scholarly journals Age-friendly Advertising: A Qualitative Research on the Romanian Silver Consumers

2017 ◽  
Vol 19 (2) ◽  
pp. 29
Author(s):  
Alina Duduciuc
Keyword(s):  
Older Adults ◽  
Qualitative Research ◽  
Major Aspect ◽  
Quantitative And Qualitative Research ◽  
Depth Interviews

As consumption has become a major aspect that characterizes the life of people currently aged 55 and older, fervent public and academic debates have been raised around the accurate portrayal of seniors in advertising. While most of the previous quantitative and qualitative research highlighted the inappropriate ways of representing elders and the unsuitable framing of advertising claims, little research has been done so far to understand which are seniors’ expectations regarding their portrayal in current advertising campaigns. Based on in-depth interviews with Romanian adults of the 55+ generation, this paper investigates how seniors understand ageing with respect to the manner in which they have been depicted in nowadays advertising and what are the detailed features of the offensive or inoffensive advertising campaigns targeting them. The findings revealed that participants that lost their status during ageing favor the use of chronological rather than cognitive images of their age. Additionally, the running of the natural surroundings in advertising were found as empowering for both the young and the older adults of our research.

Competitive Sport and Aging: The Need for Qualitative Sociological Research

2006 ◽  
Vol 14 (4) ◽  
pp. 365-379 ◽  
Author(s):  
Rylee Dionigi
Keyword(s):  
Older Adults ◽  
Qualitative Research ◽  
Sociological Research ◽  
Competitive Sport ◽  
Making Sense ◽  
Interpretive Analysis ◽  
Older Athletes ◽  
Masters Athletes ◽  
Developed World ◽  
Depth Interviews

The number of older athletes is growing with the aging of populations across the developed world. This article reviews studies from a variety of disciplines that focus specifically on the motives and experiences of older adults competing in physically demanding sports at events such as masters and veterans competitions in Australia or the Senior Olympics in North America. It is shown that the majority of research into this phenomenon has taken a quantitative approach or failed to consider older athletes’ experiences in the context of broader sociocultural discourses. Therefore, using the author’s research into the experiences of older Australian masters athletes as a catalyst, the need for and strength of sociological qualitative research in this area is discussed. The use of qualitative methods, such as in-depth interviews and observations, and interpretive analysis provided alternative ways of making sense of older adults and their relationship with competitive sport to what is typically found in the sport and aging literature.

scholarly journals OTT as New Platform of Cinema Exhibition: Opportunities and Challenges for Kannada Films

2021 ◽  
Vol 10 (1) ◽  
pp. 48-51
Author(s):  
N. Vinod Rao ◽  
R. Rajeshwari
Keyword(s):  
Qualitative Research ◽  
Film Industry ◽  
Online Surveys ◽  
Film Exhibition ◽  
Quantitative And Qualitative Research ◽  
The People ◽  
Research Questions ◽  
Film Making ◽  
Over The Top ◽  
Depth Interviews

COVID-19 pandemic has affected many areas including cinema exhibitions. Due to non-opening of cinema theatres film makers found the platform that is over-the-top (OTT). Before COVID-19 OTT was not able to compete with theatrical release. However, the pandemic situations changed the way of movie release through OTT platforms such as Netflix, Amazon Prime, Hot-star and others. The usage of OTT increased during the period of lockdown. According to Boston Consulting Group, subscriptions increased 60% and average watching hours increased to 14.5%. In the Kannada film industry, the well-known actor and producer Punith Rajkumar’s two films titled Law and French Biriyani were released on India's second largest OTT platform Amazon Prime during the lockdown period. In this context, this research tried to find prospects of Kannada film exhibition through OTT platform. The specific objectives are to explore the opportunities for releasing Kannada films through OTT, to study the challenges ahead in this way. The study used both quantitative and qualitative research methods. Online surveys conducted with structured questionnaires among 100 OTT users and in-depth interviews conducted among the people who are involved in film making from Kannada film industry to answer the research questions. This study would help filmmakers who are intended to release their film through OOT in future.

scholarly journals Older Latinx and African Americans’ Experiences of Civic Participation

