scholarly journals Pendampingan dalam Implementasi Strategi Pemasaran Produk Olahan Susu Sapi

Jurnal SOLMA ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 323-334
Author(s):  
Annisa Kesy Garside ◽  
Ikhlasul Amallynda
Keyword(s):  
Marketing Strategy ◽  
Strategy Implementation ◽  
Online Marketing ◽  
Cow’S Milk ◽  
Tourist Attraction ◽  
Product Packaging ◽  
Processed Products ◽  
Market Coverage ◽  
The Right ◽  
Product Promotion

Usaha Bunda is a small home industry producing several cow’s milk processed products located at Maron village, Pujon Kidul, Malang. The challenge faced by this owner is the marketing aspect to define the right marketing strategy to expand the coverage and increase competitiveness. The goal of this community dedication is to help formulating and implementing the marketing strategy for the Usaha Bunda home industry. The approach is advocation in the  form of assistance. Several strategy proposed was consignation with several gift shops and tourist attraction, redesign the product packaging, and creating an online shop. The outcome of assistance in marketing strategy implementation was the owner’s better understanding on the knowledge and skill of product packaging and online marketing. Additionally, the owner also confirmed that there has been an omzet increase of 1.5 to 2 times as the result of the new packaging. The online shop opened at Tokopedia marketplace also helps to expand the product promotion and market coverage without geographical and time limitation.    

scholarly journals PKM KERAJINAN INU DAN KERUPUK SAGU DASA WISMA MELATI 2 SIBERUT SELATAN KEPULAUAN MENTAWAI

2020 ◽  
Vol 1 (2) ◽  
pp. 41-52
Author(s):  
Alfattory Rheza Syahrul ◽  
Kaksim Kaksim ◽  
Jimi Ronald
Keyword(s):  
Production Process ◽  
Business Model ◽  
Product Information ◽  
Online Marketing ◽  
Physical Interaction ◽  
Product Packaging ◽  
Equal Distribution ◽  
Communication Processes ◽  
Processed Products ◽  
The Right

The main issues in this service are related to sales and attractiveness and understanding related to product promotion. As well as the basis for using online applications, e-Commerce implementation requires a fundamental paradigm shift, from the original marketplace that emphasizes physical interaction between sellers and buyers into a market space that relies on electronic transactions. In a traditional marketplace, information, product / service, and payment traffic is physical (location based). In other words, the applicable business model is the geographic business model. Conversely, in a virtual marketplace, product information flow, communication processes between producers and consumers, distribution of goods / services and transactions take place in a virtual / virtual world. The purpose of this service is to improve the production process and the process of selling and utilizing resources in activities and choosing the right marketing channels as well as in the use of media so that the Jasmine 2 group in Batjoja Hamlet is one of the business actors that produce local processed products in Siberut District South. These service methods are outreach, activity assistance, attractive product packaging, online marketing management and activity evaluation. The result of this dedication is that the effort is socialized in this service through social media such as IG, and BUKALAPAK https://www.bukalapak.com/u/craftsinukerupuksagu. Brands and packaging have been designed in such a way and are expected to be increasingly recognized, the Service Team has also provided debriefing to partners in the form of "Smart Packaging" through training and outreach on suitable and appropriate packaging in attracting prospective customers, "standing poch" packaging with seals, which is more flexible and attractive in various sizes. The packaging is ready to be affixed to a complete brand sticker with the label. And many orders have arrived, especially from outside the Mentawai Islands district. Conclusion Melati 2 Group in running a business has the potential to produce value and money. Although the sales of the products produced namely inu craft and sago crackers are getting better locally but the equal distribution of sales and marketing of products is very good and many are interested, but it's just that the potential for promotion must always be done, especially for marketing outside the Island or outside the Regency so that in improving the economic partner groups in particular will increasingly step up. This is also based on information and education held by partner groups in terms of the production process and marketing selection

scholarly journals Information Technology for Travel Agency

2021 ◽  
Vol 1 (1) ◽  
pp. 148-153
Author(s):  
E S Soegoto ◽  
◽  
A H Nugroho ◽  
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
High Mobility ◽  
Online Marketing ◽  
Internet Technology ◽  
Travel Agency ◽  
Travel Agent ◽  
Travel Agents ◽  
The Right ◽  
Use Of Internet

