scholarly journals DIGITAL MARKETING IMPLEMENTATION ON DEVELOPMENT AND PROSPECTIVE DIGITAL BUSINESS (CASE STUDY ON MARKETPLACE IN INDONESIA)

2021 ◽  
Vol 5 (2) ◽  
pp. 64-68
Author(s):  
Hendra Jonathan Sibarani
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Business Case ◽  
Limit Problem ◽  
Digital Marketing ◽  
Primary Data ◽  
Website Design ◽  
Number Of Customers

The concept of marketing activities using digital marketing can provide convenience in promotion of a brand and product on digital media such as social media that has been integrated with services available on Digital Marketing. The lack of understanding of target customers, does not use social media effectively, does not have a website or does not promote its website, website design is not attractive, does not plan marketing goals, not using SEO and too many strategies is a problem that often occurs on marketplace services in Indonesia. This is what underlies this research in several marketplaces that do not use the concept of digital marketing so that it has an impact on the reduction of sales targets and the number of customers. The aim in this study is to find out and analyze the extent to which marketplace in Indonesia can understand the concept of digital marketing, so as to be able to implement the development and prospects of digital business. This study used descriptive method with a qualitative approach. Data analysis techniques in this study used descriptive analysis and pattern analysis matching. The data used is primary data and secondary data. The study population is 50 of applications websites and marketplace in Indonesia, which used research indicators on the number of monthly web visitors, ranking in the AppStore, ranking on Playstore, and Followers on Twitter, Instagram and Facebook as the limit problem of research. The results obtained showed that Marketplace of Tokopedia, Shopee, Bukalapak, Lazada, Blibli has a very good rating compared to the Favo Website and Applications, Plazakamera, Tees, Qoo10 and Lakan6 which have not implemented a Digital Marketing concept so that there are still application users, which who do not know the existence of the website and application so that it has an impact on the absence of followers through social media Twitter, Instagram and Facebook. This research has a novelty on research methods and research objects in the digital business marketplace in Indonesia which is currently growing very rapidly and has an impact on increasing the number of customers.

scholarly journals Strategi Pemasaran Digital Lembaga Filantropi Islam

2020 ◽  
Vol 2 (2) ◽  
pp. 190-218
Author(s):  
Ulfa Junidar
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Positive Influence ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Primary Data ◽  
Human Beings ◽  
It Capability ◽  
Data Source

Strategy digital marketing is a step taken by the Islamic philanthropic institution in introducing all products or social programs by disseminating information, approaching/offering to potential donors to be willing to help materially and morally by using online digital media in a certain period of time. Islamic philanthropy is the act of a Muslim who loves his fellow human beings and the value of humanity, thus contributing his time, money, and energy to help others with Islamic values. The purpose of this study is to examine the marketing strategies used by PKPU and Rumah Zakat through digital media in disseminating each program of the institution and to analyze strategy digital marketing to the collection and distribution of ZIS funds by PKPU and Rumah Zakat from 2012-2017. This research is qualitative research with a descriptive analysis method that focuses on the primary data source and secondary data. Methods of data collection are observation, interviews, and online media surveys. The results show that strategy digital marketing used by PKPU and Rumah Zakat with an Integrated digital marketing method consisting of content marketing, mobile marketing, continuous marketing, visual marketing, personalized marketing. Strategy digital marketing is giving a positive influence on the collection and distribution of people's funds by PKPU and Rumah Zakat. It is suggested that to develop institutional capacity in providing human resources of Islamic philanthropy is expected to keep increasing the creative and innovative IT capability in marketing the program and also make it easier for potential donors and donors to access the offered programs.

scholarly journals A STUDY OF VARIOUS DIGITAL MARKETING TRENDS USED BY VARIOUS BUSINESSES DURING THE PANDEMIC

2021 ◽  
pp. 56-60
Author(s):  
Sanjeevani Pandey ◽  
Dr Pranati Tilak
Keyword(s):  
Digital Media ◽  
Core Competencies ◽  
Secondary Data ◽  
Digital Marketing ◽  
Survival Strategies ◽  
Primary Data ◽  
Website Development ◽  
Life Saving ◽  
Marketing Firms ◽  
Start Ups

