scholarly journals Advertising Challenges in the Ageing Society: The Preferences of the Regular Gym-goers towards Age Portrayals in Advertising

2018 ◽  
Vol 20 (1) ◽  
pp. 59
Author(s):  
Alina Duduciuc ◽  
Monica Bîră ◽  
Liora Zyrtec
Keyword(s):  
Body Image ◽  
Self Esteem ◽  
The Body ◽  
Middle Aged ◽  
Ageing Society ◽  
Aged People ◽  
Age Related ◽  
Body Weights ◽  
Media Research ◽  
Middle Aged Adults

Research studies from various disciplines including sociology, psychology, social psychology, marketing, advertising and media research have analyzed the representation of old-aged people in advertising, as well as the consumers’ habits of a targeted population aged 50 and over. Despite the availability of data on inappropriate depiction of seniors in media (including advertising), little research has been done so far to understand which are the seniors’ preferences regarding their portrayal in certain advertising campaigns. The aim of the current study was to explore the preferences of middle-aged adults toward the representation of old age in advertising. Specifically, we tested whether there is a relationship between the preferences of Romanians gym-goers (45-60 years) on age-related advertising and their body image. The results showed that the middle-aged adults prefer models that do not necessary match their age, that is the young older model. Our data also revealed that the choices for age representations in advertising were not associated with respondents’ body image emotions in certain contexts or situations. No significant relationship between body image and preference towards age-related representations in advertising was obtained. Additionally, the analysis of the data also revealed that compared to men, women are more likely to express displeasure with their body weights, and they believe the body image strongly impacts their self-esteem during life.

scholarly journals Self-Attitude and Body Image Satisfaction in Women with Alopecia at Different Stages of Chemotherapy

2020 ◽  
Vol 9 (2) ◽  
pp. 173-195
Author(s):  
A.G. Faustova ◽  
I.S. Vinogradova
Keyword(s):  
Body Image ◽  
Self Esteem ◽  
The Body ◽  
The Self ◽  
Body Image Satisfaction ◽  
Projective Technique ◽  
Human Figure Drawing ◽  
Human Figure ◽  
Figure Drawing ◽  
Experimental Group

Diagnostic and therapeutic procedures used in various oncological diseases are often accompanied by the unwanted and uncontrolled appearance defects. The presence of an acquired visible difference is a significant source of stress, which is often ignored. The aim of the study was to explore the relationship between self-attitude and body image satisfaction in women with alopecia undergoing chemotherapy for cancer of the reproductive system. The study involved 20 women (mean age 52,15 years) without alopecia who start a course of chemotherapy treatment, and 20 women (mean age 51,55 years) with alopecia provoked by 10-40 courses of chemotherapy. An empirical study was conducted at the Ryazan Regional Clinical Oncology Center. Respondents were asked to fill out the Scale for assessing the level of satisfaction with the own body (O.A. Skugarevsky), the Self-Attitude Questionnaire (S.R. Pantileev), and to perform the projective technique “Human Figure Drawing” (K. Machover, F. Goodenough). Based on the obtained empirical data, specific regression models were revealed for each sample, demonstrating the dependence of self-attitude on the self-assessment of various components of the body image. In the experimental group of patients without alopecia, an adaptive level of self-acceptance is underlied by the high self-esteem of the external appearance of the chest (p=0,028), ears (p=0,039), and hair (p=0,017). Self-attachment among respondents in this group is determined by self-esteem of the abdomen (p=0,037). In the experimental group of patients with alopecia, other components of self-attitude were the most significant. The level of self-accusation is determined by the self-esteem of the pelvic region (p=0,048), ears (p=0,043), and hair (p=0,047). The reflected Self-attitude is determined to self-esteem of the chest (p=0,029), back (p=0,032), and arms (p=0,027). The patterns revealed in each sample are confirmed by the results of the projective technique “Human Figure Drawing”. Women with cancer of the reproductive organs, both before and after chemotherapy, mainly pay attention to those components of the body image that are associated with femininity and physical attractiveness, as well as those that undergo severe changes in the process of radical treatment.

