scholarly journals Impact of Packaging Strategy of Lays Product on Consumer Buying Behavior with Special Reference to Navi Mumbai City

2020 ◽  
pp. 239-246
Author(s):  
Dr. Geeta Kohade ◽  
Asst. Prof. Dipali Kadam
Keyword(s):  
Marketing Strategy ◽  
Special Reference ◽  
Supply And Demand ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Buying Behavior ◽  
Packaging Strategy ◽  
Mumbai City ◽  
Consumer Buying Behavior

In the era of globalization the cosmetic goods are becoming quite popular amongst all the classes of the consumers. Both supply and demand sides are showing positive response to the changing marketing scenario. The packaging strategy have become prominent in most of the cities. Consumers become very choosy about different snacks products; in that young consumer have choosy for good taste. The Title of this research paper “Impact of Packaging Strategy of Lays Product on Consumer Buying Behavior with special reference to Navi Mumbai City”. The objectives of this study were to know different factors packaging strategy of lays, to know customer’s satisfaction towards different strategy of lays, to define Impact of packaging strategies on improving customer purchasing decision of lays product, to determine different factors affecting consumer buying behavior, to do study on impact of promotional strategy on consumer buying behavior, to identify customer’s preferences towards new packaging strategy of Lays “Smile deke dekho”. The Hypothesis were Ho = Marketing strategy provided by marketer and consumer buying behavior are not associate by each other and H1 = Marketing Strategy provided by marketer and consumer buying behavior are Associate by each other. Primary data have been collected using the structured questionnaire with personal interviews to 100 consumers. Simple Random sampling method was adopted for the study. Secondary data were collected from television, newspapers, magazines, text books and related websites. The present study is descriptive in nature. The collected data were analyzed through graphical presentation. This study will help us to know the packaging strategy on consumers buying behaviour, factors influence on buying behavior.

Consumers attitudes towards cosmetic products in Chitwan, Nepal

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Standard Deviation ◽  
Marital Status ◽  
Marketing Strategy ◽  
Positive Influence ◽  
Primary Data ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Likert Scales ◽  
Factor Income ◽  
Consumer Buying Behavior

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

scholarly journals Marketing Efficiency of Date in Khartoum State, Sudan

2018 ◽  
Vol 10 (5) ◽  
pp. 384
Author(s):  
Abda Abdalla Emam ◽  
Wafa Abd-Alrhaim Abu-Algasim
Keyword(s):  
Supply And Demand ◽  
Secondary Data ◽  
Transportation Cost ◽  
Simple Random Sampling ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Analysis Techniques ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins

The study aimed to measure the marketing efficiency of date at wholesalers in Khartoum State in the year 2013. The study depended mainly on primary data which was collected through questionnaire. About 35 of wholesaler were selected through simple random sampling. Also, secondary data was collected from sources related to topic of the study. The data was analyzed using descriptive statistics tool. Also, quantitative analysis techniques were used to calculate net marketing margins and marketing efficiency for wholesalers. The study revealed that 82.9% of wholesalers bought the product from local traders. On the other hand, about 68.6% of wholesalers sold their product to retailers. About 25.30, 33.20, 13.30 and 7.40 SG/Sack represented Gross Marketing Margins for Gondaila, Tomoda, Brakawie and Gawa, respectively. About 25.25, 6.15, -13.75 and -20.65 SG/Sack represented Net Marketing Margins for Gondaila, Tomoda, Brakawie and Gawa, respectively. The Shepherd’s Formula indicated that Gondaila, Tomoda, Brakawie and Gawa got marketing efficiency equal to 17.41, 13.09, 06.06 and 02.45, respectively. The main obstacles that facing wholesalers in marketing of date were follows: transportation cost, taxes, losses and finance. Increasing Net Marketing Margins at wholesaler’s Brakawie and Gawa in Khartoum market through reducing marketing costs (minimize economics and normal risks (balance between supply and demand beside control store pest) transportation and taxes cost items). In this efficiency activity, investment and credit services should be encouraged and provided, respectively.

scholarly journals REFLECTIONS ON THE STUDY OF MYSTICISM AS A CATEGORY

2018 ◽  
Vol 5 (43) ◽  
Author(s):  
Mousumi Roy
Keyword(s):  
Special Reference ◽  
Rating Scale ◽  
Target Audience ◽  
Primary Data ◽  
Personal Contact ◽  
Buying Behavior ◽  
Promotional Strategies ◽  
The Impact ◽  
The City ◽  
Mumbai City

The main purpose of conducting this research is to study the impact of jewellery advertisements on the consumer buying behavior with special reference to Mumbai city. The objective of the study is to do a brand comparison on basis of their advertisements and to get an insight about the preference given to different elements of a jewellery advertisement on a rating scale by the consumers. Also, to analysis which media is most effective when it comes to reach the target audience. The primary data was collected through questionnaire and personal contact from around 145 customers. Mainlythe top five jewellery brands of the city have been taken into consideration for this research. The study was restricted only to Mumbai city. This study will help jewellery retailers to understand about whatconsumers notice in a jewellery advertisement and accordingly frame their promotional strategies.

