scholarly journals Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

2020 ◽  
Vol 3 (2) ◽  
pp. 106-115
Author(s):  
Putri Sari ◽  
Eliza Eliza ◽  
Novia Dewi
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Bargaining Position ◽  
Marketing Efficiency ◽  
Financing Risk ◽  
Physical Functions ◽  
Marketing Costs ◽  
Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.  

ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

2017 ◽  
Vol 4 (2) ◽  
pp. 11
Author(s):  
Doni Ferdiansyah
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Profit Margins ◽  
Channel Efficiency ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Exchange Function ◽  
Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

ANALISIS PEMASARAN KACANG HIJAU DI DESA DUALASI RAIULUN KECAMATAN LASIOLAT KABUPATEN BELU.

2020 ◽  
Vol 21 (2) ◽  
pp. 130-138
Author(s):  
Maria Magdalena Isa ◽  
Maria Bano ◽  
Alfetri N. P. Lango
Keyword(s):  
Cost Efficiency ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Green Beans ◽  
Channel One ◽  
Physical Functions ◽  
Marketing Costs ◽  
The Cost ◽  
Exchange Function ◽  
The City

This research has been carried out in the Dualasi Raiulun Village, Lasiolat District, Belu Regency. This study aims to (1)determine the mung bean marketing channel, (2)marketing functions,(3) margins, costs, farmer's share, profit and marketing cost efficiency that affect the marketing of mung beans. Data collection uses interview techniques based on prepared questionnaires. Analysis of the data used is descriptive, economic analysis that is the calculation of Farmers' Share, Margins, profits and efficiency of marketing costs. The results of this study indicate that the (1) marketing channels in Raiulun Dualasi Village through three marketing channels namely Farmers → PPD (Village Collector Traders) → Retailers of the city of Atambua→Consumer, Second Channel Farmers → Wholesalers of the City of Atambua → Retailers of the City of Atambua→Consumer, Third Channel of Farmers → Dualasi District Retailer→Consumer.(2) Marketing functions in Railun Dualasi Village Lasiolat District include the first exchange function consisting of sales and purchase functions, second includes physical functions consisting of transportation and storage functions, and thirdly facility functions of functions financing and market information functions. (3)The lowest marketing margin is in channel one and two, which is 4,500 USD / kg, and the acquisition of the largest margin, namely in channels three, is 4,500 USD / kg and 4. The highest share of green peas in Dualasi Raiulun Village, Lasiolat District, Belu Regency is highest in channel one and two, which is 71.88%. The highest marketing profit of green beans in Raiulun Dualasi Village is in channel III which is 5.000 USD / Kg, followed by Channel I of 4,462 and channel II of 4.349 While the cost efficiency of marketing of mung beans in Raiulun Dualasi Village, Lasiolat District of Belu Regency is lowest or the smallest was channel III with I%, followed by channel Iwith 2 % and channel II with 5%.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals Marketing Efficiency Analysis of Cabbagein Kayu Aro District Kerinci Regency Jambi Province

2020 ◽  
Vol 3 (2) ◽  
pp. 71-82
Author(s):  
Dara Latifa ◽  
Faidil Tanjung ◽  
Rina Sari
Keyword(s):  
Market Integration ◽  
Secondary Data ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Demand And Supply ◽  
Market Structure Analysis ◽  
Marketing Efficiency ◽  
And Performance ◽  
Exchange Function

This research is aimed to; 1) describe the marketing system of cabbage, including marketing channels and marketing functions which is done by eachmarketing agencies;2) analyze the structure, conduct, and performance (SCP), marketing margin, farmer's share, and marketing efficiency analysis of cabbage's marketing in Kayu Aro district. The data collection method used in this  research was survey. Primary and secondary data were collected and then analyzed using descriptive qualitative method and quantitative method. The findings of this research indicate that; 1) marketing agencies involved in the cabbage marketing structure are farmers, collectors sellers, large sellers, distributor sellers, and retailer sellers. 2) There are four channels of cabbage marketing, and it consists of three channels inside the region and one channel outside the region. 3) Market functions that had been conducted within each marketing channel are exchange function, physic function, and facility function. 4) The market structure analysis of cabbage leads to an oligopoly market. Marketing price is shaped based on a compromise between demand and supply. Furthermore, this study highlighted that marketing channel IV is the most efficient channel for marketing efficiency analysis. Through this study, the writer would like to advise the producers to follow the cabbage marketing structure that had already been formulated, which is marketing channel IV. The local government could create a policy to make marketing efficiency better, for example, by supplying facilities and infrastructure. As for future researchers, there is pressing urgency for further research about marketing efficiency through a market integration approach.

scholarly journals ANALISIS PEMASARAN GARAM KUSAMBA DI KECAMATAN DAWAN, KABUPATEN KLUNGKUNG

2019 ◽  
Vol 7 (2) ◽  
pp. 169
Author(s):  
Dewa Ayu Sega Neli Riyanti ◽  
I Ketut Satriawan ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Quantitative Methods ◽  
Market Performance ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Market Conduct ◽  
Qualitative And Quantitative Methods ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
Salt Structure ◽  
Marketing Costs

