scholarly journals Strategi Marketing Media Cetak di Era Digital (Studi pada Majalah Sindo Weekly)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Desi Natalia ◽  
Muhammad Gafar Yoedtadi
Keyword(s):  
Marketing Strategy ◽  
World View ◽  
Digital Age ◽  
Marketing Strategies ◽  
The Internet ◽  
Depth Information ◽  
Media Convergence ◽  
Product Price ◽  
The Media ◽  
Fierce Competition

Development of the media today is very fast and fierce as well as increasingly fierce competition. The internet is one technology that can change the world view pattern. Consumers use the internet as a means of finding and getting the most up-to-date news. It is estimated that consumers access news through the internet every week. To be able to survive in this digital age, the right marketing strategy is needed. Marketing also helps in helping life magazines. One magazine that can still survive today is Sindo Weekly magazine. Sindo Weekly is a subsidiary of MNC Group which is still active in magazine printing and is sheltered by PT Hikmat Makna Aksara as a publisher. Sindo Weekly can survive using the media convergence strategy of having online and print editions. In addition, using media convergence, there are also several marketing strategies that are used to survive in the digital age. The marketing strategy used by Sindo Weekly is to use a mixed marketing strategy (product, price, promotion and promotion). This magazine has a special purpose which is to find out the types of marketing strategies used by Sindo Weekly magazine in the digital age. Using descriptive qualitative research to produce data from trusted informants. Data collection used in this research is to study case studies reporting comparative studies, field observations and literature studies. Researchers conducted interviews with speakers and observations with PT Hikmat Makna Aksara and used literature studies to obtain data such as company history, vision and mission and data in general. Researchers also use data analysis techniques to obtain in-depth information about research topics and also provide research to obtain important data. The core of this research is the Sindo Weekly marketing strategy magazine to survive in the digital era, namely media convergence and marketing strategies (products, prices, promotions, distribution).Perkembangan media saat ini sangat pesat dan disertai juga persaingan yang semakin ketat. Internet merupakan salah satu teknologi yang dapat merubah pola pandangan dunia. Pengguna internet menggantungkan pada situs untuk memperoleh berita. Dua sampai tiga pengguna internet mengakses situs untuk mendapatkan berita terbaru setiap minggunya. Untuk dapat bertahan di era digital ini dibutuhkan strategi pemasaran yang tepat. Marketing juga berperan dalam membantu kehidupan majalah. Salah satu majalah yang masih bisa bertahan saat ini adalah majalah Sindo Weekly. Sindo Weekly merupakan salah satu anak perusahaan dari MNC Group yang masih aktif dalam percetakan majalah dan dinaungi oleh PT Hikmat Makna Aksara sebagai penerbit. Sindo Weekly dapat bertahan dikarenakan menggunakan strategi konvergensi media yaitu memiliki edisi online dan edisi cetak. Selain, menggunakan konvergensi media, terdapat juga beberapa strategi marketing yang digunakan untuk bertahan di era digital. Strategi pemasaran yang digunakan Sindo Weekly yaitu menggunakan strategi marketing mix (produk, harga, promosi dan promosi). Penelitian ini bertujuan untuk melihat bagaimana strategi marketing majalah Sindo Weekly di era digital. Menggunakan metodologi penelitian kualitatif deskriptif untuk menghasilkan data dari narasumber terpercaya. Pengumpulan data dalam penelitian ini menggunakan  pendekatan studi kasus yaitu dengan metode wawancara, observasi dan studi literatur. Peneliti melakukan wawancara dengan narasumber dan observasi dengan mengunjungi PT Hikmat Makna Aksara serta menggunakan studi literatur untuk mendapatkan data seperti sejarah perusahaan, visi dan misi dan data pada umumnya. Peneliti juga menggunakan reduksi data, penyajian data dan kesimpulan. Dengan tujuan agar dapat memudahkan peneliti untuk mengutip data yang penting. Hasil dari penelitian ini adalah strategi pemasaran yang digunakan Sindo Weekly untuk bertahan di era digital yaitu konvergensi media, strategi produk, strategi harga, strategi promosi dan strategi distribusi.

