scholarly journals Improving company communication activity amidst the СOVID-19 restrictions

2021 ◽  
Vol 2 (2) ◽  
pp. 92-104
Author(s):  
Volodymyr Kyslyy ◽  
Tetyana Bondar ◽  
Yevhen Kabluchko ◽  
Hlib Lieonov
Keyword(s):  
Swot Analysis ◽  
Action Plan ◽  
Target Audience ◽  
Communication Strategy ◽  
Information Control ◽  
Job Responsibilities ◽  
Existing Problems ◽  
Communication Program ◽  
Communication Activity ◽  
Corporate Customers

This study aimed to consider the essence and significance of the company communication activities and identify modern communications tools amidst the COVID-19 quarantine restrictions. The study object is the Like Center LLC communication activity. In the study frameworks, the company organizational structure, the staff list, and the job responsibilities were analyzed. Besides, the SWOT analysis was conducted to disclose the company organization’s activities features. The authors examined the company’s competitive environment using the 4P concept, which allowed identifying the company’s main advantages and searches for solutions to existing problems in the communication activities. The methodology basis involved graphic and structural analysis, logical generalization to substantiate the goals, target audience, and communication strategy of Like Center LLC. The findings allowed developing the suggestions for forming a communication program of Like Center LLC under quarantine the COVID-19 restrictions. The authors emphasized the necessity to implement innovative communication tools for LLC «Like Center» such as 1) creating a chatbot, 2) launching a YouTube channel, 3) introducing educational activities (conferences and training on business education). In the study, the authors determined the main functions of the chatbot. The example of training for regular corporate customers was demonstrated. The feature of this training was using a smartphone as an assistant for quick access to information, control and register customers, a tool for evaluating the company efficiency, and a device for creating activities. After training, the clients could realize the received knowledge and skills into practice. The study proposed the topics for online conferences, determined the target audience. In the study, the authors suggested the YouTube channel action plan to expand the target audience. The obtained results indicated the possible prospects and the company’s efficiency through improving the company communication system.

WHO European Health Literacy Action Plan

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
K Sørensen ◽  
A Koylyu ◽  
B Mikkelsen
Keyword(s):  
Health Literacy ◽  
Swot Analysis ◽  
Action Plan ◽  
Action Planning ◽  
Regional Office ◽  
Member States ◽  
Wide Range ◽  
European Health ◽  
Other World ◽  
Action Networks

Abstract Background Grounded in the last decade's health literacy developments; the work of the European health literacy action networks on measurement and NCDs as well as the newly adopted European Health Literacy Roadmap and resolution agreed upon by their 53 Member States in 2019, the WHO European Region continues its investment in health literacy. A WHO European health literacy action plan is under development to be launched in 2021. The action plan implies concrete actions for Member States on how to develop health literate populations and societies. Methods Based on co-creation principles, the development of the action plan is conducted by stakeholders from a wide range of fields and disciplines. Lead by the WHO European Regional Office, the process includes an initial stakeholder meeting, iterative technical consultations with experts and the wider stakeholder community and Member State consultations. The analytical methods integrate a SWOT-analysis, future scenario thinking and long-sight action planning approaches as well as application of health literacy analytics. Results The results of the initial analytical steps will be presented such as the SWOT analysis, the future scenarios and associated recommendations on how to create health literate populations and societies in Europe. Additionally, the outline of the draft of the European health literacy action plan will be open for discussion and input. Conclusions Through an iterative process, the European health literacy action plan is co-produced by multiple actors through a series of consultations facilitating ownership and accountability. The European health literacy action plan can be an inspiration and a model for other world regions.

scholarly journals Pandemic and Social Work: Exploring Finnish Social Workers’ Experiences through a SWOT Analysis

2021 ◽  
Author(s):  
Timo Harrikari ◽  
Marjo Romakkaniemi ◽  
Laura Tiitinen ◽  
Sanna Ovaskainen
Keyword(s):  
Content Analysis ◽  
Social Work ◽  
Social Workers ◽  
Swot Analysis ◽  
Adaptive Governance ◽  
Thematic Content Analysis ◽  
Face To Face ◽  
Existing Problems ◽  
Welfare Institutions ◽  
New Type

Abstract This article addresses the experiences of Finnish frontline social workers during the first wave of the COVID-19 pandemic in the spring of 2020. Two questions are addressed. First, ‘what types of challenges social work professionals faced’ in their everyday, ‘glocal’ pandemic setting and, second, what types of solutions they developed to meet these challenges. The data consist of 33 personal diaries that social work professionals created from mid-March to the end of May 2020. The diaries are analysed by a thematic content analysis and placed within the framework of a strengths, weaknesses, opportunities and threats analysis. The results suggest that the pandemic challenged social work at all levels, from face-to-face interactions to its global relations. The pandemic revealed not only the number of existing problems of social work, but also created new types of challenges. It demanded ultimate resilience from social workers and a new type of adaptive governance from social welfare institutions.