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 727-728
Author(s):  
Laurent Reyes
Keyword(s):  
Older Adults ◽  
Qualitative Research ◽  
African American ◽  
African Americans ◽  
Civic Participation ◽  
Photo Elicitation ◽  
Future Studies ◽  
The Past ◽  
Marginalized Groups ◽  
Depth Interviews

Abstract By 2030 Latinx and African Americans are expected to be the largest non-White groups of older adults. In the past 20 years, older adults’ civic participation has received considerable attention. However, until now most scholarship has focused on formal volunteerism and voting, activities that remain inaccessible to many marginalized groups. As a consequence, other civic activities are going unrecognized. The aim of this study is to understand how civic participation is experienced throughout the lives of 24 African American and Latinx adults 60+ living in New Jersey. Because civic participation is a concept that has many names and meanings depending on culture, language, and history I employ photo-elicitation techniques followed by in-depth interviews to understand civic participation through participants’ lens. Findings from this study can serve to improve conceptualizations and measurements of civic participation for future studies and inform efforts to strengthen civic participation among these populations. Part of a symposium sponsored by the Qualitative Research Interest Group.

scholarly journals Integrating Quantitative and Qualitative Research Methods in Health Communication Research

2016 ◽  
Vol 3 (3) ◽  
Author(s):  
Prabhakararao Sampathirao
Keyword(s):  
Qualitative Research ◽  
Health Communication ◽  
Health Behaviors ◽  
Quantitative Research ◽  
Qualitative Data ◽  
Communication Strategies ◽  
Health Educators ◽  
Communication Research ◽  
Quantitative And Qualitative Research ◽  
Depth Interviews

Health Educators working to promote health behaviors have realized that mere quantitative research surveys alone not necessarily provide all of the data inputs that are needed to develop effective communication strategies. Therefore, qualitative methods such as focus groups and in-depth interviews, besides less precise, but useful semi-quantitative approaches, such as intercept surveys, have emerged as part of their research gamut. In an ideal Health Education/IEC program, researchers use both quantitative and qualitative data to provide a more complete picture of the issue being addressed, the target audience and the effectiveness of the program itself. The purpose of this paper is to look at how these two different research approaches can be integrated to inform the development of an effective social marketing program.

scholarly journals Top Five Ranking of Sharia Financial Acades with the Potential of Fraud (Case Study of Three Sharia Commercial Banks) In North Sumatera

2021 ◽  
Vol 4 (1) ◽  
pp. 613-625
Author(s):  
M. Yasir Nasution ◽  
Andri Soemitra ◽  
Wilchan Robain
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Focus Group ◽  
Commercial Banks ◽  
Group Discussion ◽  
Financial Contracts ◽  
Quantitative And Qualitative Research ◽  
North Sumatra ◽  
Depth Interviews

The purpose of this study was to find the top five rankings of sharia finance contracts with the potential for fraud (case study of three sharia commercial banks) in North Sumatra. This research uses a combination of quantitative and qualitative research methods, data analysis with Analytical Networking Process (ANP) techniques through Super Decision Software, conducting open and in-depth interviews with 9 respondents, Focus Group Discussion (FGD) with practitioners and sharia finance experts. In this case, it was found that the top five rankings of sharia financial contracts have the potential for fraud (a case study of three sharia commercial banks) in North Sumatra, namely Ijarah 23.34%, murabahah 14.86%, kafalah or kafalah bil ujrah 8.71%, musyarakah 8.22% and mudharabah 6.28%.

scholarly journals Procesos de exclusión a través de la inclusión subordinada: inmigrantes guatemaltecos en la frontera sur de México

2020 ◽  
Vol 32 ◽  
pp. 1-28
Author(s):  
Laura Itzel Ramírez Ramos ◽  
Dominga Austreberta Nazar Beutelspacher ◽  
Emma Zapata Martelo
Keyword(s):  
Qualitative Research ◽  
Social Exclusion ◽  
Participant Observation ◽  
Exclusion Processes ◽  
Men And Women ◽  
Survey Participant ◽  
Quantitative And Qualitative Research ◽  
Methods And Techniques ◽  
Southern Border ◽  
Depth Interviews

This document shows how, through precarious work on the Southern Border of Mexico, migrant men and women from Guatemala are inserted and contribute to the development of the border space in conditions of inequality (subordinate inclusion) with which social exclusion processes are generated and justified. Quantitative and qualitative research methods and techniques were used (a survey, participant observation and in-depth interviews). The results obtained allow us to conclude that on the Southern Border of Mexico the employment of impoverished laborers lacking protection and options is legitimized, before which neither States nor markets assume responsibilities.

