scholarly journals multimodal forms of tourism promotional discourse in the age COVID-19

2021 ◽  
Vol 7 (6) ◽  
pp. 422-440
Author(s):  
Ni Wayan Kasni ◽  
I Wayan Budiarta
Keyword(s):  
Body Language ◽  
Semiotic System ◽  
New Normal ◽  
Cultural Aspects ◽  
Visual Elements ◽  
Promotional Discourse ◽  
Semiotic Theory ◽  
Text Construction ◽  
Descriptive Qualitative

The study aimed at finding out the multimodal forms of tourism promotional discourse of promoting hotels in Bali in the age of COVID-19. The theory used in this study is the semiotic theory. In addition, descriptive qualitative is a method used to find forms of advertising, text construction, linguistic aspects, and visual elements of hotel advertisements in the Sanur and Kuta areas in the era of implementing the new normal with researchers as instruments or tools in this study. The data, then, were analyzed inductively. Based on the results of the study, the forms of hotel and tourism advertisements during the implementation of the New Normal were categorized into hotel and tourism audiovisual advertisements and printed hotel and tourism advertisements. Text construction in marketing hotels covers three aspects, namely representational aspects, relational aspects, and textual identity aspects. In addition, the type of semiotic system found in hotel and tourism advertisements during the implementation of the New Normal consists of linguistic aspects, visual forms, and body language. Transcreation of tourism advertisements after the implementation of the new normal consists of verbal, visual, and cultural aspects of advertising.

Visual Elements of "Semar Calligraphy" on Cirebon Glass Painting of Kusdono’s Work

2020 ◽  
Vol 1 ◽  
pp. 43-47
Author(s):  
Yayah Rukiah
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Geographical Location ◽  
Qualitative Research Methods ◽  
Visual Elements ◽  
Arabic Calligraphy ◽  
Main Figure ◽  
Descriptive Qualitative

This research is focused on the visual elements contained on Kusdono's Cirebon glass painting. The writer uses descriptive qualitative research methods to examine the visual elements, with the technique of collecting data from books and journals that relates to the research object. The purpose of this study is to examine and find the meaning of Cirebon glass paintings. The results of this research are Semar as the main figure in the clown who always do good, keep the truth and obey the tenet that closely related to Islam. Arabic calligraphy reinforces Semar's figure. On the Cirebon glass painting, there are many mega mendung ornaments and wadasan which are Cirebon batik motifs, as well as the colors used in the coastal colors due to the geographical location of Cirebon City near the beach.  

scholarly journals Analisis Visual Warna pada Game Post Apocalyptic (Studi Game The Last Of Us, Metro Exodus, dan Horizon Zero Dawn)

2020 ◽  
Vol 6 (1) ◽  
pp. 18-31
Author(s):  
Daniel Kurniawan Salamoon ◽  
Cindy Muljosumarto
Keyword(s):  
Video Games ◽  
Video Game ◽  
Game Design ◽  
Visual Media ◽  
Environment Interaction ◽  
Aesthetic Value ◽  
Visual Elements ◽  
Screen Capture ◽  
The Aesthetic ◽  
Semiotic Theory