The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.

scholarly journals Pemberdayaan Nelayan Dan UMKM melalui Diversifikasi Olahan Ikan Menuju “Desa Iwak” dan Kawasan Minapolitan Di Desa Kalanganyar, Kec Sedati, Kabupaten Sidoarjo, Jawa Timur

2020 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Purwadi Purwadi ◽  
Sigit Dwi Nugrono
Keyword(s):  
Local Community ◽  
Economic Value ◽  
Online Marketing ◽  
Product Diversification ◽  
Raw Material ◽  
Soy Sauce ◽  
Product Packaging ◽  
Fish Products ◽  
Processed Products ◽  
Lack Of Knowledge

Kalanganyar Village is a village in Sidoarjo Regency, Sedati District, which covers an area of 2/3 consisting of a pond, which borders the villages of Buncitan, Sawohan, Cemandi, and Tambakcemandi. Kalanganyar Village is one of the areas with socio-economic conditions that need to be improved. The source of the livelihood of the local community is very dependent on the results of fishing which is very influenced by the weather. When fishermen cannot go to sea due to extreme weather, local people do not have alternative sources of income. The problems with partners and the potential to support the Sedati sub-district as a Minapolitan area are (1) limited livelihoods of the community as fishermen, (2) The skills of the Fish Cultivation Group (Pokdakan) are still weak regarding the diversification of products made from fish as raw material, (3) There is still a lack of knowledge and practice regarding fish processing which has economic value. (4) Limited knowledge about the packaging of fish-based products (5) Lack of knowledge about marketing fish products. The method used is counseling and training, among others, the socialization of the importance of diversification of processed products made from fish, training on diversification of fish product processing technology, training on packaging of processed fish products, training on online and offline marketing management. The results achieved in implementing program activities (a). The community understands the importance of product diversification from fish so that fish has a high economic value, (b) Training on product diversification from fish is successful in making soy sauce from fish and shredded fish from milkfish, (c) Success in making soy sauce product packaging from fish and labeling jerky from milkfish , (d). Online marketing through social media and websites is still in the design process.

scholarly journals PENGEMBANGAN STRATEGI PEMASARAN BISNIS MODEL KANVAS PADA PT PENTARIO LIBERIA PERSADA (KebunSayur Surabaya)

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Irra Chrisyanti Dewi ◽  
Mega Intan Permatasari
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Customer Relationships ◽  
Raw Material ◽  
Easy Access ◽  
Fixed Costs ◽  
Value Propositions ◽  
Customer Segment ◽  
Processed Products ◽  
The Right

The purpose of this research is to describe and design marketing strategy of business canvas model. The results show that business canvas and SWOT analysis are very helpful in developing marketing strategy. The customer segment element develops into B2R; element value propositions give customers easy access to information and get KSS products; channel elements focus on the liveliness of the admin in choosing the right social media; the customer relationships element develops a strategy for customers to purchase more KSS products and be loyal to KSS products; revenue streams elements are increased through visits and workshops; elements of key resources are land in the city and hydroponic facilities; key activities elements lie in the process of growing vegetables and taking care of hydroponics equipment; key key partnerships come from raw material suppliers, farmers' partners, and processed products partners; last element cost structure over fixed costs and variable costs. The SWOT analysis assists in facing threats and taking on existing opportunities, as well as minimizing existing weaknesses.

scholarly journals Utilization of Google My Business as a Tourism Promotion Media Using Local Search Engine Optimization

2020 ◽  
Vol 2 (2) ◽  
pp. 169-178
Author(s):  
Ayi Purbasari ◽  
Ghesti Prabawati Maryono ◽  
Ferry Mulyanto Mulyanto ◽  
Wanda Gusdya
Keyword(s):  
Marketing Strategy ◽  
Cultural Tourism ◽  
Tourism Industry ◽  
Online Marketing ◽  
Verification Method ◽  
The North ◽  
Central Java ◽  
Initial Stage ◽  
The Media ◽  
The Right

