scholarly journals Consumers Decision Making Process and Buying Behaviour towards Mobile Handsets

Author(s):  
Dr. Aarti

– The purpose of this paper is to investigate the decision making process adopted by consumers while buying the mobile handsets and to study the consumer buying behaviour towards mobile handsets. Design/methodology/approach –Consumer behaviour is observed and analyzed with the help of descriptive analysis. The effect of internal factors has been seen on this decision making process. For this purpose MANOVA analysis has been put to use. Wilk’s lambda has been considered as an analysis factor. Findings – Consumers’ buying behaviour depends upon their purpose behind buying a mobile phone. Choice of their phones differs on the basis of various functions they performed on phone; they focus on buying the phone they are familiar with and which fulfills their purpose. Research limitations/implications – Even though the world as a whole is rapidly adopting smart phones, there is a high degree of variation in how they have been adopted in different parts of the world. Practical implications – In the present competitive world, growth of smart phones is a truly global story; there are lots of important factors which create differences in how technology has evolved in different countries. Originality/value – This paper contributes to the knowledge of the marketers about mobile handsets in several ways. It would also be helpful for the marketers to know the actual decision making process followed by them while buying a new mobile handset, which will help them in formulating their strategies to attract the customers.

2016 ◽  
Vol 28 (2) ◽  
pp. 241-251 ◽  
Author(s):  
Luciane Lena Pessanha Monteiro ◽  
Mark Douglas de Azevedo Jacyntho

The study addresses the use of the Semantic Web and Linked Data principles proposed by the World Wide Web Consortium for the development of Web application for semantic management of scanned documents. The main goal is to record scanned documents describing them in a way the machine is able to understand and process them, filtering content and assisting us in searching for such documents when a decision-making process is in course. To this end, machine-understandable metadata, created through the use of reference Linked Data ontologies, are associated to documents, creating a knowledge base. To further enrich the process, (semi)automatic mashup of these metadata with data from the new Web of Linked Data is carried out, considerably increasing the scope of the knowledge base and enabling to extract new data related to the content of stored documents from the Web and combine them, without the user making any effort or perceiving the complexity of the whole process.


Author(s):  
Daniel Soto Forero ◽  
Yony F. Ceballos ◽  
German Sànchez Torres

This paper describes a model to simulate the decision-making process of consumers that adopts technology within a dynamic social network. The proposed model use theories and tools from the psychology of consumer behavior, social networks and complex dynamical systems like the Consumat framework and fuzzy logic. The model has been adjusted using real data, tested with the automobile market and it can recreate trends like those described in the world market.


2019 ◽  
Vol 26 (12) ◽  
pp. 1581-1589
Author(s):  
Marisa P McGinley ◽  
Philip A Cola ◽  
Robert J Fox ◽  
Jeffrey A Cohen ◽  
John J Corboy ◽  
...  

Background: Therapeutic research in multiple sclerosis (MS) has focused on the development of treatments with little investigation regarding the possibility of discontinuation of disease-modifying therapies (DMTs). Objective: To understand the opinion of individuals with MS concerning stopping DMTs and the factors that influence the decision-making process. Methods: A mixed method approach was used starting with three focus groups from which a survey was developed. This survey was sent to 1000 participants in the North American Research Committee on Multiple Sclerosis registry who met inclusion criteria (age ⩾45 years; on most recent DMT for ⩾5 years). Descriptive analysis and structural equation modeling were used. Results: Of 1000 participants receiving the survey, 377 provided complete responses and met inclusion criteria. Only 11.9% of participants reported that if their disease was considered stable, they would consider coming off medications. A high level of external locus of control in influential others such as physicians significantly decreased the likelihood of considering discontinuation. Conclusions: Most individuals with MS report being unlikely to consider stopping MS therapy if their disease was considered “non-active.” As the results of studies concerning DMT discontinuation are obtained, information from providers will be an important part of individuals’ decision-making process.


