scholarly journals PROMOSI JAJANAN TRADISIONAL DUMBLEG KHAS GONDANG, NGANJUK DENGAN MEMANFAATKAN MEDIA SOSIAL

2021 ◽  
Vol 10 (1) ◽  
pp. 22-32
Author(s):  
LINA ROUDLOTUL JANNAH ALI MUKTI ◽  
Pawana Nur Indah ◽  
Indra Tjahaja Amir
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
The Internet ◽  
Traditional Food ◽  
Chi Square ◽  
Research Results ◽  
Traditional Market ◽  
Use Of Social Media ◽  
Chi Square Analysis ◽  
The Relationship

Social media today is a technology that is connected to the internet, there are many benefits, and now often used by the various micro-market, small or medium units for the goal marketing strategies, especially as a promotion. But unfortunately, until now, social media has not been used by all micro-market places, UMKM (micro traditional market) dumbleg as traditional food in Gondang, Nganjuk. So research is needed on the use of social media as, a means of promoting traditional dumbleg food for consideration strategies of dumbleg producers. The purpose of this study was to 1) analyze the benefits of social media as a means of promotion for producers and consumers of dumblegs traditional food, and 2) to analyze the relationship between social media and the number of dumblegs purchased. The method used is descriptive quantitative with interviews with producers and consumers of dumbleg traditional food, and d ta analysis to determine the relationship between social media and the number of purchases using the chi-square. Research results 1) social media as a means of promotion is very useful for producers and consumers of traditional dumbleg foods, and 2) there is a relation between social media as a means of promotion with the number of purchases of dumbleg traditional food, as evidenced by the results of the chi-square analysis X2 count is greater than X2 table (13.459>12.592) or the sygn value. 0.036<0.05. Keywords: Dumbleg, Promotion, Benefits, Social Media

scholarly journals Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses

2019 ◽  
Vol 44 (1) ◽  
pp. 17-35
Author(s):  
Seerat Sohal ◽  
Harsandaldeep Kaur
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Developed Countries ◽  
Political Campaigns ◽  
Marketing Strategies ◽  
Political Marketing ◽  
Political Advertisements ◽  
Use Of Social Media ◽  
The Relationship

The present study is an endeavour to broaden the research on the use of social media websites in political campaigns beyond the ambit of developed countries. This article focuses on scrutinizing the role of YouTube during 2014 Indian Parliamentary elections—the first ‘social media’-based elections in India. The methodology of data collection incorporates the content analysis of 147 YouTube-based audio–visual political advertisements, associating the message characteristics (natures, types and appeals) with message reach (number of views) and viewer engagement (types of comments). The results reveal the failure of the viewers to recognize the association between message reach and viewers’ engagement with message characteristics, confirming the ‘marginal’ use of YouTube. However, the study recommends the incorporation of contemporary, Internet-based social media advertising tools along with the traditional tools in the future political marketing campaigns. This article is instrumental for political marketers and consultants in devising political marketing strategies.

scholarly journals Deconstructing the Seven Cs of Social Media: A Summative Perspective

2020 ◽  
Vol 14 (03) ◽  
pp. 179 ◽  
Author(s):  
Sonica Rautela ◽  
Tarun Kumar Singhal
Keyword(s):  
Social Media ◽  
The Internet ◽  
Capital Social ◽  
Firm Resources ◽  
Social Culture ◽  
Media Companies ◽  
The World ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Relationship

<p>One of the defining technological forces which are reshaping world today is the easy accessibility to the Internet. The Internet has changed the way people communicate with each other. Social media whose development was first marshaled by Web 2.0, has revolutionized the entire world of communication. The most intriguing fact is that the world of social media is constantly changing. The platforms which are topping the charts today may not be tomorrow. Also, it can be observed that the power has shifted from the hands of marketers to the hands of users which in turn have empowered users. The objective of the present study is to explore the different facets of social media in detail. These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively. With an enhanced understanding of all these Cs of social media, the study proposes a conceptual model depicting the relationship between these seven Cs and social media. Companies should analyze each of these Cs in detail and design their social media strategies accordingly. This will not only assure the efficient and effective use of social media but also will help managers to decide where and how to allot firm resources in a better fashion.</p>

The Influence of Social Networks on E-Reputation

2014 ◽  
Vol 10 (4) ◽  
pp. 65-79 ◽  
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi ◽  
Amélie Chipaux ◽  
Célia Kupferminc
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Communities ◽  
The Internet ◽  
Use Of Social Media ◽  
Online Reputation ◽  
The Relationship

With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

scholarly journals Relationship Use of Social Media with A Level of Knowledge about Free Sex in Teenagers

