scholarly journals Integrasi Metode SWOT dan AHP Untuk Merumuskan Strategi Pemasaran (Studi Kasus : PT. Rattan Craft Indonesia)

2019 ◽  
Vol 2 (1) ◽  
pp. 12
Author(s):  
Ardi Setiawan ◽  
Hana Catur Wahyuni
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Raw Materials ◽  
Good Strategy ◽  
A Value ◽  
Market Opportunities ◽  
The Right

PT.  Rattan Craft  Indonesia  is  the p roducers  of  Wooden  indoor  Furniture.  Rattan Craft  does  not have  the right  marketing strategy  so that  is  th e  reason the level  of sales is  not  on  maximum grade. From the  background above,  the the problem of this research is: 1. How are the good marketing strategy based  on a SWOT method?  2. What a re the good strategy based on AHP. The data analysis in this research  using Metod e analysis Swot and AHP. The results of this research get a value  of  the  respective  weights  by AHP each  criterion ,  namely  the  ad ministration  of  0.057,  0.082  quality, competitive 0.097, 0 .119 raw materials, products already exported 0.151, 0.163 market opportunities, relationships 0.175,  0.156  discipline.  The  conclusion  of  this  study  are:  1.  The  company  utilizes  the  existing  opportunities  by maintaining  good  relations  with  the  relationships  that  the  co mpany's  products  have  been  exported  can  be maintained or even increase exports. 2. The decipline of employees should be more guarded and must be improved so that the company's product quality is maintained.. 

scholarly journals Impelementasi Strategi Pemasaran Dalam Upaya Peningkatan Nilai Jual Hasil Produksi Warga Binaan Pemasyarakatan

POINT ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 83-94
Author(s):  
Agung Risaldo
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Product Distribution ◽  
Correctional Institutions ◽  
Self Reliance ◽  
Dead End ◽  
Quality Product ◽  
Product Increase ◽  
The Right ◽  
Product Sales

Correctional as an institution that aims to form prisoners and inmates become the whole person, In its implementation implement two coaching programs which are the first coaching personality and the second coaching self-reliance development. In the development of self-reliance in correctional institutions in Indonesia, implementing programs aimed to improve the ability of the prisoners. Prisoners are trained to make a product whether it is goods or services, ranging from handicrafts, bakery, laundry, and Barber. But in the implementation of entrepreneurship programs such as handicrafts encountered a dead end because of not finding the right market. It takes a marketing strategy that is able to increase the selling power of the resulting product. Increase from product quality, product sales price, product distribution, and product promotion. The journal's writing aims to determine the right marketing strategy to increase the sales of convict production. The journal's writing uses a library of libraries aimed at identifying the right marketing strategy to increase the sales of convict production, and to determine the right strategy for product quality improvement.

scholarly journals E-Marketing Jaya Abadi Computer (JAC)

2011 ◽  
Vol 2 (2) ◽  
pp. 979
Author(s):  
Honni Honni ◽  
Raymond Raymond ◽  
Johni Johni ◽  
Wendi Tan
Keyword(s):  
Marketing Strategy ◽  
Virtual World ◽  
Low Cost ◽  
Direct Marketing ◽  
Internet Marketing ◽  
Market Opportunity ◽  
Computer Equipment ◽  
Market Opportunities ◽  
Marketing Activities ◽  
The Right

Internet has been widely used by manufacturers and distributors to expand product markets for its advantageous in quick process, practicality and low cost. Jaya Abadi Computer (JAC) as a sales distributor and service agent of computer equipment still perform its direct marketing manually on the spot, so that the marketing only reaches a small scope. This article analyzes the market opportunity of JAC; determines the marketing strategy and builds e-marketing website for JAC based on customer experience using The Seven Stage Cycle of Internet Marketing. The results obtained are an e-marketing website to support the marketing activities of JAC. Eventually it can be concluded that by building an e-marketing, JAC can reach as well as expand market opportunities in virtual world, use the right marketing strategy, and meet customer needs through features on the website. 

scholarly journals ANALISIS KETERSEDIAAN BAHAN BAKU DAN NILAI TAMBAH PRODUK MANISAN PADA AGROINDUSTRI REZEKI MORO DI DESA PESUCEN KECAMATAN KALIPURO KABUPATEN BANYUWANGI

2019 ◽  
Vol 15 (2) ◽  
pp. 180
Author(s):  
Inkatama Kharismawanti ◽  
Djoko Soejono
Keyword(s):  
Data Analysis ◽  
Raw Materials ◽  
Value Added ◽  
Raw Material ◽  
Added Value ◽  
Optimal Time ◽  
Processed Foods ◽  
Stock Level ◽  
A Value

