scholarly journals Uptake of Efficient Marketing Strategies among Footwear and Textile Entrepreneurs in Alexandra Township

2018 ◽  
Vol 10 (6) ◽  
pp. 171
Author(s):  
Yohannes Worku ◽  
Mammo Muchie
Keyword(s):  
Bayesian Analysis ◽  
Bayesian Methods ◽  
Marketing Strategies ◽  
Selling Price ◽  
Access To Credit ◽  
Goods And Services ◽  
Promotion Strategies ◽  
Priority Needs ◽  
Lending Institutions ◽  
The Right

One of the priority needs of Small, Micro and Medium-Sized Enterprises (SMMEs) that operate in Alexandra Township is to adopt effective marketing strategies that are recommended by Mooradian, Matzler and Ring (2012) and Kotler and Keller (2012), in which emphasis is placed on setting the right selling price of products, offering the right product, utilising the right promotion strategies for products, and rendering services to customers at the right place. Information needed for the survey was gathered from 108 operators of SMMEs in Alexandra Township. Ordered logit and Bayesian methods were used for estimating predictors of effective marketing. The study found that 63 of the 108 respondents who were selected for the study (58%) possessed adequate marketing skills and capabilities, whereas the remaining 45 respondents (42.23%) were incapable of marketing their goods and services effectively. Results obtained from logit and Bayesian analysis showed that 3 factors affected the ability to market goods and services effectively (access to credit facility for ordering stock, access to loan from money-lending institutions, and ability to network with wholesale suppliers and retailers).

scholarly journals Uptake of Efficient Marketing Strategies among Footwear and Textile Entrepreneurs in Alexandra Township

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 171-181
Author(s):  
Yohannes Worku ◽  
Mammo Muchie
Keyword(s):  
Bayesian Analysis ◽  
Bayesian Methods ◽  
Marketing Strategies ◽  
Selling Price ◽  
Access To Credit ◽  
Goods And Services ◽  
Promotion Strategies ◽  
Priority Needs ◽  
Lending Institutions ◽  
The Right

One of the priority needs of Small, Micro and Medium-Sized Enterprises (SMMEs) that operate in Alexandra Township is to adopt effective marketing strategies that are recommended by Mooradian, Matzler and Ring (2012) and Kotler and Keller (2012), in which emphasis is placed on setting the right selling price of products, offering the right product, utilising the right promotion strategies for products, and rendering services to customers at the right place. Information needed for the survey was gathered from 108 operators of SMMEs in Alexandra Township. Ordered logit and Bayesian methods were used for estimating predictors of effective marketing. The study found that 63 of the 108 respondents who were selected for the study (58%) possessed adequate marketing skills and capabilities, whereas the remaining 45 respondents (42.23%) were incapable of marketing their goods and services effectively. Results obtained from logit and Bayesian analysis showed that 3 factors affected the ability to market goods and services effectively (access to credit facility for ordering stock, access to loan from money-lending institutions, and ability to network with wholesale suppliers and retailers).

scholarly journals Analisa Strategi Promosi Dinas Pariwisata dan Kebudayaan dalam Meningkatkan Jumlah Kunjungan Wisatawan di Kabupaten Kerinci

2018 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Edia Satria
Keyword(s):  
Data Analysis ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Promotion Strategy ◽  
Use Of Technology ◽  
Source Data ◽  
Promotion Strategies ◽  
The Moment ◽  
The Right

This research was conducted to find out and prove empirically promotion strategies of cultural tourism and in increasing the number of tourists visit Kerinci Regency. Source data obtained from the Department of tourism and culture District Kerinci. Data analysis tools by using SWOT analysis. The research results obtained that (1) the cultural and Tourism Office of District 1 quadrant is at Kerinci (positive, positive) which means the primacy of kompotitif or aggressive strategies of Cultural tourism and the Regency of Kerinci has the power as well as opportunities to continue to improve and enlarge the number of promotional visits to the Regency of Kerinci; and (2) the right marketing strategies applied to Kerinci District Tourism Office for the moment is a strategy SO (strength, Opportunities). This strategy is underway to harness the power for the menagkap opportunities that are owned. As for the strategies that can be applied include (a) the Kerinci Regency Tourism Office must keep working to develop tourism in Kerinci Regency; (b) Tourism District's tourism should control Keerinci well; (c) the coordination of Tourism with Government Kabuapeten Kerinci must continue to be improved; (d) the Services provided should be constantly improved; and (e) to add visits to the County of Kerinci, tourism and Culture must make use of technology and facilities available, doing promotions, and socialization as many to the community to reach. Keywords: Promotion Strategy