AbstrakVideo game sebagai bentuk media visual di era modern memiliki peranan dalam masyarakat sebagai salah satu bentuk hiburan yang bersifat interaktif. Video game terus berkembang dalam tata visual sebagai bentuk evolusi dari teknologi video game tersebut. Evolusi dalam video game membuat genre dalam video game juga mengalami perkembangan. Salah satu genre yang menjadi tren adalah genre post apocalyptic. Penelitian ini mencoba melihat narasi yang hendak disampaikan lewat tata visual beberapa video game dengan genre post apocalyptic. Metode yang dilakukan adalah dengan mengumpulkan data screen capture dari beberapa judul video game dengan rating yang baik. Dari metode ini, teori yang digunakan untuk melakukan analisa adalah teori semiotika khususnya yang berkaitan dengan tata visual pada video game khususnya elemen warna yang menjadi kunci genre ini dengan menggunakan software Image. Setelah itu data dianalisis lebih lanjut dengan metode AEIOU (Action, Environment, Interaction, Object, User). Studi ini memberi gambaran bagaimana tata visual yang menjadi ciri khas genre game post apocalyptic dan nilai estetis yang bisa dipelajari dari genre tersebut. Pada akhirnya studi ini dapat menjadi pondasi dalam melakukan riset warna khususnya dalam pengembangan sebuah video game Kata kunci : desain game, post apocalyptic, video game, warna AbstractVideo games as a form of visual media in the modern era has a role play in society as one of interactive entertainment form. Video games continue to grow in visual elements as evolution forms from video game technology itself. The evolution of video games also makes the genre of video games experience development. This research attempts to observe the narrative is to be conveyed through the visual elements of several video games with the Post-apocalyptic genre. The method used was to collect screen capture data from several video game titles with good ratings. The theory that used to conduct the analysis is a semiotic theory relate to visual elements, especially the colors element that is the key to this genre. The theory that used to conduct the analysis is a semiotic theory relate to visual elements of the video game, especially the colors element that is the key to this genre. The theory that used to conduct the analysis is a semiotic theory relate to visual elements of the video game, especially the colors element that is the key to this genre using image software. Afterward, data analyzed subsequently with AEIOU's (Action, Environment, Interaction, Object, User) method. This study gives a description of how the visual elements become a characteristic of the Post-apocalyptic genre and the aesthetic value that can be learned from the genre. So eventually these studies can be the foundation in conducting color research especially in the development of a video game. Keywords: color, game design, post apocalyptic, video game

scholarly journals What a line can say : Investigating the semiotic potential of the connecting line in data visualizations

2020 ◽  
Author(s):  
Verena Elisabeth Lechner
Keyword(s):  
Empirical Research ◽  
Basic Function ◽  
Visual Elements ◽  
Data Visualizations ◽  
Semiotic Theory

The line is a graphical element widely used in data visualizations, its purpose often being to signal a connection between other visual elements. Based on social semiotic theory, this article investigates what semiotic functions connecting lines can have and how these functions can be related to variations in form. The results show that, in addition to the basic function of connecting elements, such lines can also indicate the level of certainty, direct the viewer to read the information either as a narrative or a conceptual claim, indicate patterns of cohesion, and regulate the viewer’s position. These findings allow for further empirical research on the formation of visual conventions.

scholarly journals AN ANALYSIS OF MULTIMODAL IN BEAUTY PRODUCT ADVERTISEMENTS

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Fauziyyah Amatullah ◽  
Rusdi Noor Rosa ◽  
Fitrawati Fitrawati
Keyword(s):  
Qualitative Method ◽  
Music Video ◽  
Multimodal Analysis ◽  
Visual Elements ◽  
Dominant Theme ◽  
Semiotic Approach ◽  
Semiotic Systems ◽  
Verbal Processes ◽  
Visual Element ◽  
Descriptive Qualitative

AbstractMulitimodal is a study that analyzes the meaning of text containing two or more semiotic systems; linguistic, visual, audio, gesture and place. Analyzing multimodal through semiotic approach has been used in the analysis of cover magazine (Gill, 2015), mascara advertisement (Baykal, 2016), cartoon movie (Wulan, 2017), and music video (Brady, 2015). Meanwhile, in this research the writer analyzes multimodal in beauty product advertisement especially lipstick product. This research is intended to, 1) investigate how verbal and visual elements conveyed meanings in both Wardah Lip Cream Matte Lipsticks and Purbasari Hi Matte Lip Cream advertisements. 2) find the comparison between verbal and visual elements used in Wardah Exclusive Matte Lip Cream and Purbasari Hi Matte Lip Cream advertisements. This research used descriptive qualitative method. Based on the data of analysis, it reveals that the visual and verbal processes of these advertisements are in harmony and they complement each other to give a complete message to the audience. The analysis also reveals the similarities of these two advertisements in the three level of metafunctions. In ideational metafunction the most dominant processes used are material and attributive processes, for interpersonal metafunction the most dominant mood used is declarative and for textual metafunction the most dominant theme used is unmarked topical theme.Keywords: Advertisement, beauty product, multimodal analysis, verbal element, visual element.