scholarly journals Implementasi Komunikasi Pemasaran Lembaga Pendidikan Informal “Seaman’s English Education Indonesia ”

2018 ◽  
Vol 9 (1) ◽  
pp. 53-62
Author(s):  
Aldi Satrio Herlambang
Keyword(s):  
Action Research ◽  
Participatory Action Research ◽  
English Language ◽  
English Education ◽  
Educational Institution ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Participatory Action ◽  
Existing Problems ◽  
Communication Program

Seaman’s English Education Indonesia  (SEE Indonesia) is an informal educational institution located in North Jakarta that offers a variety of courses for seafarers, mainly the Marlins Test course, and an English language test for seafarers. Because it’s new, it is fitting that the level of brand awareness  by consumers is still very low. Based on data from customer visits in SEE Indonesia per year since its inception, only 768 people have visited SEE Indonesia, whether they only came or used the services of courses. This number is still very small compared to the total number of Indonesian seafarers, which are around 850,000. Therefore a marketing communication program is needed so that SEE Indonesia can increase brand awareness  and win the market from its competitors. In order to increase the brand awareness  of SEE Indonesia, then in this work the writer will use the Participatory Action Research method, where this method will involve people involved in existing problems to actively participate so that they are expected to get a solution right. The results of the Participatory Action Research will then become information material for the SOSTAC theory that will be used to create the SEE Indonesia marketing communication program.

scholarly journals Segmentasi Pasar Ganda dalam Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra

2019 ◽  
Vol 4 (1) ◽  
pp. 1-7
Author(s):  
Gisela Anindita
Keyword(s):  
Social Media ◽  
Market Segmentation ◽  
Target Audience ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Important Thing ◽  
Product Service

Abstrak Komunikasi marketing adalah sebuah strategi dalam penyampaian informasi mengenai sebuah produk, jasa, ataupun kegiatan. Dalam komunikasi marketing, salah satu hal terpenting ialah segmentasi pasar. Target komunikasi dapat dibagi melalui demografis dan psikologis. Dalam artikel ini akan mendeskripsikan bagaimana ambiguitas target komunikasi marketing dapat terjadi pada Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG)pada tahun 2017. Secara garis besar, target komunikasi marketing KMG terbagi menjadi dua, yakni generasi X (kelahiran 1961-1980) dan generasi peralihan Y (1981-1997) dan Z (1998-2011). Hasilnya adalah karena adanya pengaruh perbedaan generasi dalam manajemen KMG itu sendiri. Nama Guruh Soekarno Putra, konsep acara, dan media sosial yang digunakan dalam strategi komunikasi marketing pun menimbulkan ambiguitas, sehingga target market yang dicapai terlalu luas dan menimbulkan ketidak-teraturan pada saat acara tersebut. Abstract Marketing communication is a strategy to give information about a product, service, or any activity. In marketing communication, one of the most important thing is a market segmentation. Communication target audience can be devided by demographic and psychology. This article will be describe about how ambiguity of communication target audience on Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG) 2017 can be occur. In larger scale, communication target audience KMG divide in to two, the X generation (born between 1961-1980) and transitional generation between Y (born between 19811997) and Z (1998-2011). The result found that the ambiguity is occur because of differencess between both generation inside the KMG organization itself. The name of Guruh Soekarno Putro, the concept of the concert, an social media that used in marketing communication strategy also make a ambiguity, thus maket the marketing target too widely and raises the chaotic at the concert.

scholarly journals COMMUNICATION STRATEGY MODEL IN DIRECTORATE ICT AS FOR DIGITAL UNIVERSITY 2023

Gunahumas ◽  
2020 ◽  
Vol 2 (1) ◽  
pp. 283-292
Author(s):  
Deni Darmawan
Keyword(s):  
Swot Analysis ◽  
Legal Protection ◽  
Communication Strategy ◽  
The Other ◽  
System Component ◽  
Resources Management ◽  
Strategy Model ◽  
Hand Control ◽  
Work Units ◽  
Important System

