scholarly journals KINERJA PASAR PANDAN SEBAGAI BAHAN BAKU INDUSTRI ANYAMAN DI KABUPATEN TASIKMALAYA

2020 ◽  
Vol 11 (2) ◽  
pp. 73
Author(s):  
B. SUDJARMOKO ◽  
D. LISTYATI ◽  
M. HERMAN
Keyword(s):  
Time Series ◽  
Sampling Method ◽  
Marketing Channel ◽  
Price Transmission ◽  
Raw Material ◽  
Survey Method ◽  
Share Prices ◽  
Market Conduct ◽  
Main Indicator ◽  
Bargaining Position

<p>ABSTRAK<br />Tanaman pandan di Indonesia pada umumnya digunakan sebagai<br />bahan baku untuk industri anyaman yang merupakan komoditas ekspor.<br />Introduksi atau pengembangan tanaman pandan menjadi salah satu<br />alternatif pada daerah-daerah yang dominan mengguna-kan bahan baku<br />pandan untuk kebutuhan industri, terutama industri anyaman dan<br />handicraft. Untuk mengetahui kinerja pemasaran pandan maka pada bulan<br />Juli-Agustus 2004 telah dilakukan penelitian di Kabupaten Tasikmalaya,<br />Jawa Barat, sebagai sentra penghasil dan industri anyaman pandan di<br />Indonesia. Petani responden dipilih secara acak, demikian pula pedagang<br />pengumpul I, pedagang pengumpul II, dan produsen anyaman pandan.<br />Data yang dikumpulkan terdiri atas data primer dan sekunder berupa data<br />harga deret waktu (time series) dari berbagai sumber. Pendekatan yang<br />digunakan adalah model Structure - Conduct - Performance, dengan<br />pangsa petani dan transmisi harga sebagai indikator kinerja pasar. Hasil<br />penelitian menunjukkan bahwa sebagian besar petani menggunakan<br />saluran pemasaran I (89,25%) dan hanya 10,75% yang menggunakan<br />saluran pemasaran II. Bagian harga yang diterima petani hanya 31,25%<br />pada saluran I dan 37,50% pada saluran pemasaran II. Nilai elastisitas<br />transmisi harga sebesar 0,5148 mengindikasikan bahwa perubahan harga<br />pandan tidak seluruhnya ditransmisikan ke petani produsen. Kinerja pasar<br />yang kurang baik ini terjadi karena struktur pasar yang kurang bersaing<br />dan perilaku pasar yang menjadikan posisi tawar petani lemah berhadapan<br />dengan pedagang pengumpul.<br />Kata kunci: Pandanus sp, struktur, perilaku, kinerja pasar, pangsa<br />petani, elastisitas transmisi harga</p><p><br />ABSTRACT<br />Market performance of pandanus as raw material of<br />handicraft industry in Tasikmalaya<br />Pandanus (Pandanus sp.) is the essential raw material of handicraft<br />and potential export commodities. The research was carried out to study of<br />pandanus performance market. The study was conducted at Tasikmalaya,<br />West Java, as main pandanus handicraft producer, on July-August 2004<br />used survey method. Data collected consisted of primary and secondary<br />data (time series). The sampling method used was simple random<br />sampling for farmers, traders I, traders II, and pandanus handicraft<br />product. Data analyzed was designed with Structure - Conduct –<br />Performance or SCP model. Farmer share and price transmission<br />elasticity as main indicator and criteria of analysis. The results showed<br />that 89,25% farmers used marketing channel I, only 10,75% used<br />marketing channel II. Farmers share were only 31,25% on marketing<br />channel I and 37,50% on marketing channel II. Price transmission<br />elasticity was 0,5148 indicated that pandanus market had asymmetric<br />prices information. The bad pandanus performance market caused by<br />imperfect market and market conduct while powerless bargaining position<br />of pandanus farmers.<br />Key words: Pandanus sp., structure, conduct, performance, market,<br />farmers share, prices transmission elasticity</p>

scholarly journals ANALISIS EFISIENSI PEMASARAN EMPING MELINJO DI KELURAHAN SUKAMAJU KECAMATAN TELUK BETUNG TIMUR KOTA BANDAR LAMPUNG