2012 ◽  
Vol 2012 ◽  
pp. 1-9 ◽  
Author(s):  
Gopal C. Kowdley ◽  
Nishant Merchant ◽  
James P. Richardson ◽  
Justin Somerville ◽  
Myriam Gorospe ◽  
...  

The proportions both of elderly patients in the world and of elderly patients with cancer are both increasing. In the evaluation of these patients, physiologic age, and not chronologic age, should be carefully considered in the decision-making process prior to both cancer screening and cancer treatment in an effort to avoid ageism. Many tools exist to help the practitioner determine the physiologic age of the patient, which allows for more appropriate and more individualized risk stratification, both in the pre- and postoperative periods as patients are evaluated for surgical treatments and monitored for surgical complications, respectively. During and after operations in the oncogeriatric populations, physiologic changes occuring that accompany aging include impaired stress response, increased senescence, and decreased immunity, all three of which impact the risk/benefit ratio associated with cancer surgery in the elderly.


Author(s):  
Seth Lloyd

Before Alan Turing made his crucial contributions to the theory of computation, he studied the question of whether quantum mechanics could throw light on the nature of free will. This paper investigates the roles of quantum mechanics and computation in free will. Although quantum mechanics implies that events are intrinsically unpredictable, the ‘pure stochasticity’ of quantum mechanics adds randomness only to decision-making processes, not freedom. By contrast, the theory of computation implies that, even when our decisions arise from a completely deterministic decision-making process, the outcomes of that process can be intrinsically unpredictable, even to—especially to—ourselves. I argue that this intrinsic computational unpredictability of the decision-making process is what gives rise to our impression that we possess free will. Finally, I propose a ‘Turing test’ for free will: a decision-maker who passes this test will tend to believe that he, she, or it possesses free will, whether the world is deterministic or not.


2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Elvira Pradipta Sutiana ◽  
Risha Fatikha Sari ◽  
Ajat Sudrajat

"The Influence of Reference Groups and Culture on the Decision to Become Members of the Dance Studio" under the guidance of Ajat Sudrajat, SE., MM. The consumer behaviour in making purchasing decisions can be influenced by three factors including internal factors, external factors, and the decision-making process. The study entitled "The Influence of Reference Group and Culture on the Decision to Become a Member of the Dance Studio aims to analyze the influence of X1 and X2 on Y" has a population of 329 people and a sample of 100 people. By using a quantitative approach and descriptive analysis, in the variable X1 the dimension of value expression obtained the highest average score with a percentage of 51.82%, in the X2 variable the highest was the view of 59.50%, in the variable Y the highest was personality at 25.57%. Whereas in the verification analysis, the relationship between X1 and X2 is 0.426 which means that the correlation is moderate. For 5% error the two-tailed test and df = n - 3 = 97 is 1.66071. Because the t statistic> from t table (4.328> 1.66071), Ho is rejected. The significant column number is 0.000 or the probability is far below 0.05. So it means that X1 and X2 partially have a significant effect on Y.From the ANOVA test or F test, it is found that the F count is 19.714 with a significant level indicating a value of 0.000 which means less than 5%, it can be concluded that X1 and X2 are Simultaneously affects Decision Y. Keywords : Reference Group, Culture, Purchasing Decision


