scholarly journals E-marketing as a tool for promoting towns

2020 ◽  
Vol 82 (1) ◽  
pp. 360-364
Author(s):  
A. A. Bukova ◽  
L. A. Zazykina
Keyword(s):  
Business Environment ◽  
Small Towns ◽  
Small City ◽  
Investment Climate ◽  
Small Cities ◽  
Doing Business ◽  
Real Process ◽  
Electronic Marketing ◽  
Marketing Methods ◽  
Traditional Approaches

Small towns are gradually integrating into the Russian socio-economic system and are forced to increasingly participate in the competition for offering quality living conditions for citizens, attracting investments and the necessary workforce. Priority of the marketing concept in choosing approaches for the development of small cities was determined. In achieving the goals pursued by the marketing of a small city, an important role belongs to entrepreneurship as a catalyst for the economic activity of this subject. It should be borne in mind that a developing small business does not compensate for what was lost as a result of market transformations of past decades in cities that have lost the functions of enterprises of a city-forming base or transport and logistics centers, if it does not apply all the possibilities of modern marketing methods and tools. Traditional approaches to doing business in these conditions cannot fundamentally solve the problems of reviving the economy of a small city and require changes. The development of such forms of business as electronic marketing may be an opportunity to enter new markets and reduce tension in the labor market. The development of small towns requires special procedures: improving the image of the administrative-territorial formation and increasing competitiveness with the help of marketing tools and technologies. The use of electronic marketing is changing the entire business environment of a small city. As a result, the investment climate rises and the welfare of the subject increases. Electronic marketing adds factors such as round-the-clock availability, completeness of information and the presence of feedback (in the form of feedbacks), interactivity, instant reaction and constant updates, as well as other advantages of the virtual environment in the real process of promoting the territory.

URBAN PLANNING CONCEPT OF FORMING AN ARCHITECTURAL AND SPATIAL SOLUTION FOR AN ENTRANCE SIGN TO A SMALL CITY

2021 ◽  
Vol 98 (6) ◽  
pp. 73-81
Author(s):  
A.V. SHUTKA ◽  
◽  
E.I. GUREVA ◽  
Keyword(s):  
Urban Planning ◽  
Urban Development ◽  
Small Towns ◽  
Small City ◽  
Small Cities ◽  
Cultural Economic ◽  
History Of ◽  
Planning Concept

Variants of architectural, spatial, and compositional solutions of entrance signs in small towns are considered. The article analyzes the features of architectural and artistic, structural, and compositional solutions of the entrance sign, as well as the use of finishing materials. The urgency of development of small cities taking into account the historical, cultural, economic characteristics and achievements of the district, as well as symbols of culture and long history of the region in the context of solving problems of urban development. The requirements for the assessment of each characteristic indicator that affects the identification of new architectural, artistic and aesthetic possibilities for the representation of the symbol at the entrance to a small city are given.

Small-City Greek Confectioners

Sweet Greeks ◽  
2020 ◽  
pp. 137-157
Author(s):  
Ann Flesor Beck
Keyword(s):  
Real Estate ◽  
Small Towns ◽  
Community Leaders ◽  
Small City ◽  
Greek Orthodox ◽  
Small Cities ◽  
Central Illinois

Chapter 7 focuses on the smaller cities in central Illinois where Greek immigrant confectioners settled and established small Greek communities, centered on the Greek Orthodox churches that were funded and supported by the Greek confectioners and other successful Greek businessmen and community leaders. Unlike the small towns where only one or sometimes two Greeks might open a candy store, these small cities often had several, such as Springfield, which had as many as ten to fifteen Greek confectioners around 1920. Many of these Greek entrepreneurs took their earnings and bought real estate or opened other businesses. The most famous of these were Gus and Louis Kerasotes, who went from making candy to opening the first of what became a nationwide chain of movie houses.

scholarly journals CREATIVE INITIATIVES OF THE POPULATION OF SMALL CITIES IN THE PERM REGION

2020 ◽  
Author(s):  
Базарьева Лилия ◽  
Keyword(s):  
Rural Population ◽  
Small Towns ◽  
Small City ◽  
Rural Settlements ◽  
Small Cities ◽  
Modern Life ◽  
Close Relationship ◽  
Special Weight ◽  
Relationship Of ◽  
Perm Region

The article describes the manifestation of creative initiatives of the population of small towns of the Perm Territory in various aspects of modern life. It is emphasized that small cities have a special weight of historical and cultural plan. The article reflects the close relationship of small towns with villages and rural settlements in the administrative, cultural and socioeconomic terms. The example of a number of small cities in the Perm region shows the manifestation of creative initiatives of the population in different spheres of life of a small city and their impact on the sociocultural condition of the rural population.

