scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

2017 ◽  
Vol 2 (1) ◽  
pp. 134-140
Author(s):  
Nurida Arafah ◽  
Elvira Iskandar ◽  
T. Fauzi
Keyword(s):  
Allium Cepa ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Survey Method ◽  
Type I ◽  
Type Ii ◽  
Channel One ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
The Village

Bawang merah merupakan  komoditi holtikurtura yang tergolong sayuran  rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan  Negara. Itu artinya  produk  bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam  negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%%  dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals Analisis Marjin dan Efisiensi Saluran Pemasaran Produksi Bawang Merah (Allium ascolanicum L.) Di Desa Banti Kecamatan Baraka Kabupaten Enrekang

2021 ◽  
Vol 21 (2) ◽  
pp. 338-347
Author(s):  
Irmayani Irmayani ◽  
Hasnawati Hasnawati ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
A Value ◽  
Marketing Efficiency ◽  
Marketing Agency

Penelitian ini bertujuan menganalisis marjin dan efisiensi pemasaran produksi bawang merah desa Banti Kecamatan Baraka Kabupaten Enrekang.Penelitian ini dilakukan selama tiga bulan yaitu bulan September sampai November 2020.  Hasil penelitian menunjukkan bahwa terdapat dua saluran pemasaran bawang merah didesa Banti Kecamatan Baraka Kabupaten Enrekang yaitu: Saluran I : Petani ke Pedagang pengumpul kemudian ke Pedagang pengecer lalu Konsumen akhir Saluran II : Petani ke Pedagang pengecer kemudian ke Konsumen akhir, Marjin pemasaran tiap lembaga pemasaran yaitu saluran I Petani memperoleh keuntungn sebesar Rp 2.997 /Kg, pedagang pengumpul sebesar Rp 1.562 /Kg, pedagang pengecer sebesar Rp 1.572 /Kg dan saluran II Petani memperoleh keuntungan sebesar Rp 2.942 /Kg pedagang pengecer Rp 2000 /Kg. Tingkat efisiensi saluran pemasaran bawang merah desa Banti menunjukkan bahwa saluran II lebih efisiensi debanding saluran I dengan nilai 3,85% dan saluran II 4.59%. This study aims to analyze the margin and marketing efficiency of shallot production in Banti Village, Baraka District, Enrekang Regency. This research was conducted for three months, from September to November 2020. The results showed that there were two marketing channels for shallots in Banti Village, Baraka District, Enrekang Regency, namely: Channel I : Farmers to collecting traders then to retailers and then final consumersChannel II : Farmers to retailers then to final consumers The marketing margin of each marketing agency, namely channel I Farmers get a profit of IDR 2,997 / Kg, collectors IDR 1,562 / Kg, retailers IDR 1,572 / Kg and channel II Farmers get a profit of Rp. 2,942 / kg retailers Rp. 2000 / kg. The efficiency level of the Banti village's shallot marketing channel shows that channel II is more efficient with channel I debanding with a value of 3.85% and channel II is 4.59%

scholarly journals ANALISIS EFISIENSI PEMASARAN DAN MUTU GULA AREN DI KABUPATEN KUANTAN SINGINGI

2019 ◽  
Vol 33 (3) ◽  
pp. 243-250
Author(s):  
Siti Muslimah ◽  
Evy Maharani ◽  
Susy Edwina
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Food Ingredients ◽  
Palm Juice ◽  
National Quality ◽  
Marketing Efficiency ◽  
Palm Sugar ◽  
Sugar End

Palm sugar is a product derived from palm juice water treatment are already known by the general public. Palm sugar can be used as processed food ingredients, can be used as a medicine and can be used as business venture opportunities. The purpose of this study was to analyze the level of marketing efficiency and recognize quality palm sugar according to retailers and end customers in Kuantan Singingi. The study was conducted in April-December 2016. The research method used survey method and sampling craftsmen census method as many as 11 respondents. The results showed that the marketing channel there is two palm sugar Custom-retailer-consumer end; Craftsmen palm sugar-end consumers. Value marketing efficiency on the channel I was 10.79% and the efficiency of marketing channels II is 8.80%. Palm sugar marketing more efficient channel of distribution II because the process is shorter than the first channel and marketing channel II was able to spend with low. Description of quality of palm sugar by craftsmen, retailers and end customers meets the criteria that can be seen from the National Quality Standards, namely: the color "brown" aroma "typical" flavor "very sweet" and form "round concave.

scholarly journals Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

2020 ◽  
Vol 3 (2) ◽  
pp. 106-115
Author(s):  
Putri Sari ◽  
Eliza Eliza ◽  
Novia Dewi
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Bargaining Position ◽  
Marketing Efficiency ◽  
Financing Risk ◽  
Physical Functions ◽  
Marketing Costs ◽  
Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.  

scholarly journals Analisis Usahatani dan Saluran Pemasaran Biji Kakao di Kecamatan Juhar Kabupaten Karo Provinsi Sumatera Utara