scholarly journals Sistem Informasi Penjualan Label Printing pada PT. Citrajaya Labelindo

2020 ◽  
Vol 2 (3) ◽  
pp. 157-165
Author(s):  
Eni Pudjiarti ◽  
Muhammad Tabrani
Keyword(s):  
Marketing Strategy ◽  
Programming Language ◽  
The Internet ◽  
Product Price ◽  
Sound System ◽  
Space And Time ◽  
The Media ◽  
Development Methods ◽  
Internet Companies

In this day and age, it takes a sound system to increase sales. The increase or development of sales is the goal of each company. There's a lot to do to increase sales, including a good marketing strategy. It is necessary for a medium to publish information, whether information about the company or goods to be sold. One of the media that can use is the internet. Companies can use the internet as a tool to publish various information or can make sales online or called E-Commerce. With e-commerce information or deals can be accessed wherever and whenever customers need. E-Commerce is one of the technologies applied within PT. Citrajaya Labelindo. Based on the description above, the author tried to create a design label printing sales website that aims to promote and provide information about the product, product price and product details quickly and updated. The use of the website expected to expand the marketing reach of the product without being limited by space and time, so as to increase sales. The website-based sales system was developed using waterfall development methods, with the PHP programming language and database used being MySQL.

scholarly journals ANALISIS STRATEGI PEMASARAN PADA USAHA BATIK TANAH LIEK BUNDO KANDUANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 280
Author(s):  
Yunita Larasati ◽  
Rose Rahmidani
Keyword(s):  
Marketing Strategy ◽  
Local Governments ◽  
Personal Selling ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Product Price ◽  
West Sumatra ◽  
The Media ◽  
Marketing Methods ◽  
Depth Interviews

The purpose of this study was to determine the marketing strategies used by the Batik Tanah Liek Bundo Kanduang business in the city of Padang, West Sumatra. This research method is descriptive qualitative. The study was conducted using purposive sampling techniques as for the source and several key informants through the results of in-depth interviews or in-depth interviews and direct observations to the object of the researcher. Secondary data supporting this research were obtained from documents available at the research object. To test the validity of the data used source triangulation.Based on information from the informants of this study it can be explained that the overall marketing strategy is less than optimal and there are still obstacles to the marketing strategy used by the Batik Tanah Liek Bundo Kanduang business. As for some of the problems experienced by the Batik Tanah Liek Bundo Kanduang business which caused suboptimal marketing strategies carried out both from the product, price, promotion and location. As for the description of the problems that exist in the business, namely: 1) The lack of reliable human resources in terms of making batik, 2) Lack of attention from local governments in order to develop SMEs, especially batik liek, 3) There are still a small number of followers on social media instagram created by Batik Tanah Liek Bundo Kanduang business, 4) Lack of promotion by the Batik Tanah Liek Bundo Kanduang business because the business focused on personal selling, 5) Lack of strategic location and the need for innovative store display.Based on research the researchers conducted a recommendation that the writer could suggest to the Tanah Liek Bundo Kanduang Batik business, namely to use marketing methods such as: advertising newspapers, banners, and placing their products at the center of souvenirs scattered in West Sumatra and further intensifying promotions in the media social which is now widely used by people in all walks of life such as Instagram, Facebook, making the web and so on.Keywords: marketing strategic, batik tanah liek.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing

2016 ◽  
Vol 2016 ◽  
pp. 1-18 ◽  
Author(s):  
Wei Yan ◽  
Youwei Li ◽  
Ying Wu ◽  
Mark Palmer
Keyword(s):  
Marketing Strategy ◽  
Distribution Systems ◽  
Marketing Strategies ◽  
The Internet ◽  
Anecdotal Evidence ◽  
Channel Distribution ◽  
Dual Channel ◽  
Set Up ◽  
Product Durability ◽  
The Impact