<p><em>Candied fruit is one of the processed foods which favored by many people. One of the sweets agro-industry that exists in Pesucen, Kalipuro, Banyuwangi is Rezeki Moro agro-industry. This study aimed to find out: 1) the stock level of raw materials of candid fruit in Rezeki Moro agro-industry, 2) the optimal time to reorder raw materials, and 3) the amount of added value of fruit after being processed into candied fruit. The data analysis used was the analysis of raw materials availability using EOQ and ROP methods and value-added. The result of the study showed that  the need for raw material such as nutmeg was 30 kilograms, while the number of economical orders with the EOQ method was 73 kilograms. The need for tamarind was 25 kilograms, while the number of economical orders with the EOQ method was 32 kilograms, also the need for ceremai (Phyllantus acidus) was 50 kilograms while the number of economical orders with the EOQ method was 60 kilograms. The level of reordering of raw materials from all sweets product in Rezeki Moro agro-industry was efficient since the ROP point was smaller than the EOQ point. The processing of candied nutmeg provided an added value of Rp. 9,848.00 (39.39%). The added value of processing candied tamarind is Rp. 17,468.00 (46%). Furthermore, the processing of candied ceremai has added value Rp. 12,548.00 with a value-added ratio of 43.5%.</em></p><p> </p><p>Manisan buah adalah salah satu bentuk makanan olahan yang banyak disukai oleh masyarakat. Salah satu Agroindustri manisan yang ada di Desa Pesucen Kecamatan Kalipuro Kabupaten Banyuwangi adalah Agroindustri Rezeki Moro. Penelitian ini bertujuan untuk mengetahui (1) tingkat persediaan bahan baku manisan buah pada agroindustri manisan Rezeki Moro, (2) waktu optimal pemesanan kembali bahan baku (3) besarnya nilai tambah buah setelah dijadikan manisan buah. Analisis data menggunakan analisis ketersediaan bahan baku dengan metode EOQ dan ROP serta nilai tambah. Hasil Penelitian menunjukkan bahwa kebutuhan bahan baku pala adalah sebesar 30 kilogram sedangkan jumlah pemesanan ekonomis dengan metode EOQ adalah sebesar 73 kilogram. Kebutuhan bahan baku asem adalah sebesar 25 kilogram sedangkan jumlah pemesanan ekonomis dengan metode EOQ adalah sebesar 32 kilogram, begitu juga dengan Kebutuhan bahan baku ceremai adalah sebesar 50 kilogram sedangkan jumlah pemesanan ekonomis dengan metode EOQ adalah sebesar  60 kilogram. Tingkat pemesanan kembali bahan baku dari semua produk manisan pada Agroindustri Manisan Buah Rezeki Moro adalah efisien, dikarenakan nilai ROP lebih kecil daripada nilai EOQ. Pengolahan manisan pala memberikan nilai tambah sebesar Rp. 98,48,00 (39,39%). Nilai tambah pengolahan manisan asem sebesar Rp. 17.468,00 (46%). Selain itu, pengolahan manisan ceremai memiliki nilai tambah sebesar Rp. 12.548,00 (43,5%).</p>

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals ANALISIS KERAGAAN AGROINDUSTRI KLANTING DI DESA GANTIMULYO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR

2021 ◽  
Vol 8 (2) ◽  
pp. 265
Author(s):  
Gusti Ayu Komang Theresia Aidawati ◽  
Ktut Murniati ◽  
Maya Riantini
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Raw Materials ◽  
Marketing Mix ◽  
Case Study Method ◽  
Product Price ◽  
Physical Evidence ◽  
The Right ◽  
The Village

This research aims to analyze the procurement process of raw materials that correspond to six rights (time, place, quality, quantity, type, and price), klanting agroindustry profit, and marketing mix with 7P (product, price, promotion, place, people (human resources), process, and physical evidence). This research uses the case study method at Klanting Agrondustry in Gantimulyo Village Pekalongan District. The location was chosen purposively considering that the village is a klanting production center in East Lampung Regency. Data of this research were collected from December 2019 to January 2020.  The method data analysis used in this research is a descriptive qualitative analysis and quantitative. The results of this research indicated that the procurement of raw materials has not fulfilled all the six components precisely, because it does not match reality expected by agroindustry owners on components on time, the right type, right quality, and right quantity. On the right place and right price component, it is accordance with the agroindustry owner's expectations, because the location of raw materials is close to the agroindustry, and the price is low. The advantages of agroindustry are good, because it shows a positive advantage. That advantage obtained in one month at Mekar Sari Agroindustry amounting to IDR4,933,709.57, Mitra Tani Agroindustry amounting to IDR3,854,706.64, and Mitra Lestari Agroindustry IDR2,907,475.87. The agroindustry marketing strategy has implemented components of the 7P marketing mix, only the promotional components are missing applied optimally. Key words: agroindustry, klanting, marketing mix, performance

scholarly journals ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PIZZA HUT CIMAHI DI TENGAH PANDEMI COVID-19

