scholarly journals REFLECTIONS ON THE STUDY OF MYSTICISM AS A CATEGORY

2018 ◽  
Vol 5 (43) ◽  
Author(s):  
Mousumi Roy
Keyword(s):  
Special Reference ◽  
Rating Scale ◽  
Target Audience ◽  
Primary Data ◽  
Personal Contact ◽  
Buying Behavior ◽  
Promotional Strategies ◽  
The Impact ◽  
The City ◽  
Mumbai City

The main purpose of conducting this research is to study the impact of jewellery advertisements on the consumer buying behavior with special reference to Mumbai city. The objective of the study is to do a brand comparison on basis of their advertisements and to get an insight about the preference given to different elements of a jewellery advertisement on a rating scale by the consumers. Also, to analysis which media is most effective when it comes to reach the target audience. The primary data was collected through questionnaire and personal contact from around 145 customers. Mainlythe top five jewellery brands of the city have been taken into consideration for this research. The study was restricted only to Mumbai city. This study will help jewellery retailers to understand about whatconsumers notice in a jewellery advertisement and accordingly frame their promotional strategies.

scholarly journals SCOMPARATIVE STUDY OF ADVERTISEMENTS OF JEWELLERY BRANDS AND ITS IMPACT ON CUSTOMERS IN MUMBAI

2018 ◽  
Vol 5 (43) ◽  
Author(s):  
Shalini Padhi ◽  
Parag Ajagaonkar
Keyword(s):  
Special Reference ◽  
Rating Scale ◽  
Target Audience ◽  
Primary Data ◽  
Personal Contact ◽  
Buying Behavior ◽  
Promotional Strategies ◽  
The Impact ◽  
The City ◽  
Mumbai City

The main purpose of conducting this research is to study the impact of jewellery advertisements on the consumer buying behavior with special reference to Mumbai city. The objective of the study is to do a brand comparison on basis of their advertisements and to get an insight about the preference given to different elements of a jewellery advertisement on a rating scale by the consumers. Also, to analysis which media is most effective when it comes to reach the target audience. The primary data was collected through questionnaire and personal contact from around 145 customers. Mainlythe top five jewellery brands of the city have been taken into consideration for this research. The study was restricted only to Mumbai city. This study will help jewellery retailers to understand about whatconsumers notice in a jewellery advertisement and accordingly frame their promotional strategies.

COMPARATIVE STUDY OF ADVERTISEMENTS OF JEWELLERY BRANDS AND ITS IMPACT ON CUSTOMERS IN MUMBAI.

2018 ◽  
Vol 6 (26) ◽  
Author(s):  
Shalini Padhi ◽  
Parag Ajagaonkar
Keyword(s):  
Comparative Study ◽  
Special Reference ◽  
Rating Scale ◽  
Primary Data ◽  
Personal Contact ◽  
Buying Behavior ◽  
Promotional Strategies ◽  
The Impact ◽  
The City ◽  
Mumbai City

The main purpose of conducting this research is to study the impact of jewellery advertisements on the consumer buying behavior with special reference to Mumbai city. The objective of the study is to do a brand comparison on basis of their advertisements and to get an insight about the preference given to different elements of a jewellery advertisement on a rating scale by the consumers. Also, to analysis which media is most effective when it comes to reach the target audience. The primary data was collected through questionnaire and personal contact from around 145 customers. Mainlythe top five jewellery brands of the city have been taken into consideration for this research. The study was restricted only to Mumbai city. This study will help jewellery retailers to understand about whatconsumers notice in a jewellery advertisement and accordingly frame their promotional strategies.

scholarly journals Impact of Packaging Strategy of Lays Product on Consumer Buying Behavior with Special Reference to Navi Mumbai City

2020 ◽  
pp. 239-246
Author(s):  
Dr. Geeta Kohade ◽  
Asst. Prof. Dipali Kadam
Keyword(s):  
Marketing Strategy ◽  
Special Reference ◽  
Supply And Demand ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Buying Behavior ◽  
Packaging Strategy ◽  
Mumbai City ◽  
Consumer Buying Behavior