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).

scholarly journals Competitive Advantages of Sharia Banks: Role of Ihsan Behavior and Digital Marketing in New Normal

2020 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Mohamad Sodikin
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Digital Marketing ◽  
Competitive Advantages ◽  
Islamic Banks ◽  
New Normal ◽  
Building Relationships ◽  
Islamic Values

<p>Covid pandemic 19 had an impact on all aspects, one of which was related to Islamic banking. This article aims to discuss the role of <em>Ihsan's</em> behaviour as a foundation in building relationships with customers, building brand image through communication with the characteristics of Islamic values, and how organizations provide support so that the development of digital marketing communication runs effectively. The method uses a qualitative approach, with secondary data sources. Data analysis uses descriptive analysis approach. The results of the study show that the new pattern of life called the new normal as a result of the co-19 pandemic has affected various sectors of social, economic, and even religious life. Islamic banks, as part of institutions that have an important role must be able to adapt and have a strategy to establish excellent communication and services with their customers. The business foundation, with the foundation of <em>Ihsan</em> values, with communication strategies through digital media, is expected to be able to increase the advantages of Islamic banks.</p><p> </p>

scholarly journals MULTILINGUALISME DI DUA DAYA TARIK WISATA IKONIK DI KAWASAN BANDUNG UTARA

2021 ◽  
Vol 8 (1) ◽  
pp. 1-9
Author(s):  
Cep Ubad Abdullah ◽  
Shandra Rama Panji Wulung
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Cultural Barriers ◽  
Primary Data ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
The North ◽  
Qualitative Descriptive

ABSTRAKPentingnya multilingulisme pada aktivitas pariwisata dipicu oleh adanya hambatan komunikasi dan budaya antara pengelola daya tarik wisata dengan wisatawan. Penelitian ini bertujuan untuk mengidentifikasi program-program yang telah dilakukan oleh pengelola daya tarik wisata di Kawasan Bandung Utara. Penelitian ini dilakukan selama empat bulan di tahun 2020 dan dilaksanakan di kawasan pariwisata di Bandung Utara yang difokuskan pada dua daya tarik ikonik yaitu Taman Wisata Alam Gunung Tangkubanparahu dan Tebing Keraton. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan data primer dan sekunder. Data primer didapatkan melalui observasi lapangan dan wawancara dengan pengelola dua daya tarik wisata. Data sekunder didapatkan melalui penelitian terdahulu, kebijakan pemerintah setempat, dan media digital melalui situs web dan media sosial. Metode analisis menggunakan analisis deskriptif kualitatif melalui tahapan analisis sebelum di lapangan, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa daya tarik wisata Tebing Keraton dan TWA Tangkubanparahu memiliki komunikasi multi bahasa melalui media daring dan luring. Pesan yang disampaikan mengenai kondisi, posisi, dan peraturan bagi wisata selama di daya tarik wisata. Kata kunci:      Daya tarik wisata, Gunung Tangkubanparahu, Multilingualisme, Tebing Keraton ABSTRACTThe importance of multilingualism in tourism activities is due to communication and cultural barriers between managers of tourist attractions and tourists. This study aims to identify programs that have been carried out by managers of tourist attractions in the North Bandung area, Indonesia. This study had been for four months in 2020 and carried out in a tourism area in North Bandung which focused on two iconic attractions, namely the Tangkubanparahu Mountain Nature Tourism Park and the Tebing Keraton. This study used a qualitative approach featuring primary and secondary data. The primary data were obtained through observations and interviews with managers of two tourist attractions., while the secondary data were obtained through previous research, local government policies, and digital media through websites and social media. In the meantime, the method of analysis used qualitative descriptive analysis through the stages of analysis before coming to the field, data reduction, data presentation, and conclusion drawing. The results showed that the tourist attractions of Tangkubanparahu Mountain Nature Tourism Park and Tebing Keraton have multi-language communications through online and offline media. The message conveyed was regarding the conditions, position, and regulations for the tour while at the tourist attraction. Keywords:       Multilingualism, Mount Tangkubanparahu, Tebing Keraton, Tourist Attraction

scholarly journals The Effect of Instagram on Kisah Kita Ngopi Sidoarjo Customer Retention