Pedagang Kaki Lima, Profil Entrepreneurship Sejati, Pelaku Ekonomi Kerakyatan, Ciptakan Jiwa Kewirausahaan Mandiri

2019 ◽  
Vol 20 (1) ◽  
pp. 30-35
Author(s):  
Agus Prasetya
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Display ◽  
Job Seekers ◽  
Street Vendor ◽  
Street Vendors ◽  
The Social ◽  
Collection Data ◽  
Definition Of ◽  
Depth Interviews

This article is motivated by the fact that the existence of the Street Vendor (PKL) profession is a manifestation of the difficulty of work and the lack of jobs. The scarcity of employment due to the consideration of the number of jobs with unbalanced workforce, economically this has an impact on the number of street vendors (PKL) exploding ... The purpose of being a street vendor is, as a livelihood, making a living, looking for a bite of rice for family, because of the lack of employment, this caused the number of traders to increase. The scarcity of jobs, causes informal sector migration job seekers to create an independent spirit, entrepreneurship, entrepreneurship, with capital, managed by traders who are true populist economic actors. The problems in street vendors are: (1) how to organize, regulate, empower street vendors in the cities (2) how to foster, educate street vendors, and (3) how to help, find capital for street vendors (4) ) how to describe grief as a Five-Foot Trader. This paper aims to find a solution to the problem of street vendors, so that cases of conflict, cases of disputes, clashes of street vendors with Satpol PP can be avoided. For this reason, the following solutions must be sought: (1) understanding the causes of the explosions of street vendors (2) understanding the problems of street vendors. (3) what is the solution to solving street vendors in big cities. (4) describe Street Vendors as actors of the people's economy. This article is qualitative research, the social paradigm is the definition of social, the method of retrieving observational data, in-depth interviews, documentation. Data analysis uses Interactive Miles and Huberman theory, with stages, Collection Data, Display Data, Data Reduction and Vervying or conclusions.

scholarly journals A City Too Busy to Remember? Aging, Structural Violence, and the Politics of Forgetting in Atlanta’s Gentrification

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 393-393
Author(s):  
John Pothen ◽  
Keland Yip ◽  
Ellen Idler
Keyword(s):  
Older Adults ◽  
Structural Violence ◽  
Aging In Place ◽  
Healthcare Services ◽  
The Past ◽  
Critical Theories ◽  
Property Owners ◽  
Ongoing Development ◽  
The City ◽  
Depth Interviews

Abstract Can forgotten stories from the past inform a city’s future? As older adults continue to live longer and comprise more of the population than ever before, the suitability of gentrifying spaces for older adults aging in place is increasingly important. Critical theories of gentrification argue that remembering the experiences of older adults in this context - experiences of suffering, resilience, and structural violence - is essential to promote changes in support aging in place. In this study, we tell a story of individual experiences, structural violence, and aging in the ongoing gentrification of one neighborhood in southwest Atlanta. We construct this narrative through a qualitative analysis of 1,500 local newspaper articles from 1950 to the present day and 10 in-depth interviews with ex-residents of the neighborhood aged 65-87. Drawing on the theory of planetary rent gaps, we frame gentrification as a class struggle between property-owners and working class residents. We highlight the city government’s role as a facilitator for property-owners through projects including the Model City initiative, preparation for the 1996 Olympics, and ongoing development surrounding the Atlanta BeltLine. We show how these projects have affected the prospects for aging in place in general and, specifically, by affecting access to healthcare services. We share this story in an effort to combat the politics of forgetting and to inform a richer, more inclusive, and more equitable future for gentrifying spaces.

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