scholarly journals Strategi Pemasaran Digital Lembaga Filantropi Islam

2020 ◽  
Vol 2 (2) ◽  
pp. 190-218
Author(s):  
Ulfa Junidar
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Positive Influence ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Primary Data ◽  
Human Beings ◽  
It Capability ◽  
Data Source

Strategy digital marketing is a step taken by the Islamic philanthropic institution in introducing all products or social programs by disseminating information, approaching/offering to potential donors to be willing to help materially and morally by using online digital media in a certain period of time. Islamic philanthropy is the act of a Muslim who loves his fellow human beings and the value of humanity, thus contributing his time, money, and energy to help others with Islamic values. The purpose of this study is to examine the marketing strategies used by PKPU and Rumah Zakat through digital media in disseminating each program of the institution and to analyze strategy digital marketing to the collection and distribution of ZIS funds by PKPU and Rumah Zakat from 2012-2017. This research is qualitative research with a descriptive analysis method that focuses on the primary data source and secondary data. Methods of data collection are observation, interviews, and online media surveys. The results show that strategy digital marketing used by PKPU and Rumah Zakat with an Integrated digital marketing method consisting of content marketing, mobile marketing, continuous marketing, visual marketing, personalized marketing. Strategy digital marketing is giving a positive influence on the collection and distribution of people's funds by PKPU and Rumah Zakat. It is suggested that to develop institutional capacity in providing human resources of Islamic philanthropy is expected to keep increasing the creative and innovative IT capability in marketing the program and also make it easier for potential donors and donors to access the offered programs.

scholarly journals DIGITAL MARKETING IMPLEMENTATION ON DEVELOPMENT AND PROSPECTIVE DIGITAL BUSINESS (CASE STUDY ON MARKETPLACE IN INDONESIA)

2021 ◽  
Vol 5 (2) ◽  
pp. 64-68
Author(s):  
Hendra Jonathan Sibarani
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Business Case ◽  
Limit Problem ◽  
Digital Marketing ◽  
Primary Data ◽  
Website Design ◽  
Number Of Customers

The concept of marketing activities using digital marketing can provide convenience in promotion of a brand and product on digital media such as social media that has been integrated with services available on Digital Marketing. The lack of understanding of target customers, does not use social media effectively, does not have a website or does not promote its website, website design is not attractive, does not plan marketing goals, not using SEO and too many strategies is a problem that often occurs on marketplace services in Indonesia. This is what underlies this research in several marketplaces that do not use the concept of digital marketing so that it has an impact on the reduction of sales targets and the number of customers. The aim in this study is to find out and analyze the extent to which marketplace in Indonesia can understand the concept of digital marketing, so as to be able to implement the development and prospects of digital business. This study used descriptive method with a qualitative approach. Data analysis techniques in this study used descriptive analysis and pattern analysis matching. The data used is primary data and secondary data. The study population is 50 of applications websites and marketplace in Indonesia, which used research indicators on the number of monthly web visitors, ranking in the AppStore, ranking on Playstore, and Followers on Twitter, Instagram and Facebook as the limit problem of research. The results obtained showed that Marketplace of Tokopedia, Shopee, Bukalapak, Lazada, Blibli has a very good rating compared to the Favo Website and Applications, Plazakamera, Tees, Qoo10 and Lakan6 which have not implemented a Digital Marketing concept so that there are still application users, which who do not know the existence of the website and application so that it has an impact on the absence of followers through social media Twitter, Instagram and Facebook. This research has a novelty on research methods and research objects in the digital business marketplace in Indonesia which is currently growing very rapidly and has an impact on increasing the number of customers.

scholarly journals Metode Penanaman Pendidikan Islam pada Anak Menurut Abdullah Nashih Ulwan

2021 ◽  
Vol 10 (2) ◽  
pp. 177-190
Author(s):  
Nur Khosiin
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Islamic Education ◽  
Primary Data ◽  
The Third ◽  
Primary Data Source ◽  
Secondary Data Source ◽  
Data Source ◽  
Points Of View ◽  
Interpretative Approach

Abdullah Nasih Ulwan’s provides several points of view in the realm of methods of planting Islamic education in children which can later be used as a means to achieve the goals of Islamic education. This research uses the documentation method with a descriptive-interpretative approach, namely an attempt to describe the interpretation of some of the texts of the book at-tarbiyah al-aulad fi al-Islam in the third chapter. As for the primary data source is the book at-tarbiyah al-aulad fi al-Islam, the secondary data source is books and related literature, while the data analysis used descriptive analysis. The results of this study there are five methods of planting Islamic education for children, namely educating by example, customary habits, advice, supervision, and through punishment.