2021 ◽  
pp. 1-4
Author(s):  
Agustina Palamba ◽  
Keyword(s):  
Social Media ◽  
Univariate Analysis ◽  
Simple Random Sampling ◽  
Bivariate Analysis ◽  
Sources Of Information ◽  
Chi Square ◽  
Cross Sectional ◽  
Level Of Knowledge ◽  
Use Of Social Media ◽  
The Relationship

Adolescence is a phase of developmental growth between childhood and adulthood. In 2013 the number of teenagers was 65 million people or 30% of the population of Indonesia. Parents find it taboo to talk about sex issues so teenagers are looking for alternative sources of information. Teenagers use mass media as a source of information. This study was to find out the relationship of social media use with the level of knowledge about free sex in adolescents at SMA Negeri 12 Makassar. Research design uses analytical surveys with a cross sectional approach. Sampling was with simple random sampling techniques. The number of respondents was 105 students. Data collection is done using questionnaires. Data analysis includes univariate analysis by looking for frequency distribution, bivariate analysis with Chi-Square test α = 0.05 to find out the relationship between variables. The results of the analysis of bivariate obtained a relationship between social media and the level of knowledge about free sex (p= 0.002). The conclusion in this study is that there is a strongly relationship between the use of social media and the level of knowledge about free sex in adolescents

The Influence of Social Networks on High School Students' Performance

2018 ◽  
pp. 1276-1284
Author(s):  
Emad Abu-Shanab ◽  
Heyam Al-Tarawneh
Keyword(s):  
High School ◽  
Social Networks ◽  
Social Media ◽  
High School Students ◽  
The Internet ◽  
School Students ◽  
Different Dimensions ◽  
Use Of Social Media ◽  
Future Work ◽  
The Relationship

Social networks are becoming an integral part of people's lives. Students are spending much time on social media and are considered the largest category that uses such application. This study tries to explore the influence of social media use, and especially Facebook, on high school students' performance. The study used the GPA of students in four courses and their responses regarding the use of social media. Statistical analysis is used to infer this relationship and its implications. Results indicated a support of this study aim and the relationship between the different dimensions of Facebook influence on students with respect to the time spent on the Internet and Facebook specifically. Conclusions and future work are stated at the end.

The use of social media by African judges. The Ghanaian experience

2020 ◽  
pp. 026666692097409
Author(s):  
Kofi Koranteng Adu
Keyword(s):  
Social Media ◽  
Retirement Age ◽  
Common Phenomenon ◽  
Recent Past ◽  
Chi Square ◽  
Legal Cases ◽  
Speed Up ◽  
Use Of Social Media ◽  
Chi Square Analysis ◽  
Quantitative And Qualitative Methods

The use of social media in judicial trials has in recent past become a common phenomenon in the legal fraternity. For many years, judicial trials have relied on the conventional method of one way communication from courts to adjudicate legal cases. However, the developments of social media have brought about a shift in the adjudication of justice. The paper examines the factors which influence the use of social media among judges; and the opportunities and challenges confronted by judges in the use of social media. It uses a combination of quantitative and qualitative methods, underpinned by bivariate and chi-square analysis,. It articulates that social media networking sites by far attract the younger generation of judges, making them an obvious target for maximizing the reach and impact of the judiciary. Judges who are inching closer to the retirement age in the judiciary engage less with social media as opposed to judges who are younger. Misrepresentation, misuse, security/privacy and bullying were found to be some of the challenges faced by judges in the use of social media. Social media was observed to speed up resolutions to cases, engage litigants, increase court efficiency and assist lawyers in tracking down individuals to be served.

scholarly journals Impact of digital marketing development on entrepreneurship

2019 ◽  
Vol 135 ◽  
pp. 04023 ◽  
Author(s):  
Kenzhegul Bizhanova ◽  
Arafat Mamyrbekov ◽  
Ilkhom Umarov ◽  
Akmaral Orazymbetova ◽  
Aziza Khairullaeva
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Turn Of The Century ◽  
Digital Marketing ◽  
The Internet ◽  
Internet Applications ◽  
Related Research ◽  
Use Of Social Media ◽  
The Impact ◽  
Business Structure

The article discusses the impact of digital marketing on modern entrepreneurship, as well as the main tasks in the formation of the business structure. Predictions of rising consumer power in the digital age leading up to the turn of the century were bolstered by the advent of the Internet and then reignited by social media. Changes in consumer behavior require firms to rethink their marketing strategies in the digital sphere. Currently, much of the related research focuses more on the client than the firm. This study uses the firm’s perspective to facilitate understanding of digital marketing and the use of social media, as well as its benefits and inhibitors. The second generation of Internet applications enhances marketing efforts by allowing firms to introduce innovative forms of communication and co-create content with their customers. Firms ’ participation in digital marketing can be classified according to the perceived benefits and uses of digital marketing. To improve engagement with digital marketing, marketers need to focus on relationship-based interactions with their customers. This article demonstrates how some firms are already achieving just that.

