PRAGMATIC CHARACTERISTICS OF HUMOROUS APHORISMS IN THE CONTEXT OF LIFE SPACE

2020 ◽  
Vol 76 (4) ◽  
pp. 18-23
Author(s):  
LARISA V. Burmistrova ◽  
Keyword(s):  
Positive Attitude ◽  
Negative Attitude ◽  
The Internet ◽  
Study Guide ◽  
Life Space ◽  
Research Results ◽  
The Relationship

The analysis of pragmatic characteristics of humorous aphorisms in the context of life space. Author's humorous aphorisms of famous writers, poets, historians of the 17th, 18th, 19th centuries and modern humorous aphorisms posted on the Internet; collection of sayings, quotes and aphorisms “Big Book of Wisdom” (edited by Yuri Lavrov). The relevance of the research is determined by the interest in comic universal expressions, network discourse, comical texts. The research results are applicable when compiling a study guide for students or can be used to compile a psychological portrait of the hero of the work. The aim of the present study is to investigate the pragmatic characteristics of humorous aphorisms. It is analyzed that humorous aphorisms of famous writers, poets, historians of the 17th, 18th, 19th centuries and modern humorous aphorisms affect the main aspects of life. Pragmatic characteristics of humorous aphorisms are analyzed. It was found that the humorous aphorisms most vividly reflect the relationship and love between a man and a woman, the intellect of a woman and a man, care of women, the image of a strong, ambitious man, relationships in marriage, feelings (love and happiness), positive attitude (purposefulness, necessity of education), negative attitude (duplicity, laziness, stupidity, slight knowledge, exaggeration of material value), the contrary opinion of an optimist and a pessimist.

Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

2020 ◽  
Vol 84 (6) ◽  
pp. 95-112 ◽  
Author(s):  
Chris Hydock ◽  
Zoey Chen ◽  
Kurt Carlson
Keyword(s):  
Field Study ◽  
Positive Attitude ◽  
Word Of Mouth ◽  
Negative Attitude ◽  
Similar Increase ◽  
Consumer Sentiment ◽  
Hockey Stick ◽  
The Relationship ◽  
Shaped Pattern

For brands to thrive, they must understand consumer sentiment; if consumers’ likelihood of sharing their opinion is a function of their attitude toward a brand, then brands’ perception of consumer sentiment may be systematically biased. While research in consumer-to-consumer sharing (i.e., word of mouth) suggests that those with extreme attitude are more likely to share than those with neutral attitude (a U-shaped relationship), the relationship between consumers’ attitude toward a brand and their propensity to share with a brand is unknown. In contrast to the U-shaped pattern observed in word of mouth, the authors find a hockey stick–shaped relationship between attitude and sharing with brands (“__/”). Those with positive attitude (vs. neutral attitude) are more likely to share their opinion, but those with negative attitude do not show a similar increase in sharing. The authors show that this pattern emerges because, among consumers with positive (vs. neutral) attitude toward a brand, reciprocity norms drive increased sharing, but among consumers with negative (vs. neutral) attitude, competing mechanisms drive behavior: the desire to vent increases sharing, but at the same time an aversion to criticize others directly deters sharing. The authors test these ideas using a series of studies, including a field study.

scholarly journals From Paper to Pixels : Evaluating the Usability of Digitised Books online

2021 ◽  
Author(s):  
◽  
Richard Robertson
Keyword(s):  
New Zealand ◽  
Digital Libraries ◽  
Positive Attitude ◽  
Research Problem ◽  
Ease Of Use ◽  
Electronic Text ◽  
The Internet ◽  
User Testing ◽  
Internet Archive ◽  
The Relationship

