scholarly journals PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH POSITIONING TERHADAP KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Fathur Rosi ◽  
Nurita Andriani
Keyword(s):  
Path Analysis ◽  
Direct Effect ◽  
Brand Image ◽  
Quantitative Approach ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Significance Level

This study discusses the problems that exist in one of the MSMEs in Bangkalan, namely KUB Bejrah Ghunah, the phenomenon in this company is good positioning but sales turnover according to the brand used has a bad perception in the minds of consumers. This study aims to determine the effect of positioning on purchasing decisions mediated by brand image. This study uses a quantitative approach with path analysis method, with a total of 100 respondents. The results showed that 1) positioning had a significant effect on purchasing decisions with tcount of 7.959 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 2) positioning has a significant effect on brand image with the value of t count is 8.957 t table is 1.9847 with a significance level of 0.000 less than 0.05. 3) Brand image has a significant effect on purchasing decisions with a tcount of 6.294 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 4) Positioning has a direct effect on purchasing decisions without going through brand image as a mediating variable with an effect value of 0.485.

scholarly journals EFEKTIFITAS LITERASI MELALUI GAME NABUNG SAHAM GO TERHADAP KEPUTUSAN MEMBELI SAHAM SYARIAH

2019 ◽  
Vol 7 (2) ◽  
pp. 367
Author(s):  
Kharis Fadlullah Hana
Keyword(s):  
Path Analysis ◽  
Indirect Effect ◽  
Random Sampling ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Total Effect ◽  
Research Approach ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Independent Variable

<p><em>This  research </em><em>aims to determine  an influence of understanding of students of IAIN Kudus through the game of saving stock go to the decision to buy Islamic shares. The research approach uses a quantitative approach with the path analysis method through the warpPLS 6.0 application. Literacy as an independent variable is a buying decision as an dependent variable and game media as an intervening variable. The subjects in this study were 100 students of IAIN Kudus using purposive random sampling technique. The results showed that there is an influence of literacy through games on purchasing decisions with a significance of 0.003. The indirect effect is 0.192 and the total effect is 0.569. This means that literacy through the savings game go stock has a positive and significant effect on the decision to buy Islamic stocks.</em></p>

scholarly journals Employee Career: Effect of Administrative Competence, Social Capital and Performance

2018 ◽  
Vol 6 (02) ◽  
Author(s):  
Nia Kusuma Wardhani ◽  
Wibowo . ◽  
Hamidah .
Keyword(s):  
Social Capital ◽  
Human Resources ◽  
Path Analysis ◽  
Direct Effect ◽  
Quantitative Approach ◽  
Direct Influence ◽  
Analysis Method ◽  
And Performance

As organization grows and develops in dynamic globalization, employee is a valuable asset for organization and the need for qualified human resources is increases. The purpose of this research is aims to examine the influence of  Administrative Competence, Social Capital and Performance to Employee Career of Mercu Buana University, using path analysis method in quantitative approach. Sample of this research was 185 employees of Mercu Buana University. Result of this research indicates that there is direct effect of competence to employee career which values 0,259, there is direct effect of performance to employee career which values 0,218, there is direct effect of social capital to employee career which values 0,213, there is direct effect of competence to performance which values 0,342, there is direct effect of social capital to performance which values 0,300. Thus it can be explained that the most direct influence to Employee Career and Performance is Competence.

scholarly journals MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA

2017 ◽  
Vol 21 (3) ◽  
pp. 317
Author(s):  
Agussalim M ◽  
Hapzi Ali
Keyword(s):  
Quantitative Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Brand Image ◽  
Analytical Tool ◽  
Analysis Method ◽  
Quantitative Analysis Method

This study aims to analyze the effect of product quality and service quality on brand image and customer satisfaction either partially or simultaneously on Giant Citra Raya Tangerang. The population of this study is Giant Citra Raya customers which averages 2,070,823 / 12/30 = 5752 per day. The sample in this research using Slovin formula is 152 customers. Quantitative analysis method using path analysis, followed by determination analysis (R Square), partial hypothesis testing (t test) and simultaneous (F test) with alpha 5 percent. Before further analyzed first tested the instrument and test the classical assumption. Analytical tool using SPSS version 21.0 for windows. The result of the research shows that product quality and service quality are partially and simultaneously have positive and significant effect on brand image and customer satisfaction, and brand image has influence to customer satisfaction at Giant Citra Raya Tangerang.

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

Employee Performance of Taufiqurrahman Foundation.Case Study the Effect of Compensation, Achievement Motivation, and Working Ethos on Employee Performance of Islamic Integrated Elementary School and Islamic Integrated Yunior Hight School of Taufiqurrahman In Bekasi, West Jawa, Indonesia

2018 ◽  
Vol 8 (3) ◽  
pp. 277
Author(s):  
Sukemi Kadiman
Keyword(s):  
Elementary School ◽  
Path Analysis ◽  
Achievement Motivation ◽  
Direct Effect ◽  
Random Sampling ◽  
Employee Performance ◽  
Sampling Technique ◽  
Quantitative Approach

The objective of this research is to examine the effect of compensation, achievement motivation, and working ethic towards employee performance of Taufiqurrahman Foundation in Bekasi. The research was conducted using quantitative approach and method of survey. The size of population in this research is 100 employees at Taufiqurrahman Foundation. Reseach sample were selected as 66 employees using sample random sampling technique. The data obtained with questionaires and tests. The analiytical method used in data analyzing is path analysis technique.The result shows that compensation, achievement motivation, and working ethos have positif direct effect toward the employees performance of Taufiqurrahman Foundation in Bekasi. The findings lead to recommendation that in order to build compensation, achievement motivation and working ethic should be considered seriously.