2020 ◽  
Vol 2 (2) ◽  
pp. 181-193
Author(s):  
Meri Juli Antri Sianturi ◽  
Zulkarnain Lubis ◽  
Tumpal H.S. Siregar
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Cocoa Bean ◽  
Fixed Costs ◽  
Provincial Level ◽  
Marketing Efficiency ◽  
The Cost ◽  
Cocoa Farmers

This study aims to (1) Know the cost elements of farming; (2) To know the financial feasibility of cocoa farming through analysis of B/C ratio and R/C ratio; (3) to know the cost structure of farming; (4) Analyzing the acceptance and income of cocoa farmers (5) Knowing the cocoa bean marketing system; (6) Knowing the cost, profit, margin and marketing efficiency of each marketing agencies, as well as the large farmer's share obtained by cocoa farmers in Kecamatan Juhar, Karo District.  Determination of location of research conducted by the method of "Purposive Sampling". Sampling conducted by judgment sampling, while the determination of merchant that made the sample was done by snowball sampling method. The research method used in this research is survey method by conducted interviews and observation of fishermen and traders.  The results of this study are 1) The cost of farming cover of labor, fertilizers and pesticides. (2) The result of B/C and R/C ratio is greater than one, so farming can be cultivated because it gives benefits for farmers. (3) The cost of cocoa farming is divided into two, namely: a) Fixed costs and non-fixed costs. The fixed cost (TFC) consists of labor, while the variable cost (VC) consists of fertilizers and pesticides. (4) Average income of cocoa farmers is Rp.13.280.000 per year or equivalent to Rp.1.101.500 per month. (5) Cocoa beans marketing in Juhar Subdistrict there are three types of marketing channels. Marketing channel 1 is Farmers à  Village traders à Sub-district traders à Traders at provincial level. The types of marketing channel II is Farmers à Sub-district traders à Traders at the provincial level. The marketing channel III is Farmers à Village traders à Traders at provincial level. (6) The largest costs, benefits and margins obtained marketing by tipe of one marketing is Rp.2.338; Rp.3.586 dan Rp.5.924 The marketing efficiency is tipe of three marketing yi 4,2%. The bigger the share of the price received by farmers, it can be said that the marketing channel is more efficient. Thus the most efficient marketing channel is the three marketing channels.

scholarly journals ANALISIS PEMASARAN JERUK SIAM (Studi Kasus: Desa Lasembangi Kecamatan Lasalimu Kabupaten Buton)

2019 ◽  
Vol 3 (2) ◽  
pp. 93-105
Author(s):  
Muzuna Muzuna
Keyword(s):  
Population Sample ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Channel Networks ◽  
Methods Of Analysis ◽  
Marketing Efficiency ◽  
The Village

This research has been conducted in Lasembangi Village, Lasalimu Subdistrict of Buton around June and July 2012. The aim of this study is to identify the types of marketing channels in Lasembangi Village, Lasalimu Subdistrict of Buton, to determine the marketing functions performed on each marketing channel, to determine the share profit producers in each marketing channel to determine the marketing efficiency of each marketing channel in Lasembangi Village, Lasalimu Subdistrict of Buton. The sampling method used by a tangerine farmer in the village of Lasembangi by Simple Random Sampling with 30 farmers randomly selected a sample of 120 farmers as a population. Sample totaling 3 traders and retailers 6. The data collected in this study consisted of primary data and secondary data. The data obtained from the field beforehand in a simple tabulated and analyzed in accordance with appropriate methods of analysis. Total samplings were 3 traders and 6 retailers. The data collected in this analysis consisted of primary and secondary data. Data obtained from the field in advance in a simple tabulated and evaluated in accordance with the correct methods of analysis. When the Ep price is ≤ 50 percent, Studies and analysis show that in this field of research there are three or more types of marketing channels: Channel 1: Farmer / Two Customer, Channel 2: Farmer / Towards Traders / Channel 3: Channel 1: Farmer / Towards the Market. On each marketing channel, marketing roles are performed the same. The share profit margin of manufacturers is different for every marketing channel. Networks I share 33.90%, Channels II 17.48% and Channels III 19.76%. In the village of Lasembangi, citrus marketing networks are already functioning.   Keywords: Orange, channel marketing, marketing margins, share profit margins, marketing efficiency

scholarly journals ANALISIS PEMASARAN PADI SAWAH DI KECAMATAN WAWOTOBI KABUPATEN KONAWE

2020 ◽  
Vol 4 (2) ◽  
pp. 140
Author(s):  
Leni Saleh
Keyword(s):  
Marketing Channel ◽  
Rice Paddy ◽  
Marketing Channels ◽  
Lowland Rice ◽  
Rice Farmers ◽  
Marketing Efficiency ◽  
Grain Marketing ◽  
Marketing Costs ◽  
The Village