scholarly journals Relationship Use of Social Media with A Level of Knowledge about Free Sex in Teenagers

2021 ◽  
pp. 1-4
Author(s):  
Agustina Palamba ◽  
Keyword(s):  
Social Media ◽  
Univariate Analysis ◽  
Simple Random Sampling ◽  
Bivariate Analysis ◽  
Sources Of Information ◽  
Chi Square ◽  
Cross Sectional ◽  
Level Of Knowledge ◽  
Use Of Social Media ◽  
The Relationship

Adolescence is a phase of developmental growth between childhood and adulthood. In 2013 the number of teenagers was 65 million people or 30% of the population of Indonesia. Parents find it taboo to talk about sex issues so teenagers are looking for alternative sources of information. Teenagers use mass media as a source of information. This study was to find out the relationship of social media use with the level of knowledge about free sex in adolescents at SMA Negeri 12 Makassar. Research design uses analytical surveys with a cross sectional approach. Sampling was with simple random sampling techniques. The number of respondents was 105 students. Data collection is done using questionnaires. Data analysis includes univariate analysis by looking for frequency distribution, bivariate analysis with Chi-Square test α = 0.05 to find out the relationship between variables. The results of the analysis of bivariate obtained a relationship between social media and the level of knowledge about free sex (p= 0.002). The conclusion in this study is that there is a strongly relationship between the use of social media and the level of knowledge about free sex in adolescents.

scholarly journals Perilaku Narsisme dan Harga Diri Terhadap Penggunaan Media Sosial Tiktok Pada Siswa SMA

2021 ◽  
Vol 8 (1) ◽  
pp. 49-73
Author(s):  
Lidyamega Handari Putri
Keyword(s):  
Social Media ◽  
Random Sampling ◽  
Sampling Technique ◽  
Total Sample ◽  
Self Esteem ◽  
The Internet ◽  
Psychological Scale ◽  
Analysis Technique ◽  
Use Of Social Media ◽  
The Relationship

Abstract. The number of students accessing the internet every year makes any changes that occur in adolescence which can cause certain problems in him. ideally adolescents are able to develop well, not displaying behavior that leads to negative behavior. Narcissists are very self-centered, always emphasize that they are perfect (self-congratulatory), and see their desires and hopes as important things. Self-esteem affects the use of social media in a teenager seen when publishing himself by displaying photos or videos that are considered attractive and tend to be indifferent. This study aims to examine the relationship between narcissistic behavior and self-esteem on the use of Tiktok social media. The sampling technique used is proportioned random sampling, total sample 213 with data collection using a psychological scale. The data analysis technique uses multiple linear regression by showing the results of a positive and significant relationship between narcissistic behavior and self-esteem on the use of TikTok social media with a significance result of 0.000 <0.05 and a calculated F value of 11.027> table 2.14Keywords: (Narcissists, Self-esteem, Tiktok social media)

scholarly journals THE EXCESSIVE USE OF SOCIAL MEDIA AND ITS RELATIONSHIP TO INSOMNIA AMONG NURSING STUDENTS

2021 ◽  
Vol 5 (2) ◽  
pp. 102-108
Author(s):  
Deboorah Siregar ◽  
Adellia Adellia ◽  
Alserina Hideni Harefa ◽  
Yonavia Oriza ◽  
Deborah Siregar ◽  
...  
Keyword(s):  
Social Media ◽  
Nursing Students ◽  
Sampling Technique ◽  
Online Media ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Cross Sectional Design ◽  
Use Of Social Media ◽  
The Relationship

Social media is online media used to interact and exchange information with other people. Excessive use of social media can negatively impact, one of which can make a person's sleep patterns change, causing insomnia. Insomnia is a condition characterized by a disturbance in the amount, quality, or time of an individual's sleep. This study aimed to analyze the relationship between the excessive use of social media and insomnia among nursing students. This research method was correlational quantitative with a cross-sectional design. The sampling technique used was purposive sampling with a sample size of 207 participants. Data analysis used the chi-square test.The results showed 102 participants (49.3%) actively used social media, and 105 participants (50.7%) were not actively using social media, 103 participants (49.8%) experienced insomnia, and 104 participants (50.2%) do not experience insomnia. This study demonstrated a significant relationship between the excessive use of social media and insomnia among nursing students(p-value 0.01).Therefore, this research can provide information to students to optimize the use of social media to support the learning process and improve students’ sleep quality.

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