2020 ◽  
Vol 4 (2) ◽  
pp. 97
Author(s):  
Iis Heryati ◽  
Diny Fitriawati
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Large Scale ◽  
Structured Interviews ◽  
A Value ◽  
Qualitative Descriptive ◽  
Pull Strategy ◽  
The Right ◽  
The City ◽  
Pizza Hut

<p><strong>Abstrak </strong></p><p>Kerugian restoran akibat adanya pandemi Covid-19 selama Pembatasan Sosial Berskala Besar (PSBB) dalam dua bulan terakhir nilainya mencapai angka triliunan rupiah. Perusahaan harus menerapkan strategi yang tepat untuk menangani kondisi ini. Strategi <em>Marketing Public Relations</em> dinilai sangat efektif oleh setiap perusahaan agar bisa menarik konsumen dan meningkatkan citra baik bagi perusahaan. Tujuan dari adanya penelitian ini, penulis ingin mengetahui dan memahami bagaimana proses kegiatan yang dilakukan dalam melaksanakan strategi <em>M</em><em>arketing Public Relations</em> tersebut. Metode yang digunakan yaitu metode deskriptif kualitatif dengan pengumpulan data melalui wawancara semi terstruktur, observasi di lapangan, pengamatan sosial melalui berbagai media. Hasil penelitian menunjukan <em>Marketing Public Relations</em> Pizza Hut Cimahi dalam menangani keadaan yang terjadi menerapkan <em>Three Ways Strategy</em>. <em>Three Ways Strategy</em> meliputi <em>Pull Strategy</em> dengan melakukan promosi menggunakan media, <em>Push Str</em><em>a</em><em>tegy</em> dengan memberikan diskon secara berkala, dan <em>Pass Strategy</em> dengan melakukan <em>branding</em> sebagai restoran yang tanggap situasi. Keberhasilan Pizza Hut Cimahi dalam menjalakankan Strategi <em>Marketing Public Relations</em> tersebut dilihat dari adanya pencapaian target penjualan yang lebih tinggi dibandingkan dengan Pizza Hut di daerah lain yaitu Pizza Hut di Kota Bandung.</p><p> </p><p><strong><em>Abstract</em></strong></p><p><em>The restaurant losses as a result of the Covid-19 pandemic and social restrictions on a large scale (PSBB) the past two months achieve a value of the billions rupiah. The company must implement the right strategy to handle this condition. Marketing Public Relations strategies are effective for companies to pull costumer and improve their brand image company. The purpose of this research, the author wants to know and understand how the process of activities is carried out in implementing the Marketing Strategy Public Relations. The method used is qualitative descriptive methods by data collection via semi structured interviews, field observations, social observations via various media. Research shows Marketing Public Relations of Pizza Hut Cimahi to handle of situation implemented Three Ways Strategy. Three ways strategy encompass a “Pull Strategy” by using media promotions, “Push Strategy” by giving periodic discounts, “Pass Strategy” the restaurant that are aware of the situation. Pizza Hut Cimahi success in carrying out the Marketing Strategy Public Relations is seen form the presentation of sales targets that are higher that the Pizza Hut is other areas namely Pizza Hut in the city of Bandung</em></p>

scholarly journals Pengaruh Latihan Multiball Terhadap Keterampilan Smash Forehand Tenis Meja Pada Club Pade Angen Mataram Tahun 2020

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Nurdin Nurdin ◽  
Aminullah Aminullah
Keyword(s):  
Data Analysis ◽  
Null Hypothesis ◽  
Sampling Technique ◽  
Problem Formulation ◽  
Table Tennis ◽  
A Value ◽  
External Variables ◽  
Independent Variable ◽  
The Right ◽  
Tennis Skills

The focus of the problem in this study is that this research is motivated by the low accuracy of the forehand smash. Table tennis at Club Pade Angen Mataram in 2020. The research objectives to be achieved based on the predetermined problem formulation are as follows: To find out the effect of multiball training on the smash forehand table tennis skills at Club Pade Angen Mataram in 2020. The research design in use is an experimental research "One-Group Pretest-posttest Design". This experiment still has external variables that influence the formation of the dependent variable. So the experimental results which are the dependent variable (bound) are not merely influenced by the independent variable (free). Table Tennis Forehand Drive Accuracy Instrument To make it easier to understand below is a picture of a table marking sign of two targets on the right side of the testicle, namely the area of 30cm x 30cm, both of which are 60cm x 60cm. . Table Sampling technique using a population study of 12 players. Based on data analysis, getting the t-count obtained a value of 10.30 then the t-table with degrees of magnitude N - 1 = 11 at a significant level of 5% shows a number that is 1.796. This result means that the t-count> t-table, namely (3.995> 1.796) or in other words the t-count obtained is greater than the limit of the rejection of the null hypothesis (Ho), it is necessary that the t-value is equal to or greater than the t value. -table.