scholarly journals A STUDY OF VARIOUS DIGITAL MARKETING TRENDS USED BY VARIOUS BUSINESSES DURING THE PANDEMIC

2021 ◽  
pp. 56-60
Author(s):  
Sanjeevani Pandey ◽  
Dr Pranati Tilak
Keyword(s):  
Digital Media ◽  
Core Competencies ◽  
Secondary Data ◽  
Digital Marketing ◽  
Survival Strategies ◽  
Primary Data ◽  
Website Development ◽  
Life Saving ◽  
Marketing Firms ◽  
Start Ups

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).

scholarly journals Education Training in Growing Professionalism Mubaligh Student Study of the Faculty of Islamic Studies University of Muhammadiyah Gresik

2019 ◽  
Vol 7 (1) ◽  
pp. 37
Author(s):  
Noor Amirudin
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Study Program ◽  
Islamic Studies ◽  
Young Professional ◽  
Islamic Religion ◽  
Data Source ◽  
Secondary Data Sources ◽  
Goals And Objectives

This research is one of the efforts of researchers to try to find out how far the professionalism of students of the Islamic Religion Education Study Program at the Faculty of Islam, Muhammadiyah Gresik after participating in Da'wah Training (the program is preaching Ramadhan) This study uses descriptive qualitative research, namely research that produces data in the form of written or oral words from people or observable behavior. The source of research data used is the primary data source in the form of information from the field through direct observation of the activities/training carried out, then secondary data sources in the form of material books, as well as documentation data. For data collection techniques used include methods of observation, interviews, and documentation. Analysis of the data using descriptive analysis by clarifying according to the problems under study then compiled and analyzed. The results of the study show that da'wah training in fostering the professionalism of students to become young preachers has been going well for approximately 14 (fourteen) days. This is evidenced by the results of planning and practice of preaching in Dusun Mambung Lor, Banjar Agung Village, Balongpanggang District, Gresik Regency. First, because the maturity in its planning by planning activities, determining the goals and objectives of da'wah training, while the purpose of da'wah training is to improve the ability of students to become young professional mubalighs, by providing materials, methods, and media used. The second is the existence of organizing in neatly organized da'wah training. The third is practice, practice in da'wah training, by sending students directly into the realm of the general public or referred to as da'wah.

Analisis Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia Nomor 28/DSN-MUI/III/2002 tentang Jual Beli Mata Uang (AL-SHARF) terhadap Jasa Penukaran Uang

2020 ◽  
pp. 70
Author(s):  
Muhammad Shaleh Avif ◽  
Amrullah Hayatudin ◽  
Panji Adam
Keyword(s):  
Qualitative Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Abstract Exchange ◽  
Primary Data Source ◽  
Trading Activities ◽  
Data Source ◽  
Secondary Data Sources ◽  
Currency Trading

Abstract. Exchange of money in muamalah fiqh is called Al-Sharf which is a sale and purchase agreement. This is as happened in Jalan Merdeka, Bandung City, a business that exchanges money that is rife before Idul Fitri. The Indonesian Ulema Council regulates the sale and purchase of currencies (Al-Sharf) in Fatwa Number 28 / DSN-MUI / III / 2002 concerning Currency Trading (Al-Sharf). In this case the authors formulate a problem with the aim of knowing the practice of money exchange services on Jalan Merdeka Bandung and also to find out the Fatwa Analysis of the National Sharia Council of the Indonesian Ulema Council No 28 / DSN-MUI / III / 2002 Concerning Currency Trading (Al-Sharf) Against Money Exchange Services on Jalan Merdeka Bandung.The method in this study is a qualitative method with a descriptive analysis approach. The object of this study is the primary data source in the form of interviews and secondary data sources in the form of books, journals and other literature. Data collection techniques in the form of observation and interviews.The National Sharia Council has kicked the need to establish a fatwa on Al-sharf to be used as a guideline in currency trading transactions. In practice, the exchange of Rp 100,000 can be exchanged with Rp. 2,000 denominations. Currency trading activities carried out on Jalan Merdeka Bandung are in conflict with the DSN-MUI Fatwa on point three, that is, if the value is different then the law is usury  Abstrak.Tukar-menukar uang dalam fiqih muamalah dinamakan Al-Sharf yang merupakan akad jual beli uang. Hal ini sebagaimana terjadi di Jalan Merdeka Kota Bandung, bisnis penukaran uang yang marak terjadi menjelang Idul Fitri. Majelis Ulama Indonesia mengatur jual beli mata uang (Al-Sharf) dalam Fatwa Nomor 28/DSN-MUI/III/2002 Tentang Jual Beli Mata Uang (Al-Sharf). Dalam hal ini penulis merumuskan masalah dengan tujuan Untuk mengetahui Praktik Jasa Penukaran Uang di Jalan Merdeka Bandung dan juga untuk mengetahui Analisis Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia No 28/DSN-MUI/III/2002 Tentang Jual Beli Mata Uang (Al-Sharf) Terhadap Jasa Penukaran Uang di Jalan Merdeka Bandung.Metode dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif analisis. Objek penelitian ini adalah sumber data primer berupa wawancara dan sumber data sekunder berupa buku, jurnal dan literatur lainnya. Teknik pengumpulan data berupa observasi dan wawancara.Dewan Syariah Nasional memendang perlu menetapkan fatwa tentang Al-sharf untuk dijadikan pedoman dalam transaksi jual beli mata uang. Pada praktinya penukaran uang Rp 100.000 dapat ditukar dengan pecahan Rp 2.000 sebanyak 45 lembar. Kegiatan jual beli mata uang yang dilakukan di Jalan Merdeka Bandung bertentangan dengan Fatwa  DSN-MUI pada point tiga, yaitu jika nilainya berbeda maka hukumnya riba.