In the era of globalization the cosmetic goods are becoming quite popular amongst all the classes of the consumers. Both supply and demand sides are showing positive response to the changing marketing scenario. The packaging strategy have become prominent in most of the cities. Consumers become very choosy about different snacks products; in that young consumer have choosy for good taste. The Title of this research paper “Impact of Packaging Strategy of Lays Product on Consumer Buying Behavior with special reference to Navi Mumbai City”. The objectives of this study were to know different factors packaging strategy of lays, to know customer’s satisfaction towards different strategy of lays, to define Impact of packaging strategies on improving customer purchasing decision of lays product, to determine different factors affecting consumer buying behavior, to do study on impact of promotional strategy on consumer buying behavior, to identify customer’s preferences towards new packaging strategy of Lays “Smile deke dekho”. The Hypothesis were Ho = Marketing strategy provided by marketer and consumer buying behavior are not associate by each other and H1 = Marketing Strategy provided by marketer and consumer buying behavior are Associate by each other. Primary data have been collected using the structured questionnaire with personal interviews to 100 consumers. Simple Random sampling method was adopted for the study. Secondary data were collected from television, newspapers, magazines, text books and related websites. The present study is descriptive in nature. The collected data were analyzed through graphical presentation. This study will help us to know the packaging strategy on consumers buying behaviour, factors influence on buying behavior.

Study on the Buying Motives and Prospects for Small Car Users in Hosur City

2016 ◽  
Vol 3 (9) ◽  
pp. 75
Author(s):  
Priya N ◽  
A Ravi
Keyword(s):  
Reference Group ◽  
Fuel Efficiency ◽  
Marketing Strategies ◽  
Primary Data ◽  
Buying Behavior ◽  
Consumer Orientation ◽  
One Step ◽  
Convenience Sampling ◽  
And Behavior ◽  
The City

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

scholarly journals A Study on the Problems and Prospects of Women Entrepreneurs with Special Reference to Guwahati City

2021 ◽  
Vol 9 (1) ◽  
pp. 409-418
Author(s):  
Priyanka Sharma
Keyword(s):  
Special Reference ◽  
Women Entrepreneurs ◽  
Primary Data ◽  
Family Work ◽  
Secondary Sources ◽  
Work Conflict ◽  
New Business ◽  
The Status ◽  
Guwahati City ◽  
The City

Women entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent. Entrepreneurship is an economic activity that involves designing, launching and running a new business enterprise in order to earn the profit by fully and efficiently utilizing the resources.The present paper tries to highlight the problems and prospects of women entrepreneurs with special reference to Guwahati city and makes analysis on the basis of the following criteria viz,age of the respondents, marital status of the respondents, educational qualification,years of experience,type of family,caste of the respondents,reason to start the business,motivation to start the business, marketing and financial problems faced by the women entrepreneurs, family-work conflict,production constraint faced by the women entrepreneurs, steps to be undertaken for development of women entrepreneurs etc and for analysis the researcher has conducted its study on the basis of primary data where the information were collected through well framed questionnaire meant for women entrepreneurs and secondary sources like journals,books,articles,websites etc.The paper also present certain findings of the study and also provide certain suggestions for improving the status of women entrepreneurs in the city.

scholarly journals Analysis of impact of city forest utilization to improvement of envirovment qualty in Serang City

2018 ◽  
Vol 74 ◽  
pp. 12001
Author(s):  
Anis Masyruroh ◽  
Djoko M. Hartono ◽  
Herman Haeruman ◽  
Emirhadi Suganda
Keyword(s):  
Physical Environment ◽  
Open Space ◽  
Forest Area ◽  
Capital City ◽  
Primary Data ◽  
And Migration ◽  
The Impact ◽  
The City ◽  
Water Absorbance ◽  
Research Show

Serang city is the capital city of Banten province surrounded by cities and counties nearby. At this time serang city has become center of activities and migration of the counties nearits that cause the past population growth. This of course will affect to the building both physical and non physical ones. At the same time environment problem increases too, such as the height of temperature , the increase of air pollution, trafkic jam, the decrease of water quality. One of the ways of handling the problems is bye keeping and developing green open space, that will become city forest. This research is to find out the potency of the impact of city forest management to envirounment in Serang city, like air quality. CO2 decrease, noise, moisture, and potency of carbon as well as potency of water absorbance. Research methodoly used is using primary data of environmental quality test in fivelocation in Serang city which is placed near the city forest area to colculate the potency of carbon absorbance using formula of biomassa tree calcution which is calculated based on the ability of plantation water absorbance. The research show that the value of physical environment in city forest area is better than the condition of physical environment which is forer from the city forest.

scholarly journals Impact of Mui Halal Labels on Volume of Sales of Holland Bakery in Manado City

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Mawarni Safitri Henaulu
Keyword(s):  
Quantitative Research ◽  
Primary Data ◽  
Sales Volume ◽  
Summary Table ◽  
Correlation Test ◽  
Normality Test ◽  
Analysis Technique ◽  
Independent Variable ◽  
The Impact ◽  
The City