scholarly journals CRITISISM OF CULTURE AT DAGADU PRODUCT COMPANY A CRITICAL MULTIMODAL DISCOURSE ANALYSIS

2019 ◽  
Vol 4 (2) ◽  
pp. 110
Author(s):  
Ari Nur Widiyanto ◽  
Sigit Ricahyono
Keyword(s):  
Discourse Analysis ◽  
Cultural Value ◽  
Functional Grammar ◽  
Generic Structure ◽  
Systemic Functional Grammar ◽  
Multimodal Discourse Analysis ◽  
Visual Elements ◽  
Multimodal Discourse ◽  
Descriptive Qualitative

<p>Dagadu Djokja is one of the icons Yogyakarta which provides various souvenirs typical of Yogyakarta such as t-shirts, batik, handicrafts and others. One product that is in demand by tourists is the shirt, because the shirt Dagadu has unique characteristics that are of cultural value delivered. In this study will analyze Dagadu products in terms of verbal and visual elements as well as explore the culture found on the shirt Dagadu.The approach of this study is descriptive qualitative. The type of this study is document research. The data of this research takes from <a href="http://www.Dagadu.co.id">www.Dagadu.co.id</a>. In this study, the researcher uses the Systemic Functional Grammar to analyse the verbal elements, the Generic Structure Potential to analyse the visual elements and the Iceberg Model to analyse the culture reflected in dagadu product.</p>

scholarly journals Relationship of Characters and Illustration in Short Story 9 Dari Nadira By Leila S. Chudori

2021 ◽  
Vol 1 (2) ◽  
pp. 86-101
Author(s):  
Sri Ayu Kusumaningsih ◽  
Ahmad Bahtiar
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Qualitative Method ◽  
Main Character ◽  
Long Time ◽  
Relationship Of ◽  
The Relationship ◽  
Semiotic Theory ◽  
Descriptive Qualitative

This study is to find out the relationship of characters to illustrations in a collection of 9short stories from NadiraKarya Leila S. Chudori. In the collection, there are four short stories that contain illustrations of the main characters namely "Melukis Langit”, "Tasbih", "Sebilah Pisau", and "At Pedder Bay". The method used in this research is descriptive qualitative method by using Charles Sanders Pierce's Semiotic Theory which includes sign and object. The study of characterization or characterization is done in two methods namely direct (telling) and indirect (showing). The results of  this study indicate that out of the 4 short stories analyzed only 3 short stories that have character relationships with illustrations, namely the short story "Melukis Langit", "Tasbih" and "Sebilah Pisau". Short story of "Melukis Langit" depicts Nadira's character who is strong against her father's behavior since the death of his mother. The short story illustration shows Nadira crying in the bathroom to vent her sadness. Short story "Tasbih" describes Mr. X with a mysterious character illustrated by showing Mr. X's face full of mystery while the short story "Sebilah Pisau" tells Kris who is Nadira's secret admirer. Kris's character is displayed with illustrations illustrating the event when Nadira was surprised to see Kris's table filled with Nadira's picture. Short story "At Pedder Bay" tells Nadira's old friend Marc who is also an admirer of Nadira for a long time. The main character, Marc in this short story is not illustrated in the illustration. The short story shows a background, namely the lake and the figure of the woman sitting pensively. 

scholarly journals STRATEGI RETORIKA PEMBAWA ACARA DALAM MATA NAJWA DI TRANS7

2021 ◽  
Vol 1 (02) ◽  
pp. 259
Author(s):  
Imaz Nafiza
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Body Language ◽  
Note Taking ◽  
Rhetorical Strategy ◽  
Recording Techniques ◽  
Descriptive Qualitative

