scholarly journals Analisis Struktur, Perilaku dan Kinerja Pasar pada Sentra Industri Rengginang Lorjuk di Kabupaten Sumenep

2021 ◽  
Vol 5 (3) ◽  
pp. 787-797
Author(s):  
Hopid Hopid ◽  
◽  
Sudiyarto Sudiyarto ◽  
Hamidah Hendrarini
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
Market Performance ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Food Industries ◽  
Market Conduct ◽  
Average Value ◽  
Channel Patterns ◽  
Industrial Center

One of the fast-growing food industries in Sumenep Regency is the "Rengginang Lorjuk" snack industry as a well-known specialty food to various regions and a brand image of Sumenep Regency snacks. Rengginang lorjuk industrial center is located in Prenduan Village, Pragaan District. This study aims to analyze the structure, conduct and market performance in the Rengginang Lorjuk industrial center in Sumenep Regency. A simple random sampling method was used for sampling 20 rengginang lorjuk producers. The analysis shows the market structure of rengginang lorjuk industry leads to the form of a medium oligopoly market with a CR4 value of 43.15%. Market conduct is characterized by the implementation of pricing, product, promotion and distribution strategies and there are 4 marketing channel patterns. Market performance is shown by the average value of PCM of all rengginang lorjuk producers by 15%. The highest PCM value of the rengginang lorjuk stamp industry is Dua Putri 47.27% and the lowest 4.55% is owned by Dua Jempol.

scholarly journals ANALISIS STRUKTUR, PERILAKU, DAN KINERJA PEMASARAN KENTANG GRANOLA DI KECAMATAN PANGALENGAN, KABUPATEN BANDUNG, JAWA BARAT

2014 ◽  
Vol 4 (2) ◽  
pp. 101-120
Author(s):  
Vela Rostwentivaivi Sinaga ◽  
Anna Fariyanti ◽  
Netti Tinaprilla
Keyword(s):  
Market Structure ◽  
Market Performance ◽  
Price Volatility ◽  
Marketing Channel ◽  
Potato Production ◽  
Market Conduct ◽  
Average Value ◽  
Marketing Function ◽  
Barrier To Entry ◽  
And Performance

High number of production and vast planting area make Pengalengan as granola potato production center of Bandung Regency. Problems faced by potato farmers of the area are price volatility, limited market information, and middleman controlled market. The purpose of this study is to analyze granola potatoes market structure, conduct, and performance at Pangalengan. The methods used are market concentration and market entry and exit barriers to analyze market structure; marketing function (exchange, physical and facilities) to analyze market conduct; and farmer share and marketing margin to analyze market performance. The result shows granola potato market has nine marketing channel, oligopsony market, farmer position as price taker and middleman caused barrier to entry and relatively efficient market performance with an average value of 27,64 percent and an average farmer share of 72,36 percent.

scholarly journals Pengaruh Kualitas Pelayanan, Bauran Pemasaran Dan Citra Merek Terhadap Loyalitas Pelanggan Pada Mcdonald’s Di Kota Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 94-114
Author(s):  
Ni Kadek Sintha Pratiwi ◽  
I Wayan Suartina ◽  
Ida Ayu Putu Widani Sugianingat
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Literature Study ◽  
Analysis Technique ◽  
Loyalty Marketing ◽  
A Company

Customer loyalty is a commitment that customers hold deeply to buy the product or service being offered. In order for customers to have high loyalty, a company needs to pay attention to the factors that determine customer loyalty. The purpose of this study was to determine the effect of service quality, marketing mix and brand image on customer loyalty. This research was conducted at McDonald's company in Denpasar City. The number of samples taken was 100 customers, with probability sampling method, especially simple random sampling. Data collection was carried out through interviews, observation, documentation study, literature study and questionnaires. The analysis technique used is multiple linear regression. Based on the analysis, it is found that service quality, marketing mix and brand image simultaneously have a significant effect on customer loyalty. Partially service quality has a significant effect on customer loyalty, marketing mix has a significant effect on customer loyalty, and brand image has a significant effect on customer loyalty.

scholarly journals Pengaruh Service Scape dan Brand Image Terhadap Kepuasan Konsumen di SK Coffee Lab Kota Kediri