2021 ◽  
Author(s):  
Steven Yonathan Sulaiman ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Quantitative Data ◽  
Customer Retention ◽  
Secondary Data ◽  
Digital Marketing ◽  
Primary Data ◽  
Media Richness ◽  
Self Disclosure ◽  
Self Presentation

This research was conducted to examine the influence of social presence, media richness, self-presentation and self-disclosure on Kisah Kita Ngopi Sidoarjo customer retention. Social media is seen as being helpful for interacting with customers. Quantitative data collection was used. Primary data included information about sales, digital marketing and service quality. Secondary data was obtained from the literature and from the internal data of Kisah Kita Ngopi Sidoarjo. The sample was customers of Kisah Kita Ngopi and the purpose was to determine the effect of social media on customer retention. Keywords: social presence, media richness, self-presentation, self-disclosure, customer retention

scholarly journals Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi

2022 ◽  
Vol 4 (3) ◽  
pp. 585-594
Author(s):  
Umi Latifah ◽  
Burhanudin AY ◽  
Istiqomah Istiqomah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Research Method ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Data Presentation ◽  
Analysis Techniques ◽  
The Difference

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it

scholarly journals EFEKTIVITAS KAMPANYE DALAM JARINGAN: STUDI KASUS PEMILIHAN KEPALA DAERAH KABUPATEN LUWU TIMUR SULAWESI SELATAN

2021 ◽  
Vol 10 ◽  
Author(s):  
Febriana Andiani Putri ◽  
Raihan Dwipriandi
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Primary Data ◽  
Media Campaigns ◽  
The Public ◽  
Commission Regulation ◽  
Election Commission ◽  
Blank Spot