scholarly journals #BodyProudMums: Promoting Body Positivity through Brand Storytelling on Social Media

2020 ◽  
Vol 12 (2) ◽  
pp. 319-341
Author(s):  
Ruvira Arindita
Keyword(s):  
Social Media ◽  
Body Image ◽  
Body Satisfaction ◽  
Qualitative Content Analysis ◽  
Perinatal Period ◽  
Self Esteem ◽  
The Body ◽  
Body Appreciation ◽  
Body Image Satisfaction ◽  
Body Acceptance

Previous researches showed that there is relation between body image satisfaction and depression in perinatal period. Given this fact, it is important to educate and find ways to enhance mothers’ postpartum self-esteem and body satisfaction. For the last decade body image literature has risen and brought to new discussion about body positivity. This research focuses on women’s body positivity campaign presented by Mothercare called #BodyProudMums. The objective of this research is to identify the storytelling elements used to promote women’s body positivity campaign and whether the issue creates good brand story for Mothercare. The concepts used are body positivity, postpartum, brand storytelling, and social media with qualitative content analysis as research method. The unit of analysis are ten posts of #BodyProudMums campaign on @mothercareuk, while the samples are three randomly chosen posts. This research notes that the body positivity messages of body appreciation, body acceptance, and love, as well as broad conceptualization of beauty are carried out by the elements of storytelling namely: basic plots (the quest), archetype (the change master) with the following story objectives: communicating who they are, fostering collaboration, transmitting values and sparking action. There are only three out of four elements of good brand story present on the campaign. However, the absence of humor element is justified because of the nature of the postpartum story in which it shares mothers’ hardship and how they finally cope with it. Therefore, it can be said that the issue of mothers’ body positivity creates good brand story for Mothercare. Key words: positive body image, postpartum, brand storytelling, social media

scholarly journals Body Image Dissatisfaction in The Youth of India: And the Effects on Self-Esteem

2013 ◽  
Author(s):  
Bhawini Vasudeva
Keyword(s):  
Body Image ◽  
Body Shape ◽  
Body Image Dissatisfaction ◽  
Self Esteem ◽  
The Body ◽  
Short Version ◽  
Males And Females ◽  
The Impact ◽  
Sample Set ◽  
Number Of Males

The aim to conduct this research is to enlighten the impact of body image dissatisfaction on an individual’s self-esteem and to examine whether there is a gender difference in this case or not. There are a total of 220 numbers of participants, with equal number of males and females in the sample set. The tool that’d be using here is a modified short version of the Body Shape Questionnaire (BSQ) by Cooper et. Al. in the year in 1987 and The Rosenberg self-esteem scale by Morris Rosenberg (RSES) in the year 1965. The current research proved that whenever there’ll be higher body image dissatisfaction, it’ll result in less self-esteem. Other than that, it stated that females (M= 22.69 and SD= 3.64) have a higher mean score in body image dissatisfaction than and males (M=23.28 and SD= 3.6), therefore, the men have a higher mean score of self-esteem than females.

Incidence and risk of major heart diseases in middle-aged adults with moderate to severe vision impairment: a population-based cohort study

2018 ◽  
Vol 103 (8) ◽  
pp. 1054-1059 ◽  
Author(s):  
Chun-Mei Hsueh ◽  
Jing-Hwa Wey ◽  
Jong-Shiuan Yeh ◽  
Chien-Hua Wu ◽  
Tsan-Hon Liou ◽  
...  
Keyword(s):  
Cohort Study ◽  
Heart Diseases ◽  
Population Based ◽  
Vision Impairment ◽  
Major Adverse Cardiovascular Events ◽  
Research Database ◽  
Middle Aged ◽  
Visual Disability ◽  
Aged People ◽  
Middle Aged Adults