Implementation of Clustering Algorithm Method for Customer Segmentation

2020 ◽  
Vol 17 (2) ◽  
pp. 1388-1395
Author(s):  
Nurmalasari ◽  
Anna Mukhayaroh ◽  
Siti Marlina ◽  
Sari Hartini ◽  
Sri Muryani ◽  
...  
Keyword(s):  
Clustering Algorithm ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Goods And Services ◽  
Customer Group ◽  
Digital Era ◽  
The Everyday ◽  
The Right ◽  
Online Shops ◽  
Potential Customers

The intense competition in the sale of goods and services in the digital era of e-commerce requires to manage customers optimally. Some online shops try to improve their marketing strategies by classifying their customers. This study aims to determine potential customers, namely loyal customers. Potential customers can be determined by customer segmentation. Sampling from several online shops in Indonesia. The model used for segmentation is RFM (Recency, Frequency, and Monetary) and data mining techniques, namely clustering method with the K-Means algorithm. The results of this segmentation research divide the customer into 2 clusters. The best number of clusters is determined based on the Davies Bouldin index. The first cluster is cluster 0 consisting of 261 customers with RFM Score between 111–543. The first cluster includes the Everyday Shopper group. The second cluster, cluster 1 consists of 102 customers with RFM Score 443–555. The second cluster includes the Golden Customer group. With the existence of research on customer segmentation, it is expected to help in grouping customers so that companies can determine the right strategy for each group of customers.

scholarly journals Analisa SWOT dan Strategi Pemasaran yang Diterapkan PT Panen Mas Indonesia dan Dampaknya terhadap Kepuasan dan Kesetiaan Pelanggan

2021 ◽  
Vol 5 (3) ◽  
pp. 291
Author(s):  
Reyner Perdana
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Service Sector ◽  
Word Of Mouth ◽  
Group Discussion ◽  
Marketing Strategies ◽  
Air Conditioner ◽  
Research Results ◽  
Goods And Services ◽  
The Right

Business activity is an activity carried out with the aim of getting profit. Types of business activities are divided into two, seen from the products produced by these business activities, namely goods and services. One of the businesses in the service sector is the business carried out by PT Panen Mas Indonesia, a company engaged in the rental of event contracting equipment. The contracting equipment leased by PT Panen Mas Indonesia includes 3 types of equipment, namely: generator set, air conditioner, tent. Applying the right marketing strategy becomes important in an effort to achieve maximum customer satisfaction and loyalty, and can increase the number of company customers, the purpose of this study is to find out whether the SWOT factor, and the marketing strategies applied by the company have an impact on customer loyalty and satisfaction. This research is a qualitative study, by conducting in-depth interviews with company owners, and the company's administration and Focus Group Discussion (FGD) with a total of 10 customers of PT Panen Mas Indonesia customer in the Greater Jakarta area which are divided into two groups. Where the first group is customers who use the company's services above three times, and the second group of customers who use the company's services below or equal to three times. The research data was validated by the triangulation method. From the research results it is known that SWOT and marketing strategies applied are Word of Mouth, and promotion. The company also participates in business fairs, but it has not been done routinely so that it has not gotten maximum results, from the research results it is known that the company does not have an official office, and does not yet have a marketing division. Kegiatan usaha merupakan suatu kegiatan yang dilakukan dengan tujuan mendapatkan keuntungan. Jenis kegiatan usaha dibagi menjadi dua dilihat dari produk yang dihasilkan oleh kegiatan usaha tersebut, yaitu barang dan jasa. Salah satu usaha di bidang jasa adalah usaha yang di lakukan PT Panen Mas Indonesia (exhibition contractor), merupakan perusahaan yang bergerak di bidang jasa penyewaan alat kontraktor acara. Alat kontraktor yang di sewakan oleh PT Panen Mas Indonesia meliputi 3 jenis alat, yaitu: genset, air conditioner, tenda. Penerapan strategi pemasaran yang tepat menjadi penting dalam upaya untuk mencapai kepuasan dan kesetiaan pelanggan yang maksimal, serta dapat meningkatkan jumlah pelanggan perusahaan maka tujuan penelitian ini adalah untuk mengetahui apakah faktor SWOT, dan strategi pemasaran yang di terapkan perusahaan berdampak kepada kesetiaan dan kepuasan pelanggan. Penelitian ini merupakan penelitian kualitatif, dengan melakukan in-depth interview kepada pemilik perusahaan, dan bagian administrasi perusahaan dan Focus Group Discussion (FGD) dengan total 10 pelanggan pengguna jasa PT Panen Mas Indonesia di wilayah JABODETABEK yang di bagi menjadi dua kelompok. Dimana kelompok pertama merupakan pelanggan yang menggunakan jasa perusahaan diatas tiga kali, dan kelompok kedua pelanggan yang menggunakan jasa perusahaan di bawah atau sama dengan tiga kali. Adapun data penelitian ini divalidasi dengan metode triangulasi. Dari hasil penelitian diketahui SWOT dan strategi pemasaran yang diterapkan adalah Word of Mouth, dan promosi. Perusahaan juga mengikuti pameran usaha namun masih belum di lakukan secara rutin sehingga belum mendapatkan hasil yang maksimal, dari hasil penelitian diketahui bahwa perusahaan belum memiliki kantor yang resmi, dan belum memiliki divisi pemasaran.