WAYS TOWARDS ADVANCED AUTOMATIC MEASURES TO PREVENT VAT EVASION

2018 ◽  
Vol 1 (11) ◽  
pp. 102-118
Author(s):  
Andrew Vadimovich Grona
Keyword(s):  
Accounting System ◽  
Investment Climate ◽  
Administration System ◽  
Doing Business ◽  
Key Points ◽  
Ministry Of Finance ◽  
Finance Department ◽  
Tax Payers ◽  
Electronic Administration ◽  
New Criteria

This paper intends to bring a view on possible measures, which the Cabinet of Ministers and Finance Department of Ukraine are authorized to implement. These measures concern introducing new criteria for evaluating the level of risks, sufficient for stopping a registration of tax invoices/adjustment calculations, depending on a kind of the stated goods’ issue. Both the criteria and implementation of those are based on the information, received from an au- tomated VAT payers’ inventory accounting system, necessary for creationas a component of VAT electronic administration system. The paper brings a view on measures, intended to automate a processof reviewing tax payers’ written expla- nations by the SFS committee, established in accord to FDU’s order # 566 on 13.06.2017. In addition, some automatic measures to prevent realizing the “twist- ing” operations have been proposed in the paper. It was noted that the procedure for stopping the registration of risky tax invoices was introduced as a means of automatically preventing such a widespread VAT avoidance scheme as a “twist” for all goods, and not just for fuel. In this article, under the risky tax billing/ adjustment calculations, it is proposed to understand such tax invoices/adjust- ments calculations that satisfy the approved criteria of the Ministry of Finance to assess the degree of risk sufficient to stop their registration. It is noted that the principle of indiscretion has already been established in Ukraine. It is estab- lished prematurely, since it is not yet backed up by effective automatic measures to prevent VAT deviations. The real implementation of this principle is one of the key points in improving the investment climate and implementing economic re- forms in Ukraine. It will sharply increase the level of freedom of doing business in Ukraine, will open the way for an automatic VAT refund procedure and deprive enterprises of unreasonable checks that are carried out in connection with the detection of tax breaches by their counterparties (and, more often, counteragents of their counterparties).

“Small town” entrepreneurial ecosystems

2017 ◽  
Vol 9 (3) ◽  
pp. 238-262 ◽  
Author(s):  
Philip T. Roundy
Keyword(s):  
Economic Development ◽  
Small Town ◽  
Small Towns ◽  
Urban Centers ◽  
Small Cities ◽  
Policy Makers ◽  
Content Type ◽  
Developed Economies ◽  
Entrepreneurial Ecosystems ◽  
Economic Landscape

Purpose Entrepreneurial ecosystems are receiving growing attention from scholars, practitioners and policy-makers in both developed and developing countries. Studies of this phenomenon have focused almost exclusively on ecosystems in large, urbanized regions and metropolitan areas, located primarily in developed economies. However, the prevalence of small cities across the globe and the increasing acknowledgment that entrepreneurship in small towns is a key determinant of their economic development and rejuvenation suggests that entrepreneurial ecosystems research would benefit from a broader lens of inquiry. Thus, the purpose of this paper is to introduce a framework for studying entrepreneurial ecosystems in small towns. Design/methodology/approach This conceptual paper introduces the concept of small town entrepreneurial ecosystems (STEEs), draws from a wide-ranging set of disciplines to delineate the ways in which small town ecosystems are similar to and different than their larger counterparts and theorizes about several strategies STEEs use to overcome their limitations. Findings It is theorized that entrepreneurship in small cities is best conceptualized as the outcome of an ecosystem, which means that although small towns may not have some of the same key components as entrepreneurial ecosystems in large urban centers, other elements of the ecosystem may be able to bolster these deficiencies. It also suggests that those attempting to create or develop small town ecosystems may need to be entrepreneurial in the way they attract, view and utilize resources. Finally, it is theorized that small cities may be able to engage in several strategies to overcome their limitations and create vibrant entrepreneurial communities. Originality/value The theory developed produces implications for scholars focused on entrepreneurial ecosystems, economic development and emerging economies and suggests practical implications for policy-makers and development organizations seeking to improve the economic landscape of small cities.