This research was carried out in Kusamba Village, Dawan District, Klungkung Regency. This study aims to find out to identify the salt kusamba marketing channel with the structure, conduct, performance (SCP) approach and analyze the marketing efficiency of kusamba salt. The data collected was analyzed with qualitative and quantitative methods. Qualitative methods are used to analyze marketing channels, structure, and market behavior, while quantitative methods are used to analyze market performance. Based on the results of the study, it can be concluded that the salt marketing process is through 4 (four) marketing channels. The market structure that occurs in the marketing of kusamba salt is oligopsonia. Market conduct occurs when the practice of pricing is still dominated by intermediary traders. Market performance shows that the highest total marketing margin is found in marketing channel 3 and the highest farmer share is found in marketing channels 1. The analysis of salt marketing efficiency based on farmer 's share states that the marketing channel 1 is the most efficient and based on the total marketing costs of marketing channel 3 is the most efficient because the value of Marketing Efficiency (EP) is 44,44% or ? 50%. Keywords: Kusamba sea  salt, structure, conduct, performance, and  marketing efficiency

scholarly journals ANALISIS EFISIENSI PEMASARAN UDANG WINDU (Penaeus monodon) DI DESA SUNGAI LUMPUR KECAMATAN CENGAL KABUPATEN OGAN KOMERING ILIR

2018 ◽  
Vol 6 (2) ◽  
pp. 81
Author(s):  
Riandi Riandi ◽  
Mustopa Marli Batubara ◽  
Sutarmo Iskandar
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Penaeus Monodon ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Tiger Shrimp ◽  
Interview Methods ◽  
Final Consumer

ABSTRACTThis study aims to find out the marketing channel of tiger shrimp from the farmers to the final consumer and efficient marketing of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir. This research was conducted in Sungai Lumpur village Regency cengal District Ogan Komering Ilir from May-Juli 2017. The method used in this research is survey method, for sampling method used simple random sampling method. To collect the data in this research used observation and interview methods by using a quisionary aids that have been prepared previously. Data processing is done using kualitatif and kuantitatif analysis. The result of this research indicates there are three marketing channels of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir and the three marketing channels are efficient.

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals Analisis pemasaran susu sapi di kud karangploso desa bocek kecamatan karangploso kabupaten malang

2018 ◽  
Vol 6 (01) ◽  
pp. 1-8
Author(s):  
Wika Trizulita ◽  
Dimas Pratidina Puri Astuti Hadiyani ◽  
Waluyo Edi Susanto
Keyword(s):  
Dairy Cows ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Cow Milk ◽  
Cow’S Milk ◽  
Survey Method ◽  
Cow's Milk ◽  
Fresh Milk ◽  
Marketing Costs ◽  
Marketing Margins

Abstrak Tujuan penelitian ini adalah untuk mengetahui saluran pemasaran susu segar di KUD Karangploso Desa Bocek Kecamatan Karangploso Kabupaten Malang. Materi yang digunakan dalam penelitian ini adalah pemasaran susu sapi KUD Karangploso Desa Bocek Kecamatan Karangploso Kabupaten Malang. Metode yang digunakan dalam penelitian ini adalah metode survei dan wawancara langsung dengan anggota KUD Karangploso. Variabel penelitian meliputi biaya pemasaran, total keuntungan pemasaran, dan margin pemasaran.  Hasil penelitian menunjukan bahwa saluran pemasaran susu sapi di Desa Bocek Kecamatan Karangploso Kabupaten Malang yaitu : Peternak →KUD →IPS →dan Konsumen. Biaya pemasaran Rp. 572,75 per liter, total keuntungan pemasaran Rp. 1.727,25 per liter dan margin pemasaran Rp. 2.300,00 per liter dan biaya pemasaran dari KUD ke konsumen total biaya pemasaran Rp 291,05 per liter, total keuntungan pemasaran Rp 2.808,96 per liter dan margin pemasaran Rp 3.100,00. Kesimpulan dari penelitian ini adalah bahwa saluran pemasaran susu sapi di KUD Karangploso Desa Bocek Kecamatan Karangploso Kabupaten Malang sudah lebih baik. Saran yang dapat peneliti berikan untuk peternak di Desa Bocek Kecamatan  Karangploso Kabupaten Malang yakni harus lebih ditingkatkan lagi dalam beternak sapi perah supaya mendapatkan susu yang berkualitas baik. ABSTRACT   The purpose of this study was to find out the marketing channels of fresh milk at Karangploso Village Cooperative in Bocek Village, Karangploso District, Malang Regency. The material used in this study was the marketing of cow milk Karangploso KUD Bocek Village Karangploso District, Malang Regency. The method used in this study is a survey method and direct interviews with members of the Karangploso KUD. Research variables include marketing costs, total marketing profits, and marketing margins. The results showed that marketing channels for cow's milk in Bocek Village, Karangploso Sub-District, Malang Regency were: Breeders → KUD → IPS → and Consumers. Marketing costs Rp. 572.75 per litre, total marketing profit of Rp. 1,727.25 per litre and marketing margin of Rp. 2,300.00 per litre and marketing costs from KUD to consumers with total marketing costs of Rp. 291.05 per litre, total marketing profit of Rp. 2,808.96 per litre and marketing margin of Rp. 3,100. The conclusion of this study is that the marketing channel of cow's milk in Karangploso Village Cooperative in Bocek Village, Karangploso Subdistrict, Malang Regency is better. Suggestions that researchers can give to farmers in Bocek Village, Karangploso Subdistrict, Malang Regency, which must be further improved in raising dairy cows to get good quality milk.

scholarly journals Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 239-264
Author(s):  
Yos Karimudin
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Selling Price ◽  
Rice Farmers ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Descriptive Method ◽  
Selection Of

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

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