ANALISIS DAMPAK LINGKUNGAN DALAM KEBIJAKAN PERLINDUNGAN SITUS RATU BOKO MENUJU PENGEMBANGAN PARIWISATA YANG BERKELANJUTAN

2016 ◽  
Vol 10 (02) ◽  
pp. 7-14
Author(s):  
Bima Setya Nugraha ◽  
Lana Prihanti Putri
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Qualitative Descriptive ◽  
Data Source ◽  
Secondary Data Sources ◽  
Negative Impacts ◽  
Using Data

Daerah Istimewa Yogyakarta known to have many tourist destinations in the form of heritage for example Ratu Boko site. The site Ratu Boko is a historic relic that was built around the 8th century during the reign of Rakai Panangkaran, one of the descendants Wangsa Syailendra. The development of these tourist destinations are increasingly dynamic. The development of tourism activities in sites of historical and cultural heritage of course have an impact on the environment around the site. This study used qualitative descriptive methods, using data derived from primary data source (observations and interviews) and secondary data sources (study of literature). This papers restrain only on based descriptive analysis from data and not using statistic to analysis. The results of this research found that there are positive and negative impacts arising from the development of this tourist destination. Keywords: tourism destination, the site Ratu Boko, impact, qualitative

scholarly journals Competitive Advantages of Sharia Banks: Role of Ihsan Behavior and Digital Marketing in New Normal

2020 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Mohamad Sodikin
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Digital Marketing ◽  
Competitive Advantages ◽  
Islamic Banks ◽  
New Normal ◽  
Building Relationships ◽  
Islamic Values

<p>Covid pandemic 19 had an impact on all aspects, one of which was related to Islamic banking. This article aims to discuss the role of <em>Ihsan's</em> behaviour as a foundation in building relationships with customers, building brand image through communication with the characteristics of Islamic values, and how organizations provide support so that the development of digital marketing communication runs effectively. The method uses a qualitative approach, with secondary data sources. Data analysis uses descriptive analysis approach. The results of the study show that the new pattern of life called the new normal as a result of the co-19 pandemic has affected various sectors of social, economic, and even religious life. Islamic banks, as part of institutions that have an important role must be able to adapt and have a strategy to establish excellent communication and services with their customers. The business foundation, with the foundation of <em>Ihsan</em> values, with communication strategies through digital media, is expected to be able to increase the advantages of Islamic banks.</p><p> </p>

scholarly journals Marketing Communication Tourism Purbalingga District (Study of Communication Analysis of Digital-Based Tourism)

2018 ◽  
Vol 1 (1) ◽  
pp. 215
Author(s):  
Muhammad Sulthan
Keyword(s):  
Public Relations ◽  
Digital Media ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Communication Analysis ◽  
Sales Personnel ◽  
Tourism Marketing ◽  
Data Source

The number of tourism objects in Purbalingga that are worth to be known and to be visited by all of us. Therefore, the tourism objects are very necessary to be informed to attract as much as possible potential tourists. Spreading information of tourism objects for tourist can happen in various ways, one of them that now very popular is the usage of internet/digital media. Because it can reach audience more widely. Methodology of this research is descriptive qualitative. Determination of informants are using purposive sampling, which is representative. There are two types of data source: which are primary data source and secondary data. The techniques of collecting data are in-depth interviews, observation, and documentation. The way of analyzing data are reduction, data presentation and integrated conclusion drawing. The results showed that the communication of tourism objects by using digital-based are very effective and efficient. Social media is also very helpful in disseminating tourist information in Purbalingga, and also Purbalingga tourism community that is intensively promoting Purbalingga tourism objects. Theoretically, Purbalingga tourism marketing strategy based on digital communication that is used is Kotler and Keller's theory. The elements are advertisement; sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth marketing, sales personnel. Those elements of communication are supported by the internet.

