ◽  
Peace Agreement ◽  
The Social ◽  
The Impact

ABSTRACT Objectives: to analyze the impact of the Colombian Peace Agreement on the structural social determinants of health. Methods: a descriptive, ecological study, based on documentary data from 2008 to 2018. The records of victims, epidemiological indicators, and structural social determinants of health in Colombia were analyzed. Results: there was a correlation between the period in which the Peace Agreement process was developed and the indicators of structural determinants in health with p<0.05. With the Poisson regression analysis, the favorable correlations between the peace process and the determinants were confirmed, besides allowing the understanding of the changes in these indicators before the Peace Agreement. Conclusions: the implementation of the peace process has a positive impact on structural social determinants of health, which is observed by the beginning of the decrease of economic, educational, health, and social inequalities and inequities, a fact that offers the possibility of living in peace.

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

The evolution of policing in post-soviet Russia: Paternalism versus service in police. Officers’ understanding of their role

2018 ◽  
Vol 51 (3) ◽  
pp. 215-229 ◽  
Author(s):  
Olga Semukhina
Keyword(s):  
Civil Society ◽  
Police Officers ◽  
Early Period ◽  
The State ◽  
Retention Rates ◽  
Soviet Period ◽  
Russian Society ◽  
Institutional Identity ◽  
Soviet Russia ◽  
Second Period

This paper examines two interrelated issues: the role of police as an institution of Russian society and their role during the past 25 years. This research is based on a series of indepth interviews conducted by the author in 2014–2016 with former and current police officers in three Russian cities. The paper traces changes in the perceived institutional roles of the Russian police by comparing police officers’ views during three periods: early through mid-1990s, late-1990s through mid-2000s, and mid-2000s through 2010s. The study reports that, during the early period, Russian police were disfranchised from the state and this abandonment was a source of institutional identity crisis for law enforcement officers who remained on the job. This process was coupled with high levels of job dissatisfaction and the overall feeling of “abandonment” of police by the state.At the same time, it was during this post-Soviet period, when ideas of policing as a service to the society were introduced and sometimes entertained among the professional circles of police officers and other government officials. Furthermore, this period was marked by continuous, though often sporadic, institutional reforms and anti-corruption measures.In the second period, the Russian police were slowly engaging back into the state-building process, which caused increased job satisfaction and better retention rates. At the same time, the second period signified a decline of the “police as service” ideology and the comeback of paternalistic views on policing. During this time, the government’s efforts to reform police and anti-corruption measures became systemic and better organized. Also, in the second period, members of the civil society became more active in demanding public accountability and transparency from the Russian police.Finally, the modern period of police development presents a case in which the institutional identity of the Russian police has been clearly connected to the state’s capacity. This process is coupled with increased paternalistic views among police officers and a failure of “police as a service” doctrine. In such an environment, the efforts by a maturing civil society to demand public transparency and accountability of the police are often met with hostility and anger. The paper concludes that further development of the Russian police depends on the role that they will play within the modern Russian state.

The importance of CSR practices carried out by sport teams and its influence on brand love: the Real Madrid Foundation

2018 ◽  
Vol 14 (1) ◽  
pp. 61-79 ◽  
Author(s):  
Verónica Baena
Keyword(s):  
Social Networks ◽  
Design Methodology ◽  
Positive Impact ◽  
Experiential Marketing ◽  
Brand Love ◽  
Content Type ◽  
The Real ◽  
The Social ◽  
Sport Teams ◽  
Corporate Social