AbstractThis research examines the impact of MUI's halal label on the sales volume of Holland bakery in the city of Manado. The main problem in this study is how much influence the halal label has on sales volume. The objective achieved in this study was to find out the impact of MUI's halal label on Holland Bakery's sales volume in the city of Manado. And provide recommendations to other food companies so that they can increase sales volume. This type of research is quantitative research. Data used in the study are primary data or data directly from respondents through questionnaires that are distributed in Holland Bakery in the city of Manado. As a population and a sample of consumers are Holland Bakery in the city of Manado. The data analysis technique used in this study is the normality test, hypothesis testing using product moment correlation test and simple linear regression test. After going through quantitative procedures.This study found that the halal label has an effect on sales volume as evidenced by the product moment correlation test. It is known that the correlation value between variables X and Y is 0.562> 0. So Ho is rejected and Ha is accepted. from the Model Summary table is 0.315 or around 31.5%. This means that the effect of the independent variable (Halal Label) on the dependent variable (Sales Volume) is 31.5%. Meanwhile, the remaining 68.5% (100-31.5 = 68.5%) are explained by other variables not examined in this study. Keywords: Halal Label, Sales Volume, Holland Bakery

Examination of Internet Banking Customer Perception of Service Quality

2017 ◽  
pp. 253-263 ◽  
Author(s):  
Nilanjan Ray ◽  
Tilak Nath Ghosh ◽  
Krishnendu Sen
Keyword(s):  
Service Quality ◽  
Internet Banking ◽  
Primary Data ◽  
Personal Contact ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Customer Perception ◽  
Quality Dimensions ◽  
Major Factors ◽  
The Impact

The present study empirically examines the impact of internet banking service quality dimensions on Customer Satisfaction. This study is a cross-sectional survey that employed the use of pre-structured questionnaire to collect primary data from a sample of 120 respondents through personal contact, field survey and email. Collected data have been analyzed through SPSS 21 software by different statistical tools like Reliability test for judgment of internal consistency of collected data and paired t- test. It was also found that customers are satisfied with IS-QUAL dimensions. Service quality has become as one of the major factors of the client satisfaction.

scholarly journals Analysis of Brand Communication and Brand Image Impact on Brand Loyalty with Brand Trust as Intervening Variables

2020 ◽  
Vol 9 (4) ◽  
pp. 425-433
Author(s):  
Achmad Junaidi ◽  
Selvia Hendrayati ◽  
Yoga Nindhita ◽  
Oki hardiyanti Rukmana Sari
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Brand Trust ◽  
Z Score ◽  
Brand Communication ◽  
The Impact ◽  
The City

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.

scholarly journals The Impact of Transformation of Social Assistance on Financial Inclusion and Welfare of Beneficiary Families

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Arief Fajar Firmansyah ◽  
Suharno Suharno ◽  
Arintoko Arintoko
Keyword(s):  
Financial Services ◽  
Social Assistance ◽  
Secondary Data ◽  
Financial Inclusion ◽  
Primary Data ◽  
Beneficiary Community ◽  
Cash Transaction ◽  
Representative Office ◽  
The Impact ◽  
The City

This study is based on the transformation of the distribution of cash social assistance into non-cash in the City of Tegal. The non-cash distribution is by using a banking account that has a combo card facility, which is a multi-function card that can be used as an ATM card as well as disbursement of social assistance. There is a slice of the objectives of the non-cash transaction referred to as an alternative to accelerate the increase in financial inclusion of the Indonesian population as stated in the National Strategy for Financial Inclusion with the financial inclusion index indicator. This study aims to determine the impact of the transformation of the distribution of social assistance on financial inclusion in Tegal City and the welfare of beneficiary families (KPM). Primary data were collected from questionnaires that have been filled in by KPM and secondary data were obtained from the Central Bureau of Statistics and the Representative Office of Bank Indonesia Tegal. The analytical tool used is a quantitative approach to KPM's response to the distribution of non-cash social assistance. As supporting data, in the problem of financial inclusion, analysis tools are used by qualitatively comparing financial inclusion that is generated as a result of the implementation of the distribution of non-cash social assistance to existing financial inclusion. The analysis shows that the acceptance and perception of KPM supports the transformation of non-cash social assistance distribution, this is supported by KPM's interest in using combo cards as a means of saving. On the other hand, the transformation of the distribution of social assistance to non-cash contributes to financial inclusion in the city of Tegal, namely the Agent Laku Pandai (LKD) contributing 75.20% to banking financial services in Tegal City. From the 4 Welfare Indicator Classifications, it is found that the welfare of KPM has experienced changes in welfare after receiving non-cash social assistance and has improved the welfare of the beneficiary community (KPM).Keywords : Non-Cash Social Assistance, PKH, BPNT

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