scholarly journals SCOMPARATIVE STUDY OF ADVERTISEMENTS OF JEWELLERY BRANDS AND ITS IMPACT ON CUSTOMERS IN MUMBAI

2018 ◽  
Vol 5 (43) ◽  
Author(s):  
Shalini Padhi ◽  
Parag Ajagaonkar
Keyword(s):  
Special Reference ◽  
Rating Scale ◽  
Target Audience ◽  
Primary Data ◽  
Personal Contact ◽  
Buying Behavior ◽  
Promotional Strategies ◽  
The Impact ◽  
The City ◽  
Mumbai City

The main purpose of conducting this research is to study the impact of jewellery advertisements on the consumer buying behavior with special reference to Mumbai city. The objective of the study is to do a brand comparison on basis of their advertisements and to get an insight about the preference given to different elements of a jewellery advertisement on a rating scale by the consumers. Also, to analysis which media is most effective when it comes to reach the target audience. The primary data was collected through questionnaire and personal contact from around 145 customers. Mainlythe top five jewellery brands of the city have been taken into consideration for this research. The study was restricted only to Mumbai city. This study will help jewellery retailers to understand about whatconsumers notice in a jewellery advertisement and accordingly frame their promotional strategies.

STRATEGI PEMASARAN UBI KAYU NUABOSI DI DESA NDETUNDORA DI KECAMATAN ENDE, KABUPATEN ENDE

2020 ◽  
Vol 21 (2) ◽  
pp. 139-144
Author(s):  
Maria Valentina Bagho Wea ◽  
Maria Bano ◽  
Ignatius Sinu
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Profit Margin ◽  
Primary Data ◽  
Survey Method ◽  
Two Stages

The research has been conducted at Ndetundora 1 Village, Ende Sub- District, Ende Regency. The purpose of This research are to know: (1) Nuabosi cassava marketing strategy, (2) Nuabosi cassava marketing channel. (3) Cost, profit, margin, and farmer's share. This research was conducted in March 2019. The research method used was survey method with respondent interview techniques and questionnaires. Number of samples as many as 50 respondents. Determination of samples used in two stages namely first, what is done purposely (purposive sampling) and secondly which is simple random sampling. Data collected are primary data and secondary data. Primary data obtained from direct interview with farmers while secondary data obtained from institutions. Nuabosi's cassava marketing strategy, marketing channel, eco-disposal, cost, profit, margin, and farmer's share are quantitatively, qualitatively, and descriptive analysis. the research results show that (1) Marketing strategy using SWOT Analysis by finding strengthtens, weakness, opportunities, threats from products, promotions, places and prices. (2) Pattern of marketing channels namely farmers - traders of village retailers - consumers, farmers - village collector traders - city retailers - consumers, and at the last channel farmers - inter-island traders - consumers. The total cost to farmers for the first channel is Rp.400 / kg, the village retailer is Rp.1,587 / kg for margins. In this channel, the farmers are Rp. 5,000 / kg, the retailer is Rp.5.000. Farmers’s Share 71% and 100%. In the second channel, the total costs incurred by farmers are Rp. 12,500, village collectors are Rp. 15,000 / kg and city retailers are Rp. 20,000. Farmer marketing margin Rp 7,500, village collector traders rp 2,500 / kg, city retailer traders 5,000 / kg. And for the last channel the price of nuabosi cassava for farmers is Rp. 12,500 / kg and inter-island traders Rp. 25,000/kg. The total costs incurred are IDR 2,508 / kg, inter-island traders Rp 10,000. The margin on this channel is Rp. 12,500 / Kg and the collecting trader is Rp 12.500/kg. Farmer’s share for farmer is 50 %, while for inter-islan traders 100 %. Inter-islan traders 25.000 m

COMPARATIVE STUDY OF ADVERTISEMENTS OF JEWELLERY BRANDS AND ITS IMPACT ON CUSTOMERS IN MUMBAI.

2018 ◽  
Vol 6 (26) ◽  
Author(s):  
Shalini Padhi ◽  
Parag Ajagaonkar
Keyword(s):  
Comparative Study ◽  
Special Reference ◽  
Rating Scale ◽  
Primary Data ◽  
Personal Contact ◽  
Buying Behavior ◽  
Promotional Strategies ◽  
The Impact ◽  
The City ◽  
Mumbai City

The main purpose of conducting this research is to study the impact of jewellery advertisements on the consumer buying behavior with special reference to Mumbai city. The objective of the study is to do a brand comparison on basis of their advertisements and to get an insight about the preference given to different elements of a jewellery advertisement on a rating scale by the consumers. Also, to analysis which media is most effective when it comes to reach the target audience. The primary data was collected through questionnaire and personal contact from around 145 customers. Mainlythe top five jewellery brands of the city have been taken into consideration for this research. The study was restricted only to Mumbai city. This study will help jewellery retailers to understand about whatconsumers notice in a jewellery advertisement and accordingly frame their promotional strategies.