scholarly journals MANAJEMEN KANTIN SEHAT DALAM MENINGKATKAN KEGIATAN BELAJAR MENGAJAR (Studi Kasus di SMAN 3 Rangkasbitung)

2020 ◽  
Vol 10 (2) ◽  
pp. 121-130
Author(s):  
Imas Tatu Sri Mulyani ◽  
Nana Suryapermana
Keyword(s):  
Teaching And Learning ◽  
Service Management ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Learning Activities ◽  
Primary Data ◽  
Management Planning ◽  
Analysis Technique ◽  
Data Source ◽  
Improve Student Learning

The purpose of this study is (1). Describe healthy canteen service management planning (2) Describe the management of healthy canteen services (3) Describe the implementation of healthy canteen service management (4) Describe supporting factors for managing healthy canteen services (5) Describe the inhibiting factors for healthy canteen service management, and (6) in improving teaching and learning activities at SMAN 3 Rangkasbitung. This research uses a qualitative approach with descriptive analysis method, namely research to describe the management of healthy canteens in SMAN 3 Rangkasbitung objectively through data that actually exists and occurs. The data source consists of primary data and secondary data. In data collection tools are used in the form of documentation, observation, and interviews. The data analysis technique is carried out by following the steps which include; reduction and by selecting and sorting out data, important data is taken and unnecessary data is discarded. Based on the results of the study found that the principles of healthy canteen management of SMAN 3 Rangkasbitung are planned (health, educative, affordable prices and cooperation) that will help improve student learning activities, healthy canteens of SMAN 3 Rangkasbitung by running several socialization programs on canteens about healthy eating that have increased knowledge students, Supporters of SMAN 3 Rangkasbitung canteens already have healthy canteen standards. This has been proven by obtaining the Adiwiyata certificate from the Ministry of Food Security.

scholarly journals MULTILINGUALISME DI DUA DAYA TARIK WISATA IKONIK DI KAWASAN BANDUNG UTARA

2021 ◽  
Vol 8 (1) ◽  
pp. 1-9
Author(s):  
Cep Ubad Abdullah ◽  
Shandra Rama Panji Wulung
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Cultural Barriers ◽  
Primary Data ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
The North ◽  
Qualitative Descriptive

ABSTRAKPentingnya multilingulisme pada aktivitas pariwisata dipicu oleh adanya hambatan komunikasi dan budaya antara pengelola daya tarik wisata dengan wisatawan. Penelitian ini bertujuan untuk mengidentifikasi program-program yang telah dilakukan oleh pengelola daya tarik wisata di Kawasan Bandung Utara. Penelitian ini dilakukan selama empat bulan di tahun 2020 dan dilaksanakan di kawasan pariwisata di Bandung Utara yang difokuskan pada dua daya tarik ikonik yaitu Taman Wisata Alam Gunung Tangkubanparahu dan Tebing Keraton. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan data primer dan sekunder. Data primer didapatkan melalui observasi lapangan dan wawancara dengan pengelola dua daya tarik wisata. Data sekunder didapatkan melalui penelitian terdahulu, kebijakan pemerintah setempat, dan media digital melalui situs web dan media sosial. Metode analisis menggunakan analisis deskriptif kualitatif melalui tahapan analisis sebelum di lapangan, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa daya tarik wisata Tebing Keraton dan TWA Tangkubanparahu memiliki komunikasi multi bahasa melalui media daring dan luring. Pesan yang disampaikan mengenai kondisi, posisi, dan peraturan bagi wisata selama di daya tarik wisata. Kata kunci:      Daya tarik wisata, Gunung Tangkubanparahu, Multilingualisme, Tebing Keraton ABSTRACTThe importance of multilingualism in tourism activities is due to communication and cultural barriers between managers of tourist attractions and tourists. This study aims to identify programs that have been carried out by managers of tourist attractions in the North Bandung area, Indonesia. This study had been for four months in 2020 and carried out in a tourism area in North Bandung which focused on two iconic attractions, namely the Tangkubanparahu Mountain Nature Tourism Park and the Tebing Keraton. This study used a qualitative approach featuring primary and secondary data. The primary data were obtained through observations and interviews with managers of two tourist attractions., while the secondary data were obtained through previous research, local government policies, and digital media through websites and social media. In the meantime, the method of analysis used qualitative descriptive analysis through the stages of analysis before coming to the field, data reduction, data presentation, and conclusion drawing. The results showed that the tourist attractions of Tangkubanparahu Mountain Nature Tourism Park and Tebing Keraton have multi-language communications through online and offline media. The message conveyed was regarding the conditions, position, and regulations for the tour while at the tourist attraction. Keywords:       Multilingualism, Mount Tangkubanparahu, Tebing Keraton, Tourist Attraction

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