Organizing and managing channels of distribution is an important marketing task. Due to the emergence of electronic commerce on the Internet, e-channel distribution systems have been adopted by many manufacturers. However, academic and anecdotal evidence both point to the pressures arising from this new e-channel manufacturing environment. Question marks therefore remain on how the addition of this e-channel affects the traditional marketing strategies of leasing and selling. We set up several two-period dual-channel models in which a manufacturer sells a durable product through both a manufacturer-owned e-channel and an independent reseller (leaser) who adopts selling (leasing) to consumers. Our main results indicate that, direct selling cost aside, product durability plays an important role in shaping the strategies of all members. With either marketing strategy, the additional expansion of an e-channel territory may secure Pareto gains, in which all members benefit.

scholarly journals Strategi Pemasaran Pembiayaan Arrum Haji Dalam Meningkatakan Jumlah Nasabah di Unit Pegadaian Syariah (UPS) Cirebon Bisnis Center

2019 ◽  
Vol 2 (2) ◽  
pp. 163
Author(s):  
Oktavia Fajrin ◽  
Afif Muamar
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Analytical Approach ◽  
New Product ◽  
Marketing Strategies ◽  
Product Strategy ◽  
Product Price ◽  
Head Office ◽  
Promotion Strategies ◽  
Branch Office

<p>Hajj Financing for Micro Business (Arrum) Hajj in Pegadaian Syariah is relatively new, because this product was only launched in 2016. For this new product an introduction is needed to be able to attract the interest of the community. Therefore, this study aims to determine marketing strategies, the mechanism of Arrum Hajj financing registration, and to determine customer responses to Arrum Hajj products at the Pegadaian Syariah Cirebon Business Center. This study used a qualitative method with a descriptive analytical approach, and this research resulted in a marketing strategy conducted by the CBC Sharia Pawnshop Unit using a 4p strategy, namely Product, Price, Place, and Promotion. The results of this study found that the price and place strategy had been determined by the head office and the Pegaadian Sharia branch office. While the product strategy has been going very well, by providing services and comfort, as well as promotion strategies carried out by sharia pawnshops are quite diverse such as holding seminars, socialization, cross selling techniques and so on. Hajj arrum registration mechanism is in accordance with existing procedures. And the response given by Arrum Hajj financing customers is very good, because with the availability of Arrum Hajj products can ease the burden on customers and can quickly get a portion of Hajj.</p>

scholarly journals Formation and implementation of the media company marketing strategy in the digital environment: stages and evaluation indicators

2021 ◽  
Keyword(s):  
Marketing Strategy ◽  
Business Processes ◽  
Strategy Implementation ◽  
The Internet ◽  
Digital Environment ◽  
Implementation Processes ◽  
Goods And Services ◽  
Regional Markets ◽  
The Media ◽  
Media Company

One of the most important for companies today are the problems of growing competitive pressure from foreign manufacturers, increasing consumer competencies; increasing the role of positioning and, as a consequence, product branding; acceleration of implementation processes, intensification of promotion of new goods and services; exacerbation of the need to build partnerships with key customers in a narrowing of demand in mature markets; intensifying the search for new regional markets and consumer niches. Due to the high complexity and multifaceted economic processes of modern enterprises, research in the field of Internet marketing requires constant improvement through the continuous development of electronic technologies. The subject of the article is the processes of forming and implementation a marketing strategy in the digital environment. The purpose of the article is to improve business processes and the system of indicators for evaluating the marketing strategy of a media company in the digital environment. General scientific methods are used, such as systems analysis, synthesis and abstract-logical - to clarify the features of marketing strategy in the digital environment; graphic and algorithmic - to improve the business processes of the marketing strategy of the media company in the digital environment. The following results were obtained: the stages of forming a marketing strategy on the Internet were studied, the cyclical SOSTAC model was analyzed, the characteristics of the Internet strategy were provided, models of marketing activity were described, business processes for strategy implementation were developed and the system of its efficiency indicators was improved. Conclusions: improved business processes of marketing strategy implementation in the digital environment of the media company and the system of indicators of its effectiveness.

scholarly journals Viral Marketing

2019 ◽  
Vol 1 (1) ◽  
pp. 123-130
Author(s):  
Ghina Ramadhani
Keyword(s):  
Marketing Strategy ◽  
Case Studies ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Internet Media ◽  
Use Of The Internet

