scholarly journals Transforming traditional business into online: The impact of COVID-19 pandemic on consumer behavior

2021 ◽  
Vol 10 (2, special issue) ◽  
pp. 300-308
Author(s):  
Shaip Bytyçi ◽  
Venet Shala ◽  
Besime Ziberi ◽  
Ervin Myftaraj
Keyword(s):  
Online Shopping ◽  
Primary Data ◽  
Buying Behavior ◽  
Time Loss ◽  
Consumption Expenditures ◽  
Personal Consumption ◽  
Spss Software ◽  
The Republic ◽  
Selling Strategies ◽  
The Impact

COVID-19 pandemic well-known worldwide for its serious health consequences is having a profound effect on every sphere of life. Taking into consideration that COVID-19 is harming the labor market and economic activity in general, we also consider that this situation is affecting the personal consumption expenditures in case of Kosovo (Ziberi, Rexha, & Gashi, 2021). The main aim of this paper is to analyze how the customers’ behavior will shift the traditional business to an online one in case of Western Balkan countries with special emphasis on Kosovo, North Macedonia and Albania. The study considered the mixed methods using the questionnaire as a method for primary data collection in a random sample of citizens from countries in the analysis. The questionnaire was distributed online using social media in a sample of 1250 respondents. The paper uses the SPSS software for data analysis and hypotheses testing. The study comes to the conclusion that buying behavior is changing due to the imposed measures by governance due to the COVID-19 pandemic. Thus, the confidence in online shopping has increased significantly which is a good base for further recommendations for small and medium-sized enterprises (SMEs) to start reworking selling strategies and to shift their activity from purely traditional to hybrid one — traditional and online — promoting so better the traditional business. Our findings also are in line with a study by Bytyçi (2020) who stated that the consumers in case of the Republic of Kosovo prefer online shopping for one main reason — time loss reduction.

scholarly journals The impact of COVID-19 on the consumers’ behaviour: The case of Republic of Kosovo economy

2021 ◽  
Vol 10 (2) ◽  
pp. 20-33
Author(s):  
Besime Ziberi ◽  
Donat Rexha ◽  
Rrezarta Gashi
Keyword(s):  
Interest Rates ◽  
Economic Activity ◽  
Pearson Correlation ◽  
Secondary Data ◽  
Primary Data ◽  
Online Questionnaire ◽  
Chi Square ◽  
Consumption Expenditures ◽  
Personal Consumption ◽  
The Impact

The main aim of this paper is to analyze the impact of the COVID-19 pandemic on personal consumption expenditures (PCE) in the case of Kosovo. Labor factor has been considered as the holder of the economic activity, however, manpower, namely its broader term population is at the same time the user of the product and the services, i.e., the result of the economic activity (Škuflić & Šokčević, 2010) Taking into consideration that COVID-19 is harming the labor market and in economic activity in general, we also consider that this situation is affecting the personal consumption expenditures in case of Kosovo, domestic demand, supported by low-interest rates and strong employment growth, will remain the main driver of growth (OECD, 2018). To analyze the importance of personal consumption expenditure in the case of Kosovo during the COVID-19 pandemic we used secondary data from World Bank documents and primary data collected via an online questionnaire that was randomly distributed using social media with a sample of 233 respondents. The data analysis concludes descriptive statistics, frequency tables and charts, Pearson correlation, Cronbach’s alpha, and Chi-square test. To conduct the results, the SPSS program is used. The study concludes that the COVID-19 pandemic has impacted personal consumption expenditures and shifted the consumption from luxury to essential products. The study also concludes that citizens will realize the pre-planned expenditures as soon as the anti-COVID-19 measures will be released.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

scholarly journals ROLE OF FACEBOOK VIDEO ADVERTISEMENTS IN INFLUENCING THE IMPULSIVE BUYING BEHAVIOR OF CONSUMERS

2020 ◽  
Vol 11 (10) ◽  
pp. 231-246
Keyword(s):  
Social Media ◽  
Service Providers ◽  
Primary Data ◽  
Buying Behavior ◽  
Descriptive Research ◽  
Impulsive Buying ◽  
Spss Software ◽  
Buying Behaviour ◽  
The Relationship

The purpose of this study is to empirically investigate the role of Facebook video advertisements in influencing the impulsive buying behaviour of consumers. Social media facilitates global interaction among its users through their experiences and ideas. Social media has today become one of the greatest marketplaces for products and service providers in promoting their brands. This study has developed a conceptual framework in order to identify how video advertisements influence the impulsive buying behaviour of consumers. The model has been tested empirically through the collection of quantitative primary data. The data has been collected from Indian consumers who have a Facebook account and use it frequently. Descriptive research design has been employed in this study. The collected data has been subject to statistical analysis through SPSS software. In addition to identifying the relationship between video advertisements and Impulsive buying behaviour of consumers, this study also attempts to examine the role of the demographic characters of the consumers in moderating the relationship between the proposed variables. The results of the study reveal that social media video advertisements influence the cognitive and affective aspects of impulsive buying behaviour of consumers. Further, the results revealed that the relationship between social media video advertisements and impulsive buying behaviour of consumers is moderated by the demographic characteristics namely age, gender and social status of the consumers.