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Djunaidi Djunaidi ◽  
Heri Subagyo
Keyword(s):  
Analytical Methods ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Field Studies ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Coffee Shops

This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in SK Coffee Lab. Kediri City. The reason for this research is because there are more and more coffee shops offering product variants, both local and outside coffee, bearing in mind that coffee is currently popular with all people, young and old. The population in this study is not known with certainty so that a sample of 100 respondents was taken with a simple random sampling method. In collecting data used questionnaires, literature and field studies. The analytical methods used in data processing include the validity and reliability of the questionnaire, hypothesis testing and the coefficient of determination. From the results of testing all hypotheses are accepted. The coefficient of determination is quite high and the value of the influence of a brand image that is higher than servicescape on consumer satisfaction proves that the better the brand image of the place, the higher the customer satisfaction.Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan brand image terhadap Kepuasan Konsumen di SK Coffee Lab. Kota Kediri. Alasan penelitian ini dilakukan karena semakin banyak dan marak tempat kopi yang menawarkan varian produk baik kopi lokal maupun luar daerah mengingat saat ini kopi digemari oleh seluruh kalangan baik tua maupun muda. Populasi dalam penelitian ini tidak diketahui secara pasti sehingga diambil sampel sebanyak 100 responden dengan metode simple random sampling. Dalam mengumpulkan data digunakan kuesioner, studi pustaka dan lapangan. Metode analisis yang digunakan dalam pengolahan data meliputi validitas dan reliabilitas kuesioner, uji hipotesis serta koefisien determinasi. Dari hasil pengujian seluruh hipotesis diterima. Nilai koefisien determinasi yang cukup tinggi serta nilai pengaruh brand image yang lebih tinggi daripada servicescape terhadap kepuasan konsumen membuktikan bahwa semakin baik brand image tempat tersebut, semakin tinggi pula kepuasan konsumen.  

scholarly journals ANALISIS PEMASARAN GARAM KUSAMBA DI KECAMATAN DAWAN, KABUPATEN KLUNGKUNG

2019 ◽  
Vol 7 (2) ◽  
pp. 169
Author(s):  
Dewa Ayu Sega Neli Riyanti ◽  
I Ketut Satriawan ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Quantitative Methods ◽  
Market Performance ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Market Conduct ◽  
Qualitative And Quantitative Methods ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
Salt Structure ◽  
Marketing Costs

This research was carried out in Kusamba Village, Dawan District, Klungkung Regency. This study aims to find out to identify the salt kusamba marketing channel with the structure, conduct, performance (SCP) approach and analyze the marketing efficiency of kusamba salt. The data collected was analyzed with qualitative and quantitative methods. Qualitative methods are used to analyze marketing channels, structure, and market behavior, while quantitative methods are used to analyze market performance. Based on the results of the study, it can be concluded that the salt marketing process is through 4 (four) marketing channels. The market structure that occurs in the marketing of kusamba salt is oligopsonia. Market conduct occurs when the practice of pricing is still dominated by intermediary traders. Market performance shows that the highest total marketing margin is found in marketing channel 3 and the highest farmer share is found in marketing channels 1. The analysis of salt marketing efficiency based on farmer 's share states that the marketing channel 1 is the most efficient and based on the total marketing costs of marketing channel 3 is the most efficient because the value of Marketing Efficiency (EP) is 44,44% or ? 50%. Keywords: Kusamba sea  salt, structure, conduct, performance, and  marketing efficiency

scholarly journals Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram

2020 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Ine Aprianti ◽  
Jihan Putri Krismawati
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Simple Random Sampling ◽  
Purchasing Decisions ◽  
Average Value

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions on Mayoutfit Bandung products. The research method used for this research is descriptive verification. The population in this study was Mayoutfit Bandung followers of 1.2 billion, using simple random sampling with a sample size of 100 people.The results of this study indicate that: (1) Descriptive analysis of the Mayoutfit Bandung brand image shows results with good criteria with an average value of 3.53. (2) The results of descriptive analysis regarding the quality of Mayoutfit Bandung products show results with good criteria with an average value of 3.44. (3) The results of descriptive analysis of purchasing decisions show results with good criteria with an average value of 3.52. (4) There is a significant influence between brand image and product quality together on purchasing decisions. Based on the results of the F test, obtained an F count of 40.768. These results indicate that F arithmetic> F table (40.768> 2.36). This can be interpreted that the Effect of Brand Image and Product Quality together affect the Purchasing Decision.