scholarly journals Marketing Strategies of Imported Herbal Cosmetic Products in Thailand

2011 ◽  
Vol 3 (4) ◽  
pp. 217-221
Author(s):  
Rojanadilok Rojanadilok ◽  
Bunchapattanasakda .
Keyword(s):  
Social Network ◽  
Herbal Product ◽  
Marketing Strategies ◽  
Direct Mail ◽  
Primary Data ◽  
Price Strategy ◽  
Selling Price ◽  
Cosmetic Products ◽  
Department Stores ◽  
Promotion Strategies

This research investigated the factors that influence marketing strategies of imported herbal cosmetic products in Thailand. The study is qualitative research using in - depth interview to collect primary data and use content analysis to analyze the obtained data. The facial herbal cosmetics products using in this study were moisturizer, whitening lotions, creams, powder, toner, make up cleansing, mask, cleansing oil, soap bar, anti-aging lotions and creams which imported from Australia and the USA. Findings from the study found that product A positioned itself as a premium biodynamic natural plus innovation technology product using the greenhouse concept. The shops were decorated using recycle woods. The products’ packaging give customers a sense of the source, herb images grow around the boxes and bottles, whilst the text grows with the image, creating a sense of energy. Product A conscious of the environment and strive to source and use the most environmentally aware materials where possible. The retail price strategy depends on local marketing promotions. It has the stand-alone shops plus day spa and counters in department stores. The advertisement media strategies focus on magazine, direct mail, social network advertisement; facebook. Product B sets the position as an innovative organic beauty solution using pure certified organic ingredients without paraben, petroleum, and silicones. Recycled materials were used to make packaging and printed using soy ink. It has shop online and 12 counters in department stores. The local price strategy is discount on vocation. The promotion strategies focused on premium product and cash discount. The advertisement strategies of product B focused on magazines, direct mail, social network advertisement; facebook and popular brand ambassadors. Product C set position as ancient herbal product. The product’s formulations have made with the unique natural ingredients, effective botanical extracts with the latest innovations from around the world since a 160 years old formula. The products avoid using of preservative and perfume. It has 8 counters in department stores and used the recyclable packaging so that product C concentrate the efforts and cost on the substance and quality of products which reflex selling price. The advertisement strategies focused on brochure and social network advertisement (facebook and twitter) while selling promotion strategies of the product are free premium sampling, customers refer friends, and 28 days satisfaction guarantee for refund.

scholarly journals Viability and Legality of Muslims Offering Products or Services Exclusively for Muslims

2018 ◽  
Vol 26 (1) ◽  
pp. 183
Author(s):  
Nuraisyah Chua Abdullah ◽  
Herwina Rosnan ◽  
Norzayana Yusof
Keyword(s):  
Service Providers ◽  
Legal Aspects ◽  
Peninsular Malaysia ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Goods And Services ◽  
The United Kingdom ◽  
Muslim Majority ◽  
Targeted Marketing ◽  
The Right

The debate on ‘Muslim-Only Laundrette’ in Johor, a state at southern Peninsular Malaysia has sparked outrageous responses from various levels of the society. Given the fact that there is scant literature to address this issue, by adopting the qualitative approach, this article aims to explore the issue, from a business perspective about where Muslim products and services stand in Malaysia and the legal aspects of offering goods and services exclusively from Muslims for Muslims. The right to segmentise customers based on religious grounds is critically analysed. This article discusses the governance of Muslim businesses, the issue of discrimination of goods and services in comparison with the position in the United Kingdom, United States of America and Australia. The possibility of mediation services in response to the national call for social harmony is also explored. This article concludes that detailed guidelines to differentiate discriminatory acts from adherence to religious duties should be given to service providers to avoid interreligious misunderstanding. The article further suggests that one of the possible marketing strategies to avoid discrimination claims could be to take a more moderate stand in marketing services such as ‘clean, friendly services' and the like apart from marketing to the Muslim audience through targeted marketing channels, such as Muslim media, local publications in Muslim majority countries, as well as targeted advertisement campaigns.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