Increasing use of the internet by millennials is a phenomenon that needs to be adapted to. The advertising-marketing world is no exception. Responds to the phenomenon has been varying, for example there’s a new category for advertising media besides Above The Line and Below The Line; Through The Line Media. Through The Line occurred to define internet media which has the quality of both above the line and below the line medias. Another form of adaptation to this situation exists in the form of marketing strategies; that is viral marketing. Viral marketing is a strategy that is only relevant in internet media. This paper will try to explain the kind of impact made from this marketing strategy, and its effectiveness on millennial target audiences by using some case studies on the brand, Go-Jek. 

Convergence and de-convergence of Chinese journalistic practice in the digital age

Journalism ◽  
2018 ◽  
Vol 19 (9-10) ◽  
pp. 1380-1396 ◽  
Author(s):  
Ke Li
Keyword(s):  
Digital Age ◽  
Ethnographic Study ◽  
The Other ◽  
The Internet ◽  
The Media ◽  
Nuanced Understanding ◽  
The One ◽  
The Cost ◽  
Convergence Model ◽  
Journalistic Practice

The existing literature broadly suggests that newsrooms are adapting to the media convergence world at the cost of traditional quality journalism. However, based on my ethnographic study of the Beijing News, I propose a convergence and de-convergence model of journalistic practice. The model explains how one Chinese newspaper preserves the legacy of critical journalism, on the one hand, while negotiating the challenges of adapting to the converging trends on the other. I argue that a well-established organizational culture and a working routine are crucial in the newspaper’s transformation, which makes it impossible to redesign the newsroom and redefine journalism with technology alone. Moreover, the article calls for a more nuanced understanding of the transformation of legacy media in the digital age, especially considering a non-Western context. I argue that the Chinese newspaper’s response to technological and economic impacts brought by the Internet is in fact mediated by political concerns.

scholarly journals Churching Online: A Study on Religious Authority and Tourism in a Digital Age

2019 ◽  
Vol 14 (1) ◽  
pp. 47-82
Author(s):  
Benson Rajan ◽  
Devaleena Kundu
Keyword(s):  
Digital Technology ◽  
Assemblies Of God ◽  
Digital Age ◽  
The Internet ◽  
Religious Authority ◽  
Digital Space ◽  
Christian Churches ◽  
Faith Practices ◽  
The Media ◽  
The Church

Christian churches in India with their growing access to digital technology have brought along promises to im-prove the interface between religion and society. This study looks at the Assemblies of God Fellowship (AGF), a popular youth church in Ahmedabad, Gujarat which has utilised the digital space to create an experience of engaging with the spiritual. This study contributes to-wards an ethnographically researched narrative of the church and its role in the domain of digital tourism, the manner in which religious authority negotiates the influx of the Internet. The research focusses on ways in which online communications shape religious meanings, identi-ties, expressions of religiosity, and contemporary notions of tourism. AGF‘s inclusion of the online in its day-to-day faith practices along with its establishment of new units such as the ‗media team‘ has led to the emergence of a media-savvy leadership.

scholarly journals Mediated interaction in the digital age

Matrizes ◽  
2018 ◽  
Vol 12 (3) ◽  
pp. 17-44
Author(s):  
John B. Thompson
Keyword(s):  
Digital Age ◽  
Communication Media ◽  
The Internet ◽  
Online Interaction ◽  
Digital Revolution ◽  
Face To Face ◽  
Interactional Theory ◽  
Fourth Type ◽  
The Media ◽  
Symbolic Content

In The media and modernity, Thompson develops an interactional theory of communication media that distinguishes between three basic types of interaction: 1) face-to-face interaction, 2) mediated interaction, and 3) mediated quasi-interaction. In the light of the digital revolution and the growth of the internet, this paper introduces a fourth type: mediated online interaction. Drawing on Goffman’s distinction between front regions and back regions, Thompson shows how mediated quasi-interaction and mediated online interaction create new opportunities for the leakage of information and symbolic content from back regions into front regions, with consequences that can be embarrassing, damaging and, on occasion, hugely disruptive.

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