scholarly journals ANALISIS EFISIENSI PEMASARAN UDANG WINDU (Penaeus monodon) DI DESA SUNGAI LUMPUR KECAMATAN CENGAL KABUPATEN OGAN KOMERING ILIR

2018 ◽  
Vol 6 (2) ◽  
pp. 81
Author(s):  
Riandi Riandi ◽  
Mustopa Marli Batubara ◽  
Sutarmo Iskandar
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Penaeus Monodon ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Tiger Shrimp ◽  
Interview Methods ◽  
Final Consumer

ABSTRACTThis study aims to find out the marketing channel of tiger shrimp from the farmers to the final consumer and efficient marketing of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir. This research was conducted in Sungai Lumpur village Regency cengal District Ogan Komering Ilir from May-Juli 2017. The method used in this research is survey method, for sampling method used simple random sampling method. To collect the data in this research used observation and interview methods by using a quisionary aids that have been prepared previously. Data processing is done using kualitatif and kuantitatif analysis. The result of this research indicates there are three marketing channels of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir and the three marketing channels are efficient.

scholarly journals Pengaruh Ewom Terhadap Brand Image Dan Purchase Intention Produk Innisfree Di Jakarta

2020 ◽  
Vol 2 (1) ◽  
pp. 152
Author(s):  
Theresia Yonita ◽  
Herlina Budiono
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Probability Sampling ◽  
Probability Sample ◽  
Positive Effect

The purpose of this study is to find out 1) whether there is an effect of EWOM on Purchase Intention 2) whether there is an influence of the EWOM on Brand Image 3) whether there is an Influence of Brand Image on Purchase Intention 4) whether Brand Image can meditiate EWOM influence on Purchase Intention. The population in this study were Innisfree products users in Jakarta. The sample used in this study was 100 respondents from Innisfree products users in Jakarta. The sampling technique used was probability sample with simple random sampling method. Overall the results of this study are 1) EWOM has a significant and positive effect on Purchase Intention, 2) EWOM has a significant and positive effect on Brand Image, 3) Brand Image  has a significant and positive effect on Purchase Intention 4) Brand Image has significantly and positively meditiate the effect of EWOM on Purchase Intention. Tujuan penelitian ini adalah untuk mengetahui 1) apakah terdapat pengaruh EWOM terhadap Niat pembelian 2) apakah terdapat pengaruh EWOM terhadap Citra Merek 3) apakah terdapat pengaruh Citra Merek terhadap Niat pembelian 4) apakah terdapat pengaruh EWOM terhadap Niat Pembelian melalui mediasi Citra Merek. Populasi dalam penelitian ini adalah pengguna Produk Innisfree di Jakarta. Sampel yang digunakan pada penelitian ini yaitu 100 responden pengguna produk Innisfree di Jakarta. Teknik pengambilan sampel yang digunakan yaitu probability sampling dengan metode pengambilan sampel simple random sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) EWOM berpengaruh signifikan dan positif terhadap Niat Pembelian 2) EWOM berpengaruh signifikan dan positif terhadap Citra Merek, 3) Citra Merek berpengaruh signifikan dan positif terhadap Niat Pembelian 4) Citra Merek secara signifikan dan positif memediasi pengaruh EWOM terhadap Niat Pembelian.

scholarly journals PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

2018 ◽  
Vol 14 (1) ◽  
pp. 135
Author(s):  
Lasmaria Elisabet Marbun ◽  
Juliana R. Mandei ◽  
Ribka M. Kumaat
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Primary Data ◽  
Cost Ratio ◽  
Selling Price ◽  
Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

scholarly journals Pengaruh Viral marketing Dan Word Of Mouth Terhadap Brand Image Aisan games 2018

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Muhammad Hatta
Keyword(s):  
Random Sampling ◽  
Comparative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Causal Effect ◽  
Simple Random Sampling ◽  
Viral Marketing ◽  
Data Sources ◽  
Primary Data