scholarly journals The Impact of Digital Transformation in Singapore e-Tail Market

2019 ◽  
Vol 8 (11) ◽  
pp. 2320-2324 ◽  
Keyword(s):  
Online Shopping ◽  
Customer Experience ◽  
Digital Transformation ◽  
Primary Data ◽  
Business World ◽  
Innovative Strategy ◽  
Deviation Analysis ◽  
Shopping Experience ◽  
The Individual ◽  
The Impact

The radical and rapid customer shift from Bricks-and-Mortar retail to e-Tail (electronic retail) in the e-commerce landscape demands the enterprise to relook their business model by adding innovative strategy to survive in the highly competitive and digitally driven marketplace. To succeed in today’s business world i.e., e-business world, the e-tailers must focus on leveraging the right digital technologies for enhancing the e-customer shopping experience. In order to provide a better customer shopping experience, e-tailers need to seamlessly enable customers to quickly and easily locate their desired products/services both online and in-store. Retail industry is one of the few top segments that is projected to reap the benefits of today’s digital transformation waves. In recent years, a number of fundamental changes have occurred in the corporate world which have caused the emergence of Customer Experience Management as both a strategic field and a rapid-growing enterprise, complete with a wide array of tools and solution sets. This study aims to reveal the challenges experienced by Singapore customers during online shopping and identify the ways to overcome the customer challenges in online shopping which create the opportunities for web store owners. Given the importance of the data for this research, quantitative data has been collected though primary data source. The individual email of Singapore online shoppers has been collected and validated using the “Atomic Email Studio” Software. A structured questionnaire has been sent using Google forms. 164 samples were collected and considered for research. To attain the given objectives, the statistical tools such as Measure of Central Tendency, Standard Deviation, Analysis of Variance (ANOVA), Levey-Jennings Control, Correlation and Multiple Regression have been used. NCSS Version 10.0.5 software has been used in this research to execute the statistical and graphical tests. Customer Perceived Value (CPV), which is modern industry accepted measure of the Customer Experience, derived from customer responses to the questionnaire. The results highlights that there is a significant relationship between e-tail factors and Customer Experience

scholarly journals Exploring Impact of Consumer and Product Characteristics on E-Commerce Adoption: A Study of Consumers in India

2011 ◽  
Vol 2 (2) ◽  
pp. 35-64 ◽  
Author(s):  
Sanjay K. Jain ◽  
Manika Jain
Keyword(s):  
Online Shopping ◽  
Product Category ◽  
Security And Privacy ◽  
Primary Data ◽  
Product Characteristics ◽  
Related Factors ◽  
Factors Affecting ◽  
Online Purchases ◽  
The Impact ◽  
Shopping Satisfaction

The paper aims at examining the impact of various consumer and product characteristics on adoption of e-commerce among consumers in India. The study is based on primary data collected through survey of consumers residing in and around Delhi. A structured non- disguised questionnaire has been employed for collecting the information from the respondents about their demographics, shopping orientations, security and privacy concerns, technological familiarity, past online shopping experiences and intentions to buy various types of products through internet in future. Past online shopping satisfaction, recreational shopping orientation, education and income emerge as significant factors affecting consumer past online purchases. In respect of future online shopping intentions, only three consumer-related factors viz., past online shopping satisfaction, past online shopping frequency and education, are found as significant predictors. Amongst product characteristics, product expensiveness is found to be negatively related to consumer future online purchase intentions. While consumers appear quite willing to buy services online that are high in their intangible value proposition, they appear somewhat ambivalent in their intentions to buy online the 'frequently purchased products'. Some of the consumer and product characteristics do influence consumer adoption of e-commerce. Study findings entail interesting implications for the marketers. They need to give adequate attention to consumer and product characteristics while designing their e-marketing strategies. As compared to goods, the surveyed respondents have expressed greater willingness to buy services online in future. Services thus appear to be more promising product category for sale through internet channel in future.

scholarly journals The potential of digital entrepreneurship in Serbia

2021 ◽  
Vol 57 (45) ◽  
pp. 97-115
Author(s):  
Milan Krivokuća ◽  
Dragan Ćoćkalo ◽  
Mihalj Bakator
Keyword(s):  
Online Survey ◽  
Digital Technologies ◽  
Research Problem ◽  
Data Sources ◽  
Primary Data ◽  
New Paradigm ◽  
Main Research ◽  
The Republic ◽  
The Impact ◽  
Digital Entrepreneurship