scholarly journals PENGARUH KOMPENSASI FINANSIAL TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA KANTOR PUSAT PT. CITRA BUANA PRAKARSA

2016 ◽  
Vol 4 (2) ◽  
pp. 114
Author(s):  
Shinta Wahyu Hati ◽  
Indira Brahmana
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Work Motivation ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Quantitative Approach ◽  
Analysis Method ◽  
Performance Variable ◽  
Direct Compensation

Abstract: The purpose of this study was to determine the effect of direct com- pensation variable and indirect compensation variable on motivation variable, to determine the effect of direct compensation variable and indirect compen- sation variable on employee performance variable, and to determine the effect of direct compensation and indirect compensation variable on employee per- formance variable with motivation as intervening variable This kind of re- search is explanatory research with quantitative approach by using question- naire. Research sample are 55 employee of PT. Citra Buana Prakarsa. This re- search use descriptive analysis method, path analysis, partially and simul- taneity trial. Statistical calculations show that direct compensation  signify- cantly contributing to work motivation with value 0.347, and indirect compen- sation significantly contributing the work motivation with value 0.379. Direct compensation significantly contributing to employee performance with value0.590. Indirect compensation significantly contributing to employee perfor- mance with value 0.529. The results of this study are direct compensation, indi- rect compensation, and work motivation have a significant influence on em- ployyee performance. Keyword : Compensation, Employee Performance, Motivation

scholarly journals Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra)

2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Female Students ◽  
Analysis Method ◽  
Purchasing Decisions

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  

scholarly journals The Influence of Profitability on Firm Value with Capital Structure as The Mediator

2020 ◽  
Vol 16 (2) ◽  
pp. 184-199
Author(s):  
Novi Mubyarto
Keyword(s):  
Panel Data ◽  
Capital Structure ◽  
Path Analysis ◽  
Direct Effect ◽  
Indirect Effect ◽  
Firm Value ◽  
Direct Influence ◽  
Analysis Method ◽  
The Relationship ◽  
Significant Direct Effect

Abstract: The purpose of this research was to determine the direct and indirect effect of profitability on firm value using capital structure as a mediator. This involves using panel data from 44 companies listed on LQ45 as of 31st December 2015-2018 and analyzed using the path analysis method including Sobel Test and Bootstrapping technique. The results showed a positive and significant direct effect of profitability on firm value while the indirect effect using capital structure as a mediator between the two variables was found to be negative and significant. Moreover, the direct influence of capital structure on firm value was discovered to be negative and significant while the introduction of profitability variables in the relationship led to a positive and significant influence. Similarly, the direct effect of profitability on firm value using capital structure as the controlling variable was also found to be positive and significant.Keywords: firm value, capital structure, profitabilityPengaruh Profitabilitas Terhadap Nilai Perusahaan dengan Struktur Modal Sebagai MediatorAbstrak: Tujuan dari penelitian ini adalah untuk mengkaji bagaimana pengaruh langsung profitabilitas terhadap nilai perusahaan, dan pengaruh tidak langsung melalui struktur modal sebagai mediator. Menggunakan data panel dari 44 perusahaan yang tercatat di LQ45 per tanggal 31 Desember selama periode 2015 sampai 2018. Metode analisis yang digunakan adalah metode analisis jalur (Path Analysis), dengan Teknik Sobel Test dan Bootsrapping. Hasil riset membuktikan bahwa terdapat pengaruh langsung yang positif dan signifikan antara profitabilitas terhadap nilai perusahaan. Namun, jika dilihat secara tidak langsung pengaruh profitabilitas terhadap nilai perusahaan melalui struktur modal sebagai mediator adalah negatif dan signifikan. Selanjutnya, pengaruh langsung profitabilitas terhadap struktur modal adalah negatif dan signifikan. Sementara ketika dikontrol oleh variabel profitabilitas, pengaruh struktur modal terhadap nilai perusahaan positif dan signifikan. Begitu pula dengan pengaruh langsung profitabilitas terhadap nilai perusahaan dengan mengontrol variabel struktur modal juga positif dan signifikan.Kata kunci: nilai perusahaan, struktur modal, profitabilitas

scholarly journals Effect of Work Team, School Culture on Decision Making of The Principals of The State High School in Jakarta

2019 ◽  
Vol 1 (4) ◽  
Author(s):  
Venny Oktaviany ◽  
Mukhneri Mukhtar ◽  
Mochamad Wahyudi
Keyword(s):  
High School ◽  
Decision Making ◽  
School Culture ◽  
Path Analysis ◽  
Work Teams ◽  
The State ◽  
Quantitative Approach ◽  
Work Team ◽  
Analysis Method ◽  
Positive Effect

The objective of this study is to learn the influence of work team and school culture toward decision making of high school in Jakarta. This study was the quantitative approach, and  path analysis method was applied to analyze the data. In this study, principals of state high school have been chosen as a unit analysis and 91 samples of state high school in Jakarta. The results of this study showed that: (1) work teams have a direct positive effect on decision making; (2) school culture has a direct positive effect on decision making. At last, this study suggested that work teams and school culture were important determinants of the principal’s decision making.

scholarly journals Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

2020 ◽  
Vol 1 (2) ◽  
pp. 71-83
Author(s):  
Iis Miati
Keyword(s):  
Psychological Factors ◽  
Research Method ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Descriptive Research ◽  
Quality Product ◽  
Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

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