Influence of Images in Online Reviews for Search Goods on Helpfulness

2020 ◽  
Vol 18 (1) ◽  
pp. 43-73
Author(s):  
Lars Osterbrink ◽  
Paul Alpar ◽  
Alexander Seher
Keyword(s):  
Consumer Choice ◽  
Online Reviews ◽  
Potential Interaction ◽  
Matched Pair ◽  
Social Commerce ◽  
Goods And Services ◽  
Matched Pair Analysis ◽  
The Right ◽  
Pair Analysis ◽  
Positive Effect

AbstractReviewing and rating are important features of many social media websites, but they are found on many e-commerce sites too. The combination of social interaction and e-commerce is sometimes referred to as social commerce to indicate that people are supporting each other in the process of buying goods and services. Rgeviews of other consumers have a significant effect on consumer choice because they are usually considered authentic and more trustworthy than information presented by a vendor. The collaborative effort of consumers helps to make the right purchase decision (or prevent from a wrong one). The effect of reviews has often been researched in terms of helpfulness as indicated by their readers. Images are an important factor of helpfulness in reviews of experience goods where personal tastes and use play an important role. We extend this research to search goods where objective characteristics seem to prevail. In addition, we analyze potential interaction with other variables. The empirical study is performed with regression analyses on 3,483 search good reviews from Amazon.com followed by a matched pair analysis of 186 review pairs. We find that images have a significant positive effect on helpfulness of reviews of search goods too. This is especially true in case of short and ambiguous reviews.

scholarly journals Characterization of smallholder farmers and agricultural credit institutions in Rwanda

2021 ◽  
Vol 21` (01) ◽  
pp. 17343-17364
Author(s):  
Nathan K Taremwa ◽  
◽  
I Macharia ◽  
E Bett ◽  
◽  
...  
Keyword(s):  
Information Asymmetry ◽  
Smallholder Farmers ◽  
Arable Land ◽  
Agricultural Credit ◽  
Convenience Sample ◽  
Credit Access ◽  
Access To Credit ◽  
Information Gap ◽  
Lending Institutions ◽  
Credit Institutions

The significance of access to agricultural credit in perpetuating agricultural productivity is unquestionable, because it is a means to achieving optimal productivity. The minimization of any barriers to agricultural credit access should,thus,be a global priority. One of the most significant and current barriers to agricultural credit access is information asymmetry which results into mutual distrust between lending institutions and borrowers in this case the smallholder farmers. To address information asymmetry, both the lending institutions and borrowers need to have definitive descriptive information about either party. Without the profiling of institutions and potential borrowers, an information gap persists, thereby increasing mutual distrust. This study addresses that gap, in the context of Rwanda by characterizing smallholder farmers and agricultural credit institutions. Across-sectional survey design was used in this study with smallholder farmers and staff in agricultural credit institutions in the Eastern, Western, and Central provinces of Rwanda as the units of analysis. A multistage sampling procedure was used,with stratified sampling of administrative levels spanning from province(stage 1) to districts (stage 2) and sectors(stage 3),followed by a simple random sampling of cells per sector, and the convenience sample of households. Staff in the financial institutions were purposively sampled. The data collected was analyzed using principal component analysis and cluster analysis with the K-means statistic(SPSS version 25). The largest cluster of smallholder farmers has the following characteristics: household size of1to 5 people, farmers with education, owning arable land not exceeding a hectare, with more than five years of farming experience,earning from other off-farm activities, with no dependents under five years of age, and renting less than an acre of land. As for agricultural credit institutions, the largest cluster has following compositions:have mechanisms or measures established for managing loan defaults with the majority using refinancing, rescheduling, and collateral release, with variable loan payback options, and provide targeted agricultural credit to farmers such as agricultural input premium.The research findings are particularly pertinent for maize-and rice-growing farmers,and how to reduce the information gap and the implications of broadening access to credit to smallholder farmers were discussed. This study emphasizes the need for characterization for both parties to be better informed about the characteristics and dynamics of each other, all in a bid to lessen asymmetric information and thus improve access to credit.

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