This study aims to analyze the influence of Viral Marketing and Word Of Mouth on the 2018 Asian Games Brand Image in Palembang City. This type of research is casual comparative research, which describes the causal effect between research variables. Primary data sources were collected by distributing questionnaires. The sample used in this study were 100 student respondents at Sriwijaya University, Palembang City. The sample in this study was taken using the simple random sampling method and then processed using the help of Statistics for Product and Service Solution (SPSS) version 26. The results obtained indicate that there is a significant influence between Viral Marketing and Word of Mouth on Brand. Picture.

scholarly journals KINERJA PASAR PANDAN SEBAGAI BAHAN BAKU INDUSTRI ANYAMAN DI KABUPATEN TASIKMALAYA

2020 ◽  
Vol 11 (2) ◽  
pp. 73
Author(s):  
B. SUDJARMOKO ◽  
D. LISTYATI ◽  
M. HERMAN
Keyword(s):  
Time Series ◽  
Sampling Method ◽  
Marketing Channel ◽  
Price Transmission ◽  
Raw Material ◽  
Survey Method ◽  
Share Prices ◽  
Market Conduct ◽  
Main Indicator ◽  
Bargaining Position

<p>ABSTRAK<br />Tanaman pandan di Indonesia pada umumnya digunakan sebagai<br />bahan baku untuk industri anyaman yang merupakan komoditas ekspor.<br />Introduksi atau pengembangan tanaman pandan menjadi salah satu<br />alternatif pada daerah-daerah yang dominan mengguna-kan bahan baku<br />pandan untuk kebutuhan industri, terutama industri anyaman dan<br />handicraft. Untuk mengetahui kinerja pemasaran pandan maka pada bulan<br />Juli-Agustus 2004 telah dilakukan penelitian di Kabupaten Tasikmalaya,<br />Jawa Barat, sebagai sentra penghasil dan industri anyaman pandan di<br />Indonesia. Petani responden dipilih secara acak, demikian pula pedagang<br />pengumpul I, pedagang pengumpul II, dan produsen anyaman pandan.<br />Data yang dikumpulkan terdiri atas data primer dan sekunder berupa data<br />harga deret waktu (time series) dari berbagai sumber. Pendekatan yang<br />digunakan adalah model Structure - Conduct - Performance, dengan<br />pangsa petani dan transmisi harga sebagai indikator kinerja pasar. Hasil<br />penelitian menunjukkan bahwa sebagian besar petani menggunakan<br />saluran pemasaran I (89,25%) dan hanya 10,75% yang menggunakan<br />saluran pemasaran II. Bagian harga yang diterima petani hanya 31,25%<br />pada saluran I dan 37,50% pada saluran pemasaran II. Nilai elastisitas<br />transmisi harga sebesar 0,5148 mengindikasikan bahwa perubahan harga<br />pandan tidak seluruhnya ditransmisikan ke petani produsen. Kinerja pasar<br />yang kurang baik ini terjadi karena struktur pasar yang kurang bersaing<br />dan perilaku pasar yang menjadikan posisi tawar petani lemah berhadapan<br />dengan pedagang pengumpul.<br />Kata kunci: Pandanus sp, struktur, perilaku, kinerja pasar, pangsa<br />petani, elastisitas transmisi harga</p><p><br />ABSTRACT<br />Market performance of pandanus as raw material of<br />handicraft industry in Tasikmalaya<br />Pandanus (Pandanus sp.) is the essential raw material of handicraft<br />and potential export commodities. The research was carried out to study of<br />pandanus performance market. The study was conducted at Tasikmalaya,<br />West Java, as main pandanus handicraft producer, on July-August 2004<br />used survey method. Data collected consisted of primary and secondary<br />data (time series). The sampling method used was simple random<br />sampling for farmers, traders I, traders II, and pandanus handicraft<br />product. Data analyzed was designed with Structure - Conduct –<br />Performance or SCP model. Farmer share and price transmission<br />elasticity as main indicator and criteria of analysis. The results showed<br />that 89,25% farmers used marketing channel I, only 10,75% used<br />marketing channel II. Farmers share were only 31,25% on marketing<br />channel I and 37,50% on marketing channel II. Price transmission<br />elasticity was 0,5148 indicated that pandanus market had asymmetric<br />prices information. The bad pandanus performance market caused by<br />imperfect market and market conduct while powerless bargaining position<br />of pandanus farmers.<br />Key words: Pandanus sp., structure, conduct, performance, market,<br />farmers share, prices transmission elasticity</p>

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