The tourism industry is an industry that continues to grow in the world, including in Indonesia. Likewise, Kebumen Regency has various tourism potentials ranging from water tourism, mountain tourism, culinary tours, cave tours, cultural tourism and others. One of them is Curug Sindaro, which is located in the north of Kebumen Regency which is precisely located in Wadasmalang Village, Karangsambung District, Kebumen Regency, Central Java. However, in the process of developing and managing it, the tour, which was inaugurated on March 3, 2019, is increasingly experiencing a decline in visitors. Which is where, the main problem is that the promotion is still not optimal. In the existing tourism development process, of course, requires the media used to carry out promotions with a good marketing strategy. In order to be easily affordable, the right marketing strategy to use is an online marketing strategy. By analyzing promotional needs and analyzing keywords, it can maximize promotion. The purpose of this research is to implement Local SEO using Google My Business as a promotional medium for Wisata Curug Sindaro which is an online marketing strategy. If the Sindaro waterfall tour is promoted through Google my business, tourists around the Sindaro waterfall will find it easy to find Sindaro waterfall tourism through google and it is hoped that visitors will increase. Because, in this Google My Business has sufficient features for promotion. With the initial stage of registering a Google My Business account, then claiming an existing business. Because previously the Sindaro Curug Tour was already on Google Pages. With several stages of verification and changing the cellphone number that stated the Google My Business account for Sindaro Curug Tourism has been successfully created. However, due to the verification method there are obstacles that have been successfully created is the web page for the Sindaro Waterfall Tour.

scholarly journals DIGITAL MARKETING STRATEGY ON AGRICULTURAL PRODUCT (Case Study : UD Amalia Demak)

2021 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Farah Amalia ◽  
Ady Widyakto ◽  
Lulus Parpti NSS
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Research Result ◽  
Complete Information ◽  
Online Marketing ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Building Relationships ◽  
The Right

<p><em>Offline marketing in agricultural products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. </em><em>The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to </em><em>create customer loyalty</em><em>.</em></p>

scholarly journals STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN)

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Ashmi Hudaningsih ◽  
Ni Made Oka Karini ◽  
Luh Gede Leli Kusuma Dewi
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Feasibility Study ◽  
Market Potential ◽  
The Other ◽  
Tourist Attraction ◽  
Potential Market ◽  
Management Organization ◽  
The Right

Makam Keramat Agung Pemecutan is one of the pilgrim tourism potentials in Denpasar. To avoid stagnant or decline position of Makam Keramat Agung Pemecutan development as a pilgrim tourist attraction, it is necessary to do a feasibility study. The most important and first aspect in feasibility study is market and marketing aspects.This study aims to determine the feasibility of market and marketing aspects of Makam Keramat Agung Pemecutan wich views from the market potential and the position of Makam Keramat Agung Pemecutan compared with its competitors, and make the right marketing strategy for Makam Keramat Agung Pemecutan in its development into a pilgrim tourist attraction. The results of this study shows that potential market of Makam Keramat Agung Pemecutan is domestic tourists who are Muslims. From the analysis of the competitive profile matrix shows Makam Keramat Agung Pemecutans position more competitive than its competitors. Therefore, Makam Keramat Agung Pemecutan is feasible on the market and marketing aspects. The suggestions provided are should establish management organization, make promotional activities, add facilities, and maintaining product quality of Makam Keramat Agung Pemecutan, continue this research about feasibility of Makam Keramat Agung Pemecutan in the other aspects especially culture aspect.

scholarly journals COMPETITIVENESS ANALYSIS AND MARKETING STRATEGIES JAVA COFFEE GROUND COFFEE (EMPIRICAL STUDY IN UD. NURI SUMBERWRINGIN, BONDOWOSO)

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Fatmawati Fatmawati ◽  
Bagus Putu Yudhia Kurniawan ◽  
Ujang Suryadi
Keyword(s):  
Marketing Strategy ◽  
Development Strategy ◽  
Business Development ◽  
Marketing Strategies ◽  
Coffee Ground ◽  
Factor Evaluation ◽  
Processed Products ◽  
The Right ◽  
Hierarchy Process ◽  
Ground Coffee