ABSTRAK           Tujuan dari penelitian yaitu untuk menganalisis saluran pemasaran gabah kering panen di Kelurahan Kulahi Kecamatan Wawotobi dan untuk menganalisis margin, keuntungan dan efisiensi  pemasaran gabah kering panen di Kelurahan Kulahi Kecamatan Wawotobi. Penelitian dilaksanakan di Kelurahan Kulahi Kecamatan Wawotobi Kabupaten Konawe. Populasi dalam penelitian ini adalah semua petani padi sawah yang berjumlah 20 orang dan pedagang yang pemasaran gabah sebanyak 4 orang, penentuan sampel petani padi sawah  dilakukan secara sensus. Pemasaran gabah terdapat satu jenis saluran pemasaran yaitu Produsen (Petani Padi) ke Pedagang Pengumpul Desa ke Penggilingan Padi, memiliki biaya pemasaran sebesar Rp 120/ Kg. Keuntungan pemasaran pedagang pengumpul desa sebesar Rp 280/Kg, dan memiliki marjin pemasaran sebesar Rp 400/Kg dan keuntungan pemasaran gabah yang sudah berbentuk beras yang dilakukan oleh penggilingan padi sebesar Rp 450.000/50Kg, dan memiliki marjin pemasaran sebesar Rp 90.000/Kg.  Efisiensi pemasaran gabah mencapai 89%. Artinya besarnya persentase bagian harga yang diterima petani dan  rendahnya biaya pemasaran yang terjadi pada lembaga pemasaran gabah di Kelurahan Kulahi Kecamatan Wawotobi Kabupaten Konawe. Kata Kunci : Pemasaran, Padi Sawah. ABSTRACT            The purpose of this research is to analyze the marketing channels of harvested dry unhulled rice in Kulahi Village, Wawotobi District and to analyze the margins, profits and marketing efficiency of harvested dry grain in Kulahi Village, Wawotobi District. The research was conducted in Kulahi Village, Wawotobi District, Konawe Regency. The population in this study were all lowland rice farmers, amounting to 20 people and traders who marketed grain as many as 4 people. The sample determination of lowland rice farmers was carried out by census. There is one type of marketing channel for unhulled rice, namely Producers (Rice Farmers) to Village Collecting Traders to Rice Mills, having a marketing cost of IDR 120 / Kg. The marketing profit of the village collector traders is Rp. 280 / Kg, and has a marketing margin of Rp. 400 / Kg and the marketing profit of unhulled rice in the form of rice carried out by the rice mill is Rp. 450,000 / 50 kg, and has a marketing margin of Rp. 90,000 / kg. Grain marketing efficiency reaches 89%. This means that the large percentage of the price received by farmers and the low marketing costs that occur in grain marketing institutions in Kulahi Village, Wawotobi District, Konawe Regency. Keywords: Marketing, Rice Paddy

scholarly journals Analysis of Marketing Efficiency of Garlic from Nagari SalayoTanang Bukik Sileh Sub District of Lembang Jaya District of Solok

2020 ◽  
Vol 3 (1) ◽  
pp. 20-24
Author(s):  
Yusri Usman
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
The Other ◽  
Survey Method ◽  
Other Hand ◽  
Marketing Efficiency

This study aims to describe the marketing channel of garlic from Nagari SalayoTanang Bukik Sileh and to analyze the efficiency of the marketing channel. The study used a survey method, and data were gathered from 30 farmers who chose randomly from 103 farmers and intermediary traders. The research finds that there are four types of marketing channels of garlic in the area.  The market channels are as follows: 1) Farmers → Breeders → Farmers, 2) Farmers →wholesalers→Retailers→ Consumers, 3) Farmers → Retailers (in the form of dried onions) → Consumers, 4) Farmers → Retailers → Consumers. Moreover, there is no proportional shared profit among the four marketing channels.  Farmers received lower earnings than their proportionate profits, but on the other hand, the benefits received by breeders, wholesalers, and retailers were higher than their proportional profits, so that the marketing channels were inefficient.

scholarly journals ANALISIS EFISIENSI SALURAN PEMASARAN IKAN LELE DI DESA RASAU JAYA 1 KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA

2014 ◽  
Vol 1 (3) ◽  
Author(s):  
Dani Apriono, Eva Dolorosa, Imelda
Keyword(s):  
Channel Catfish ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Sample Population ◽  
Total Cost ◽  
Marketing Process ◽  
Marketing Function ◽  
The Village ◽  
Marketing Agency

Abstract This study aims to determine the level of efficiency in the marketing channel catfish every marketing agencies. The method used is a survey method. Sampling was conducted with a random sample of respondents is simple. The number of samples in this study were 32 respondents catfish farmers while the sample population was taken marketing agency comprised of three retailers, 1 traders and 2 wholesalers. There are three marketing channels used in the Village pembudidaya Rasau Jaya Jaya District 1 District Rasau Fort Wayne to market catfish produced, ie (1) Pembudidaya-Retailer-Consumer, (2) Pembudidaya-Big Trader-Retailer-Consumer, (3) Pembudidaya-collectors-Great Traders-Retailer-Consumer. The entire marketing channel catfish has been efficient, but when seen from the comparison of margins and the farmer's share of the marketing channel I was most marketing channels efiesien. The marketing function is generally performed by a marketing agency involved in the marketing process is a function of exchange catfish and physical function. The cultivation of catfish farmers in the village do Rasau Jaya 1 is efficient to do, is seen from the value of the comparison between the reception and the R / C ratio of the total cost. Keywords: Efficiency of marketing, the marketing function, profit.

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