<p>Research problem: Digital libraries have invested significant resources digitising and providing access to an increasing number of books. The various approaches taken to visualise digitised books online, has potential to effect the usability and usefulness of the book to the user. Previous usability studies focus on the digital library as a whole, this study narrows the focus to the digitised book. The intention being to identify usability issues and investigate the effects a visualisation approach may have on users.  Methodology: An anonymous survey was conducted, employing the Interaction Triptych Framework (ITF) to frame the relationships between the user and digitised books. Two examples of digitised books from the New Zealand Electronic Text Collection and the Internet Archive were used. Participants from library, archives and history fields, as well as general users, were invited to participate.  Results: 132 participants began the survey, with 86 participants completing all of the required parts. Results suggest a slightly positive attitude towards the usability and usefulness of the examples, with Open Library rated higher for usability and both examples rated similarly for usefulness. Participant comments suggest many users appreciate features analogous to physical books, with regard to aesthetics, learnability and navigation, while for ease of use and reading, rich text appeared to be preferred over digital image based visualisation.  Implications: Digital Libraries need to continually strive to improve the usability and usefulness of digitised books to satisfy their users, further research is suggested creating prototypes and conducting user testing to gain a deeper understanding of the relationship between users and digitised books online.</p>

scholarly journals From Paper to Pixels : Evaluating the Usability of Digitised Books online

2021 ◽  
Author(s):  
◽  
Richard Robertson
Keyword(s):  
New Zealand ◽  
Digital Libraries ◽  
Positive Attitude ◽  
Research Problem ◽  
Ease Of Use ◽  
Electronic Text ◽  
The Internet ◽  
User Testing ◽  
Internet Archive ◽  
The Relationship

<p>Research problem: Digital libraries have invested significant resources digitising and providing access to an increasing number of books. The various approaches taken to visualise digitised books online, has potential to effect the usability and usefulness of the book to the user. Previous usability studies focus on the digital library as a whole, this study narrows the focus to the digitised book. The intention being to identify usability issues and investigate the effects a visualisation approach may have on users.  Methodology: An anonymous survey was conducted, employing the Interaction Triptych Framework (ITF) to frame the relationships between the user and digitised books. Two examples of digitised books from the New Zealand Electronic Text Collection and the Internet Archive were used. Participants from library, archives and history fields, as well as general users, were invited to participate.  Results: 132 participants began the survey, with 86 participants completing all of the required parts. Results suggest a slightly positive attitude towards the usability and usefulness of the examples, with Open Library rated higher for usability and both examples rated similarly for usefulness. Participant comments suggest many users appreciate features analogous to physical books, with regard to aesthetics, learnability and navigation, while for ease of use and reading, rich text appeared to be preferred over digital image based visualisation.  Implications: Digital Libraries need to continually strive to improve the usability and usefulness of digitised books to satisfy their users, further research is suggested creating prototypes and conducting user testing to gain a deeper understanding of the relationship between users and digitised books online.</p>

scholarly journals Knowledge and Attitude towards Do-Not-Resuscitate Order among Nurses of a Tertiary Level Hospital

2021 ◽  
Vol 20 (2) ◽  
pp. 148-155
Author(s):  
Asmita Shrestha ◽  
Sarala Shrestha
Keyword(s):  
Positive Attitude ◽  
Negative Attitude ◽  
Tertiary Level ◽  
Do Not Resuscitate ◽  
Hospital Data ◽  
Level Of Knowledge ◽  
Knowledge And Attitude ◽  
Almost All ◽  
The Relationship ◽  
Level Hospital