Bondowoso is one of the coffee planting centers in East Java with special taste (specialties) Java Coffee. The local government gives fully support to create quality processed products that can increase revenue and sales volume of ground coffee that still under ‘ose coffee’ sales. It needs study of the competitiveness of Bondowoso processed ground coffee ‘java coffee’ specialties products to assess whether the business is feasible to be developed economically or not.  This study used Analysis method using Policy Analysis Matrix. For an alternative marketing strategy used an Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE Internal-External (IE) and SWOT, priority marketing strategy with Analytical Hierarchy Process (AHP). The purposes of research are: 1) Knowing the competitiveness of ground coffee java coffee UD. Nuri, 2) Determining the right strategy to improve the competitiveness of ground coffee java coffee UD.Nuri. The data analysis methods used was IFE and EFE Matrices. Alternative business development strategy used IE and SWOT matrices, for business development strategy priority used AHP. Ground coffee java coffee has a comparative advantage and competitive with coefficient DRC = 0.052 and PCR = 0.489. Ground coffee java coffee agribusiness position is in quadrant I, the right strategy to improve the ground coffee UD. Nuri Bondowoso is conducting an effective promotion through social media (digital marketing).

scholarly journals Potensi Pengembangan Wisata Berbasis Masyarakat Di Desa Banyuanyar, Boyolali

1970 ◽  
Vol 2 (01) ◽  
pp. 55-63
Author(s):  
Hafni Khairunnisa ◽  
Trias Shofi Nur’aini
Keyword(s):  
Human Resources ◽  
Marketing Strategy ◽  
Local Community ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Market Segment ◽  
Community Based ◽  
The Right

This study aims to find out how potentially Banyuanyar Village to developed into tourism village. Tourism village is form of implementation community based tourism. A purpose from community based tourism is to encouraged local community so they can be more prosperous. A village can be developed as well to be tourism village if fullfill several criteria tourism development. They are “potential product or potential attraction in destination”, “local community”, “potential of local human resources”, “availability of facilities and infrastructure”, and “ability to create a tourism market”. Based from thos criteria, Banyuanyar village has enough potential to be developed as a tourism village. A strong aspect are found on the tourist attraction. Currently Banyuanyar Village has been visited by tourists but is still limited to the coffee segment. The weakness that still needs to be improved is the ability to create markets. Banyuanyar village is currently still having difficulties in making tour packages, and to determine the right market segment and the right marketing strategy.

scholarly journals E-Commerce Based Marketing Strategy of Seaweed Processed Products of Aulia Sari Bandung, West Java

2021 ◽  
pp. 20-29
Author(s):  
S. Faridah ◽  
A. Nurhayati ◽  
A. Rizal ◽  
A. A. H. Suryana
Keyword(s):  
Marketing Strategy ◽  
Secondary Data ◽  
Sampling Technique ◽  
Online Marketing ◽  
Primary Data ◽  
Survey Method ◽  
Snowball Sampling ◽  
West Java ◽  
Survey Results ◽  
Processed Products

This study aims to analyze the efficiency and marketing strategy of e-commerce seaweed processed products at Aulia Sari Bandung. The research was conducted with a survey method with a snowball sampling technique to 45 respondents consisting of producers and consumers of the products. The survey results were analyzed descriptively qualitatively. The research was conducted at Aulia Sari Bandung on Jl. Inspeksi Pengairan No. 3 Cipamokolan Bandung City, West Java from July to November 2020. The data sources used are primary and secondary data. Primary data obtained by interviewing informants. Secondary data were obtained from regular consumers or second informants and literature studies related to this research. Data analysis was performed using analysis of SWOT (Strength, Weakness, Opportunity, Threat) and QSPM (Quantitative Strategic Planning Matrix). The results showed that the coordinates of Aulia Sari Bandung are at position X, Y = 0.37; 0.10, which means that it is in quadrant I position by supporting aggressive strategies which means having opportunities and strengths than can be utilized maximally. Some alternative strategies that can be done are maintaining the quality of production, improving and facilitating services using Whatsapp and Go-Food, increasing promotion and sales via Instagram and Facebook, maintaining marketing from Whatsapp and Go-Food to obtain maximum benefits, and improving product promotion and marketing through online marketing media to make it look attractive.

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