“A Study on the Influence of Rewards on Job Satisfaction With Special Reference to Education Industry in Oman”

2019 ◽  
Vol 118 (1) ◽  
pp. 114-124
Author(s):  
Mrs Nithya Sambamoorthy ◽  
Mr Subhash Kodiyil Raman ◽  
Mr Bhraguram Thayyil
Keyword(s):  
Job Satisfaction ◽  
Special Reference ◽  
Secondary Data ◽  
The Other ◽  
Primary Data ◽  
Other Hand ◽  
Education Industry ◽  
College Of Technology ◽  
Main Factors ◽  
Structured Questionnaire

This research is an examination and a study on the influence of rewards on job satisfaction of lecturers at Shinas College of Technology (ShCT). In academic industry, rewards are one of the factors that affecting job satisfaction of the employees and this will lead to affect their performance in their jobs. So, when rewards are more the job satisfaction will be high and when rewards are less the job satisfaction will be less. On the other hand, the age will not affect the job satisfaction. Previous research reveals that Job satisfaction is very important to success the industry and the rewards are the main factors which affect job satisfaction. The main purpose of this study is to know the influence of rewards in job satisfaction among the lecturers in ShCT. Moreover, this research attempts to identify how much rewards affect the job satisfaction in ShCT.  For this study used two types of data which are: primary data and secondary data. The sources of primary data is the response from lecturers at ShCT. It is collected through structured questionnaire and distributed such to 60 respondents. Secondary data, collected from internet, books, journals, articles etc.

PENGARUH KEPEMIMPINAN DAN MOTVASI KERJA TERHADAP KUALITAS PELAYANAN PUBLIK (STUDI KASUS PADA KANTOR KEMENTERIAN AGAMA SUNGAI PENUH )

2020 ◽  
Author(s):  
Pahrizal
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Public Service ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Analysis Techniques ◽  
Intervening Variables

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.

scholarly journals PROSPEK PENGEMBANGAN PALA RAKYAT DI PROVINSI LAMPUNG

2019 ◽  
Vol 7 (1) ◽  
pp. 14
Author(s):  
Fitri Yuni Lestari ◽  
Raden Hanung Ismono ◽  
Fembriarti Erry Prasmatiwi
Keyword(s):  
Arima Model ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Development Prospect ◽  
Primary Data ◽  
Survey Method ◽  
The Past ◽  
Interview Technique ◽  
Financial Feasibility ◽  
Good Potential

The research aimed to analyze financial feasibility and development prospect of nutmeg farming in Lampung Province.  This research was conducted in Gisting Subdistrict of Tanggamus Regency in which data was collected in September 2017 until October 2017 by survey method.  This research used primary and secondary data.  Primary data was used to answer financial feasibility analyze purpose and obtained by interview technique using questionnaires.  Secondary data in the past seven to night years was used to answer the purpose of prospect development of nutmeg farming.  The samples size of this research was 30 nutmeg farmers using simple random sampling.  The data was analyzed by financial feasibility and time series linier with ARIMA model.  The results of the study showed that the nutmeg farming was feasible, and development prospect of nutmeg farming based on production and nutmeg seeds export had a good potential for the future. Key words: ARIMA, development, financial, nutmeg, prospect

scholarly journals PENGARUH LABEL HALAL TERHADAP PILIHAN KONSUMEN GERAI INDOMART PANUMBANGAN KABUPATEN CIAMIS

2020 ◽  
Vol 3 (1) ◽  
pp. 87-105
Author(s):  
Lilis D Hadaliah ◽  
Sri Maryani
Keyword(s):  
Consumer Choice ◽  
Selection Process ◽  
Secondary Data ◽  
Sampling Technique ◽  
Food Product ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Validity And Reliability ◽  
Linear Coefficient ◽  
Simultaneous Test

This research aims to analyse the practice of halal labels as well as the process of consumer choice when choosing Halal products at Indomart Panumbangan. The data used in the study is primary data and secondary data. Primary Data is obtained directly from the survey dissemination to the research respondent. Secondary data is derived from literature, journals, or data related to research purposes. The population in this study is the consumer of Indomart Panumbangan, a sampling technique is a simple random sampling, a sampling of 50 people. Methods for collecting data using questionnaire or poll. The data analysis techniques in this study are validity and reliability tests, simple linear regression analyses as well as linear coefficient (R) analyses and determinations (R2).  The results of the study showed the halal Label on each packaged food product offered at Indomart Panumbangan 90% of the official halal Label, the rest of which are labeled halal but not in accordance with the provisions of LPPOM MUI. The selection process on products labeled halal, consumers influenced cultural factors. From a variable X R2 test (Halal label) it affects 29.8% against Y (consumer choice). From simultaneous test results and variable X partial tests significantly affect the consumer's preference (Y).

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