Introduction: Knowledge regarding and attitude towards end-of-life care can shape the behaviour and actions of a health professional in provision of supportive care for the comfort of the patients as well as their family members. Very little is known about nurses’ knowledge and attitude regarding do-not-resuscitate (DNR) order. Therefore, the purpose of this study was to identify the knowledge of and attitude towards DNR order and relationship between knowledge and attitude towards DNR order among the nurses of a tertiary level hospital.  Methods: Descriptive correlation design was used.  Convenient sampling method was used to select 70 nurses from a tertiary level hospital. Data were collected using pretested self administered structured questionnaire. Data were analysed using SPSS version 20 and analysed using descriptive and inferential statistics. Result: Among 70 respondents, almost all (95.7%) of the respondents had good level of knowledge, 2.9% had fair and 1.4% had poor level of knowledge. Most (80.0%) of the respondents had positive attitude towards DNR order and 20.0% had negative attitude. There was a positive relationship between knowledge of and attitude towards DNR order (r = 0.068) but the relationship was statistically insignificant. Conclusions: Based on the findings, the study concludes that nurses of tertiary level hospital have good knowledge and positive attitude towards DNR order. Likewise, knowledge regarding DNR order is related with the attitude towards DNR order and thus knowledge can be enhanced to improve the attitude towards DNR by regular in-service education.

scholarly journals Depression: Personality and Gender towards Alcohol Drinking Attitude

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Dr Thiyam Kiran Singh ◽  
Nishtha Kumar
Keyword(s):  
Alcohol Drinking ◽  
Positive Attitude ◽  
Population Analysis ◽  
Negative Attitude ◽  
Personality Characteristics ◽  
Sample Population ◽  
Drinking Alcohol ◽  
Significant Difference ◽  
And Gender ◽  
The Relationship

The main purpose of the research was to study the relationship between the personality characteristics and gender on attitude towards alcohol drinking of the patients who has depression. The study utilized a 2×2 design. The sample population was Ninety which comprised of Females and Males and all were patients diagnosed as depression. The samples were collected from Delhi, Ahmedabad and Mumbai using purposive sampling method. Patients who fulfilled inclusion criteria were administered McCroskey Introversion scale (1997) and based on the scoring, sample population was divided into two groups: 1. Introverts and 2. Extroverts people. Scoring high on the test was classified as introverts and patients who score low on the test were classified as extroverts. Further classification was done as introvert males, introvert females, extrovert males and extrovert females. Scale measuring Attitude Towards Alcohol by B.R Bharda and P.R Girija(1983) was administered on all four groups of sample population. Analysis was done by using 2- way Analysis of Variance. The study found significant difference of Personality Characteristics (Introversion &Extroversion) on Attitude towards alcohol and also significant difference of Gender (male &female) on Attitude towards alcohol which conclude that extrovert personality has negative attitude towards drinking alcohol whereas introvert personality has positive attitude towards drinking alcohol. Again, the study also proclaim that female has negative attitude towards drinking alcohol where as male has positive attitude towards drinking alcohol.

scholarly journals Investigating the Iranian EAP Stakeholders' Ideas Apropos of Applying the Internet in EAP Curriculum

2017 ◽  
Vol 12 (11) ◽  
pp. 53
Author(s):  
Mahboobeh Khosravani ◽  
Hooshang Khoshsima
Keyword(s):  
University Students ◽  
Positive Attitude ◽  
English Language ◽  
Language Teaching ◽  
Negative Attitude ◽  
English For Academic Purposes ◽  
English Language Teaching ◽  
The Internet ◽  
New Materials ◽  
Internet Resources

English for Academic Purposes (EAP) has become one of the most important fields in English Language Teaching (ELT) in Iran. Thus, researchers, syllabus designers, and EAP instructors are always in search of new materials and tools to enhance learning. The Internet is regarded as one of the most useful and practical tools which can be used in EAP pedagogical settings. As a result, becoming aware of the EAP stakeholders’ attitudes toward using the Internet is so necessary. To this aim, university students (Chabahar Maritime University) and EAP lecturers were given questionnaires. The analyzed data revealed that most EAP instructors and students have a positive attitude toward using the Internet as one of the main sources of EAP courses. However, there were few cases that a relatively significant number of participants had a negative attitude toward internet resources. These cases are discussed in detail and some solutions are suggested.