Abstrak Analisis ketercapaian dan hambatan serta pengoptimalan potensi dan kekuatan yang dimiliki Dir. TIK sekarang ini. Dengan demikian hal ini berdampak kepada Kredibilitas Dir.TIK yang harus dipertahankan yang bagusnya dan ditingkatkan yang lemahnya sesuai visi dan misi serta tupoksi sebagai komponen system penting dari UPI. Di sisi lain Kontrol keseimbangan terhadap peran dan warna dari produk inovasi di lingkungan Dir. TIK yang harus ditingkatkan dalam menopang semua unit kerja di UPI. Untuk itu diperlukan upaya seperti menganalisis peluang-peluang peran yang lebih luas dari yang sudah ada selama ini di lingkungan Dir. TIK untuk mewujudkan visi dan misi UPI. Diantara program kegiatannya bias dimulai dengan : (a) memetakan Sejumlah program kerja yang memiliki target jelas sesuai hasil analisis SWOT terhadap semua sumber daya, manjerial, dan payung hukum yang berlaku; (b) Memulai merumuskan RKAT yang bersih, terbuka dan mudah diakses dengan cepat; dan (c) Bekerjasama dengan unit kerja terdepan seperti HUMAS, PPID dan ULT, serta semua LO di 52 unit kerja di lingkungan UPI. Kata Kunci : Direktorat TIK; PPID; ULT Abstract Analysis of achievements and obstacles as well as optimizing the potential and strength of Dir. ICT now. Thereby this has an impact on the credibility of Dir.TIK which must be maintained which is good and improved which is weak according to the vision and mission and duties as an important system component of UPI. On the other hand Control the balance of the role and color of innovation products in the Dir environment. ICTs must be improved in supporting all work units at UPI. For this reason efforts are needed such as analyzing opportunities for roles that are broader than those currently available in the Dir environment. ICT to realize the vision and mission of UPI. Among the program activities can be started by: (a) mapping a number of work programs that have clear targets according to the results of the SWOT analysis of all applicable resources, management, and legal protection; (b) Beginning to formulate a clean, open and easily accessible RKAT; and (c) Collaborate with leading work units such as HUMAS, PPID and ULT, as well as all LO in 52 work units within UPI. Keywords : Directorate of ICT; PPID; ULT

A Hybrid Strategic Development and Prioritization Model for Information and Communication Technology Enhancement

2012 ◽  
Vol 3 (4) ◽  
pp. 19-40 ◽  
Author(s):  
Madjid Tavana ◽  
Narges Yousefpoor
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Swot Analysis ◽  
Action Plan ◽  
Assessment Process ◽  
Analytic Hierarchy ◽  
Strategic Development ◽  
State Office ◽  
Order Preference ◽  
Information And Communication

The information and communication technology (ICT) sector has fostered the growth of several developed and developing countries. Recent studies on ICT-related businesses indicate that focusing on national policies is insufficient and underlines the importance of local and/or regional policies in promoting ICT. The authors propose a hybrid strategic development and prioritization framework for ICT enhancement and use the Delphi method and strengths, weaknesses, opportunities and threats (SWOT) analysis to assist the formulation of the ICT strategies. The analytic hierarchy process (AHP) is applied to weigh the SWOT factors and the technique for order preference by similarity to an ideal solution (TOPSIS) method is used to prioritize the ICT strategies. A comprehensive action plan with internal and external indices is derived from the strategic evaluation and assessment process to monitor the ICT enhancement progress. An application of the proposed framework is presented to demonstrate the simplicity and efficacy of the procedures and algorithms in a three-year study conducted for the State Office of Higher Education in a developing country.

scholarly journals The specifics of the vlog audience and its influence on the process of retial communication

2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  
Keyword(s):  
Mass Media ◽  
Target Audience ◽  
Modern World ◽  
Interactive Communication ◽  
Media Space ◽  
Final Design ◽  
Communication Activity ◽  
The Media ◽  
Advertising Communication ◽  
Distinguishing Features

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.

scholarly journals Marketing Strategy Analysis of RT-Mart Supermarket Under the Background of Epidemic Situation

2021 ◽  
Vol 8 (8) ◽  
pp. 9-14
Author(s):  
Junyan Du ◽  
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Model Analysis ◽  
Current Situation ◽  
Force Model ◽  
Strategy Analysis ◽  
Existing Problems ◽  
Safeguard Measures ◽  
Weak Points

This paper takes the RT-Mart supermarket under the background of epidemic as the research object, analyzes the current situation of online and offline operation, and finds out the existing problems. Through SWOT analysis and Porter five force model analysis, the paper discusses the challenges that the supermarket of RT-mart is facing at present. And through two questionnaires, we can find the weak points of marketing in RT-Mart more accurately. According to this, we put forward constructive suggestions and some safeguard measures.

scholarly journals ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT

Agro Ekonomi ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 168
Author(s):  
Dwi Oktaviyanti ◽  
Masyhuri Masyhuri ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Analysis Of Variance ◽  
Swot Analysis ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Black Tea ◽  
Sales Performance ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Mix Strategy

This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.

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