2019 ◽  
Vol 6 (4) ◽  
pp. 341
Author(s):  
Tsuraya Khairunnisa ◽  
Muhammad Irfan Affandi ◽  
Ani Suryani
Keyword(s):  
Key Words ◽  
Market Share ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
Analysis Method

This research aims to analyze the efficiency of marketing channels and margins of melinjo chips in Sukamaju village, Teluk Betung Timur Subdistrict, Bandar Lampung City. The research is conducted by survey method, in which location is determined purposively.  Respondents of this research, producers of melinjo chips in Sukamaju village of Teluk Betung Timur, Bandar Lampung, are drawn by simple random sampling method.  This research uses analysis method of marketing channel, margin producer's share analysis, and price transmission elasticity. The results of this study indicated that there were two types of marketing channels in Sukamaju village.  The first channel was producer to consumer, and secondly was producer to retailer then consumer.  The marketing of melinjo chips in Sukamaju village had a margin percentage and a market share of 42.00% and 58.00% on channel I; of 33.33% and 66.67% on channel II respectively. Marketing of melinjo chips had been economically efficient with competing margin percentage, but based on Price Transmission Elasticity (Et) marketing system was not efficient with Et by 1,13 (Et >1).Key words: efficiency, margin, marketing channels,  melinjo chips

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals ANALISIS EFISIENSI PEMASARAN UDANG WINDU (Penaeus monodon) DI DESA SUNGAI LUMPUR KECAMATAN CENGAL KABUPATEN OGAN KOMERING ILIR

2018 ◽  
Vol 6 (2) ◽  
pp. 81
Author(s):  
Riandi Riandi ◽  
Mustopa Marli Batubara ◽  
Sutarmo Iskandar
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Penaeus Monodon ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Tiger Shrimp ◽  
Interview Methods ◽  
Final Consumer

ABSTRACTThis study aims to find out the marketing channel of tiger shrimp from the farmers to the final consumer and efficient marketing of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir. This research was conducted in Sungai Lumpur village Regency cengal District Ogan Komering Ilir from May-Juli 2017. The method used in this research is survey method, for sampling method used simple random sampling method. To collect the data in this research used observation and interview methods by using a quisionary aids that have been prepared previously. Data processing is done using kualitatif and kuantitatif analysis. The result of this research indicates there are three marketing channels of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir and the three marketing channels are efficient.

scholarly journals PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

2018 ◽  
Vol 14 (1) ◽  
pp. 135
Author(s):  
Lasmaria Elisabet Marbun ◽  
Juliana R. Mandei ◽  
Ribka M. Kumaat
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Primary Data ◽  
Cost Ratio ◽  
Selling Price ◽  
Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

scholarly journals Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

2020 ◽  
Vol 3 (2) ◽  
pp. 106-115
Author(s):  
Putri Sari ◽  
Eliza Eliza ◽  
Novia Dewi
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Bargaining Position ◽  
Marketing Efficiency ◽  
Financing Risk ◽  
Physical Functions ◽  
Marketing Costs ◽  
Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.  

scholarly journals Analisis Pemasaran Pupuk Urea Di Kabupaten Pidie (Studi Kasus Produk PT. Pupuk Iskandar Muda Aceh Utara)

2017 ◽  
Vol 2 (4) ◽  
pp. 300-314
Author(s):  
Zeveni Zulisma Sari ◽  
Edy Marsudi ◽  
Sofyan Sofyan
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Survey Method ◽  
Cluster Sampling ◽  
Snowball Sampling ◽  
Urea Fertilizer ◽  
Study Product ◽  
Marketing Analysis ◽  
The Government

Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis bentuk saluran pemasaran dan lembaga pemasaran pupuk urea PT. PIM Aceh Utara di Kabupaten Pidie dan menghitung margin pemasaran serta faktor yang berperan dalam kelangkaan pupuk urea.Penelitian ini menggunakan metode survey. Jumlah sampel dari pedagang besar adalah 4 orang, dipilih dengan metode sampel total atau sensus yaitu 100% dari jumlah populasi. Sedangkan pengambilan sampel pada pedagang pengecer dipilih dengan menggunakan metode Snowball Sampling yang dimulai dengan sedikit orang dan membesar sehubungan pergerakan penelitian dan untuk sampel petani dilakukan dengan menggunakan metode Cluster Sampling atau pengambilan sampel secara kelompok atau gugus. Hasil penelitian menunjukkan bahwa bentuk saluran pemasaran pupuk urea PT. PIM Aceh Utara di Kabupaten Pidie adalah bentuk saluran dua tingkat (Two Level Channel) yaitu dengan menggunakan dua perantara lembaga pemasaran seperti pedagang besar dan pedagang pengecer. Margin pemasaran di tingkat pedagang besar adalah Rp. 150/Kg lebih kecil dibandingkan dengan margin pemasaran tingkat pedagang pengecer yaitu Rp. 175/Kg. Terdapat beberapa faktor yang berperan dalam kelangkaan pupuk urea PT. PIM di Kabupaten Pidie, yaitu : realisasi penyaluran pupuk tidak sesuai dengan kebutuhan petani, adanya pihak-pihak yang melakukan penyimpangan atau kecurangan dan lemahnya pengawasan dari pihak produsen dan pemerintahan setempat.The Marketing Analysis Of Urea Fertilizer In Pidie (Case Study Product of PT. Pupuk Iskandar Muda, North Aceh)Abstract. This research aim to obtain the information and to analyze the marketing channel and organization of urea fertilizer of PT. PIM North Aceh in Pidie district, and to count the marketing margin along with the factors that influence the lack of urea fertilizer. The type of the research was survey method. The number of the traders was which chosen by the totol sampling method or the 100% census of the population. The method used for choosing the retailers was snowball sampling that started from a few samples then grew up along with the research movement. Meanwhile, the method used for choosing the farmer sample was cluster sampling. The result of the study showed that the marketing channel which had two mediator organizations such as the big traders and the retailers. Marketing margin on the big traders’ level was Rp. 150/Kg which was smaller than on the retailers’ level which was Rp. 175/Kg. There were three factors had roles in the lack of urea fertilizer in Pidie district: the realization of fertilizer distribution was not as the farmers’ needs, fraud and the lack of supervision by the producer and the government. 

scholarly journals Tomato Business Integration Conduct; Is It the Impact of Marketing Structure? (Tomato Marketing Study in Manggarai Regency, East Nusa Tenggara)

HABITAT ◽  
2020 ◽  
Vol 31 (3) ◽  
pp. 136-143
Author(s):  
Fabianus Gangkur ◽  
Ratya Anindita ◽  
Hery Toiba
Keyword(s):  
Market Structure ◽  
Sampling Method ◽  
Market Performance ◽  
Information Service ◽  
Performance Estimation ◽  
Limited Area ◽  
Snowball Sampling ◽  
Market Conduct ◽  
Bargaining Position ◽  
The Impact

This study aimed to examine the demand for tomato SCP in Manggarai Regency. The participants were 82 farmers, 7 middlemen, and 16 retailers. The characteristics of the farmers were homogeneous in terms of having a limited area of approximately 0.1-0.5 hectares. A simple random sampling method was then used to determine the participants. Slovin’s formula was used to determine the farmer participants. The snowball sampling method was used to assess the sample of middlemen. Market structure data was analyzed by market share, and market concentration used CR4 estimates. Whereas, consumer conduct had been descriptively studied in relation to pricing strategies and business integration. Market performance estimation was made by measuring the margin and the farmer’s share. The results showed that the structure of the market for tomatoes in Manggarai Regency was oligopolistic and very concentrated. The CR4 values were as follows: middlemen (69.95 %), retailers (54.57%) and farmers (13.05 per cent). Meanwhile, the market structure affected the market conduct in which traders as price determinant and farmers as price takers. In addition, the middlemen established vertical business integration as an attempt to expand their business, dominate the market and increase their income. Oligopoly market structure and market conduct affected the tomato market in Manggarai Regency. The tomato market performance was inefficient as seen from a wide margin but having small farmer’s share. The margin values for channels I and II were Rp12.151,00 and Rp11.525,00 respectively. Whereas the farmer’s share was 36.46 percent and 39.74 percent respectively. Reflecting to the results, an accessible price information service is extremely needed for farmers to minimize asymmetry information. In addition, farmers need to maximize the role and work of farmers' groups as a joint marketing agency in order to increase their bargaining position.