<p><em>The implementation of regional head elections this time will be different from before, one of which can be seen at the campaign stage, namely the virtual campaign. The virtual campaign is a form of campaign in the form of online and social media campaigns which are regulated in General Election Commission Regulation (PKPU) No.13 of 2020 to reduce the spread of positive cases of Covid-19.East Luwu Regency is one of the districts that carries out regional head elections and still has cases positive covid-19 which is quite high. This research wants to prove that it is related to the effectiveness of the virtual campaign carried out in East Luwu Regency. The theory used is a theory of effectiveness by looking at four indicators of the effectiveness of a virtual campaign, namely exposure, engagement, influence, and action. This research was conducted using a qualitative approach, with descriptive analysis. </em><em>Thus, it is</em><em> hoped that images and facts can be obtained related to the effectiveness of the virtual campaign in East Luwu Regency. The types of data used are primary data and secondary data. Primary data were obtained from interviews conducted with the East Luwu KPU and Bawaslu, and the respective success teams from the candidate pairs for Regent-Deputy Regent of East Luwu. The results of this study indicate that the implementation of the virtual campaign in East Luwu Regency is not running effectively. Online campaigns are not implemented, and social media campaigns are only massive on Facebook. Both candidate pairs did not maximize the use of virtual campaigns to maximize campaign advertising and preferred to campaign directly and go down to the public. This is due to the obstacles and challenges faced such as, there are still blank spot areas in East Luwu Regency, and the human resources of East Luwu are still not ready to carry out virtual campaigns.</em></p><p><strong><em> </em></strong></p><p><strong><em>Keywords</em></strong><strong><em>: Campaign, Virtual, East Luwu</em></strong></p><p><strong><em> </em></strong></p><h2>Abstrak</h2><p>Pelaksanaan Pilkada kali ini akan berbeda dengan Pilkada sebelumnya, salah satunya terlihat pada tahapan kampanye, yakni adanya kampanye virtual. Kampanye virtual merupakan bentuk kampanye berupa kampanye daring dan media sosial yang diatur dalam Peraturan Komisi Pemilihan Umum (PKPU) No.13 Tahun 2020 untuk mengurangi penyebaran kasus positif covid-19 Kabupaten Luwu Timur merupakan salah satu kabupaten yang melaksanakan Pilkada dan masih memiliki kasus positif covid-19 yang cukup tinggi. Penelitian ini ingin membuktikan terkait dengan efektivitas kampanye virtual yang dilakukan di Kabupaten Luwu Timur. Adapun teori yang digunakan merupakan teori efektivitas dengan melihat empat indikator keefektifan dari kampanye virtual yakni <em>exposure, engagement, influence,</em> dan <em>action.</em> Penelitian ini dilaksanakan dengan menggunakan pendekatan kualitatif, dengan analisis deskriptif. Sehingga diharapkan dapat diperoleh gambaran dan fakta terkait dengan keefektifan kampanye virtual di Kabupaten Luwu Timur. Jenis data yang digunakan adalah data primer dan data sekunder. Data primer diperoleh dari wawancara yang dilakukan kepada KPU dan Bawaslu Luwu Timur, dan masing-masing tim sukses dari pasangan calon Bupati-Wakil Bupati Luwu Timur. Hasil penelitian ini menunjukkan bahwa pelaksanaan kampanye virtual di Kabupaten Luwu Timur tidak berjalan dengan efektif. Kampanye secara daring tidak dilaksanakan, dan kampanye media sosial hanya masif dilakukan di <em>facebook</em>. Kedua pasangan kandidat tidak memaksimalkan penggunaan kampanye virtual untuk memaksimalkan iklan kampanye dan lebih memilih untuk melakukan kampanye secara langsung dan turun ke masyarakat. Hal ini dikarenakan adanya hambatan dan tantangan yang dihadapi seperti, masih adanya daerah <em>blank spot</em> daerah di Kabupaten Luwu Timur, dan masih belum siapnya sumber daya manusia Luwu Timur untuk melakukan kampanye secara virtual.</p><p> </p><strong>Kata Kunci: Kampanye, Virtual, Luwu Timur</strong>

Analisis Pengaruh Kecerdasan Intelektual Terhadap Kemampuan Akuntansi dengan Kecerdasan Emosional dan Spiritual sebagai Pemoderasi

2018 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Ria Manurung
Keyword(s):  
Data Analysis ◽  
Graduate Program ◽  
Descriptive Analysis ◽  
Research Result ◽  
Secondary Data ◽  
Spiritual Intelligence ◽  
Primary Data ◽  
Moderating Variables ◽  
Use Of Data ◽  
Independent Variable

Research conducted to obtain empirical evidence how the influence of independent variables of intellectual intelligence to accounting with moderating variables of emotional and spiritual intelligence. The research method used is descriptive quantitative with explanatory descriptive or explanatory research. This method is an explanatory research that proves the existence of causal relationship of independent variable (independent variable) that is intellectual intelligence; moderating variable (emotional and spiritual intelligence); and dependent variable (accounted dependent variable). Research begins by conducting library search, followed by primary data collection conducted by using questionnaires and secondary data through data analysis. And for the use of data analysis consists of descriptive analysis, classical assumption test and verification analysis with the method of Moderated Regression Analysis (MRA). This study is a census study with homogeneous and limited population of 92 students, all students of Accounting Graduate Program at UNSOED. Conclusion of research result that is: (1) Intellectual intelligence have influence either positively or signifikan to accountancy. Thus intellectual intelligence can lead students to more easily understand accounting, (2) Intellectual intelligence can be strengthened by emotional intelligence on accounting both positively and significantly. (3) Spiritual intelligence can strengthen the influence of intellectual intelligence on accounting both positively and significantly.