scholarly journals KUALITAS PRODUK MENENTUKAN KEPUTUSAN PEMBELIAN TAGAR STUDI KASUS PADA KONSUMEN TAGAR BANDUNG CABANG PASIRKALIKI

2021 ◽  
Author(s):  
Nurul Shaliha Sari Nugroho ◽  
◽  
Nenny Hendajany ◽  
Fitria Lilyana ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Questionnaire Result ◽  
The Right ◽  
Positive Effect ◽  
Made In

Tofu is a food made from soybeans and is closely related to Indonesian food. Businesses in the tofu sector, of course, need high innovation and the right promotion so that consumers can be interested in buying tofu. The purpose of this research is to determine whether product quality determines purchasing decisions. The method used in this research is descriptive verification with a quantitative approach through a survey. Based on the Slovin formula, the number of respondents studied was 98 people. The data analysis used multiple linear regression after the questionnaire result data was made in the form of MSI and the classical assumption test was fulfilled. The hypothesis of this study is that product quality and promotion have a positive effect partially or simultaneously to the purchase decision. The results of regression testing show that there is a positive effect either simultaneously or partially of Product Quality and Promotion on Purchasing Decisions.

scholarly journals The Potential of agro-industry development based on agroforestry in Peusangan Forest, Indonesia

2021 ◽  
Vol 922 (1) ◽  
pp. 012070
Author(s):  
Mahyuddin ◽  
A Karim ◽  
Sugianto ◽  
A Anhar
Keyword(s):  
Data Analysis ◽  
Analytical Hierarchy Process ◽  
Forest Products ◽  
Management Unit ◽  
Collaboration Pattern ◽  
A Value ◽  
Non Timber Forest Products ◽  
Method Of Production ◽  
The Right ◽  
Hierarchy Process

Abstract Forest Product Utilization Permit (IUPHH) has the right to manage a production forest is also obliged to keep the production forest functioning properly and not being converted into other uses. The collaboration pattern between the IUPHH management unit and the community around the forest is one of the best ways to monitor and apply the silvicultural method of production forest by creating an agro-industry for the community around the forest. The problem is what type of agroforestry is more dominant and more profitable. The purpose of this research is to find out what types of commodities are suitable to be developed in the area around the Peusangan production forest. This research was conducted by means of direct interviews and questionnaires. Data analysis used Analytical Hierarchy Process (AHP). The results show that the community around the Peusangan production forest is more suitable to develop dragon blood (daemonorops draco) plant agroforestry, either by utilizing / collecting non-timber forest products or cultivating it which has a value of 0.457, this value is very large compared to other commodities, while considering the market availability which has a value weight of 0.587, constitutes the majority consideration.

scholarly journals ANALYSIS OF MARKETING STRATEGY IN AN EFFORT TO ATTRACT CONSUMER BUYING INTEREST ON MSME PEYEK SARI MENIR GUNUNG KIDUL

2021 ◽  
Vol 9 (2) ◽  
pp. 166
Author(s):  
Wulan Probo Bintari ◽  
Agus Dwi Cahya ◽  
Novita Wulandari
Keyword(s):  
Marketing Strategy ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Rapid Development ◽  
Marketing Mix ◽  
Analysis Technique ◽  
Marketing Mix Strategy ◽  
The Right ◽  
Medium Enterprises

Marketing strategy has an important role for Micro, Small and Medium Enterprises (MSMEs). The important role of the right marketing strategy will be able to attract consumers to buy the products. Currently, MSMEs in Indonesia are experiencing very rapid development, especially in the culinary field. "Sari Menir" is a MSME that produces peyek snack which is located at RT005/RW002, Plembon Lor, Logandeng, Playen, Gunungkidul, Yogyakarta. The purpose of this study is to analyze the implementation of marketing strategies in an effort to attract consumer buying interest in Sari Menir MSME. This study uses a descriptive approach with qualitative methods. The technique of determining the place using purposive area method. The research source was selected by purposive sampling method. The resource person in this study were Mrs Ratna Anjarwati as the manager and the daughter of MSME Sari Menir founder. Data collection techniques using interview and documentation methods. The data analysis technique was carried out through stages of data reduction, data display, and drawing conclusions. The results showed that Sari Menir MSME using the marketing mix strategy in an effort to attract consumers buying interest. The marketing mix strategy carried out by Sari Menir MSME as follows: Maintaining product quality by using good quality raw materials; Set the right and appropriate price; Using direct and indirect distribution channels to reach strategic locations; Take part in exhibitions and apply word of mouth as promotional advice.

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