scholarly journals On corporate risk management practices in Romanian companies

2009 ◽  
Vol 3 (5-6) ◽  
pp. 85-89
Author(s):  
Alexandra Horobet ◽  
Sorin Dumitrescu ◽  
Cosmin Joldes
Keyword(s):  
Risk Management ◽  
Management Practices ◽  
Business Environment ◽  
Management Systems ◽  
Corporate Risk Management ◽  
Management Approaches ◽  
Traditional Approaches ◽  
Corporate Risk

The purpose of this paper is to provide an understanding of corporate risk management practices in Romanian companies, by investigating the risk management approaches Romanian companies take. Our main findings are that Romanian managers are not aware of the magnitude of exposure their companies have to various types of risk – hazard, operational, financial and strategic risks, while they are able to manage rather well all these risks, even the ones that have the lowest impact on the business. At the same time, risk management systems employed by Romanian companies are rather inarticulate and based on traditional approaches towards risk management, which might represent by itself a major source of risk, given the complexity of the business environment they face.

scholarly journals IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto
Keyword(s):  
Competitive Advantage ◽  
Business Environment ◽  
Product Packaging ◽  
Doing Business ◽  
Business Excellence ◽  
Retail Strategy ◽  
Retail Business ◽  
The Many ◽  
Product Sales ◽  
Internal And External Factors

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan

scholarly journals Lithuania’s Competitiveness: Myths, Realities and Perspectives

Ekonomika ◽  
2008 ◽  
Vol 84 ◽  
Author(s):  
Jekaterina Rojaka
Keyword(s):  
International Comparisons ◽  
Business Environment ◽  
Global Competitiveness ◽  
Doing Business ◽  
National Competitiveness ◽  
Economic Trends ◽  
World Economic ◽  
Business Entities ◽  
National Programs ◽  
Individual Economy

In recent years, the concept of national competitiveness and favourable business environment is broadly associated with economic development. The countries are increasingly paying attention to their competitiveness on global markets by promoting national programs and founding institutions aimed at tackling competitiveness issues. A number of leading international organizations, research institutes and business entities carry out global comparative studies on nation’s competitiveness. However, the global competitiveness ranking results are often inconsistent with economic trends. This raises a question whether the international competitiveness ran kings provide a proper guidance for an individual economy in improving the business environment. The paper aims at revealing the factors behind the discrepancies in evaluating a national competitiveness by international institutions and national agents. The analysis is based on the datasets of two influential publications - Doing Business (the World Bank) and Global Competitiveness Report (World Economic Forum). The study was enriched by a questionnaire, specially tailored to assess the most problematic issues in measuring the business and investment environment. The research has shown that the international comparisons only partially correspond to the national perception of competitiveness. The paper also addresses policy insights for enhancing Lithuania’s competitiveness.

scholarly journals Environmental Risks: Doing Business In China

2011 ◽  
Vol 7 (1) ◽  
Author(s):  
Jack Ethridge ◽  
Treba Marsh ◽  
Esther Bunn
Keyword(s):  
Financial Reporting ◽  
Financial Statements ◽  
Risk Process ◽  
Business Environment ◽  
Environmental Risks ◽  
Internal Factors ◽  
Audit Risk ◽  
Factors Affecting ◽  
Doing Business ◽  
Business In China

Planning and conducting the audit of financial statements involves understanding the entity and the environment in which it operates.  First and foremost this requires identifying the risks faced by the entity.  Identifying these risks can be a complex and difficult task since the auditor needs to not only understand the entity’s risk process but also independently understand the risks facing the firm.  Tackling this task will involve a comprehensive review of the external and internal factors affecting the business.  It is possible many identified business risks are related to financial reporting risk and ultimately to audit risk.  Therefore, the auditor must understand the linkage between risks, controls and the audit.  The objective of this paper is to examine the risks faced by U.S. companies conducting business in China.  This paper attempts to identify a wide array of risks faced by U.S. companies to demonstrate how important it is for the company and the auditor to understand the business environment.

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