2019 ◽  
Vol 4 (8) ◽  
pp. 121-125
Author(s):  
Nino Parsadanishvili

resent paper focuses on current crises in international trade in services negotiations from the perspective of consideration of trading interests of developing and least developed countries in line with the operational agenda of the World Trade Organization (WTO). Through the analysis of the existing international legal texts and scholarly works particular attention is paid to the different rounds of trade in services negotiations in parallel to the consideration of the results of relevant ministerial conferences of the World Trade Organization, drawing attention to the situation with regards of consideration of the interests of developing and least developed country members of the WTO. Special focus is paid to the complexity of the decision making process and it’s complication over time due to increased participation of parties concerned in the process of trade in services negotiations resulting in no progress in the overall process. Next to analyzing the challenges faced by the WTO in trade in services negotiations, especially in terms of considering the interests of developing and least developed countries, paper shows the ways that could be used during 2020 Kazakhstan Ministerial Conference of the World Trade Organization for finding solutions to simplify the decision making process and establish freer international trade in services by the way of either implying new approaches in interpreting the existing multilateral treaties that deal with trade in services between all member states of the WTO or deepening the discussions on a new plurilateral agreement helping the organization to overcome the stagnated process of trade in services negotiations and therefore ensuring the compliance with it’s own operational goals.


2018 ◽  
Vol 3 (1) ◽  
pp. 1-12
Author(s):  
Thais Spiegel ◽  
Ana Carolina P V Silva

In the study of decision-making, the classical view of behavioral appropriateness or rationality was challenged by neuro and psychological reasons. The “bounded rationality” theory proposed that cognitive limitations lead decision-makers to construct simplified models for dealing with the world. Doctors' decisions, for example, are made under uncertain conditions, as without knowing precisely whether a diagnosis is correct or whether a treatment will actually cure a patient, and often under time constraints. Using cognitive heuristics are neither good nor bad per se, if applied in situations to which they have been adapted to be helpful. Therefore, this text contextualizes the human decision-making perspective to find descriptions that adhere more closely to the human decision-making process. Then, based on a literature review of cognition during decision-making, particularly in healthcare context, it addresses a model that identifies the roles of attention, categorization, memory, emotion, and their inter-relations, during the decision-making process.


Urban Science ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 45 ◽  
Author(s):  
Cappai ◽  
Forgues ◽  
Glaus

In recent decades, municipalities around the world have been developing community policies and seeking to apply them in their cities. They use methods for exchanging information and opinions on decisions, policies, plans and strategies and involve and consult with the community and stakeholders in all aspects of the decision-making process. The application of methods for thoughtful planning has become the goal of policy makers to improve the lives of citizens and stop the expansion of the city into the countryside. The aim of this article is to integrate the notion of sustainability into a methodological approach, taking into account the actors involved in the decision-making phases, the objectives, and the local indicators in an urban redevelopment project (brownfield). Our approach is based on an analysis of 21 articles and on a transversal and cross-cutting view of the interdisciplinary themes of sustainable development by inserting the main actors into decision-making in urban projects and by selecting local indicators. We put in place a methodological approach for the evaluation of urban projects that takes into account local expectations. The goal is to identify and classify the elements that are needed for decision making, including the indicators related to environmental and socio-economic components, in order to develop an effective evaluation tool. This research contributes to the knowledge of project evaluation tools in the specific context of a city.


2016 ◽  
Vol 25 (01) ◽  
pp. 251-255 ◽  
Author(s):  
E. Coiera

Summary Introduction: Anyone with knowledge of information systems has experienced frustration when it comes to system implementation or use. Unanticipated challenges arise frequently and unanticipated consequences may follow. Objective: Working from first principles, to understand why information technology (IT) is often challenging, identify which IT endeavors are more likely to succeed, and predict the best role that technology can play in different tasks and settings. Results: The fundamental purpose of IT is to enhance our ability to undertake tasks, supplying new information that changes what we decide and ultimately what occurs in the world. The value of this information (VOI) can be calculated at different stages of the decision-making process and will vary depending on how technology is used. We can imagine a task space that describes the relative benefits of task completion by humans or computers and that contains specific areas where humans or computers are superior. There is a third area where neither is strong and a final joint workspace where humans and computers working in partnership produce the best results. Conclusion: By understanding that information has value and that VOI can be quantified, we can make decisions about how best to support the work we do. Evaluation of the expected utility of task completion by humans or computers should allow us to decide whether solutions should depend on technology, humans, or a partnership between the two.


Sign in / Sign up

Export Citation Format

Share Document