Purpose This paper aims to to provide a better understanding of the effect that the corporate social responsibility (CSR) practices might have on brand love. It also analyzes the importance of making supporters be aware and involved in such initiatives. Design/methodology/approach This study focuses on the Real Madrid Foundation, which is the most followed charitable sport institution worldwide. Data have been collected through a survey that was available online from January through April 2016. Participation has been solicited among the supporters of Real Madrid on fan sites. This produced a total of 402 completed questionnaires. In addition, the Managing Director of the Real Madrid Foundation has been interviewed. Findings The CSR activities carried out by the team positively influence fan commitment toward the club. Keeping the supporters updated about such initiatives through social networks also helps to increase the bonds between the club and its followers. Moreover, the fans’ use of the club’s website and their involvement in the club’s CSR activities may have a positive impact on the love the supporters profess toward the team’s brand. This claim, however, must be treated with some caution because it has not been proved to be statistically significant. Originality/value This study suggests that developing a website is not enough to get brand love from supporters. Experiential marketing does not seem to have statistical impact on brand love either. Conversely, the CSR actions and the use of social networks to keep followers updated about the social initiatives carried out by the team do provide new opportunities to achieve an emotional attachment toward the club and therefore, positively affect brand love.

Mediating Role of Interpersonal Interactions Between Chinese Farmers' Social Networks and their Subjective Well-Being

2018 ◽  
Vol 46 (5) ◽  
pp. 721-732 ◽  
Author(s):  
Jianjun Zhang ◽  
Yang Xu ◽  
Yu Hou
Keyword(s):  
Social Networks ◽  
Rural Areas ◽  
Positive Impact ◽  
General Social Survey ◽  
Well Being ◽  
Psychological Needs ◽  
Mediating Effect ◽  
Subjective Well Being ◽  
Interpersonal Interactions ◽  
The Impact

As more than half the population of China lives in rural areas, farmers' subjective well-being is important to the maintenance of socialism in the countryside and the Chinese people's target of comprehensively building a prosperous society. Using data collected in the 2012 Chinese General Social Survey, we built a regression model to examine the impact of farmers' social networks on their subjective well-being, and the mediating effect of their interpersonal interactions on this relationship. Results showed that farmers' social networks had a positive impact on their overall subjective well-being, which was, in turn, mediated by their interpersonal interactions. Farmers with well-developed social networks tended to have effective interpersonal interactions that satisfied their social psychological needs and enhanced their subjective well-being. Our findings provide a valuable reference for enhancing the subjective well-being of farmers in China.

A Failed Environmental Turn? Khrushchev’s Thaw and Nature Protection in Soviet Russia

2013 ◽  
Vol 40 (2) ◽  
pp. 167-189 ◽  
Author(s):  
Laurent Coumel
Keyword(s):  
Environmental History ◽  
State Committee ◽  
Russian Society ◽  
State University ◽  
Nature Protection ◽  
Social Organizations ◽  
The Creation ◽  
Soviet Russia ◽  
Academy Of Sciences ◽  
Moscow State University

This article aims to identify a “Thaw” in Soviet environmental history. Focusing on the attempts from some actors, above all writers and scholars of the Academy of Sciences to promote an ambitious law at the all-Union level in the second half of the 1950s, it uses new evidences from the central Russian archives to show the existence of an offensive by activists and experts in this field, but also their failure to obtain the creation of a unified state committee of ministerial rank. If the All-Russian Society for the Protection of Nature (VOOP) was sidelined in this battle, the 1960 Law on Nature Protection was significant for its members. It cited the VOOP as the main organ of control in the environmental field, and created an opportunity for new “social organizations” to emerge in the country: the Brigades for Nature Protection (DOP), the first of which was created at Moscow State University.

Society and transition in post-Soviet Russia

1999 ◽  
Vol 32 (2) ◽  
pp. 175-193 ◽  
Author(s):  
Richard Ahl
Keyword(s):  
Public Opinion ◽  
Social Environment ◽  
Economic Reform ◽  
Social Groups ◽  
Political Life ◽  
Russian Society ◽  
Foreseeable Future ◽  
Economic Issues ◽  
Differences Of Opinion ◽  
Soviet Russia

Applying traditional notions of the concept ‘political cleavage’ to Russian society is premature. Judicious analysis of public opinion data demonstrates that, despite any statistically significant differences of opinion that may exist, major Russian social groups have substantively similar attitudes toward economic reform. As economic issues are likely to dominate political life in Russia for the foreseeable future, the homogeneity of opinion on those issues minimizes the potential for socially based political cleavages. This social environment weakens the rationale for adherence to democratic institutions, which are essentially a means for peaceful mediation of societal conflicts.

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