Background/aimTo estimate the incidence and risk of major adverse cardiovascular events (MACEs), including heart failure and ischaemic heart disease, among middle-aged people with a visual disability (VD).MethodsWe used a national health insurance research database to conduct a population-based cohort study from 1 January 2000 to 31 December 2013. Patients with VD aged 35~65 years were recruited. For each VD patient, five age-matched, sex-matched and comorbidity-matched patients were randomly selected and recruited as controls. Control patients had no documented disability.ResultsThis study recruited 978 patients with VD (mean age±SD, 55.1±7.8 years; 48.9% male) and 4677 controls. Compared with the same sex of the controls, women with VD had higher incidence of MACE 1 (7.9 vs 2.8/1000 person-years, p<0.001), MACE 2 (27.5 vs 16.9/1000 person-years, p<0.001), MACE 3 (3.7 vs 1.4/1000 person-years, p<0.005) and MACE 4 (4.5 vs 2.5/1000 person-years, p<0.05), and men with VD had higher incidence of MACE 1 (4.6 vs 2.0/1000 person-years, p<0.005). Compared with the controls, patients with VD had lower cumulative MACE 1~MACE 4-free probabilities and had an independently higher risk of MACE 1~MACE 4 during the 13-year study, yielding an adjusted hazard ratio range of 1.31~2.75. Those persons with VD who had diabetes and hypertension had greater risks of MACE 1~MACE 4.ConclusionsMiddle-aged adults with VD were at risk of MACEs. A programme for MACE prevention is important for middle-aged people with VD. This is especially true for women and for those who also have diabetes and hypertension.

Body Image As a Tool of Positive Socialization of Young Women with Reduced Self-Estimation

2020 ◽  
Vol 19 (3) ◽  
pp. 48-57
Author(s):  
D.V. Savchenko ◽  
◽  
S.N. Tereshchuk ◽  
Keyword(s):  
Social Networks ◽  
Body Image ◽  
Young Women ◽  
Scientific Knowledge ◽  
Self Esteem ◽  
The Body ◽  
Projective Method ◽  
Body Map

this article examines the body image as a tool for positive socialization of young women with low self-esteem. The study was conducted anonymously using social networks, the sample was made up of women aged 25–35. The methods of research were R. Secord’s methodology “Scale of attitude to the body”, the method of measurements by M. Feldenkrais, as well as the projective method “Body map”. The results obtained will help enrich scientific knowledge in the field of the psychology of physicality.

EFFECT OF EXPOSURE TO TELEVISION COMMERCIALS ON THE BODY IMAGE AND SELF-ESTEEM OF FEMALE ADOLESCENTS

2016 ◽  
Author(s):  
Olujide Adekeye ◽  
Ben Agoha ◽  
Sussan Adeusi ◽  
Gbadebo Adejumo ◽  
Eliizabeth Olowookere
Keyword(s):  
Body Image ◽  
Self Esteem ◽  
The Body ◽  
Female Adolescents ◽  
Television Commercials

scholarly journals The Influence of the Interface Button Design of Touch Screens on Operation and Interpretation by Elderly and Middle-Aged Adults

Designs ◽  
2019 ◽  
Vol 3 (3) ◽  
pp. 35
Author(s):  
Yeh Po-Chan
Keyword(s):  
Elderly People ◽  
The Elderly ◽  
Middle Aged ◽  
Aged People ◽  
Display Position ◽  
Ideal Image ◽  
Self Testing ◽  
Middle Aged Adults ◽  
Good Interpretation ◽  
The Ideal