scholarly journals PROMOSI JAJANAN TRADISIONAL DUMBLEG KHAS GONDANG, NGANJUK DENGAN MEMANFAATKAN MEDIA SOSIAL

2021 ◽  
Vol 10 (1) ◽  
pp. 22-32
Author(s):  
LINA ROUDLOTUL JANNAH ALI MUKTI ◽  
Pawana Nur Indah ◽  
Indra Tjahaja Amir
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
The Internet ◽  
Traditional Food ◽  
Chi Square ◽  
Research Results ◽  
Traditional Market ◽  
Use Of Social Media ◽  
Chi Square Analysis ◽  
The Relationship

Social media today is a technology that is connected to the internet, there are many benefits, and now often used by the various micro-market, small or medium units for the goal marketing strategies, especially as a promotion. But unfortunately, until now, social media has not been used by all micro-market places, UMKM (micro traditional market) dumbleg as traditional food in Gondang, Nganjuk. So research is needed on the use of social media as, a means of promoting traditional dumbleg food for consideration strategies of dumbleg producers. The purpose of this study was to 1) analyze the benefits of social media as a means of promotion for producers and consumers of dumblegs traditional food, and 2) to analyze the relationship between social media and the number of dumblegs purchased. The method used is descriptive quantitative with interviews with producers and consumers of dumbleg traditional food, and d ta analysis to determine the relationship between social media and the number of purchases using the chi-square. Research results 1) social media as a means of promotion is very useful for producers and consumers of traditional dumbleg foods, and 2) there is a relation between social media as a means of promotion with the number of purchases of dumbleg traditional food, as evidenced by the results of the chi-square analysis X2 count is greater than X2 table (13.459>12.592) or the sygn value. 0.036<0.05. Keywords: Dumbleg, Promotion, Benefits, Social Media

Academic motivation and professional skills development in the Specialty of Social Sciences and Tourism at a public university [Motivación académica y desarrollo de competencias profesionales en la Especialidad de Ciencias Sociales y Turismo de una universidad pública]

2019 ◽  
Vol 1 (2) ◽  
pp. 96
Author(s):  
Ana Cecilia De Paz Lazaro ◽  
Jessica Luz Palomino Collantes
Keyword(s):  
Social Sciences ◽  
Academic Motivation ◽  
Public University ◽  
Skills Development ◽  
Professional Skills ◽  
Research Results ◽  
Competencias Profesionales ◽  
High Level ◽  
The Relationship

The objective of the research is to determine the relationship between academic motivation and the professional skills development in the specialty of Social Sciences and Tourism. The study is quantitative and the design is non-experimental correlational translational. The results indicate that there is a high level relationship (0.914) between the independent academic motivation variable and the professional competences development in the Specialty of Social Sciences and Tourism. In conclusion, motivation is directly related to the professional skills development in the specialty of Social Sciences and Tourism. The research results conclude that there is a high relationship between the variables.

Byelorussian Nationalism and Western Russianism: the Problem of Confrontation

2020 ◽  
Vol 58 ◽  
pp. 161-168
Author(s):  
Alexander D. Gronsky
Keyword(s):  
19Th Century ◽  
Political Representation ◽  
National Policy ◽  
Negative Attitude ◽  
Great Patriotic War ◽  
The Government ◽  
The 19Th Century ◽  
The Relationship

The article examines the relationship between Western Russianism (Zapadnorusizm) and Byelorussian nationalism. Byelorussian nationalism is much younger than Western Russianism, finally shaping only in the end of the 19th century. Before 1917 revolution Byelorussian nationalism could not compete with Western Russianism. The national policy of the Bolsheviks contributed to the decline of Western Russianism and helped Byelorussian nationalism to gain stronger positions. However, Byelorussian nationalists actively cooperated with the occupation authorities during the Great Patriotic war. That caused distinctly negative attitude of Byelorussians towards the movement and collaborators. Currently, Byelorussian nationalism is supported both by the opposition and by the government. Western Russianism has no political representation, but is supported by the majority of Byelorussian population.

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