ANALISIS YURIDIS PERJANJIAN JUAL BELI MELALUI MEDIA ELEKTRONIK BERDASARKAN KUH PERDATA DAN UNDANG - UNDANG NOMOR 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

2020 ◽  
Vol 18 (1) ◽  
pp. 114
Author(s):  
Anggit Rahmat Fauzi ◽  
Ansari Ansari
Keyword(s):  
Descriptive Analysis ◽  
Legal Protection ◽  
Secondary Data ◽  
Electronic Media ◽  
Primary Data ◽  
The Internet ◽  
Legal Problem ◽  
Civil State ◽  
Consumer Protection Act ◽  
The People

The utilization of e-commerce media in the trading world brings impact to the international community in general and the people of Indonesia in particular. For Indonesian people, This is related to a very important legal problem. The importance of law in the field of e-commerce is mainly in protecting the parties who transact through the Internet. The purpose of this study is to know the legal review of the buying and selling agreements through electronic media as well as to know the legal protections for sellers and buyers if one of the parties commits a default. The research uses a normative juridical method of approach and the discussion is done in a descriptive analysis. The source and type of data used are primary data and secondary data. While the data collection techniques using literature studies, and the data obtained will be analyzed qualitatively. The agreement to buy and sell through electronic media is a new phenomenon that has been implemented in various countries and regulated in the Civil state nor law ITE. Legal protection for the parties in the sale and purchase agreements through electronic media is governed by the consumer protection ACT. Any breach must respond to any loss arising from his or her actions.

STRATEGI MAKSIMALISASI ANGGARAN BELANJA PADA BALAI PENELITIAN DAN PENGEMBANGAN LINGKUNGAN HIDUP DAN KEHUTANAN MANOKWARI

2016 ◽  
Vol 8 (2) ◽  
Author(s):  
Arif Hasan ◽  
Dedi Budiman Hakim ◽  
Irdika Mansur
Keyword(s):  
Decision Making ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Fiscal Year ◽  
The Third ◽  
Swot Matrix ◽  
Three Stages ◽  
Using Data

This study aims to analyze causes of the low uptake of the budget and formulate a strategy of maximizing the absorption of expenditure on Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari. Respondents involved are 20 people that consist of: treasury officials and holder output of activity. The data used were secondary data in the form of reports on budget realization (LRA) quarter I, II, III and IV of the fiscal year 2011 to 2015, and the primary data were in the form of interviews with the help of a questionnaire. While the analysis of the data used was descriptive analysis using data tabulation, and the analysis of the three stages strategy of the decision making used IFE and EFE matrix, SWOT matrix and QSPM matrix.The results showed that there are 19 factors causing low of budget absorption until the end of the third quarter, and there were 10 drafts of policy as a strategy for maximizing the absorption of the budget on Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari.ABSTRAKPenelitian ini bertujuan untuk menganalisis penyebab rendahnya penyerapan anggaran belanja dan merumuskan strategi maksimalisasi penyerapan anggaran belanja pada Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari. Responden yang terlibat adalah 20 orang yaitu pejabat perbendaharaan dan pemegang output kegiatan. Data yang digunakan adalah data sekunder berupa laporan realisasi anggaran (LRA) triwulan I, II, III dan IV tahun anggaran 2011 sampai 2015, dan data primer berupa wawancara dengan bantuan kuesioner. Sedangkan analisis data yang digunakan adalah analisis deskriptif menggunakan analisis tabulasi, dan analisis analisis strategi tiga tahap pengambilan keputusan menggunakan matriks IFE dan EFE, matriks SWOT dan matriks QSPM. Hasil penelitian menunjukkan bahwa terdapat 19 faktor penyebab rendahnya penyerapan anggaran belanja sampai akhir triwulan III, dan terdapat 10 rancangan kebijakan sebagai strategi maksimalisasi penyerapan anggaran belanja di Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari.

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