Body function begins to decline in middle age, with changes becoming increasingly noticeable over time. With the popularization of educational and information technology, people know more about healthcare and are becoming accustomed to self-testing using health equipment. Technological changes are reflected in products, which present innovations including the switch from traditional to touch-controlled interface designs. This can cause difficulties in the interpretation and interface operation for older adults, who may be facing physiological and psychological alterations. Understanding users’ physiological limitations has become an important aspect of product design. This study explored the effects of physiological limitations on touch-screen operation in middle-aged and elderly people, specifically regarding button type, display position, and button size. A total of 64 participants were included in the study: 32 middle-aged people (aged 45–64 years) and 32 elderly people (65 years of age and older). Each participant was asked to complete 32 tasks (two button categories × four button sizes × four presentation positions). The results revealed no differences between the elderly and the middle-aged groups with regard to the interpretation of image buttons and text buttons; however, button size affected the operation and interpretation time. Middle-aged participants demonstrated good interpretation performance when the buttons were displayed in the upper or lower part of the screen, whereas elderly participants only had a good interpretation performance when the buttons were in the upper part. For both groups, the ideal image button size was 16 mm with a text font size of 22.

scholarly journals The Effects of Self-Esteem and Influence of Friends via Social Media on Body Image Amongst Children

2019 ◽  
Vol 10 (5) ◽  
pp. 40
Author(s):  
Arman Hj Ahmad ◽  
Izian Idris ◽  
Regina Moy Li Jing
Keyword(s):  
Social Media ◽  
Body Image ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Self Esteem ◽  
The Body ◽  
The Self ◽  
Snowball Sampling ◽  
Comparison Theory ◽  
The Government

Introduction: With the rise and fall of many communication platforms embedded into our everyday lives and the on-going maturity of the digitalization era, social media usage has tremendously increased over the past decade. The purpose of this research is to identify to what extent self-esteem and the influence of friends’ impact children's perception of their body image through social media and how powerful social media in influencing the body image of children.Methodology: The theoretical implication of this study is to expand the usage of Signalling theory, Sociocultural theory and Social Comparison theory towards better explaining children’s behaviours and the factors that impact children view of their body image. 282 children were recruited using the snowball sampling technique and data collected were analysed using Smart-PLS to see the impacts and relationship between all variables.Results: This study found that the self-esteem and friends do impacts body comparison on social media. However, the self-esteem is negatively correlated. The study also identified that there is a significance direct relationship between the direct impacts of self-esteem and friends towards the body image. On the other hand, the social media is found to have no direct impact on body image.Conclusion/- and Recommendations: This study provides a better insight for the government on the importance of regulation of advertisements particularly via social media and for the society at large to create a more socially supportive environment for adolescents to communicate and help them grow their mind-set on the acceptable and realistic standards of beauty as well as contributes to the existing knowledge on the role of social media and adds knowledge to how powerful social media in giving impacts to body image among adolescences.

scholarly journals Sex Differences in the Influence of Sleep on Body Mass Index and Risk of Metabolic Syndrome in Middle-Aged Adults

Healthcare ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 561
Author(s):  
Hyun-E Yeom ◽  
Jungmin Lee
Keyword(s):  
Metabolic Syndrome ◽  
Body Mass Index ◽  
Body Mass ◽  
Cross Sectional Study ◽  
Poor Sleep ◽  
Middle Aged ◽  
Cross Sectional ◽  
Aged People ◽  
Middle Aged Adults ◽  
The Impact

Poor sleep and obesity are intimately related to cardiovascular diseases. We aimed to examine whether the influence of sleep and body mass index (BMI) on the risk of metabolic syndrome (MetS) differed by sex in middle-aged people. It is a cross-sectional study of 458 Korean participants who completed self-administered surveys; the data were analyzed using the PROCESS macro for SPSS. We found that both sleep and BMI were significant predictors of MetS risk in women, particularly by the role of BMI connecting the impact of sleep to MetS risk. However, the association was not found in men, showing that BMI, but not sleep, was a significant predictor of MetS. This sex-related difference was due to different relationships between sleep and BMI, indicating that BMI was more dependent on sleep quality for women than for men. Therefore, a sex-specific approach to decrease the risk of MetS is warranted.

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