This study aims to interpret the function of verbal and nonverbal rhetorical forms of presenters in Mata Najwa on Trans7 as a rhetorical strategy. The design and type of this research used descriptive qualitative. The research was conducted comprehensively which refers to the analysis of verbal and nonverbal rhetorical forms. Data collection techniques used recording techniques, listening techniques, and note-taking techniques. Meanwhile, the data analysis in this study was to classify the data and classify the data. To test the validity of the data, the researchers used several stages, namely credibility testing, transferability testing, depenability testing, and confirmability testing. The results of this study found that the use of verbal (diction and style) and nonverbal (body language) rhetoric from Najwa Shihab's speech contained many persuasive elements. From the persuasive element, it was used as a strategy for the presenter in Mata Najwa on Trans7.Based on the results and discussion of verbal and nonverbal rhetoric in the Mata Najwa program on Trans7, various verb elements were selected which functioned to expedite the process of the presenter's strategy in influencing listeners. Therefore, an art in communicating is absolutely necessary for a presenter in conveying messages through the rhetoric of verbal forms of speech and rhetoric of speech in nonverbal forms.

scholarly journals FORMULASI DAKWAH PADA ERA NEW NORMAL DI WILAYAH TENGAH, ACEH

An Nadwah ◽  
2021 ◽  
Vol 27 (1) ◽  
pp. 14
Author(s):  
Nurliana Nurliana
Keyword(s):  
Research Method ◽  
New Normal ◽  
Key Informants ◽  
Normal Life ◽  
Corona Virus ◽  
The Media ◽  
Descriptive Qualitative

<p>This study aims to determine the methods and materials in delivering da'wah</p><p>used by da'i in Central Aceh Regency during the corona period. The pandemic</p><p>period has been running for approximately two years, which has changed all</p><p>lines of life from normal life. This makes the da'i must have the skills and</p><p>abilities in choosing the media and materials to be delivered to their mad'u.</p><p>Da'wah still has to be carried out but with a different method compared to</p><p>normal times. The key informants in this research are preachers who are in the</p><p>Central Aceh region. The research method used is a descriptive qualitative</p><p>method and the findings of this study are that the material presented by a</p><p>preacher must cover the fields of economics, psychology, and encourage the</p><p>public to always comply with government recommendations to always maintain</p><p>health protocols to prevent the spread of the corona virus.</p>

scholarly journals ANALISIS SEMIOTIK DALAM KUMPULAN SAJAK KETIKA JARUM JAM LELEH DAN LELAH BERDETAK KARYA DIMAS ARIKA MIHARDJA

2018 ◽  
Vol 2 (1) ◽  
pp. 151
Author(s):  
Jetri Ramasyahri ◽  
Sumiharti Sumiharti ◽  
Erlina Zahar
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Human Being ◽  
Purposive Sampling ◽  
Verbal Data ◽  
Semiotic Theory ◽  
Descriptive Qualitative

This research is aimed at describing the use of semiotic in Ketika Jarum Jam Leleh dan Lelah Berdetak anthology by Dimas Arika Mihardja. This research identifies the signs of meaning and interpretations towards hermeneutics approach. This research is descriptive qualitative. The population of the research is the verses in Ketika Jarum Jam Leleh dan Lelah Berdetak anthology by Dimas Arika Mihardja. In collecting the data, purposive sampling is used. The primary data is taken from verbal data in a form of words in Ketika Jarum Jam Leleh dan Lelah Berdetak anthology by Dimas Arika Mihardja, while secondary data is taken from semiotic theory and some literary books. Based on the result and discussion, it can be concluded that there are signs in Ketika Jarum Jam Leleh dan Lelah Berdetak by Dimas Arika Mihardja, they are Penikmat kehidupan anthology, they are; human being who lives in this world. Human being who are full of story, human being who wants to live happily by having the freedom whithout thinking about the consequences are ended up being despicable. Being despicable with what they have done is useless that leads them to feel regret.Key Words: semiotic, hermeneutic, anthology

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