The development of digital technologies has fundamentally changed all segments of the functioning of human societies and ways of doing business in all activities. Digital entrepreneurship has emerged as a consequence of the development of digital technologies and digitalization. The subject of research conducted in this paper is digital entrepreneurship as a new paradigm of business due to market globalization. The main research problem addressed in this paper is the analysis of the impact that digital entrepreneurship has on business. Within the work, empirical research was conducted, on a sample of 147 respondents, which aimed to point out the potentials that digital entrepreneurship has in the Republic of Serbia. The research conducted in this paper aimed to point out the importance of digital entrepreneurship, as a new business paradigm in global markets, and the potential of digital entrepreneurship in the Republic of Serbia. In addition to a comprehensive analysis of secondary data sources, the results of which are presented in the literature review, the paper also used primary data sources, i.e. the results of research on the potential of digital entrepreneurship in the Republic of Serbia, conducted by the author through an online survey.

scholarly journals The Impact of Trust On E-Marketing And Customer Satisfaction In The Commercial Banks Of A Developing Country

2021 ◽  
Vol 58 (1) ◽  
pp. 2602-2614
Author(s):  
Ali Ismail Ali Algnaidi, Arun Kumar Tarofder, S. M. Ferdous Azam
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Banking Sector ◽  
Banking Industry ◽  
Primary Data ◽  
Validity And Reliability ◽  
Spss Software ◽  
The Impact ◽  
The Relationship ◽  
Self Administered Questionnaire

The purpose of this paper is to determine, based on e-marketing, the customer satisfaction of Libya's banking industry. This is an empirical research designed using primary data gained by a well-structured questionnaire. After validity and reliability checking of a self-administered questionnaire using the SPSS software, the analysis was performed. The questionnaire was circulated in Misurata, Libya, to a sample of 350 bank customers. This paper provides a valuable contribution, as there are only a few studies dealing with the evaluation of e-marketing components in Libya's banking industry. The results have shown that the relationship between consumer satisfaction and e-marketing is significant here. Regression analysis found that all these factors positively impacted customer satisfaction in the Libyan banking sector based on three distinct independent variables (mobile phones, internet and credit cards). For bank management, which looks forward to innovative market models to gain customer satisfaction by trust-building, this study has huge implications.  

Impact of CSR on consumer behavior of Bahraini women in the cosmetics industry

2017 ◽  
Vol 13 (3) ◽  
pp. 174-203 ◽  
Author(s):  
Fatema Shabib ◽  
Subhadra Ganguli
Keyword(s):  
Public Awareness ◽  
Primary Data ◽  
Survey Method ◽  
Business Practices ◽  
Age Group ◽  
Buying Behavior ◽  
Online Questionnaire ◽  
Women Consumers ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) awareness on the attitudes of Bahraini women consumers in the age group of 18-55 and their buying behavior toward cosmetics products. Design/methodology/approach Quantitative method is used for focusing on Bahraini women consumers aged between 18-55 years. Primary data comprising consumer’s buying behavior and attitudes were collected through an online questionnaire and analyzed using software like SPSS and Microsoft Office Excel. Findings The empirical findings revealed that Bahraini women are not aware of CSR. This lack of awareness leads to the exclusion of CSR as a factor in their purchase decisions. However, the awareness of CSR can become a reason for avoiding purchase of specific cosmetics when the consumer discovers that the producer has been involved in socially irresponsible business practices. Moreover, Bahraini women do not seek CSR-related information voluntarily from the cosmetics industry. Research limitations/implications This research paper is subject to sample size limitations; it focuses on women of a specific age group using cosmetics and is limited to the Kingdom of Bahrain. Survey method was used as the only primary data collection method. Practical implications This research provides a clear picture of how consumers behave in the absence of any or very little awareness of CSR. It can benefit cosmetics companies, both existing and new, for adopting future long-term marketing strategies to create public awareness of CSR. Social implications This research highlights the importance of raising awareness of CSR in the Kingdom of Bahrain and the possible implications of such activities on consumers’ purchases of cosmetics products. Originality/value This paper contributes significantly toward information regarding Bahraini consumers’ lack of awareness of CSR and sheds light on consumers’ behavior toward cosmetics products in the Kingdom of Bahrain.

The Role of Online Trust in Forming Online Shopping Intentions

2020 ◽  
Vol 10 (1) ◽  
pp. 32-57 ◽  
Author(s):  
Bandar Alharthey
Keyword(s):  
Saudi Arabia ◽  
Online Shopping ◽  
Positive Impact ◽  
Primary Data ◽  
Online Trust ◽  
Correlational Design ◽  
Proposed Model ◽  
Shopping Experience ◽  
The Impact

The main focus of this study is to investigate the impact of online shopping trust towards online shopping intentions in the Kingdom of Saudi Arabia, while the online shopping experience of consumers will be assessed for moderation between attitudes and intentions. The nature of the study is quantitative and a correlational design has been selected for the study. Primary data is collected from a sample of 452 people having online experience in major cities of Saudi Arabia including Jubail, Riyadh, and Jeddah. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study show that online trust positively impacts online shopping attitudes which in turn positively affect intentions, also online shopping experience of consumers has a positive impact as a moderator between online shopping attitude and online shopping intention.

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