scholarly journals Analisis Struktur, Perilaku dan Kinerja Pasar pada Sentra Industri Rengginang Lorjuk di Kabupaten Sumenep

2021 ◽  
Vol 5 (3) ◽  
pp. 787-797
Author(s):  
Hopid Hopid ◽  
◽  
Sudiyarto Sudiyarto ◽  
Hamidah Hendrarini
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
Market Performance ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Food Industries ◽  
Market Conduct ◽  
Average Value ◽  
Channel Patterns ◽  
Industrial Center

One of the fast-growing food industries in Sumenep Regency is the "Rengginang Lorjuk" snack industry as a well-known specialty food to various regions and a brand image of Sumenep Regency snacks. Rengginang lorjuk industrial center is located in Prenduan Village, Pragaan District. This study aims to analyze the structure, conduct and market performance in the Rengginang Lorjuk industrial center in Sumenep Regency. A simple random sampling method was used for sampling 20 rengginang lorjuk producers. The analysis shows the market structure of rengginang lorjuk industry leads to the form of a medium oligopoly market with a CR4 value of 43.15%. Market conduct is characterized by the implementation of pricing, product, promotion and distribution strategies and there are 4 marketing channel patterns. Market performance is shown by the average value of PCM of all rengginang lorjuk producers by 15%. The highest PCM value of the rengginang lorjuk stamp industry is Dua Putri 47.27% and the lowest 4.55% is owned by Dua Jempol.

scholarly journals ANALISIS EFISIENSI PEMASARAN JAGUNG (Zea mays) DI KABUPATEN WONOGIRI

2018 ◽  
Vol 1 (2) ◽  
pp. 23 ◽  
Author(s):  
Dea Arien Alinda Dewi ◽  
Darsono Darsono ◽  
Agustono Agustono
Keyword(s):  
Market Structure ◽  
Sampling Method ◽  
Market Competition ◽  
Basic Research ◽  
Marketing Channel ◽  
Research Data ◽  
Snowball Sampling ◽  
Market Conduct ◽  
And Performance ◽  
Quota Sampling

This study aims to determine the market structure, behavior and performance of maize marketing in Wonogiri District. The basic research method is analytical descriptive. The research location was chosen purposively. The farmers sample were determined by using quota sampling, while traders sample were chosen by using snowball sampling method. The research data is analyzed by SCP approach (Structure, Conduct, and Performance of Market). The research results showed that the market structure of maize in Wonogiri District leads to the incomplete market competition, namely oligopsony market. This market structure causes the inefficient market. The market conduct is inefficient, it is showed by the β1 (0.785) <1. There are four types of maize marketing channel in Wonogiri District with the farmer’s share more than 50%. It indicates that the maize marketing in Wonogiri District is included in efficient category.

scholarly journals Analysis of elasticity of several kinds of eggs demand in North Tapanuli Regency

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
S Nababan ◽  
S Umar ◽  
I Sembiring ◽  
Hamdan ◽  
N D Hanafi
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Price Level ◽  
Marketing Channel ◽  
Survey Method ◽  
Research Use ◽  
Mutual Relationship ◽  
Factors Affecting ◽  
Chicken Egg ◽  
Chicken Eggs

This study aims to determine the effect of price level on egg demand and to analyze factors affecting egg demand price in North Tapanuli regency. In addition, this study also to investigate how big the elasticity of egg demand and to know marketing channel eggs in North Tapanuli Regency. This research use survey method with consumer respondent unit and egg consumer. The sample was obtained by accidental sampling method and obtained 48 traders and 90 consumers. Data analysis was done descriptively and statistically. The results showed that the ras chicken egg and buras chicken egg are elastic while the duck eggs are inelastic. The demand for ras chicken eggs is significantly influenced by the number of dependents and substitute goods (tofu). Demand for duck eggs and buras chicken eggs is significantly influenced by the number of dependents. The more the number of family dependents then the number of egg demand will be higher. Influence of a good from the price of other goods because each item has a mutual relationship replace the function of usability, and also complement each other.

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